• Journal of Technology Innovation
• /
• v.26 no.2
• /
• pp.37-68
• /
• 2018

This study examines the effects of entrepreneurial orientation and external oriented organizational culture on the firm perfornamance focusing on mediating effects of open innovation. The survey was conducted on Korean manufacturing firms with 100-5,000 employees among listed companies and external auditing companies. The validity of the research model and hypotheses was verified through analysis of structural equation model for 283 valid responses. Empirical results show that entrepreneurial orientation positively affects both open innovation and firm's performance. The external oriented organizational culture of firms appears to be positive effects on open innovation, but the effect between the external oriented organizational culture and firm's performance shows no statistical significance. Open innovation have positive effects on firm performance. In addition, a test for mediation effects of open innovation reveals that a full mediation exists between the external oriented organizational culture and firm's performance, while there is a partial mediation effect between entrepreneurial orientation and firm's performance. This study contribute to the literature by deepening understanding on the open innovation. We propose an integrated model for examining antecedent factors, open innovation and performance.

• Journal of Service Research and Studies
• /
• v.13 no.2
• /
• pp.82-98
• /
• 2023

This study investigates consumers' perceptions when customers participate in the process of innovating new products or new services essential to companies in the era of the 4th industrial revolution. Specifically, this study investigates how consumers' product evaluation varies depending on two types of innovation for a company's new product development (technology-based innovation and market-based innovation) and two customer roles (as information providers and as co-developers) participated in the development process. The research questions are as follows: As technology-based innovation and market-based innovation are different types of innovations, will consumers' product evaluation vary depending on these different types of innovation? If customers participate in the development process of a new product reflecting each innovation, how will the information that the customer participated be perceived by other consumers? In addition, this customer participation method can serve as an information provider and a co-developer, and will consumers' evaluation of new products vary depending on this role? As a result of verifying the hypothesis using an experimental method, it shows that consumers' product evaluation differs significantly depending on the role of customers who participated in the process of developing new product development process. In other words, the results indicate that the case where customers participated as market information providers in the process of developing new products is more favorable to the new product evaluation than the case where they participated as co-developers of the new products. In addition, there is an interaction effect between the type of product innovation and the role of customer participation. To be specific, when a product reflecting technological innovation is released, there is no difference in consumers' product evaluation according to the roles of two different customer participations. However, when a market-based innovation product is released, product evaluation is more favorably perceived when customers participated as information providers than they were involved in the new product development process as co-developers. This study is of theoretical significance in that it distinguishes each type of innovation and verified how other consumers' perceptions vary depending on their role when customers participate in the innovation process. Finally, limitations and future study directions are suggested along with practical implications.

• Proceedings of the Korea Technology Innovation Society Conference
• /
• 2016.05a
• /
• pp.131-148
• /
• 2016

• The Journal of the Korea Contents Association
• /
• v.9 no.1
• /
• pp.270-284
• /
• 2009

There is a big attention to digital convergence products(DCP) nowadays. However, consumers' response on the DCP is not always positive. These products may not match consumers' value and consumers may not know how to use them, because the DCP is generally innovative products. DCP marketers should learn that why consumers do not purchase them. Thus, this paper examines and identifies the consumers' purchase-avoiding psychological factors and antecedents on DCP. In detail, It is empirically checked that how the relationship between purchase-preventing factors such as complexity, incongruence, uncertainty, and unreasonability and purchase-avoiding psychological factors such as dissonance, innovation resistence, and perceived loss is. Also, these purchase-avoiding psychological factors' influence on the purchase-intention is empirically checked. As results, complexity and incongruence have an effect on the innovation resistence significantly. Uncertainty and unreasonability influence perceived loss variable. Unreasonability also influences consumers' cognitive dissonance variable. Additionally, cognitive dissonance have an influence on innovation resistence positively, and such innovation resistence influence consumer's purchase-intention negatively. Therefore, marketers should think twice about the roles of these purchase-preventing factors before launching.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.9 no.1
• /
• pp.1-13
• /
• 2014

This study examines the relationship between firms' external search strategy and their innovation performance. In addition to revisiting the relationship between open search strategy and product innovation, we further extend the impact of use of external knowledge sources to process and organizational innovation. Using the 2010 Korean Innovation Survey (KIS) of manufacturing firms, we report that on average, venture firms search more widely (external search breadth) and deeply (external search depth) across a variety of external search channels than non-venture firms. We then further explore the impact of venture and non-venture firms' use of external search strategies on innovation performance. We find that both searching widely and deeply increase the likelihood of non-venture firm's successes in product, process and organizational innovation. Similar results can be found for the venture firm's success in organizational innovation. However, only searching deeply increases the likelihood of venture firms' success in product and process innovation.

• Journal of Technology Innovation
• /
• v.18 no.1
• /
• pp.153-175
• /
• 2010

Firms must focus on innovative activities via R&D investment in order to secure competitive advantage and sustainable growth. However, their innovative activities do not always result in successful outcomes and are often obstructed by uncertainty and non-appropriability of technology being developed and by insufficient internal resources and capabilities to tap into it. In this situation, collaboration with external partners can be a part of good alternative strategy to solve those problems. This paper aims to analyze what factors lead to Korean manufacturing companies’ decision to collaborate with external partners for technology innovation. For empirical analysis, we used the Korean Innovation Data compiled by STEPI, government-funded research institute in Korea. The research findings are: 1) firms tend to participate in external collaboration for product innovation with greater firm size, more past collaboration experiences and when they belong to high-tech industries 2) unlike our expectation, our chosen ‘innovation-impeding’ factors are found not to contribute to the enhancement of collaboration for product innovation.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.19 no.11
• /
• pp.701-710
• /
• 2018

This study aims to verify the mediating effect of perceived risk of internet shopping mall users' innovativeness on product purchase intention. Research subjects included consumers with prior experience of using internet shopping malls, and 405 respondents were used for final analysis. The major findings of the study are as follows: First, as a result of the investigation on the relationships among users' innovativeness, perceived risk, and product purchase intention, all correlation coefficients were positive. Second, consumer innovativeness was found to significantly influence perceived risk and purchase intention, and perceived risk mediated the relationship between consumer innovativeness and purchase intention. Third, when we performed sub-group analysis on the research model by dividing products into hedonic and utilitarian products, it was found that hedonic products revealed path coefficients which are statistically more significant compared with those for utilitarian products. We can draw the conclusion that in terms of internet shopping mall purchases, hedonic products exert a greater influence on the effect of consumer innovativeness on purchase intention compared to utilitarian products.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.28 no.12 s.138
• /
• pp.1554-1561
• /
• 2004

In the U.S., outdoor enthusiasts such as golfers have been focused on skin cancer prevention practices since their outdoor activities lead to extensive sun exposure during peak sun hours. The purposes of this study were to investigate golfers current sun protection behaviors and five attributes and their impacts on the intention to adopt UV specialized clothing based on Rogers' theory. UV specialized clothing as a preventive innovation is related to sun protection behaviors. However, there has been little effort to explain the intention to adopt a preventive innovation regarding health-related practices. With a convenience sampling method, a total of 158 useful questionnaires were collected. Ninety one percent were male golfers, and their age ranged from 16 to 80 years old(mean age=30 years). About $25\%$ reported to practice sun protection behaviors. About $70\%$ disagreed on the relative advantage, compatibility, observability, and triability of UV specialized shirts and reported the low intention to purchase it. Current sun protection behaviors and five attribute variables were entered in the multiple regression equation to explain the dependent variable of intention to adopt the innovation. Triability was the best predictor of the intention to adopt UV specialized shirts, followed by current sun protection behaviors, compatibility, and relative advantage. With four predictors, $45\%$ of the variance of intention to adopt was explained. The present study provides how the golfers current sun protection behaviors play important roles in explaining the intention to adopt the preventive innovation. Physical and functional features of UV specialized clothing were also significantly associated with their intentions to adopt it.

• Journal of Engineering Education Research
• /
• v.11 no.3
• /
• pp.5-11
• /
• 2008

Far greater than ever before is the present industrial demand for skilled professionals in innovative product design and development. Yet there is an apparent lack of a sufficient curricular provision for training design professionals in almost all engineering schools. The present study is to propose a systematic procedure for developing a strategy for building an innovative product design curriculum and demonstrate its application. The procedure consists of three major steps: strategic element derivation, task formulation, and task execution roadmap construction. The proposed procedure was applied to develop a modular curriculum (a cluster of several related courses) covering various subjects in relation to innovative product design and development. The procedure seems quite effective and useful for developing a curriculum that is strategically well differentiated based on the unique characteristics of a particular educational institute and its applicability seems not limited to a specific domain.

• The Journal of the Korea Contents Association
• /
• v.14 no.8
• /
• pp.61-73
• /
• 2014

While past studies on e-books have mainly focused on the uses and gratifications (UG) and technology acceptance model(TAM), this study rather analysed the innovation resistance factors of adopting the e-book based on the innovation resistance model. The research model comprises of two factors: 1) innovation characteristics which include relative advantages, compatability and complexity, 2) user characteristics which encompass attitudes towards innovation and existing products (i.e., paper books). Using online survey questionnaire, this study examined the effects of those innovation and user characteristics on the innovation resistance, and the relationship between innovation resistance and intention of adoption. The results showed that complexity and attitude towards existing products affected the innovation resistance which has negative influence on the intention of adoption. Accordingly, it is necessary to improve the ease of use in the whole process from purchase to reading experiences, and highlight e-books' own interactive features and functions which are perceived as different from paper-book user experience.