• Proceedings of the Korean Operations and Management Science Society Conference
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• 2002.05a
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• pp.442-448
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• 2002

오늘날의 경영환경은 불완전할 뿐만 아니라 경쟁이 심화되어 기업간 경쟁의 범위를 벗어나 공급사슬간의 경쟁으로 옮겨가고 있으며, 정보기술관리과 eBusiness가 급격히 발전하면서 공급사슬관리(SCM)를 최적화하기 위해서는 기업의 경쟁전략과 공급사슬전략 그리고 제품 특성을 반영하여 공급사슬이 설계되고 운영되어야 한다. 본 연구에서는 제품의 특성을 수요 측면을 중심으로 혁신적 제품과 기능적 제품으로 특징지을 수 있는 제품의 혁신성을 측정하고, 제품의 혁신성이 공급사슬 전략에 어떠한 영향을 미치는지 알아보기 위하여 각 공급사슬관리(SCM)의사결정영역에서의 공급사슬관리가 어느 정도 이루어지고 있는가를 살펴봄으로써 전략에서의 차이점을 규명하고자 하였다. 본 연구를 통해 제품의 혁신성이 공급사슬관리(SCM)의사결정영역에 미치는 영향을 검증함으로써, 기업들에게 자사 제품에 대한 전략적 분석 필요성의 개념적 근거를 제시하고자 한다. 또한 제품특성, 제품 전략, 공급사슬 전략, 기업경쟁전략의 연계적 개념을 제공하고 자사의 공급사슬의 효율성과 반응성을 진단할 수 있는 프레임워크를 제공하고자 한다.

• Asia Marketing Journal
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• v.11 no.3
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• pp.151-165
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• 2009

The objective of this case study is to analyze how effectively KIA SOUL, which is a leading Crossover Utility Vehicle (CUV) brand, has created a new market space through innovative product strategy. Up until now, most car manufacturers have focused only on the traditional product market segments missing out on the opportunity of the crossover segment market. KIA SOUL found a new market space by identifying the high crossover utility demand and filling the gap between the current product category values and the emerging crossover product category values. This case study illustrates that an innovative product strategy can be effectively employed to create a new market space in the saturated car manufacturing industry. The case summarizes that the innovative product strategy of KIA SOUL is comprised of four primary pillars: design innovation, market frontier in CUV, the first company to launch customizing service brand-TUON, and functional innovation. The KIA SOUL case study provides valuable insights and implications for many other companies that are planning to find "blue oceans" for their own business.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.13 no.4
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• pp.23-34
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• 2018

This study examines the mediating effect of product innovation on the relationship between product development strategy implementation and product development performance of business ventures. The previous researches on product development has mainly focused on the role of venture firms' technological capabilities or that of entrepreneurship in product development. Although there are many important discussions related to the product development of business venture, a more discussion on the relationship between product development strategy implementation and performance of product development is needed. The purpose of current study is to examine the relationship between the entrepreneurial orientation and the R&D department on product development performance. To confirm the model of Day & Wensley(1988) that product novelty mediates the relationship between product development strategy and product development performance. The research results of 703 Korean business ventures suggest that the implementation strategies for product development such as utilizing entrepreneurial orientation and R&D department are more effective for business ventures in terms of product development performance. Also product novelty was prove to be a mediator that intervene the relationships between implementation of product development strategy and product development performance. Those findings may provide implications for whom has interested in the relationship between entrepreneurship and product development performance of business ventures. The differences in between new and existing product performance from the implementation strategy of product development may provide implications for practitioners who understand the process of product development.

• Journal of Digital Convergence
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• v.9 no.3
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• pp.117-131
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• 2011

This study aims to examine the impact of Self-leadership(behavior- focused strategies, natural reward and constructive thought pattern to Technology Innovation. Hypotheses were tested by surveying 306 employees at Gumi Industrial Complex. The findings are as follows : First, two factors of Self-leadership had a significant positive effect on the product innovation except constructive thought pattern strategies. Second, two factors of Self-leadership had a significant positive effect on the process innovation except constructive thought pattern strategies.

• Journal of Korea Technology Innovation Society
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• v.14 no.1
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• pp.139-156
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• 2011

This study is aimed to analyze the effectiveness of competitive priorities by product innovation and estimate the relationship between competitive priorities and business performances in the Korean manufacturing industry. It is expected that results of the study would provide useful managerial implications to the selection of effective competitive priorities of the manufacturing firms. Analytical results showed that the product innovation would enhance the effectiveness of competitive priorities. In addition, elements of competitive priorities that significantly affect to business performances were shown to be different by sectoral type in the manufacturing industry.

• Journal of Engineering Education Research
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• v.11 no.3
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• pp.5-11
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• 2008

Far greater than ever before is the present industrial demand for skilled professionals in innovative product design and development. Yet there is an apparent lack of a sufficient curricular provision for training design professionals in almost all engineering schools. The present study is to propose a systematic procedure for developing a strategy for building an innovative product design curriculum and demonstrate its application. The procedure consists of three major steps: strategic element derivation, task formulation, and task execution roadmap construction. The proposed procedure was applied to develop a modular curriculum (a cluster of several related courses) covering various subjects in relation to innovative product design and development. The procedure seems quite effective and useful for developing a curriculum that is strategically well differentiated based on the unique characteristics of a particular educational institute and its applicability seems not limited to a specific domain.

• Journal of Korea Technology Innovation Society
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• v.21 no.1
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• pp.331-353
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• 2018

Using data from 2008 and 2010 Korean Innovation Survey, this study estimates the impacts of non-technological innovation activities on the performance of technological innovation. The study estimates the effects of the two types of innovation, organizational innovation and marketing innovation. The estimation results suggest that both organizational and marketing innovations are closely related to the success of innovative products. In particular, non-technological innovation has significant positive impacts on the share of sales with market novelties. Among individual practices in organizational innovation, only the introduction of new business practices contributes positively to the sales of innovative products. In case of marketing innovation, new marketing methods in product design, product promotion and pricing increase the share of sales from new products.

• Journal of Technology Innovation
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• v.22 no.1
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• pp.59-87
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• 2014

This paper focuses on effect of technological collaboration and securement of appropriability on product innovation performance. Additionally, moderating effect of appropriability on technological collaboration is investigated by using Korean Innovation Survey 2010 conducted by the Science and Technology Policy Institute in Korea. Result shows that technological collaboration with customer and affiliate affects product innovation performance positively. Appropriability, in addition, not only gives positive effect on product innovation performance by itself, but also it augments the positive effect of technological collaboration on product innovation performance. The results imply that technological collaboration and appropriability are the key determinant for the increase of the product innovation performance; therefore, firms need higher level of technological collaboration invigoration and possession of appropriability. at last, firms require profound insight concerning strategic use of technology protection methods to secure appropriability.

• CDE review
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• v.3 no.1
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• pp.38-44
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• 1997

현재 거의 모든 제조기업들은 새롭고 급변하는 세계와 그에 따른 기술적 난제에 직면하고 있다. 계속해서 세분화되는 시장에 진출하기 위해서는, 대량생산과 소비자의 다양한 욕구에 대한 즉시주문생산이라는 역설적 현실에 처해 있다. 이와 같이 급변하는 환경변화에 신속하게 대응할 수 있는 제품개발 및 생산기술이 절실히 요구되는 상황에서, 최근 가상 제품 개발(Virtual Product Development)이라는 혁신적인 제품 개발 전략이 제시되고 있다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.9 no.1
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• pp.1-13
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• 2014

This study examines the relationship between firms' external search strategy and their innovation performance. In addition to revisiting the relationship between open search strategy and product innovation, we further extend the impact of use of external knowledge sources to process and organizational innovation. Using the 2010 Korean Innovation Survey (KIS) of manufacturing firms, we report that on average, venture firms search more widely (external search breadth) and deeply (external search depth) across a variety of external search channels than non-venture firms. We then further explore the impact of venture and non-venture firms' use of external search strategies on innovation performance. We find that both searching widely and deeply increase the likelihood of non-venture firm's successes in product, process and organizational innovation. Similar results can be found for the venture firm's success in organizational innovation. However, only searching deeply increases the likelihood of venture firms' success in product and process innovation.