• Title/Summary/Keyword: 행위적 전략

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Relation of Self Leadership and Empowerment and Organization Innovation Action in Private Security Guard (민간경비원의 셀프리더십과 임파워먼트 및 조직혁신행동의 관계)

  • Kim, Kyong-Sik;Kim, Chan-Sun
    • The Journal of the Korea Contents Association
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    • v.12 no.11
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    • pp.377-387
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    • 2012
  • The purpose of this study is to investigate the relationship between self leadership and empowerment and organization innovation action in private security guard. This study established private security guards who is being located in Seoul, 2011 and work in the private security company by population. Using purposive sampling method, 293 samples were drawn and were used for the final analysis. Using SPSSWIN 18.0, frequency analysis, factor analysis, reliability analysis, multiple regression analysis and path analysis were performed. Cronbach's ${\alpha}$ value which shows the reliability of the questionnaire came out to be over .831. The conclusion is following. First, private security guard's self leadership affects to empowerment. That is, influence and semanticity are enlarged as action center strategy, natural compensation strategy is attained well. Also, capacity, self decision power is enlarged as constructive thinking strategy, natural compensation strategy is attained well. Second, private security guard's self leadership affects to organization innovation action. In other words, innovation action is increased as action center strategy is attained well. Also, organization's innovation result is enlarged as constructive thinking strategy, action center strategy, natural compensation strategy are attained well. Third, private security guard's empowerment affects on organization innovation action. That is, innovation action, innovation result appears high in case of influence, semanticity is enlarged. Fourth, private security guard's self leadership exerts direction indirect effect in empowerment and organization innovation action. Thus, empowerment is an important variable that mediate self leadership and organization innovation action.

The Koreans Apology Map: An Analysis of Apologies by Types during the Past 10 Years (한국인의 사과 지형: 지난 10년간 사과문의 조직 및 유형 별 분석)

  • Kim, Yung-Wook;Yang, Jung-Eun
    • Korean journal of communication and information
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    • v.59
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    • pp.180-210
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    • 2012
  • The purpose of the study was to analyze the apologies made in Korea for the past 10 years, and to diagnose how Koreans used crisis communication strategies. For the analysis, typology of crisis communication strategy was adopted from previous study as well as the new typology distinctively found in Korea. Also preferred crisis communication strategies were analyzed by crisis subject, by crisis type and by stage of crisis. Results showed that among the crisis communication strategies, apology and corrective action were the most used strategies, followed by bolstering and appealing to sympathy. Preferred crisis communication also differed by crisis subject, by crisis type and by stage of crisis. When the crisis subject were government or public institutions, when the locus of crisis responsibility was internal, and when the crisis was a controllable human/social crisis, the justification strategy was preferred. The results seemed to be related to the unique cultural characteristics of Koreans, especially to sense of Cheong and Chemyon. Indirect corrective action and transcendence were Chemyon-saving strategies while bolstering and appealing to sympathy were strategies appealing to Cheong. Future study should address the new typology of crisis communication strategy reflecting the cultural characteristic.

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Exploring the Pre-service Science Teachers' Emotional Experience, Display Rules, and Controlling Strategies During Teaching Practice (교육실습과정에서 나타난 예비과학교사의 감정 경험과 감정 표현 규칙, 조절 전략의 탐색)

  • Kim, Heekyong;Lee, Narea
    • Journal of The Korean Association For Science Education
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    • v.36 no.2
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    • pp.231-251
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    • 2016
  • The goal of the study was to examine pre-service teachers' emotional experiences, especially during student teaching. The following questions guided this study. First, during student teaching, what are the characteristics of emotional experiences of pre-service science teachers? Second, what are used as the emotional rules and strategies by student teacher? In this study, we tracked nine pre-service science teachers over a four-week period of the student teaching. The data sources were lesson observations, interviews, emotional journals, and video-recorded classroom lessons. Results showed that student teachers experienced various 25 different types of emotions which were reported as the primary emotions of Koreans. The main subjects for interaction for positive emotions were students. For negative emotions, students, teachers and student teachers themselves all resulted in such negative emotional experiences. When the student teachers experienced negative emotions, they followed the emotional rule that their emotions should not be expressed in front of the students. Because of this, they tried various strategies for controlling emotions, such as 'understanding students', 'finding the positive side', 'seeing good students', 'ignoring', 'holding back', 'evading', and 'giving up'. Finally, suggestions for teacher education were discussed.

마케팅전략으로서 Brand Identity에 관한 연구 - 화장품 포장디자인을 중심으로 -

  • 김지철
    • The monthly packaging world
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    • s.54
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    • pp.160-171
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    • 1997
  • 보호성, 편리성 등의 주로 원초적인 기능에 국한되어 발전해 온 종래의 포장이 근자에 와서는 각종 인쇄재와 인쇄술의 발전에 편승하여 괄목할만큼 향상된 미적 기능을 갖게 되었음은 주지의 사실이다. 그러나 마아케팅의 유력한 수단이 되고 있는 현대의 포장은 그 존속의 가치가 이러한 원초적이고도 미의식 중심의 기능으로만 편향되어서는 안되며, 품질과 가격 등의 제품 자체의 경쟁력에 못지 않은 고객의 구매행위에 보다 직접적이고도 결정적인 소구작용을 할 수 있도록 창

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Strategic Behavioral Characteristics of Co-opetition in the Display Industry (디스플레이 산업에서의 협력-경쟁(co-opetition) 전략적 행동 특성)

  • Jung, Hyo-jung;Cho, Yong-rae
    • Journal of Korea Technology Innovation Society
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    • v.20 no.3
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    • pp.576-606
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    • 2017
  • It is more salient in the high-tech industry to cooperate even among competitors in order to promptly respond to the changes in product architecture. In this sense, 'co-opetition,' which is the combination word between 'cooperation' and 'competition,' is the new business term in the strategic management and represents the two concepts "simultaneously co-exist." From this view, this study set up the research purposes as follows: 1) investigating the corporate managerial and technological behavioral characteristics in the co-opetition of the global display industry. 2) verifying the emerging factors during the co-opetition behavior hereafter. 3) suggesting the strategic direction focusing on the co-opetition behavioral characteristics. To this end, this study used co-word network analysis to understand the structure in context level of the co-opetition. In order to understand topics on each network, we clustered the keywords by community detection algorithm based on modularity and labeled the cluster name. The results show that there were increasing patterns of competition rather than cooperation. Especially, the litigations for mutual control against Korean firms much more severely occurred and increased as time passed by. Investigating these network structure in technological evolution perspective, there were already active cooperation and competition among firms in the early 2000s surrounding the issues of OLED-related technology developments. From the middle of the 2000s, firm behaviors have focused on the acceleration of the existing technologies and the development of futuristic display. In other words, there has been competition to take leadership of the innovation in the level of final products such as the TV and smartphone by applying the display panel products. This study will provide not only better understanding on the context of the display industry, but also the analytical framework for the direction of the predictable innovation through analyzing the managerial and technological factors. Also, the methods can support CTOs and practitioners in the technology planning who should consider those factors in the process of decision making related to the strategic technology management and product development.

모바일 악성코드의 전략과 사례 분석을 통한 모바일 악성코드 진단법

  • Jang, SangKeun
    • Review of KIISC
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    • v.23 no.2
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    • pp.14-20
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    • 2013
  • 2011년부터 모바일 악성코드가 급격하게 증가하는 상황 속에서 2012년 말부터는 국내(한국)의 특성에 맞춘 모바일 악성코드들이 끊임없이 발생되고 있고 실질적 피해 또한 계속 발생되고 있다. 이에 본 논문에서는 이러한 모바일 악성코드들의 진화 과정, 모바일 악성코드의 특징, 모바일 악성코드의 분류에 대해서 다루며 모바일 악성코드가 이용하는 기술적 전략과 행위 그리고 사회공학적 기법들을 다룬다. 또한 모바일 악성코드가 제작되어 지고 있는 목적이 무엇인지 실제 피해 사례 분석을 통해 알아보고 어떻게 모바일 악성코드를 진단할 것인지를 살펴본다.

The Influence of Product Design on Consumer Evaluations of Brand Equity (브랜드 자산에 대한 소비자 평가에 제품 디자인이 미치는 영향)

  • 김수영;형성은;조광수;양종열
    • Proceedings of the Korea Society of Design Studies Conference
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    • 1999.10a
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    • pp.60-61
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    • 1999
  • 제품 디자인은 회사가 지속적인 경쟁 우위를 획득하기 위해 사용할 수 있는 전략적 활동이라는 인식이 점점 강해지고 있다. 제품 디자인이 주요 전략 무기로 인정받는 이유중의 하나는 많은 기업이 비슷한 가격의 제품들을 제공하고 있는 오늘날의 시장에서, 제품 디자인이 소비자들이 선택 행위를 할 수 있는 주요 차별화 요소로서 인식되어가고 있다는 점이다. (중략)

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A Study on Modeling Framework of Convergence Business (융합 비즈니스 모델링 프레임워크에 관한 연구)

  • Kim, Duk-Hyun
    • The Journal of Society for e-Business Studies
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    • v.17 no.4
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    • pp.175-196
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    • 2012
  • Compared to the wide spread of convergence in government and industries there are still lack of theoretical foundation and effective methodologies to successfully implement it. Especially, there are few remarkable results on the ideal types of convergence business model (BM) in both domestic and foreign researchers. In this paper we show theoretical types, strategic alternatives, and design steps of convergence BM could be developed based on '4WH1H model' which is a conceptual framework of a BM. 4W1H model includes 5 constituents of a BM, i. e., customer value, value proposition, operation, target market, and supply capability. We derive 5 theoretical types of convergence BMs depending on the focus of innovation, i.e., value, product, operation, market, and capability. After defining the constituents and types (i.e., structural aspects) of convergence BM, we also show a BM could be linked with business strategy by defining the interaction among 5 constituents (i.e., behavioral aspects) of convergence BM.

Content Analysis of Crisis Response Communication Strategies along Crisis Stages for Match-fixing Case in K-League (프로축구 승부조작 사건에 대한 프로축구연맹의 위기단계별 위기대응 커뮤니케이션 전략 분석)

  • Bang, Shinwoong;Hwang, Sunhwan
    • The Journal of the Korea Contents Association
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    • v.14 no.5
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    • pp.390-402
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    • 2014
  • This study, based upon the Sturges' crisis stages, examines the crisis response communication strategies of Korea Professional Football League(KPFL) for the K-league match-fixing case as well as the frequency of related news articles and the source of information. To explore the crisis response communication strategies the Korea Professional Football League used, a total of 118 news articles were analyzed using the content analysis and frequency analysis. The unit of analysis for crisis response communication strategies is sentence. The frequency of news articles based upon the crisis stages shows highest rate at the acute crisis stage. The source of information for news reports shows that KPFL was one of the major sources of the news reports. KPFL's crisis response communication strategy throughout all stages of the crisis stage shows that corrective action strategy was used highest ratio. In particular, the crisis response communication strategy between team, player and KPFL was shown lack of consistency throughout all crisis stages. Implication and future research direction for the results are discussed.