Browse > Article
http://dx.doi.org/10.12925/jkocs.2021.38.4.974

The Effects of Black Consumer Behavior Perception on Emotional Exhaustion and ago resiliency of Hair Service Professionals  

Ma, Eun-Jung (Dept. of Beauty Design, Graduate School of WonKwang University)
Ko, Kyoung-Sook (Dept. of Beauty Design, Wonkwang University)
Publication Information
Journal of the Korean Applied Science and Technology / v.38, no.4, 2021 , pp. 974-985 More about this Journal
Abstract
The purpose of this study was to determine the effects of black consumers' perception of behavior on Emotional exhaust and ago resiliency among hair service experts. The 318 questionnaires for hair and beauty experts in Seoul, Gyeonggi Province and Jeollanam-do were used as the final analysis data and were analyzed using the SPSS 26.0 statistics program. Analysis method to analyze frequency factor analysis, reliability analysis, Correlation analysis, Multiple regression analysis was performed. First, black consumers' perception of behavior showed a positive correlation with emotional exhaust, and black consumers' perception of behavior showed a negative correlation with ago resiliency. the emotional exhaust and ago resiliency showed a negative correlation with each other. Second, it was confirmed that excessive among the black consumer factors affects has an effect on emotional exhaust. Third, it was confirmed that excessive and Habitual among the black consumer factors affects on ago resiliency. Fourth, it was confirmed that emotional exhaust has an effect on ago resiliency.
Keywords
Black Consumer; Behavior Perception; Emotional Exhaustion; Ago Resiliency; Hair Service Professionals;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
연도 인용수 순위
1 Y. S. Sheen. The Effects of Ego-Resilience on the Job Stress and Burn-out : Focused on the Beauty Service Workers. p.48, Unpublished Master's thesis, Business Administration Yong In University, (2013).
2 K. M. Park. Jay customer's Behavior influencing Job Stress and Emotional Exhaustion of Cabin. p.146, Unpublished doctoral dissertation, Sejong University. (2014).
3 E. K. Lee, J. O. Jeon, "Evolving Black Consumer: Co-Cffending Behavior of Black Cons umers", Korean Journal of Consumer and Advertising Psychology, Vol.15, No.3 pp. 435-461, (2014).   DOI
4 H. J. Lee, Y. K. Kim, "Effects of Consumers' Behavior perceived by a Travel Agent on Burnout - Mediating Effects of Self-Efficacy-Journal of Tourism Research, Vol.31, No.1 pp. 215-230, (2016).
5 E. K. Lee, E. M. Lee, J. O. Jeon, "A study on the conceptualization of 'black consumer behavior and scale development", Journal of Marketing Management Research, Vol.18, No.4 pp. 183-207, (2013).
6 M. S. Choi, K. B. Jung, Y. J. Lee, "The Effect of Perception of Black Consumer Behavior on the Job Enthusiasm and Self-esteem of Beauty Service Workers", The Journal of the Asian J Beauty Cosmetology, Vol.18, No.2 pp. 183-193, (2020).   DOI
7 B. S. Shin, "Black consumer tendency upon demographic characteristics and the effect of black consumer tendency on retaliation intention and self-justification", The Journal of the Korea Contents Association, Vol.15 pp. 379-388, (2015).   DOI
8 N. R. Park. The Effect of Customers' Bed Behavior on Hotel Employees' Occupational Stress: Focusing on the Moderating Role of Ego-resilience. p.86, Unpublished Master's thesis, Kyonggi University, (2016).
9 J. Y. Kim, "The structural relationship of customer badness behavior, emotional labor, Job engagement and service sabotage perceived by hotel employees, Journal of Tourism Research, Vol.45, No.3 pp. 99-123, (2020).
10 S. B. Jo, "The Effect of Jay-customer's Behaviors on Employee's Emotional Burn out", Korean Journal of Hospitality and Tourism, Vol.25, No.5 pp. 221-233, (2016).
11 S. A. Park. The study on effects of casino customer aggression on the emotional burnout of dealers : focused on moderating role of ego-resilience. p.78, Unpublished Master's thesis, Tourism & Hospitality Kyonggi University, (2017).
12 J. S. Jeong. The Effects of Customers' Malpractice on Customer Orientation: The Control Effects of Self Resilience. pp.51-54, Unpublished Master's thesis, Korea Aerospace University, (2018).
13 Freudenberger. H. J, "Staff burnout", Journal of Social Issues, Vol.30, No.1, pp.159-165, (1974).   DOI
14 S. H. Bae, Y. H. Kim, S. Y. Han, "Effects of job stress, ego-resilience and burnout on teacher's turnover intention", Journal of Early Childhood Education & Educare Welfare, Vol.18, No. 1 pp. 233-258, (2014).
15 S. Y. Choi, "The Effects of Job Stress of Hotel Employees on Job Burnout and Turnover Intention: Focusing on the Moderating Effect of Ego resilience", International Journal of Tourism Management and Sciences, Vol.33, No.7 pp. 259-280, (2018)   DOI
16 S. Y. Jang. Type of black consumers' behavior analyzed by workers in beauty service. p.71, Unpublished Master's thesis, Art Chung Ang University, (2019).
17 J. H. Yang, H. G. Kwon, "The Effect of Black Consumer Behavior on the Intention of Turnover: Focusing on the Mediation Effect of Psychological Contract Violation", Journal of Digital Convergence, Vol.17, No.12 pp. 139-145, (2019).   DOI
18 Y. M. Park, J. W. Byun, "The effects of complaining behavior from airline customers perceived by cabin crew on job stress, burnout and turnover intention : Focusing on the mediating effect of burnout", Journal of Hotel Management, Vol.25, No.3 pp. 253-272, (2015).
19 Maslach. C, Jackson. S. E, "The measurement of experienced burnout", Journal of Occupational Behavior, Vol.2 pp.99-113, (1981).   DOI
20 S. B. Jeon, "Effects of Emotional Labor of Hairdresser on Job Burnout and Turn over Intention", Journal of the Korea Entertainment Industry Association, Vol.13, No.8 pp. 13-24, (2019).   DOI
21 G. Y. Shim. The Casual Relationship among Career Attitude Maturity, Parental At teachment, Psychological Separation, Ego-Resilience, and Self-Esteem of Under graduates, Thesis for Master for Science in Education. p.25, Unpublished Master's thesis, Seoul National University, (2013).
22 J. W. Jeong, H. J. Jeon, "The Effects of Ego-resilience on Competence at Work among Beauty Hair Stylists", Journal of the Korean Society of Beauty and Art, Vol.19, No.1 pp. 147-161, (2018).   DOI
23 M. S. Koh. Relations of Ego-Resiliency, Decision Making Style, and Attributional Style-With Attachment and Life Stress-. p.3, Unpublished Master's thesis, Sungshi Women's University, (2002).
24 H. S. Seo, M. S. Lee, S. H. Park, "The effects of the perception of black consumer behavior on job burnout and mental health in beauty service employees", Journal of the Korean Society of Beauty and Art, Vol.20, No.1 pp. 181-196, (2019).   DOI