• Journal of Korean Home Economics Education Association
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• 제23권2호
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• pp.1-16
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• 2011

This study investigates the relationship between the purchasing behavior for hair-care products and the attitude toward hair-care products by adolescents. A total of 412 middle and high school students located in Seoul and Gyunggi-do province participated in this research. SPSS 12.0 for Windows Program was utilized for statistical analysis. As a result, the hair concerns and the satisfaction of adolescents as well as their attitudes towards hair-care products were significantly affected by gender, school level, and educational experiences. Female high school students with some degree of educational experiences had a more rational and brand-oriented attitude. Students having a higher rational and brand-oriented attitude bought hair-care products in regards to the quality of the product and environmental impact. On the other hand, those having a conspicuous and fashion pursuit attitude showed an image and fashion concern purchasing behavior. Adolescents usually purchased styling and dyeing products at a cosmetic specialty store and hair-care cleaning products from a discount store. They obtained the information about hair-care products from relatives, personal experiences, and TV advertisements.

• Journal of Korean Home Economics Education Association
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• 제24권3호
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• pp.175-189
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• 2012

This paper examines the effect of star-entertainer imitation on female high school students in terms of their appearance management activities such as school uniform modification behaviors, hair style care behaviors, and make-up behaviors. For this research, data of 379 female high school students living in Jeollabuk-do was analyzed through reliability analysis, factorial analysis, cluster analysis, one-way analysis of variance, and cross-tabulation analysis. In the research, based on the type of star-entertainer imitation, the female high school students were divided into three categories: active followers, psychological followers, and passive followers. The research showed that active followers, who exhibited imitation behavior most frequently and had the highest imitation desire, were most frequently involved in school uniform modification. Inclined to imitate the school uniform styles of star-entertainers in soap operas, they modified their school uniforms. The active followers were also enthusiastic about hair care, were well aware of trendy hair styles, and demonstrated a fondness for star-entertainer hair styles. In addition, they were actively involved in make-up activities. They put on basic make-up everyday and exhibited a desire to learn about make-up styles. However, passive followers, who showed the least frequent imitation behavior and the lowest imitation desire, were not as keenly involved in school uniform modification behaviors, hair style care behaviors, or make-up behaviors. The study concludes that by providing teenagers with systematic education on desirable mass media and educating them on proper behavior, an effective educational tool for guidance on clothing habits can be derived.

• The Journal of the Convergence on Culture Technology
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• 제7권3호
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• pp.115-122
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• 2021

This study is hair salon satisfaction and self-efficacy in major college students preparing course is to identify the factors that affect the action. The subjects of the study were 173 male and female college students attending the College of Hair and Beauty in G region from March 10 to 25, 2021, and 150 of them were finally SPSS.It used the WIN 22.0 program. First, it has been verified that the satisfaction of hair and beauty college students' majors directly affects career preparation behavior. Second, the hair salon for preparatory actions in the course of major college student satisfaction and self-efficacy turned out to be a very important influence. Third, action represents a direct impact on career preparation is college student's hair salon self-efficacy and research to do significant impact. Based on the results of this study, students with high satisfaction with their majors suggest that they are preparing for a systematic professional life for career preparation when they are self-efficacy in college.

• Journal of the Korea Society of Computer and Information
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• 제26권2호
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• pp.133-140
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• 2021

The purpose of this study was to investigate the association between major selection motives and employment preparation behavior in college students majoring in hair and determine if major satisfaction had any mediating effect on the association between major selection motives and employment preparation behavior. For this purpose, research was conducted in 154 college students majoring in hair in B Region. Such instruments as the major selection motive inventory, the major satisfaction inventory, and the employment preparation behavior inventory were used. For data analysis, descriptive statistics, product moment correlation analysis, and regression analysis were performed. Hierarchical multiple regression analysis was performed to determine the mediating effects of major satisfaction on the association between major selection motives and employment preparation behavior in college students majoring in hair and Sobel test was carried out to determine the significance of the mediating effects. This study obtained the following results: First, among the major selection motives, the personal motives were positively correlated with major satisfaction and employment preparation behavior, and major satisfaction was positively correlated with employment preparation behavior in college students majoring in hair. Second, the personal motives and major satisfaction affected employment preparation behavior in college students majoring in hair. Third, major satisfaction exerted partially mediating effects on the association between the personal motives and employment preparation behavior in college students majoring in hair. Major satisfaction partially affected the association between the social motives and employment preparation behavior.

• 한국패션뷰티학회:학술대회논문집
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• 한국패션뷰티학회 2004년도 추계학술대회
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• pp.33-34
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• 2004

• The Journal of the Korea Contents Association
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• 제20권12호
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• pp.519-528
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• 2020

This study is a study on the relationship between brand trust in beauty companies leading to consumer loyalty behavior. This study investigated the importance of brand trust and verified the moderating effect of brand awareness. The subjects of the survey were consumers with experience in using hair beauty services, and a self-written survey was conducted from December 15, 2019 to December 30, 2019. A total of 288 copies of response data were used for analysis, and the SPSS 21.0 statistical package program was used. Hairshop brand trust was classified into professionalism, favorability, and honesty. As a result of the analysis, professionalism had a significant effect on economic loyalty behavior, and honesty had a significant effect on economic loyalty behavior and social loyalty behavior. Favorability did not show an influence relationship. As a result of verifying the moderating effect of brand awareness, it was found that professionalism and honesty play a moderating effect in the influence relationship between social loyalty behaviors. This study aims to provide an effective direction to stably establish the relationship between the brand trust and customer relationship of the hair shop in a rapidly changing competitive environment.

• Journal of Korea Entertainment Industry Association
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• 제13권8호
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• pp.13-24
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• 2019

The purpose of this study is to understand how emotional labor of hairdresser effects job burnout and turnover intention. In order to achieve this study, the data is collected from questionnaires distributed to employees of beauty shops of Gwangju and Jeonam using convenience sampling method. A total of 356 questionnaires were used for the research. Survey data is analyzed by SPSS win 21.0 program. The research findings are as follows. First, the emotional labor of hairdresser is classified by the surface action and deep action. Also, job burnout of hairdresser is classified by the emotional exhaustion, reduced personal accomplishment and depersonalization. Second, the effect of emotional labor of hairdressers on job burnout have the significant influence. Third, the effect of emotional labor of hairdressers on turnover intention have the significant influence. Fourth, the effect of job burnout of hairdressers on turnover intention have the significant influence. These results suggest that programs to lower emotional labor should be focused on developments to improve the quality of beauty services.

• Journal of the Korean Applied Science and Technology
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• 제38권4호
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• pp.974-985
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• 2021

The purpose of this study was to determine the effects of black consumers' perception of behavior on Emotional exhaust and ago resiliency among hair service experts. The 318 questionnaires for hair and beauty experts in Seoul, Gyeonggi Province and Jeollanam-do were used as the final analysis data and were analyzed using the SPSS 26.0 statistics program. Analysis method to analyze frequency factor analysis, reliability analysis, Correlation analysis, Multiple regression analysis was performed. First, black consumers' perception of behavior showed a positive correlation with emotional exhaust, and black consumers' perception of behavior showed a negative correlation with ago resiliency. the emotional exhaust and ago resiliency showed a negative correlation with each other. Second, it was confirmed that excessive among the black consumer factors affects has an effect on emotional exhaust. Third, it was confirmed that excessive and Habitual among the black consumer factors affects on ago resiliency. Fourth, it was confirmed that emotional exhaust has an effect on ago resiliency.

• Journal of Families and Better Life
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• 제27권2호
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• pp.63-75
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• 2009

The purpose of this study was to analyze university students' attitudes toward hair care as well as their hair care practices and spending. The analytical tools include the chi-square test, t-test, one-way ANOVA, Pearson's correlation analysis and multiple regression analysis. The major findings were as follows: (1) The mean of university students' attitudes toward hair care was 18.5(out of a possible 30). (2) The variables that significantly influenced students' attitudes toward hair care were gender, school year and monthly spending money. (3) Hair care practices differed according to demographic variables and attitudes toward hair care. (4) The average monthly expenditure on hair care was 31,769 won. The variable that most influenced monthly hair care expenditures was gender. In sum, this study found that the variable with the largest effect on hair care attitudes, practices and spending was gender.

• Journal of the Korean Society of Costume
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• 제62권7호
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• pp.1-12
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• 2012

The purpose of this study was to investigate the relationships between the hairstyle behavior, hairstyle image preference and life satisfaction of women in their 20s, 30s, and 40s, and to examine the differences of the hairstyle behavior, hairstyle image preference, and preferred hairstyle according to demographic variables. The research method was a survey method using a questionnaire. Total of 674 women in their 20s, 30s, and 40s were tested, 309 of whom residing in the Seoul metropolitan area, with the remaining 365 residing in Gangweon-Do. Life satisfaction factors such as socio-economic satisfaction, happiness, and physical satisfaction significantly influenced the women's hairstyle behavior. The women with higher level of physical satisfaction had higher level of conformity, individuality, fashion, and interpersonal orientation of hairstyle. It also showed that the higher the level of socio-economic satisfaction meant greater preference for graceful hairstyle images. As well as the level of happiness correlated with the preference for feminine and sophisticated hairstyle images. The women who preferred long layered wave hairstyles liked feminine, natural, and sophisticated hairstyle images. The women in their late 40s had higher interpersonal orientation of hairstyle than those in their early 20s and 30s. Overall, a natural hairstyle image was favored the most, whereas a unique image was favored the least.