• Journal of Digital Convergence
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• v.17 no.8
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• pp.115-122
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• 2019

The mobile payment service, which shows remarkable growth, appears to have different situations between Korea and China. Based on the recent research, we tried to confirm that there is a difference in the technology readiness index of third-party mobile payment service between Korea and China. The data were collected from a survey of Korean and Chinese university students. As a method of analysis, t-test was conducted for each factor. The results show that there is a difference between China and Korea in all factors of technology readiness. In particular, Chinese users' optimism, innovation and discomfort were higher and insecurity was higher in Korean users. These results are expected to provide a strategic approach to expand the use of third-party mobile payment services.

• The Journal of the Korea Contents Association
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• v.14 no.5
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• pp.356-363
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• 2014

With Sales of bundling service in telecommunications service are on the increase due to continuous technology progress and the raised demand into convergence and integration service. In this paper, we analyzed the tendencies differences between subscriber and non-subscriber of the bundling service in telecommunications service to establish marketing strategies of the bundling service. we derived the subjective norm and personal innovation as tendency variables of users in using LTE(Long Term Evolution) services, which are based on bundling sales motivation theory, theory of reasoned action, and diffusion of innovation theory. The tendency variables were compared between subscriber and non-subscriber of the bundling service through statistical T-test in empirical study. As a result, we discovered that there are differences in both subjective norm and personal innovation between subscriber and non-subscriber of the bundling service. We also discovered that the subjective norm and the personal innovation of subscriber are stronger than non-subscriber. At last, we derived two implications to increase the sales of the bundling services. First, the bundling service should designed more innovative. Second, it would be effective to apply buzz marketing strategies based on the surrounding people.

• Journal of Korea Technology Innovation Society
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• v.13 no.1
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• pp.160-183
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• 2010

Recently, although many firms conduct open innovation through collaboration with other innovation actors, little attention has been paid to research and case study with regard to SMEs. However, since the capability of SMEs is too insufficient to access external resources and collaborate with other firms, SMEs have practical needs for active open innovation. In addition, although a lot of SMEs depend on external resources in terms of distribution, services and sales, most of open innovation-related research concentrate on R&D and production. Therefore, this research aims at presenting various types, methods and policy to stimulate the open innovation of SMEs. Typical types of open innovation which SMEs can take will be identified and then a relevant open innovation type will be matched on the basis of the characteristics of sectors. The results of this research will be helpful for policy makers to promote open innovation in SMEs.

• Journal of the Korea Convergence Society
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• v.11 no.7
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• pp.239-249
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• 2020

The purpose of this study was to verify whether the endorser effect similar to humans can be created in advertising campaigns based on the artificial intelligence endorser. In particular, considering the characteristics of artificial intelligence, a research model was presented by convergence of consumer innovativeness and anthropomorphism. The results of the online survey of 244 respondents showed that expertise of the artificial intelligence endorser has a positive effect on both brand attitude and purchase intention, but not for trustworthiness while it has a positive effect on brand attitude. Also, the effect of consumer innovativeness and anthropomorphism on brand attitude and purchase intention for artificial intelligence was found. The endorser effect was expanded to artificial intelligence, which is an intangible object, and the existing theory and research results were combined to re-verify it. Theoretical and practical implications for artificial intelligence-based products and services were presented.

• Industry Promotion Research
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• v.2 no.2
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• pp.23-29
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• 2017

This study aims to suggest a new method to escape crisis of manufacturing industry. We focused on the field - oriented management innovation promotion performance divided into qualitative performance and quantitative performance. The site-centered management innovation is an organization that helps managers to quickly solve the problems faced by field management personnel by switching from manager-centered management method to on-site management personnel-oriented management. Find out the waste factors of the work and improve the process and set the process standards according to the customer's needs. Before working on the site, an employee should know exactly the process standard of what I will do, and frequently inspect the raw materials to make sure they meet the specifications. After the self-inspection is carried out, the standard is reviewed. If there is no abnormality, the cross-validation is carried out by the method which is carried over to the next step. The results of this study can be used to enhance the competitiveness of manufacturing companies. New management innovation techniques are required to adapt to the rapidly changing international business environment, and this study has implications for this research.

• The Journal of Sustainable Design and Educational Environment Research
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• v.20 no.1
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• pp.11-18
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• 2021

The objective of this research is to propose the policy alternatives which can assist schools to effectively carry out the School Space Innovation Project (SSIP) of the Ministry of Education. The Emotional Space Project (ESP) of Gangwon-do School District was analyzed as one of representative SSIPs. Chapter II analyzed the project process and stakeholders involved in the ESP. Chapter III carried out the interview with the representative stakeholders that had participated in each step. The interview described the major problems ESP and SSIP have. Finally, Chapter IV proposed the comprehensive alternatives to deal with the problems, such as improving the effectiveness of project information sessions, strengthening the competencies of facilitators, and developing guidelines. It is expected that the research alternatives can be applied for developing innovative school spaces more suited to school scenes as well as helping effective operation of SSIP in schools.

• Industry Promotion Research
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• v.9 no.1
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• pp.65-79
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• 2024

This study analyzed the failure cases of new products for relative benefits among various factors related to the characteristics of innovation, which is an important factor in the consumer persuasion process among Rogers (1995)'s innovation diffusion theory. This is because relative profits are the most influential factor in consumers' intention to adopt among the characteristics of various innovative products (Holak and Lenmann, 1990). As a result of analyzing the failure cases of new products of six companies, these products lacked relative profits for existing products in common. Relative profits are factors that are measured in the economic sense or are measured by social advantages, convenience, and satisfaction, and are the most important factors compared to other factors such as suitability, complexity, observability, and applicability. In the end, it was found that relative profits compared to existing products are an important success factor in persuading consumers of new products.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
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• v.71
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• pp.325-350
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• 2016

As the new competitive environment become more global, technologically oriented and customer driven, as customers continually demand higher quality, faster response, and greater reliability of products and services, the new global market demands a more customer responsive behaviour by companies and firms have responded with innovative products and improved manufacturing processes to manufacture products. Further, the shift from traditional manufacturing and purchasing to JIT manufacturing and purchasing requires customers and suppliers to shift from adversarial relationships to strategic partnerships, and information sharing, so as to attain flexibility, reliability, and speed. SCM practices such as supplier collaboration and information sharing is considered as a key to attaining supplier network responsiveness and enhancing the product innovation and the market access time. The current research investigates the effect of SCM practices on supplier network responsiveness, the product innovation and the market access time of export companies. Thus by providing empirical evidence of the said relationships, this study offers useful guidelines for measuring and improving the supplier network responsiveness of a firm, facilitating further research in the area.

• Proceedings of the Korea Technology Innovation Society Conference
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• 2017.05a
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• pp.845-872
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• 2017

우리나라 과학기술계 정부출연연구기관은 고령화 하에서 연구생산성을 향상시키기 위하여 다양한 정책을 추진하고 있는데, 그 중 임금피크제는 조직의 효율성 증진을 통해 연구생 산성을 높일 수 있는 제도로 기대할 수 있다. 그럼에도 불구하고 2015년 임금피크제 도입을 둘러싸고 발생했던 정부와 과학기술계 정부출연연구기관 연구자들 간 갈등의 원인은 무엇이었는가? 본 연구는 이러한 의문에서 출발하며, 정책옹호연합모형(ACF)을 활용하여 과학기술계 정부출연연구기관의 임금피크제 정책결정과정을 분석하였다. 연구결과를 요약하면 첫째, 정책환경으로서의 외부변수들은 대부분 찬성 측 옹호연합에 유리한 자원으로 작용하였다. 둘째, 과학기술계 정부출연연구기관을 관리 통제의 대상으로 바라보는 신념과 독립적 자율적 대상으로 보는 신념 간 차이는 갈등의 근본적인 원인이었다. 셋째, 임금피크제의 일괄적 도입, 정책중개자의 미비한 역할은 옹호연합 간의 갈등을 더욱 증폭시켰다. 이러한 연구결과는 첫째, 정책은 정책대상의 특성이 반영되도록 설계 적용되어야 한다는 점을 시사한다. 둘째, 정책중개자로서의 역할이 기대되는 정책참여자가 있는 경우, 이들의 역할에 따라 갈등이 증폭 또는 완화될 수 있으므로 올바른 정책중개자로서의 역할이 필요할 것이다. 셋째, 정부출연연구기관이 기타 공공기관에서 제외되어야 한다는 정부출연연구기관 관계자들의 주장을 경청할 필요가 있다.

• Journal of Korea Society of Industrial Information Systems
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• v.1 no.1
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• pp.177-201
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• 1996

오늘날 우리사회는 컴퓨터기술과 통신기술의 발달로 인하여 정보사회로의 이행이 급속히 진전되고 있으며, 기업들은 치열한 경쟁에서 살아남기 위하여 정보기술을 이용한 경영혁신에 많은 노력을 기울이고 있다. 정보기술의 급속한 발달에 따라 정보시스템의 기능이 조직의 내부에서 점차적으로 조직외부의 고객과 공급자 그리고 경쟁자 등으로 그 초점이 이동되어가고 있는 실정이다. 기업조지간에 통신망기술로 연결하여 정보를 교환하는 조직간정보시스템(Interorganizational System : IOS) 은 산업의 구조를 변화시킬 뿐만 아니라 , 기업에 잠재적 경쟁우위를 제공하는데 중요한 역할을 수행한다. 조직간정보 시스템이 특수한 형태인 전자자료교환(Electronic Data Interchange : EDI) 시스템은 표준양식에 의한 기업간의 거래문서를 전자적으로 컴퓨터와 컴퓨터간 통신 네트워크에 의해 교환하는 것으로서, 기업간 정보거개의 혁신적인 개선과 업무절차의 간소화에 의한 생산성의 향상 및 업무의 효율성 증대 등 획기적인 성과를 가져온다. 본 연구의 목적은 EDI 시스템의 성공적 구현에 영향을 미치는 주요요인에 대한 중요도 순위를 설문을 통하여 조사하고자 하는 것이다. 우선 EDI 시스템의 개념을 살펴본후, EDI 시스템구현의 성공요인에 대한 선행연구들을 고찰하고, 선행연구에서 도출된 주요요인들을 연구자별로 분류하여, 본 연구에서 조사하고자 하는 요인들을 설정한다. 다음으로 EDI를 이용하고 있는 국내기업의 70여개 기업체를 대상으로 설문조사를 실시하여 자료를 수집하고 본 연구에서 조사하고자 하는 19가지 주요요인에 대한 중요도를 실증적으로 분석하고자 한다.