• Asia Marketing Journal
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• v.2 no.2
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• pp.39-62
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• 2000

많은 소비자 행동은 목표 지향적 행동으로 볼 수 있다. 이처럼 목표가 소비행동에서 차지하는 비중이 높다보니 최근 들어 목표자체에 대한 연구와, 목표의 추구와 성취에 있어 태도의 역할에 대한 연구에 상당한 관심이 집중되고 있다. 그런데 지금까지의 태도연구는 주로 이성적인 행동에 그 초점이 맞추어져 왔으며 그 대표적 모델은 Fishbein과 Ajzen의 이성적 행동이론이다. 이성적 행동이론이 소비행동을 설명하는데 많은 기여를 했으나 목표지향적 행동을 설명하는데는 어느 정도 한계가 있다고 지적된다. 이 논문에서는 이성적 행동과 목표지향적 행동과의 차이점들을 살펴보고 목표지향적 행동을 설명하는 새로운 연구모형으로서 시도이론을 소개하였다. 또한 시도이론에 대한 실증 분석의 결과들을 제시하고 있다.

• Journal of the Korean Home Economics Association
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• v.42 no.1
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• pp.115-132
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• 2004

본 연구는 아동의 일상 심리학이 그들의 문화에 따라 다르게 나타나는지를 알아보고자 한 것이다. 이러한 발달적 보편성의 문제를 해결하기 위해, 우선 한국 아동과 미국 아동의 타인 행동에 대한 설명을 비교하였다. 또한 서로 다른 문화를 반영할 수 있는 분석 틀을 고안하여. 이러한 서로 다른 분석 틀에 따라 두 나라 아동의 행동설명이 어떻게 다르게 나타나는지를 비교하였다. 본 연구에서는 미국식 범주인 '내적-외적' 법주와 한국식 범주인 '개인-관계-상황' 범주를 사용하였다. 연구결과. 두 나라의 아동은 타인의 행동설명에서 차이를 보여주었다. 미국 아동은 한국 아동에 비해 심리 '내적' 요인과 '개인적' 요인을 더 많이 사용하였으며. 한국 아동은 타인의 '상황적' 조건을 더 많이 고려하여 행동을 설명하였다. 그러나 두 문화권의 아동은 행동설명 과제에서 모두 '내적' 요인과 '개인적' 요인을 다른 요인보다 더 많이 선호하였으며. 오직 '상황적' 요인의 고려에서만 발달적 차이를 나타내는 공통점을 보여주었다.

• Proceedings of the Korean Information Science Society Conference
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• 2004.10b
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• pp.538-540
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• 2004

이 논문에서 제안된 인간행동패턴 결정을 위한 상황인식 미들웨어는 Intelligent Home환경에서 인간과 Home환경과의 지능적인 Agent로써의 역할을 담당한다. 우리는 제시된 논문에서 인간행동패턴 결정을 위한 상황인식 미들웨어의 아키텍처를 제안하고 상황인식 미들웨어 내에서 동작하는 인간행동패턴 학습 및 결정 프로세서에 대한 구조와 구현내용에 대한 설명을 한다. 인간행동패턴을 결정하기 위한 기본 컨텍스트들을 환경 컨텍스트와 생체 컨텍스트로 크게 두 그룹으로 분리하였고 각 그룹은 세 개의 컨텍스트를 포함하고 있다. 환경과 생체로 나뉘어진 총 6개의 컨텍스트들을 정의하고 그 구성에 대하여 설명한다. 또한 컨텍스트는 9단계로 정규화 되어 상황인식 미들웨어에서의 다음 단계인 인간행동패턴 학습 및 결정 프로세서로 정규화 된 값을 전달된다. 인간행동패턴 학습 및 결정 프로세서에서는 패턴인식에 대한 세부사항을 설명한다.

• Korean Journal of Culture and Social Issue
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• v.19 no.1
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• pp.1-17
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• 2013

The present study aimed to investigate the discrimination between employee voice and silence behavior in measurement: it is silence behavior the absence of voice or not? It was examined using confirmatory factor analysis. Five measurement models based on the suggestion of Pinder & Harlos(2001) and Van Dyne, Ang, & Botero(2003) were compared. Additionally, the hierarchical multiple regression analysis was conducted for examining the incremental validity of silence behaviors over voice. A total of 204 employees who worked with their own supervisor were surveyed. Results indicated that silence behavior could be a separate construct from voice. Findings also showed that silence behaviors could be distinguished by the level of concreteness in definition, difference in content of motivation and have the incremental validity over voice in only acquiescent Silence. From these results, the theoretical implications of findings, limitations, suggestions for future research were discussed in discussion.

• Asia Marketing Journal
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• v.2 no.2
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• pp.86-113
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• 2000

본 연구는 환경지향제품구매와 재활용행동을 설명하기 위한 것으로 Schwartz 가 제기한 규범이론에 관한 이론고찰과 실증분석을 병행하고 있다. 규범이론의 핵심은 사회규범을 개인의 행동으로 전환시키는 과정을 설명하는 것이다. 규범이론에 따르면 환경지향제품구매와 재활용과 같은 이타적 행동은 사람들이 일종의 추상적이고 객관적인 방식으로 동의하는 도덕적 행동에 관한 사회규범으로 시작된다. 그러나 사회규범은 행동을 지배하기에는 너무 일반적이고 소원하다. 따라서 이러한 사회규범은 개인적 차원에서 우리들 각 개인에게 적응되어 개인규범이 된다. 사회규범은 사회적 구조의 차원에서 존재하는 반면 개인규범은 강력하게 내면화 된 도덕적 태도가 된다. 개인이 규범을 내면화 했지만 이에 따라 행동하지 않을 수도 있는 데 상황에 적절하도록 개인규범이 정의되어야 한다. 규범이론은 주어진 상황에 적절하도록 사회규범을 개인규범으로 정의하도록 유도하기 위해서는 바로 행동결과지각과 책임귀인지각이 개입되어야 한다고 제기하고 있다. 본 연구는 이상의 규범이론에 근거하여 소비자의 환경지향제품구매행동과 재활용행동을 설명하고자 다음 세 가지 연구목적을 설정하였다. 첫째, 사회규범이 개인규범의 형성에 어떠한 영향을 미치는가? 둘째, 사회규범이 내면화 된 개인규범은 환경지향제품구매행동과 재활용행동에 직접적인 영향을 미치는가? 셋째, 규범이론은 조절변수가 개입되는 경우 개인규범이 행동으로 전환되는 것이 더욱 용이해진다고 제기한 바, 조절변수의 하나인 환경지향행동결과의 중요성지각의 영향을 검증하고자 한다. 연구결과, 환경문제가 개입된 상황에서 사회규범은 개인규범의 형성에 강한 영향을 미치며 개인규범은 다시 환경지향제품구매와 재활용행동에 영향을 미치는 것으로 나타났다. 그리고 환경지향행동결과의 중요성지각 역시 개인규범이 환경지향제품구매행동으로 전환되는 과정에서 조절적 역할을 함으로서 양변수간 관계를 더욱 강화하는 변수임을 연구결과는 제시하고 있다. 그러나 개인규범-재활용행동사이에서의 조절적 역할은 없는 것으로 나타났다.

• Korean Journal of Childcare and Education
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• v.6 no.1
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• pp.67-93
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• 2010

The purpose of the present study was to examine how 25~36-month-old toddlers' temperament, mother's rearing attitude, teacher interaction relates to their language abilities and to analyze the predictive power of these variables in predicting language ability. The subjects were 206 toddlers, 206 mothers and 38 class teachers at child care center in G metropolitan city. The collected data were analyzed using Pearson's correlation analysis and stepwise multiple regression analysis on SPSS program. The results of this study were as follow. First, there was a significant relationship between mother's rearing attitude, teacher interaction and toddlers language abilities. However, toddlers' temperament showed no significant correlations with toddlers language abilities. Second, teacher's positive attitude was the best predictor of toddlers language abilities. Toddlers' reactivity and mother's rational guidance were also predictors of toddlers' language abilities.

• Korean Journal of Cognitive Science
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• v.16 no.1
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• pp.29-52
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• 2005

This study was carried out to examine whether children had the naive psychological knowledge that the mental states ate requited to understand the intentional actions, whether their psychological knowledge was organized as a theory, and in what aspects the knowledge changed as children get older. Three- to 11-year-olds were presented with two types of tasks. In action explanation tasks, children were presented with simple descriptions of two characters engaging in specific actions and then asked to explain the characters' action. In action prediction tasks, they were told stories depicting a character's desire and belief and then asked to predict the action of the character. Three-year-olds explained the action in terms of abstract construct such as emotion, intention, and desire, and they predicted the character's action on the basis of her/his desire and explicit belief but not on the basis of inferred false belief and traits. In addition when they were asked to explain one mental state, they explained in terms of other mental states, suggesting the coherence of their knowledge. The present results suggested that even 3-year-olds' psychological knowledge was organized as a theory, in that it was used as a causal device in explaining and predicting human actions, and it had abstractness and coherence. Older children's knowledge was different from 3-year-olds' in that older children explained the action in terms of more complicated mental states such as beliefs and traits. The nature of the developmental change in psychological knowledge was discussed.

• Journal of Digital Convergence
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• v.17 no.2
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• pp.433-445
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• 2019

The purpose of this study was to investigate the relationship between parenting behaviors and parental insights by examining the effects of parental insights in addition to the main variables found to explain parenting behaviors through previous studies. In addition to the parental insight, this study examined the influence of past childhood experiences(perceived parenting behavior, family of origin' health) and parenting experience (marital satisfaction, parental role satisfaction) in current life. As a result of hierarchical regression analysis of 202 mothers of middle school students, all of the input variables were found to explain the parenting behavior significantly. In particular, parental insight was proved to have significant explanatory power on affection, rejection, regulation, and independence-oriented behavior among the sub-factors of parenting behavior except overprotective. Finally, the implications of this study and future research directions were discussed.

• Journal of Industrial Convergence
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• v.20 no.11
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• pp.1-10
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• 2022

The purpose of this study is to analyze the mediating effect of female university students' perception of dating violence on the dating violence victims behavior. A questionnaire was distributed and collected to a total of 161 female students enrolled in four departments of U University. Frequency and percentage, correlation analysis, simple regression analysis, and hierarchical multiple regression analysis were performed, and the Sobel test was performed to verify the significance of the indirect effects. Findings First, it was found that female university students' perception of dating violence had a negative effect on the behavior of victims of dating violence, and the explanation power was 5%. Second, violence tolerance was found to have a positive effect on the behavior of all dating violence victims, and the explanatory power was 12%. Third, in the first stage, female university students' perception of dating violence significantly explained the tolerance of violence. In step 2, perception of dating violence significantly explained the behavior of dating violence victims, and in step 3, the tolerance of violence explained the behavior of victims of dating violence. When violence tolerance was introduced in step 4, the influence of dating violence perception on the victimization behavior of dating violence decreased, but it was not significant. That is, violence tolerance showed a partial mediating effect in the effect of dating violence perception on dating violence victim behavior. It is necessary to develop and implement practical programs that can raise perception of violence and lower the tolerance for violence to prevent victims of dating violence.

• Korean Journal of Childcare and Education
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• v.10 no.1
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• pp.27-42
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• 2014

The primary purpose of this study was to examine the influence of mothers' emotion expressiveness and children's attributional biases on children's aggressive behavior, focusing on gender differences. The data were collected from a total of 86 children; 46 6-year-old boys and 40 6-year-old girls in kindergartens, and their mothers in Seoul. The emotion expressiveness of the mothers were measured by a self-reported Korean version of SEFQ(Self Expressivness Family Questionnaire). Attributional biases of the children were evaluated by using Dodge and Frame's Story-Based Interview Scale. Children's aggressive behavior were measured by teachers using a children's Aggressive Behavior Scale developed by Crick(1995). T-test, correlation analysis, and multiple regression were used to analyze the collected data. The results showed that the relational attributional biases of children positively influenced overt/relational aggressive behaviors. The emotion expressiveness of mothers and the aggressive behavior of children, however, were not significant. Regarding gender differences in children, the negative emotion expressiveness of mothers predicted the girl's relational aggressive behavior negatively. Implications and limitations of this study were discussed.