• 제목/요약/키워드: 협상전략

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Relationship between N-screen Service and Home TV: Focusing on the Korean Representative N-Screen Service, Tving (N 스크린 서비스와 홈TV간 대체 및 보완관계에 대한 실증적 연구: 국내 대표 N스크린 서비스인 티빙을 중심으로)

  • Han, Yoon;Lee, Sang-Woo
    • The Journal of the Korea Contents Association
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    • v.12 no.5
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    • pp.144-153
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    • 2012
  • This study investigates whether the use of N-screen service affects the use of Home TV service as a supplement or substitution. In this study, we collected 132 available survey answers from CJ Hellovision Tving users. We found supplement relationship between Tving and Home TV, which implies that the more use in Tving service, the use of Home TV increases as much as 36.4%. From the result, some meaningful implications were derived. First, a direction for content price negotiation between N-screen providers and terrestrial broadcasters can be suggested. Second, the result will provide a suggestion for establishing a competitive strategy between N-screen providers and Pay-TV providers. Third, this study may solve copyright dispute between content providers and pay TV operators.

The Entrepreneurship of Mayun and The Logistics Strategy of Alibaba Group (마윈(馬雲)의 기업가정신과 알리바바의 물류 전략)

  • Jo, Jin-Haeng
    • Journal of Korea Port Economic Association
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    • v.33 no.4
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    • pp.149-172
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    • 2017
  • The Alibaba Company, founded by Mayun in 1997, captured no.1 position in the global electronic commerce industry in 2016. Logistics strategy and paying system of the firm have greatly contributed to its success. The study aims not only to investigate the entrepreneurship of Mayun to inspire Korean youths with it, but also to help Korean E Commerce industry with logistics strategy of the Alibaba Group. The study adopts the management history approach through a literature survey on life time story, management philosophy of Mayun. Results from a study on Ma Yun's entrepreneurship style showed certain key characteristics: a global mindset, marketing and advertising proficiency, patriotism, a challenging spirit, and creativity. Alibaba's logistics system has greatly contributed to the success of the company's E commerce trade so far. However, some things are left to be desired in the following areas: logistics management system, logistics contract unit price, competitiveness in warehousing compared to rival Chinese companies, and last mile delivery.

Executive coaching competency model development and needs analysis (경영자의 코칭역량모델 개발 및 요구분석)

  • Woo, Soomuyung;Chang, Youngchul
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.14 no.11
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    • pp.5530-5540
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    • 2013
  • The paper is aimed to develop coaching competency model for executives and analyze their needs. For better outcome, we take coaching experts and executives and managers with business coaching experience as the target and conduct Delphi survey three times. According to the 3 surveys, we derived 5 coaching competency clusters and 34 individual competency items. The next thing, we have designed 102 survey questions which measure the 43 competency items and verified the validity for 272 respondents composed of managers and executives participated. As a result, the Analysis is secured with the validity at the 26 competency items. To investigate the competency that is important to executives, we carry needs analysis into execution. Borich's needs to utilize executive coaching competencies results conducted on 5 priority groups that belong to the competence of the 26 sub-competencies have business acumen the needs of high-capacity was analyzed. followed by motivation inspiring, organizational management, conflict management, strategic thinking and negotiation skills.

Changing Aspect of Teacher and Student's Value in Mathematics Instruction (수학수업에서 나타나는 교사와 학생의 가치 변화 양상)

  • Cho, SooYun
    • Education of Primary School Mathematics
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    • v.21 no.3
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    • pp.273-287
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    • 2018
  • The purpose of this study was to analyze changing aspect of teacher and student's value in mathematics instruction. For this purpose, teacher and student's value are analyzed through value questionnaire by four times. The results of this study revealed that although value are individual's deep decision mechanism, it could change considerably by the time. Teacher wasn't compel students to follow her value. Rather, teacher was modified instruction goal to reflect students thinking what is important in mathematics lesson. First, in case of mathematical value, rationalism, objectism, mystery were convergent each other. And control was almost unchanged and openness has been onwards and upwards. Second, in case of mathematics educational value, understanding, pleasure, terminology and application were convergent each other. However achievement was almost unchanged. Also, to teach effectively, teacher using several kinds strategy while negotiate with student's value continuously. On the basis of these results, this paper includes several implications for the future study about values in mathematics which could be the critical factor in student centered instruction.

A Classification and Analysis of Korean Internet Trade Research Papers -Focused on Korean graduation Theses and Papers- (한국인터넷무역 논문의 분류와 분석 -국내 학위논문과 학술지에 게재된 논문을 중심으로-)

  • Lee, Chun-Su;Lee, Jang-Rho
    • International Commerce and Information Review
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    • v.4 no.1
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    • pp.149-172
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    • 2002
  • Within this thesis, the review and classification for research on Internet trade is mainly presented. It focused on subjects, Internet trade steps and research methodologies. One hundred eighty thesis topics were reviewed and all of this investigation has been completed between 1994 and November 2001. We found that Internet trade strategies are researched 19%, Global Internet law 7% and Contacts custom 5%. However, Internet trade theory, Electronic money, Internet trade dispute researches are founded very small portion on subjects review. Researches about Internet trade are recommended that perform though interdisciplinary research and various studies. Moreover, the research on Internet trade has to be based on the study on offline international trades and theories.

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A Comparative Study on the Arms Control Approach Method toward North Korea in between the Past and the Moon Government (과거와 현 문재인 정부의 대북 군비통제 접근방법 비교 연구)

  • Lee, Pyo-Kyu
    • Convergence Security Journal
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    • v.19 no.2
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    • pp.147-156
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    • 2019
  • The purpose of this study is provide appropriate arms control measures between South and North Koreas by comparing and analyzing the former proposals and agreements in the past and the current Moon Government's approach representing the 9.19 military agreement. For this, I established the most appropriate framework for analysis through comparing and analyzing the arms control theories. The policies of the past governments and of the current Moon Jae-in government are analyzed. The most highlighted characteristic was that the arms control policies were projected by not from the military confidence, but political confidence building measures or both concurrently. In conclusion, I suggested the strategies of projecting confidence building measures and arms control or disarmament in the process of projecting the peace settlement. Nonetheless, the most important point is that the policies of arms control and unification should be pushed ahead complementally.

Global Value Chain Integration in the Korean Strawberry Industry: Focusing on Farmers in Jinju (한국 딸기산업의 글로벌 가치사슬 통합 과정: 진주시 농업인을 중심으로)

  • Sohyun Park
    • Journal of the Economic Geographical Society of Korea
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    • v.26 no.3
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    • pp.274-288
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    • 2023
  • While the integration into global value chains has garnered attention as a rural development strategy, less is known about why some integrations are successful while others are not. This study draws on rent theory and on empirical examples from Jinju and Nonsan, the two biggest strawberry production regions in South Korea, to explore the mechanisms of Jinju creating and exclusively retaining monopoly rents from the exports. Based on five months of fieldwork and in-depth interviews with stakeholders, the findings show that a producer-driven chain integration into the overseas markets was possible in Jinju due to the natural barriers to entry based on an exportable variety, as well as the region's climate conditions being suitable to the variety. Moreover, the farmers have attempted to retain the monopoly rents and extra profits from public supports by associating producers. The horizontally associated farmers stabilized their positions by enhancing their bargaining power against exporters, as well as by managing access to the public supports by controlling memberships.

Analysis of critical failure factors on the causes of profitability in international construction projects (해외건설사업의 수익성 인자분석에 관한 연구)

  • Sun Seung-Min;Ryu Ho-Dong;Jeon Ji-Ho;Han Seung-Heon
    • Proceedings of the Korean Institute Of Construction Engineering and Management
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    • autumn
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    • pp.306-310
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    • 2002
  • Agreements such as the Uruguay Round and the New Round have dramatically changed international construction markets. The globalization of the construction industry provides tremendous opportunities for construction industry, while it generates the complex skeins of risks to contractors wllo would like to expand into new foreign markets. According to ENR, recently about $13.9\%$ of contractors that entered international construction markets have experienced loss in projects and furthermore, their average profits have also declined continuously. Accordingly, contractors need a strategic risk management system for assessing various risks and improving Profitability for overseas construction projects. This paper discusses the long-term trend of profitability performed by Korean contractors in international construction markets during the last 35 years. Then, it identifies the key factors that affect the profitability significantly through the structured surveys from 59 actual overseas projects. These factors can be used for developing a risk management system for international construction project.

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The Korean Strategy for the Science and Technology Park of the Developing Countries : The cases of Ecuador and Kazakhstan (개발도상국의 과학기술단지(STP) 건립을 위한 한국의 전략 : 에콰도르, 카자흐스탄의 사례를 중심으로)

  • Kim, Jong Jin;Choi, Jong In
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.7 no.4
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    • pp.131-141
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    • 2012
  • The miracle of Korean economic development is the benchmarking for the developing countries. Among them, the STP of Science and technology area is very important case they tring to learn from Deadeok, Korea. Ecuador and Kazakhstan have the huge natural resources and they have interested in the model of Daedeok STP. This paper study about their needs and Daedeok's capability, and effective implementing factors. This paper suggest a six one based on the Daedeok Innopolis experiences for the successful local STP. First, most important thing is human resource development strategy for the knowledge and technology transfer. Second, the construction of Engineering Center for the collaboration of industry and academy is needed. This is important to have a bargaining power to the appropriate technology transfer. Third, they need a hardware and software infrastructure to the technology commercialization. It include a incubator, manager, and complimentary asset. Fourth, they have to connect with market closely for the venture creation and growth. Fifth, the clustering is realized by the STP construction. Lastly, leadership is critical factor to the absorptive capacity.

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An Exploratory Study on the Improvement of Small and Medium Enterprises Priority System that Hinders Technology Transfer (기술이전을 저해하는 중소·중견기업 우선제도의 개선방안에 대한 탐색연구)

  • Jung, Dong Duck
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.12 no.2
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    • pp.87-94
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    • 2017
  • The utilization of the achievements derived from the national R & D project is a key task of the science and technology industry policy that should lead the national economic growth by enhancing the investment efficiency of the national R&D. Although Korea has implemented various programs supporting technology transfer, commercialization, Performance is not sufficient. One of several causes may include inflexibility of a small or medium-sized company Priority System. This study is exploratory research on the directions for improving the current a small or medium-sized company Priority System. Results: First, Because the current SMEs Priority System contributes positively to enhancing SMEs R&D capability, We have to keep the system in principle. However, it is necessary to improve the direction of giving the strategic flexibility of the system so that the system is not operated formally. First, it is appropriate to make an exceptional contract with a person other than a small or medium-sized company, if a small and medium-sized company is not suitable for a technology execution contract due to the nature of technology. Second, it is desirable to consider the fulfillment of the obligations of this system when "sufficient efforts" are made to find a technical user.

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