• Journal of Digital Convergence
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• v.16 no.8
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• pp.99-107
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• 2018

The purpose of the study compares the difference between the carriers' reported large consumption emotion of customers in regards to the appearance of the crew. The research method was conducted for 15 days from March 11 to 25, 2018, and the number of valid samples was 289 in total. The results of the study showed that customers differ in the influence of perceived consumption sentiment between full service carrier and low cost carrier on uniform of flight attendant. Consumer sentiments perceived by low cost carriers are comfortable, familiar, and lively, and these results have proven that they are distinguished from low cost carriers by being clean, sophisticated, and large. The results of this study are significant when the airline has changed the crew uniform at the right time and considered it to be a marketing tool that is important to the image change of the company.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.2
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• pp.681-688
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• 2017

This study examined the relationship between the cabin crew images and the airline employment decisions. The aim was to target college students to prepare for employment in airlines. The survey was conducted to achieve the research objectives using SPSS 20.0 based on 342 questionnaires. In addition, frequency analysis, factor analysis, reliability analysis, Correlation Analysis, and regression analysis were performed. The cabin crew image of the customer orientation and fashion affects the airline employment decisions of the students. The cabin crew image of professional expertise and appearance affect the airline employment decisions of the trust. The cabin crew image of customer orientation, fashion, and appearance affects the airline employment decisions of the students. Overall, the job must first be an understanding of the airline and it is necessary to consider a career professional approach. In addition, there is a need to recognize human services that emphasize the customer orientation factors of the crew.

• Journal of the Korea Convergence Society
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• v.13 no.2
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• pp.263-272
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• 2022

This study was to examine the effect of job insecurity on their psychological contract violation and job satisfaction among airline crew members. Also, this study intended to give meaningful hint in reducing job insecurity crew members feel, and, by examining ways to relieve psychological contract violation, give theoretical and practical suggestions on human resource management of airlines. The findings from empirical analysis are as follows. First, H 1-1 that job insecurity of airline cabin crew members will have positive effect on their transactional psychological contract violation was adopted. Second, H 1-2 that job insecurity of airline cabin crew members will have positive effect on their relational psychological contract violation was adopted. Third, H 2-1 that transactional psychological contract violation of airline cabin crew members will have negative effect on their job satisfaction was adopted. In contrast, H 2-2 that relational psychological contract violation of airline cabin crew members will have negative effect on their job satisfaction was rejected. Finally, H 3 that job insecurity of airline cabin crew members will have negative effect on their job satisfaction was adopted.

• Journal of the Korea Society of Computer and Information
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• v.18 no.9
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• pp.189-199
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• 2013

This study was conducted to identify the effect of a flight attendant's uniform quality on uniform satisfaction and on selecting an airline. To do that, uniform components were first classified into three factors esthetics, functionality, and symbolization. Then the differences of respondents'perception were tested according to the demographics of respondents. Finally the causal relationships among three uniform components, uniform satisfaction and select airline were examined. For the empirical study, the questionnaire data were collected from college and university student studying cabin crew service. The result of this study showed that the perceptions of students who study cabin crew service were significant on according some demographics information, esthetics, functionality and symbolization factors affecting uniform satisfaction, which had the positive effect on selecting an airline. These results suggested practical implications for cabin crew's uniform. These result include important managerial implications for the airlines. Also there was some limitation on a hypothesis of study and the further study were needed.

• The Journal of the Korea Contents Association
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• v.22 no.1
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• pp.444-455
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• 2022

The purpose of this study is to examine the roles of emotional intelligence and knowledge sharing, while focusing on the customer orientation of flight attendants, to identify the strategies to improve the quality of services provided by flight attendants. For this purpose, the researcher examined the relationships between emotional intelligence and customer orientation, as well as the impact of knowledge sharing in the process. The survey was conducted over three weeks from May 6, 2021, to May 27, 2021, and the 426 questionnaires recovered were analyzed using statistical software programs SPSS 23.0 and AMOS 23.0. The findings of this study are as follows; First, the emotional intelligence of flight attendants had a positive impact on customer orientation. Second, the emotional intelligence of flight attendants had a positive impact on knowledge sharing. Third, the knowledge sharing of flight attendants had a positive impact on customer orientation. Fourth, in the relationship between the emotional intelligence of flight attendants and their customer orientation, knowledge sharing had a significant mediating effect. Based on the findings of this study, it would be possible to consider support strategies for organizations, including the training programs for enhancing the emotional intelligence of flight attendants and a corporate culture in which knowledge sharing can be promoted.

• Proceedings of the Korean Society of Disaster Information Conference
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• 2023.11a
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• pp.143-144
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• 2023

항공사가 매년 정기적으로 수행하고 있는 정기 안전 교육 프로그램(Safety Training Programs)을 통한 객실승무원의 안전인식(Safe Recognition) 변화와 직접적인 사고 발생 시 즉시 행동으로 연계되는 안전행동(Safety Behavior)을 연구하여 항공안전의 목표를 달성하고, 사고를 방지하여 항공사의 신뢰도를 향상시키고 다른산업에서 직원안전교육을 수행할 경우 안전교육의 내용,절차, 횟수등을 제시하는 지표로 활용하고자 한다. 본 연구에서는 항공사 객실승무원의 안전 교육 프로그램이 객실승무원 안전인식과 행동에 미치는 영향을 분석하고, 안전인식이 정기안전교육 프로그램과 안전행동의 관계에 있어서 매개효과(mediating effect)가 있는지 파악해보고자 한다.

• The Journal of the Korea Contents Association
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• v.11 no.11
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• pp.521-535
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• 2011

The purpose of this study is to analyze the priority of curriculums on students preparing to become flight attendants using paired t-test, Borich method, and Herschknowiz's criticality function. As a result of this study, it was discovered that what flight attendants and students needed to study the most were foreign language subjects as English, Chinese, and Japanese. Therefore, a department of universities related to airline service should develop new curriculum to adapt to the trend of globalization. Also, flight attendants need curriculum including subjects related to tourism as an introduction to airline service. This means that the role of flight attendants needs to be expanded and specialized. In conclusion, a department related airline service should try to elevate its quality of education and design curriculum which will help flight attendants become specialists in their field.

• The Journal of the Convergence on Culture Technology
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• v.10 no.2
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• pp.257-266
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• 2024

This study analyzed the characteristics of each type of subjective perception of cabin crew by applying Q-methodology to understand the competencies required of airline cabin crew. As a result of analyzing 33 Q-samples and 33 P-samples using the Ken-Q Analysis program, four types were identified: "Physical strength and appearance quality-oriented", "job performance-oriented", "communication ability-oriented", and "job consciousness-oriented". Most types showed high agreement on physical factors, ability to cope with emergency situations and work responsibility. The results can be used as basic data to develop effective curriculum for airline training course and airline service majors, and it can be a reference material to help job seekers understand the job and cultivate necessary competencies.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.12 no.1
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• pp.222-232
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• 2011

The purpose of this study is to find out the relationship among dialect, anxiety and career barrier for flight attendant applicants at interview. A Survey was conducted on female applicants who had attended interview at least once. As a result, dialect speakers were more anxious than non-dialect speakers. And a dialect affects the anxiety, the anxiety also affects the career barrier. The findings of this study offer several managerial implications for directors in teaching positions. The results of the evaluation can be used as a background for promoting effective interview method.

• The Journal of the Korea Contents Association
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• v.10 no.7
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• pp.404-419
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• 2010

The purpose of this study is to investigate the causal relationship between cabin attendants' job stress level and job satisfaction, organization commitment and turnover intention in the airline service industry. The study was done by conducting a questionnaire research. 215 questionnaires were distributed to cabin attendants of airlines, and 198 questionnaires of which are utilized for data analysis. The collected questionnaires were analyzed using spsswin 12.0 and Amos 5.0 statistical package for the empirical and statistical analysis. The conclusions were as follows: Firstly, cabin attendants' job stress level had significant negative impact on job satisfaction, but the organization commitment seemed to have a positive impact on overall job satisfaction level. Secondly, job stress didn't affect cabin attendants' organization commitment. The result of the study indicates that there needs to be various way implemented by airline management to dissolve the airline's cabin attendant's overall job stress, in order for the attendants to be satisfied with their job and consequently preventing a high turnover rate in the cabin attendant crew. Finally, the limitations of the study and directions for the future research are presented.