• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.13 no.4
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• pp.23-34
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• 2018

This study examines the mediating effect of product innovation on the relationship between product development strategy implementation and product development performance of business ventures. The previous researches on product development has mainly focused on the role of venture firms' technological capabilities or that of entrepreneurship in product development. Although there are many important discussions related to the product development of business venture, a more discussion on the relationship between product development strategy implementation and performance of product development is needed. The purpose of current study is to examine the relationship between the entrepreneurial orientation and the R&D department on product development performance. To confirm the model of Day & Wensley(1988) that product novelty mediates the relationship between product development strategy and product development performance. The research results of 703 Korean business ventures suggest that the implementation strategies for product development such as utilizing entrepreneurial orientation and R&D department are more effective for business ventures in terms of product development performance. Also product novelty was prove to be a mediator that intervene the relationships between implementation of product development strategy and product development performance. Those findings may provide implications for whom has interested in the relationship between entrepreneurship and product development performance of business ventures. The differences in between new and existing product performance from the implementation strategy of product development may provide implications for practitioners who understand the process of product development.

• The Journal of the Korea Contents Association
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• v.12 no.12
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• pp.587-596
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• 2012

This research works has newly proposed ideation method for development of innovative product design by using four design thinking framework in the aesthetic issue, material issue, function & structure issue which are usually called three major design issues. The four design thinking framework is consisted of eliminate, reduce, raise and create. This research also analyzed 232 innovation products in order to verify the proposed ideation method. The main outputs of this research are as follows; first, the ideation method which was newly developed in this research can help to create new ideas for innovation product design. Second, 41% existed innovation product designs were developed based on the ideation in the 'function & structure' issue. Three, 74% existed innovation product designs were developed based on the 'raise & create' issue rather than 'eliminate & reduce' issue. The results of this research can help a designer who wants create new innovation product.

• Journal of the Korean Regional Science Association
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• v.31 no.4
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• pp.107-128
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• 2015

Technology innovation is a competitive weapon of sustainable economic growth at the urban and regional level and the growth of firms. In this study, we empirically investigate the effects of collaborative R&D activity on product innovative outputs and process innovative outputs in manufacturing firms in Korea. We analyze the links between collaborative R&D activity and two types of innovative outputs using an alternative negative binomial regression model. The major finding is that collaborative R&D activity has significant positive effects on both product and process innovation. The results also identify a positive link between all types of innovative outputs and other R&D activities including internal R&D activity, patent activity, external technology and capital goods acquisitions. To induce corporate growth that enhances the productivity of individual firms and produces prolonged economic growth, policy makers should place greater emphasis on creating effective arrangements to promote establishing collaborative R&D strategies for manufacturing firms.

• Electronics and Telecommunications Trends
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• v.28 no.4
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• pp.132-145
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• 2013

중소기업 제품이 글로벌 시장을 선도하려면 기술혁신과 시장 경쟁력을 갖는 혁신 제품개발 지원을 위한 인프라 구축은 필수적이다. 다시 말해서 기술 및 제품개발에 일련의 신제품 개발 프로세스를 기업들이 잘 시행하고, 기술혁신 및 제품개발의 성공률 제고를 위해서는 기존 기업지원 프로그램을 보강할 필요성이 있다. 또한 개발된 원천기술과 상용화 간의 간극(gap)을 줄이고 기술개발의 연쇄적인 문제점을 해소할 R&BD(Research & Business Development)인프라를 구축하여 기술/제품에 대한 지식을 폭넓은 분야의 전문가 또는 사용자들과 공유하고 완성도가 높은 시제품 제작으로 기업의 한정된 내부자원과 상품성을 보완할 필요가 있다. 본 논문에서는 개발환경과 자원이 열악한 중소기업의 기술개발-사업개발-시장개발이 통합적으로 고려되어 활용될 수 있는 신개념의 시스템 도입 필요성과 위의 제반 문제점들을 해결할 수 있는 소셜기반 manufacturing platform과 제품 제작 인프라 및 기업지원, marketing 등을 지원하는 신 에코시스템인 CSP(Crowd Sourcing Platform) 구축 및 서비스 디자인에 대해 논한다.

• Journal of Global Scholars of Marketing Science
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• v.16 no.4
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• pp.13-38
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• 2006

This study is concerned with the factors that influence the radicalness of new product development by firms. The innovativeness of firms' new product development differs in their frequency and radicalness. Based on previous research on product innovations, this study provides a hypothetical model that links firms' internal variables and external relations variables to the radicalness of product innovation, which in turn is linked to marketing performance. For an empirical analysis, the data were collected from South Korean firms. The result of this study provides evidence that the stronger is firms' management attitude toward risk taking, marketing competency, and technical competency, the higher is the possibility of radical product innovation. It also shows that, contrarily to the hypothesis, firms with collective reward system rather than individual reward system are more likely to develop radically new products. This study also shows that the better are firms' R & D collaboration with suppliers and interfaces with customers, the higher is the possibility of radical product innovation.

• Korea Science and Art Forum
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• v.25
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• pp.71-80
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• 2016

The meaning of innovative products pursued by pluralized societies is transforming. In the past, the markets were opened up after the products were released through various development strategies based on the needs of development. Recently, however, even the launching process of innovative products is differently operated and strategies with directions completely different from the past are used. In this regard, the paper aims to predict successful markets of innovative products in the future by analyzing the successful strategic cases of innovative products from both the past and the present. The following are the methodology and results of this study. - Conduct a case study and an analysis on which strategies were implemented after the release of successful innovative products in the past. - Conduct a case study and an analysis on the markets and launching trends of innovative products that were successful fairly recently. By reviewing the operation system of innovative products for each time period, it is assumed that startup companies releasing innovative products in the future will engage in the mass production of products through a pre-approval and post-production system, via overseas crowd funding. Moreover, we can expect that systems for partnerships between startups and conglomerates will be prepared in Korea within the near future. If we accurately perceive the operation trends related to the release of innovative products that come into existence by experiencing extreme changes, shortcuts to success will be available for startup companies preparing for such future.

• Journal of Engineering Education Research
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• v.11 no.3
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• pp.5-11
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• 2008

Far greater than ever before is the present industrial demand for skilled professionals in innovative product design and development. Yet there is an apparent lack of a sufficient curricular provision for training design professionals in almost all engineering schools. The present study is to propose a systematic procedure for developing a strategy for building an innovative product design curriculum and demonstrate its application. The procedure consists of three major steps: strategic element derivation, task formulation, and task execution roadmap construction. The proposed procedure was applied to develop a modular curriculum (a cluster of several related courses) covering various subjects in relation to innovative product design and development. The procedure seems quite effective and useful for developing a curriculum that is strategically well differentiated based on the unique characteristics of a particular educational institute and its applicability seems not limited to a specific domain.

• Journal of Korea Technology Innovation Society
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• v.16 no.4
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• pp.1006-1031
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• 2013

This study investigates the extent to which product innovation is associated with firm performance, and how this effect is moderated by other type of innovation efforts. Empirical analysis is conducted (1) to determine the effect of product innovation on firm performance; (2) to explore the moderating effect that process innovation, organizational innovation and marketing innovation activities each has on the relationship between product innovation and firm performance. The analytical sample comprises a total of 816 Korean manufacturing firms from the 2010 KIS (Korean Innovation Survey) data and merged with financial data from KIS Info for acquiring the objectivity. The results show that product innovation is positively associated with a firm performance. Product innovation when combined with higher levels of process, organizational and marketing innovation activities resulted in higher firm performance. The results suggest that product innovation is a decisive factor of firm performance. More importantly, process, organizational and marketing innovation activities support product innovation and thus impact firm performance indirectly. In addition, this study examines the effect of innovation activities on firm performance by different firm size and R&D intensity, thereby further improving the details of this study.

• Proceedings of the Technology Innovation Conference
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• 2009.02a
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• pp.3-24
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• 2009

본 논문은 온라인 커뮤니티를 통해 사용자들이 정보교류와 의사소통을 활발히 전개하여 사용자혁신 (User Innovation)을 촉진하는 사례들과 이와 관련된 현안 이슈들, 그리고 기업의 사용자혁신 활용 전략을 다루고 있다. 특히 인터넷의 보급과 확산을 통해 사용자들이 온라인 커뮤니티를 형성하고 상호 교류할 수 있는 장이 마련되어 사용자혁신이 더욱 활성화 될 수 있으므로, 휴대기기 산업에서 이러한 사례를 발굴하여 분석하였다. 특히 본 연구에서는 MP3 플레이어 산업에서 기업이 온라인 커뮤니티를 통해 고객정보를 어떻게 획득/처리/활용하는지, 그리고 스마트폰인 블랙잭 제품에서 어떤 과정을 통해 사용자혁신이 이루어지는 지를 사례연구 하였다. 본 연구의 결과는 1)온라인 커뮤니티에서 사용자의 역할과 (정보공유, 아이디어 창출, 문제해결, 정보취합, 제품테스트, 사용의견 제시, 제품홍보 등) 기업의 대응전략, 2)기업과 고객간 커뮤니케이션 패턴 (질문/불평/사용후기 및 피드백/시제품/공지 등) 특성, 3)온라인 커뮤니티 내에서 사용자간 커뮤니케이션 패턴과 현안, 4)온라인 커뮤니티 활성화를 통한 신제품개발 촉진방안 등으로 구분하여 제시되었다. 마지막으로 이러한 사용자혁신 사례를 바탕으로, 사용자혁신을 촉진하고 신제품개발과정에서 사용자의 참여를 강화할 수 있는 정책적 함의를 정리하였다. 특히 개방형 혁신이 강조되는 상황에서 사용자혁신은 개방형 혁신의 한 형태도서도 의미가 있으며, 향후 더 많은 사례연구와 실증분석이 요구된다.

• Proceedings of the Korea Technology Innovation Society Conference
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• 2017.11a
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• pp.351-367
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• 2017

4차 산업혁명은 모든 산업 분야에서 제품 및 서비스와 ICT가 융합되어 공급사슬의 효율성을 극대화하는 혁신을 일으키고 있다. 이러한 혁신을 통해 공급사슬 내 기업들의 관계가 변화하고, 기존 제품 및 서비스와는 차별화된 혁신적인 제품 및 서비스가 출시되고 있다. 또한 혁신 주체의 공급 사슬 내 역할에 따라 혁신이 기업 및 소비자에게 미치는 영향은 달라질 수 있다. 본 논문에서는 하나의 제조업체와 하나의 유통업체가 존재하는 공급사슬 모형을 가정한다. 이러한 공급사슬에서 1) 제품 및 서비스의 차별화 정도와 2) 혁신의 주체의 공급사슬 내 역할(제조업체 또는 유통업체)에 따라 혁신의 영향이 달라질 수 있음을 보인다. 또한 이를 바탕으로 4차 산업혁명 시대에 선도적 혁신과 관련된 실무적 시사점과 정책적 시사점을 제시한다.