Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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The Effect of Mentor-Menti Suitability on the Will to Start a Business through Mediation

관광산업의 멘토-멘티 적합성의 매개효과를 통해 창업의지에 미치는 영향

  • Jung, Ji Yul (Hotel Tourism Management at Gwangju University) ;
  • An, Tai-Gi (Hotel Tourism Management at Gwangju University)
  • 정지율 (광주대학교 호텔관광경영학과) ;
  • 안태기 (광주대학교호텔관광경영학부)
  • Received : 2022.04.25
  • Accepted : 2022.05.20
  • Published : 2022.05.28
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Abstract

This study is aim to explore the key variables that can improve the relationship between mentor-mentee fit and the relationship of mentor-mentee fit as a prerequisite in improving entrepreneurial intention. In addition, the mediating effect of entrepreneurship was verified in the process of mentee-mentor suitability inducing entrepreneurial will. To verify this, a survey was conducted on per-founders and early founders. The results of this study are as follows. First, in relation to the measures to improve the entrepreneurial will, mentor-mentee suitability was verified to have a positive effect on entrepreneurial will through entrepreneurship. Second, it was verified that mentor-mentee fit had a positive effect on the formation of entrepreneurship; third, entrepreneurship could have a direct effect on the intention of entrepreneurship. This study suggests that the more mentor-mentee fits entrepreneurs, the better the level of entrepreneurship. In addition, high level of entrepreneurship can play a role in further promoting the will to start a business.

본 연구는 관광창업자들의 창업의지를 향상키기는데 있어 멘토-멘티의 적합성을 선행요인으로 선정하고 실증분석을 통해 영향관계를 규명하는데 목적을 두었다. 또한 멘티-멘토 적합성이 창업의지를 유발하는 과정에서 기업가정신의 매개효과를 검증하였다. 이를 검증하기 위해 본 연구에서는 예비창업자와 초기창업자를 대상으로 설문조사를 진행하였다. 연구결과는 다음과 같다. 첫째, 창업의지를 향상할 수 있는 방안과 관련하여 멘토-멘티 적합성은 기업가정신을 매개로 창업의지에 긍정적인 영향을 미치는 것이 검증되었다. 둘째, 멘토-멘티 적합성은 기업가정신의 형성에 긍정적인 영향을 미치는 것이 검증되었다. 셋째, 기업가정신은 창업의지에 직접적인 영향을 미칠 수 있다는 것이 검증되었다. 본 연구를 통해 창업자들은 멘토-멘티 적합성이 강할수록 기업가정신의 수준은 더욱 향상 될 수 있음을 시사한다. 또한 높은 수준의 기업가 정신은 창업에 대한 의지를 더욱 강하게 촉진하는 역할을 할 수 있음을 시사한다.

Keywords

Acknowledgement

본 논문은 광주대학교 2022년도 대학 연구비 지원을 받아 수행된 것임

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