Browse > Article

Strategic Behavioral Characteristics of Co-opetition in the Display Industry  

Jung, Hyo-jung (STEPI)
Cho, Yong-rae (STEPI)
Publication Information
Journal of Korea Technology Innovation Society / v.20, no.3, 2017 , pp. 576-606 More about this Journal
Abstract
It is more salient in the high-tech industry to cooperate even among competitors in order to promptly respond to the changes in product architecture. In this sense, 'co-opetition,' which is the combination word between 'cooperation' and 'competition,' is the new business term in the strategic management and represents the two concepts "simultaneously co-exist." From this view, this study set up the research purposes as follows: 1) investigating the corporate managerial and technological behavioral characteristics in the co-opetition of the global display industry. 2) verifying the emerging factors during the co-opetition behavior hereafter. 3) suggesting the strategic direction focusing on the co-opetition behavioral characteristics. To this end, this study used co-word network analysis to understand the structure in context level of the co-opetition. In order to understand topics on each network, we clustered the keywords by community detection algorithm based on modularity and labeled the cluster name. The results show that there were increasing patterns of competition rather than cooperation. Especially, the litigations for mutual control against Korean firms much more severely occurred and increased as time passed by. Investigating these network structure in technological evolution perspective, there were already active cooperation and competition among firms in the early 2000s surrounding the issues of OLED-related technology developments. From the middle of the 2000s, firm behaviors have focused on the acceleration of the existing technologies and the development of futuristic display. In other words, there has been competition to take leadership of the innovation in the level of final products such as the TV and smartphone by applying the display panel products. This study will provide not only better understanding on the context of the display industry, but also the analytical framework for the direction of the predictable innovation through analyzing the managerial and technological factors. Also, the methods can support CTOs and practitioners in the technology planning who should consider those factors in the process of decision making related to the strategic technology management and product development.
Keywords
Co-opetition; Display industry; Text mining; Network analysis;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
연도 인용수 순위
1 고재창.조근태.조윤호 (2013), "키워드 네트워크 분석을 통해 살펴본 기술경영의 최근 연구동향", 지능정보연구, 19(2): 101-123.   DOI
2 남수현.박정민.설성수 (2005), "지식흐름의 계량분석", 기술혁신학회지, 8: 337-359.
3 윤민호 (2011), "DRAM 산업의 지식확산, 기술궤적과 산업 주도권의 이동", 지식재산연구, 6(3): 239-270.
4 이광호.김종선.배용호.송종국.임채윤.서병선 (2007), 산업혁신역량 강화를 위한 기업 간 협력방안, 서울 : 과학기술정책연구원.
5 정효정.배정환.홍수린.박찬웅.송민 (2016), "정치적 이념에 따른 트위터 공간에서의 집단 간 의견 차이 분석", 한국언론학보, 60(2): 269-302.
6 조용래.김명순 (2016), "경쟁-협력의 디스플레이 산업구도 분석을 통한 경영전략 및 기술정책 방향", STEPI Insight, 200: 1-42.
7 조용래.이광호.김명순 (2016), 산업주도권 확보를 위한 협력과 경쟁(coopetition)의 혁신전략, 세종 : 과학기술정책연구원.
8 조용래.이영우 (2015), "협력-경쟁 공존의 산업생태계에서의 기술전략 : Apple-Samsung 특허 분쟁 사례", 기술혁신학회지, 18(1): 49-72.
9 최은정 (2011), "협쟁의 체계 구축을 바탕으로 한 디자인의 전략적 역할에 대한 연구", KAIST 석사학위논문.
10 Bengtsson, M., Eriksson, J. and Wincent, J. (2010), "Co-opetition Dynamics - an Outline for Further Inquiry", Industrial Marketing Management, 29(5): 411-426.   DOI
11 Bengtsson, M. and Kock, S. (2000), ""Coopetition" in Business Networks-to Cooperate and Compete Simultaneously", Industrial Marketing Management, 29(5): 411-426.   DOI
12 Bengtsson, M. and Kock, S. (2014), "Coopetition-Quo vadis? Past Accomplishments and Future Challenges", Industrial Marketing Management, 43(2): 180-188.   DOI
13 Bengtsson, M., Raza-Ullah, T. and Vanyushyn, V. (2016), "The Coopetition Paradox and Tension: The Moderating Role of Coopetition Capability", Industrial Marketing Management, 53: 19-30.   DOI
14 Blondel, V. D., Guillaume, J. L., Lambiotte, R. and Lefebvre, E. (2008), "Fast Unfolding of Communities in Large Networks", Journal of Statistical Mechanics: Theory and Experiment, 2008(10): P10008.   DOI
15 Brandenburger, A. M. and Nalebuff, B. J. (1996), Co-opetition, New York: Doubleday.
16 Cairo, R. (2006), "Co-opetition and Strategic Business Alliances in Telecommunications: The Cases of BT, Deutsch Telekom and Telefonica Espana", The Business Review, 5(2): 147-154.
17 Chen, M. J. (2008), "Reconceptualizing the Competition-Cooperation Relationship: A Transparadox Perspective", Journal of Management Inquiry, 17(4): 288-305.   DOI
18 Cho, Y. R. and Lee, Y. W. (2016), "Coopetition Strategies in Mobile Industry Based on Patent Network Analysis and Strategic Group Map", Proceedings of the Strategic Management Society's Special Conference, Italy, Rome.
19 Clauset, A., Newman, M. E. and Moore, C. (2004), "Finding Community Structure in Very Large Networks", Physical Review E, 70(6): 066111.   DOI
20 Fernandez, A. S., Le Roy, F. and Gnyawali, D. R. (2014), "Sources and Management of Tension in Co-opetition Case Evidence from Telecommunications Satellites Manufacturing in Europe", Industrial Marketing Management, 43(2): 222-235.   DOI
21 Freeman, L. C. (1979), "Centrality in Social Networks Conceptual Clarification", Social Networks, 1(3): 215-239.   DOI
22 Gomes-Casseres, B. (1996), The Alliance Revolution: The New Shape of Business Rivalry, Cambridge: Harvard University Press.
23 Gnyawali, D. R., He, J. and Madhavan, R. R. (2006), "Impact of Co-opetition on Firm Competitive Behavior: An Empirical Examination", Journal of Management, 32(4): 507-530.   DOI
24 Gnyawali, D. R., Madhavan, R. R., He, J. and Bengtsson, M. (2016), "The Competition- Cooperation Paradox in Inter-Firm Relationships: A Conceptual Framework", Industrial Marketing Management, 53: 7-18.   DOI
25 Gnyawali, D. R. and Madhavan, R. R. (2001), "Cooperative Networks and Competitive Dynamics: A Structural Embeddedness Perspective", Academy of Management Review, 26(3): 431-445.   DOI
26 Gnyawali, D. R. and Park, B. J. R. (2009), "Co‐opetition and Technological Innovation in Small and Medium‐sized Enterprises: A Multilevel Conceptual Model", Journal of Small Business Management, 47(3): 308-330.   DOI
27 Gnyawali, D. R. and Park, B. J. R. (2011), "Co-opetition between Giants: Collaboration with Competitors for Technological Innovation", Research Policy, 40(5): 650-663.   DOI
28 Kastelle, T. and Steen, J. (2010), "Introduction: Using Network Analysis to Understand Innovation", Innovation: Management, Policy & Practice, 12(1): 2-4.   DOI
29 Keupp, M. M., Palmie, M. and Gassmann, O. (2012), "The Strategic Management of Innovation: A Systematic Review and Paths for Future Research", International Journal of Management Reviews, 14(4): 367-390.   DOI
30 Lado, A. A., Boyd, N. G. and Hanlon, S. C. (1997), "Competition, Cooperation, and the Search for Economic Rents: A Syncretic Model", Academy of Management Review, 22(1): 110-141.   DOI
31 Lee, P. C. and Su, H. N. (2010), "Investigating the Structure of Regional Innovation System Research through Keyword Co-occurrence and Social Network Analysis", Innovation: Management, Policy & Practice, 12(1): 26-40.   DOI
32 Lee, S. and Kim, M. S. (2010), "Inter-Technology Networks to Support Innovation Strategy: An Analysis of Korea's New Growth Engines", Innovation: Management, Policy & Practice, 12(1): 88-104.   DOI
33 Liu, J. and Chaminade, C. (2010), "Dynamics of a Technological Innovator Network and Its Impact on Technological Performance", Innovation: Management, Policy & Practice, 12(1): 53-74.   DOI
34 Liu, Z., Yin, Y., Liu, W. and Dunford, M. (2015), "Visualizing the Intellectual Structure and Evolution of Innovation Systems Research: A Bibliometric Analysis", Scientometrics, 103(1): 135-158.   DOI
35 Luo, Y. (2007), "A Coopetition Perspective of Global Competition", Journal of World Business, 42(2): 129-144.   DOI
36 MarketsandMarkets (2015), Display Market: Trends & Forecast to 2020, Colorado: MarketsandMarkets.
37 Park, B. J., Srivastava, M. K. and Gnyawali, D. R. (2014), "Walking the Tight Rope of Coopetition: Impact of Competition and Cooperation Intensities and Balance on Firm Innovation Performance", Industrial Marketing Management, 43(2): 210-221.   DOI
38 Raza-Ullah, T., Bengtsson, M. and Kock, S. (2014), "The Coopetition Paradox and Tension in Coopetition at Multiple Levels", Industrial Marketing Management, 43(2): 189-198.   DOI
39 Ritala, P., Golnam, A. and Wegmann, A. (2014), "Coopetition-based Business Models: The Case of Amazon.com", Industrial Marketing Management, 43(2): 236-249.   DOI
40 Ritala, P. and Hurmelinna-Laukkanen, P. (2013), "Incremental and Radical Innovation in Coopetition-The Role of Absorptive Capacity and Appropriability", Journal of Product Innovation Management, 30(1): 154-169.   DOI
41 Ritala, P., Hurmelinna-Laukkanen, P. and Blomqvist, K. (2009), "Tug of War in Innovation - Coopetitive Service Development", International Journal of Services Technology and Management, 12(3): 255-272.   DOI
42 Sanou, F. H., Le Roy, F. and Gnyawali, D. R. (2016), "How Does Centrality in Coopetition Networks Matter? An Empirical Investigation in the Mobile Telephone Industry", British Journal of Management, 27(1): 143-160.   DOI
43 Shafique, M. (2013), "Thinking Inside the Box? Intellectual Structure of the Knowledge Base of Innovation Research (1988-2008)", Strategic Management Journal, 34(1): 62-93.   DOI
44 Takeishi, A. and Fujimoto, T. (2001), "Modularisation in the Auto Industry: Interlinked Multiple Hierarchies of Product, Production and Supplier Systems", International Journal of Automotive Technology and Management, 1(4): 379-396.   DOI
45 Tidström, A. (2014), "Managing Tensions in Coopetition", Industrial Marketing Management, 43(2): 261-271.   DOI
46 Van Der Valk, T. and Gijsbers, G. (2010), "The Use of Social Network Analysis in Innovation Studies: Mapping Actors and Technologies", Innovation: Management, Policy & Practice, 12(1): 5-17.   DOI
47 Zhu, W. and Guan, J. (2013), "A Bibliometric Study of Service Innovation Research: Based on Complex Network Analysis", Scientometrics, 94(3): 1195-1216.   DOI