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http://dx.doi.org/10.5392/JKCA.2014.14.05.390

Content Analysis of Crisis Response Communication Strategies along Crisis Stages for Match-fixing Case in K-League  

Bang, Shinwoong (서울시립대학교)
Hwang, Sunhwan (서울시립대학교)
Publication Information
The Journal of the Korea Contents Association / v.14, no.5, 2014 , pp. 390-402 More about this Journal
Abstract
This study, based upon the Sturges' crisis stages, examines the crisis response communication strategies of Korea Professional Football League(KPFL) for the K-league match-fixing case as well as the frequency of related news articles and the source of information. To explore the crisis response communication strategies the Korea Professional Football League used, a total of 118 news articles were analyzed using the content analysis and frequency analysis. The unit of analysis for crisis response communication strategies is sentence. The frequency of news articles based upon the crisis stages shows highest rate at the acute crisis stage. The source of information for news reports shows that KPFL was one of the major sources of the news reports. KPFL's crisis response communication strategy throughout all stages of the crisis stage shows that corrective action strategy was used highest ratio. In particular, the crisis response communication strategy between team, player and KPFL was shown lack of consistency throughout all crisis stages. Implication and future research direction for the results are discussed.
Keywords
Crisis Management; Crisis Stage; Crisis Response Communication Strategies; Match-fixing;
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Times Cited By KSCI : 3  (Citation Analysis)
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