Browse > Article
http://dx.doi.org/10.7838/jsebs.2012.17.4.175

A Study on Modeling Framework of Convergence Business  

Kim, Duk-Hyun (Sejong Cyber University)
Publication Information
The Journal of Society for e-Business Studies / v.17, no.4, 2012 , pp. 175-196 More about this Journal
Abstract
Compared to the wide spread of convergence in government and industries there are still lack of theoretical foundation and effective methodologies to successfully implement it. Especially, there are few remarkable results on the ideal types of convergence business model (BM) in both domestic and foreign researchers. In this paper we show theoretical types, strategic alternatives, and design steps of convergence BM could be developed based on '4WH1H model' which is a conceptual framework of a BM. 4W1H model includes 5 constituents of a BM, i. e., customer value, value proposition, operation, target market, and supply capability. We derive 5 theoretical types of convergence BMs depending on the focus of innovation, i.e., value, product, operation, market, and capability. After defining the constituents and types (i.e., structural aspects) of convergence BM, we also show a BM could be linked with business strategy by defining the interaction among 5 constituents (i.e., behavioral aspects) of convergence BM.
Keywords
Convergence; Convergence Business Type/Strategy; Business Model Innovation;
Citations & Related Records
Times Cited By KSCI : 3  (Citation Analysis)
연도 인용수 순위
1 Baden-Fuller, C. and Morgan, M. S., "Business Models as Models," Long Range Planning, Vol. 43, pp. 156-171, 2010.   DOI
2 Bae, H. and Kim, Y. -J., "Technology Trend of Intelligent Robot," Weekly Technology Report, 1443, National IT Industry Promotion Agency, Feb 17, 2010.
3 Broering, S. and Leker, J., "Industry Convergence and Its Implications for the Front End of Innovation : A Problem of Absorptive Capacity," Creativity and Innovation Management, Vol. 16, No.2, pp. 165-175, 2007.   DOI
4 Casadesus-Masanell, R. and Ricart, J. E.,"How to Design a Winning Business Model," Harvard Business Review, pp. 101-107, 2011.
5 Chang, S.-G., "Industrial Dynamics of Digital Convergence : Theory, Evidence and Prospects," Communications and Convergence Review, Korea lnformation Society Development Institute, Vol. 1, No.1, pp. 55-81, 2009.
6 Olang, S.-I., Environment and Promotion Strategy of Convergence in Major Industries, Policy Report 2010-130, Korea Institute for Industrial Economics and Trade, 2010.
7 Chesbrough, H., "Business Model Innovation : Opportunities and Barriers," Long Range Planning, Vol. 43, pp. 354-363, 2010.   DOI
8 Cho, H.-B., "Importance of Development Methodology of New Business based on Advanced Converging Technologies," IE Magazine, The Korean Institute of Industrial Engineers, 2009.
9 Hahm, Y. K., Lee, S. J., Kang, H. S., and Kim, J. S., "Business Model Components and Challenges in Korean IT Companies : A Comparative Case Study," J. of Information Technology and Architecture, Vol. 9, No.1, pp. 95-110, 2012.
10 Kang, B.-Y., Park, J.-Y., and Hong, H.-K., "A Study on Effects of Success Factors and Strategies of Cmvergence Products," Information Systems Research, Vol. 17, No.1, pp. 45-62, 2008.   DOI
11 Kim, D.-H, "Industry Convergence Paradigm and Strategy of Business Application Application," Sang Jang Hyup, 62, Korea Listed Companies Association, pp. 58-80, 2010.
12 Kim, D.-H., Acceleration of Converging Technologies and Strategy of New Business Development, White Paper of Industry and Technology 2011, Korea Industrial Technology Association, pp. 8-27, 2011.
13 Kim, Y. S., "Product-Service System Design based on Experience Values," Proceedings of Spring Conference, The Korean Society of Mechanical Engineers, pp. 67- 68, 2011.
14 Kim, Y. K., "Convergence Life Cycle and Competitive Analysis Model," International Telecommunications Policy Review, Vol. 15, No.3, pp. 87-112, 2008.
15 Lee, D. H., "Business Strategy of Creating New Growth Industry," Sang Jang Hyup, Vol. 62, Korea Listed Companies Associatim, pp. 32-57, 2010.
16 Koen, P. A., Heidi, M., Bertels, J., and Ian R. Elsurn, "The Three Faces of Business Model Innovation : Challenges for Established Firms," Research-Technology Management, pp. 52-59, 2011.
17 Kwon, H. I., Ryu, G. J., Joo, H. Y., and Kim, M. J., "A Framework for Creating Inter-Industry Service Models in the Convergence Era," Asia Pacific Journal of Information Systems, Vol. 21, No.1, pp. 81-101, 2011.
18 Lee, D. H., "A Study on the Concept of Business Model," J. of Aviation Management Society of Korea, Vol. 5, No.1, pp. 175-194, 2007.
19 Lee, S.-D., Analysis of the Pattern of Convergence Strategy, Analysis of Foreign IT R&D Policy, lITA, pp. 3-19, 2009.
20 Lee, Z. K., Lee, M. H., and Chu, Y. H., "Open Collaboration Innovation Methodology : A Methodology for New Service Development," J. of Society of e-Bnsiness Studies, Vol. 16, No.1, pp. 49-70, 2011.   과학기술학회마을   DOI   ScienceOn
21 Lind, J., Convergence: History of Term Usage and Lessons for Firm Strategists, Working Paper, Stockholm School of Economics, 2004.
22 Maekinen, Saku and Marko Seppaenen, "Assessing Business Model Concepts with Taxonomical Research Criteria," Management Research News, Vol. 30, No. 10, pp. 735-748, 2007.   DOI
23 Rim, M. -H., Lim, K. -S., and Sawng, Y.-W., "A Business Model Analysis for Cmvergence Services of Supply Chain," Prooeedings of PICMET, pp. 5-9, 2007.
24 Rosenberg, A., Mark von Rosing, Greg Chase, Rukhshaan Omar, and James Taylor, Applying Real-World BPM in an SAP Environment, SAP Press, 2011.
25 Seo, S.-U., "Core of Low Carbon and Green Growth : Use of Biomass," Si Sun Jip Jomg, Vol. 78, GS&J Institute, 2009.
26 Verganti, Roberto(author)/Kim, Bo-Young (translator), Designovation, Han's Media, Seoul, Korea, 2009.
27 Osterwalder, A., Business Model Innovation, Presentation Material, downloaded from www.businessmodelgeneration.com. 2009.
28 Osterwalder, A. and Yves Pigneur, Business Model Generation, John Wiley and Sons, 2010.
29 Teece, D. J., "Business Models, Business Strategy and Innovation," Long Range Planning, Vol. 43, pp. 172-194, 2010.   DOI
30 Weaver, B., Research Proposal-Industry Convergence, Submitted to the 19th NFF Conference, 2007.
31 Woo, C.-H., "Convergence Approach of Golfzon," Proceedings of the 1st International Conference on Convergence and Fusion, Ministry of Knowledge Economy/Korea Institute of Industrial Technology, Nov 2009.
32 Yang, H.-B., "Survey of Convergence Business in SME's," e-KIET Issues and Analysis, 500, Korea Institute for Industrial Economics and Trade, Vol. 19, 2011.
33 Zachman, J., "A Framework for Information Systems Architecture," IBM Systems Journal, Vol. 26, No.3, pp. 276-292, 1987.   DOI
34 Zott, C., Amit, R., and Massa, L., "The Business Model : Recent Developments and Future Research," Journal of Management, Vol. 37, No.4, pp. 1019-1042, 2011.   DOI
35 BCG, Business Model Innovation, White Paper, Boston Consulting Group, 2009.
36 BCG, Innovation Survey, Boston Consulting Group, 2008.
37 Committee on Development of Industry Convergence of Korea, The 1st Master Plan of Industry Convergence Development (2013 - 2017), Ministry Concerned of Korean Government, Aug, 2012.
38 IBM, Global CEO Study, 2006.
39 Ministry of Knowledge Economy of Korea/Korea Institute of Industrial Technology, Casebook of Emerging Convergence Industry, Nov, 2009.
40 Korea Institute of Industrial Technology / Hyundai Research Institute, Study of Industry Convergence for Creating Robot Market, Department of Applied Robot Technology, Korea Institute of Industrial Technology, Dec, 2009.