• Title/Summary/Keyword: 한식이미지

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The Effects of Information-searching for Korean Food Brand on Risk Perception and Preference (한식브랜드의 정보탐색이 위험지각과 애호도에 미치는 영향)

  • Kim, Jung-Soo
    • Culinary science and hospitality research
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    • v.23 no.2
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    • pp.189-202
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    • 2017
  • The purpose of the study is to investigate the effects of information search for Korean food brand on perceived risk and preference. To achieve this goal, using 10 exemplary restaurants appointed as Korean food brands in Seoul, a questionnaire survey was used to collect data through interview. Using the SPSS 21.0. total 296 responses were analyzed to test the relationship among variables. The findings are as follows. First, information search for Korean food brand showed that all external search, internal search and direct experience had a positive effect on preference. Second, there was no difference between information search for Korean food brand, risk perception and preference according to gender, but there was a significant difference between information search for Korean food brand, risk perception, and preference according to their age. Third, indifference moderated the relationship between external and internal information search and Korean food preference. Fourth, maladjustment moderated the relationship between external information and direct experience for Korean food preference.

A Study on the Attributes of Menu Choice and Customer Satisfaction in Korean Restaurants -Centering on foreign tourists- (한식당 이용특성에 따른 메뉴 선택 속성이 고객만족에 미치는 영향 -외국인 관광객을 대상으로-)

  • Shin, Seung-Mee;Yoo, Hyang-Ju;Joung, Kyung-Hee
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.15 no.7
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    • pp.4229-4236
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    • 2014
  • This study discusses the customer satisfaction as a result of the attributes of menu choice that can meet the needs of foreign visitors. Furthermore, it discusses the possibility that Korean food can be recognized internationally and the research data be available in advance for the people who are going to visit Korea. This study is based on documentary records and empirical studies to analyze and appreciate the effects of customer satisfaction in restaurants that foreigners usually visit. The documentary records are rooted in the related books, papers published in domestic and international associations, academic journals, and various periodicals. According to this research, the attributes of the menu choice in relation to the differences in their purposes has a meaningful influence on the customer satisfaction, so the menu choice of foreign tourists drives their gratification of Korean food. In short, the explanations and ingredients list about items in Korean restaurants need to be improved and explained to increase the number of potential foreign tourists.

A study on the Domestic Consumer's Perception of "Hansik" with Big Data Analysis : Using Text Mining and Semantic Network Analysis (빅데이터를 통한 내국인의 '한식' 인식 연구 : 텍스트마이닝과 의미연결망 중심으로)

  • Park, Kyeong-Won;Yun, Hee-Kyoung
    • Journal of the Korea Convergence Society
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    • v.11 no.6
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    • pp.145-151
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    • 2020
  • 'Hansik', or Korean cuisine is one of Korea national brands. To understand the domestic consumer awareness of Korean cuisine, data was gathered under the keyword search, 'Hansik.' Textom 3.5 was used to gather data from blogs, news media found on Naver from November 1, 2018, to October 31, 2019. The results from frequency and TF-IDF analysis indicate that the 'buffet' had the largest proportion in terms of consumer awareness to Hansik. Also, broadcasting contents starring star chefs had a great influence. The Hansik awareness did not remain in the domains of its traditionality, but also branched into extents into areas such as fusional and gourmet cuisine. UCINET6 and NetDraw were used to conduct CONCOR analysis. Four cluster formations have been found; various food cultural cluster, high-end restaurant cluster referring to aired restaurants on media, Hansik brand cluster, and Hansik buffet cluster. This study proposes presenting a various menu of Hansik which use a multiple number of ingredients. Also, a promotion that introduces fine Hansik and a development of marketing views and media contents about the convenient HMRs make the associated imagery of Hansik to be strengthen.

Understanding the Perceptions and Service Quality of Korean Foods : A Comparative Cross-cultural Study of International Tourists Visiting Korea (한국음식에 대한 인식과 서비스품질의 차이 : 방한 외국인 관광객 비교문화연구)

  • Lee, Soo-Jin;Lee, Kyung-Hee
    • The Journal of the Korea Contents Association
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    • v.11 no.10
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    • pp.467-478
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    • 2011
  • This study examines international tourists 'perceived images and service quality of Korean foods. A survey was conducted to international tourists(Chinese, Japanese, American) visiting Korea. The results of study show that there is a significant difference in several attributes of Korean traditional foods as perceived by international tourists along their nationality. Particularly, American tourists tend to highly evaluate Korean foods as ones good for health. The perceived attractiveness of Korean foods in terms of color and shape is higher for Chinese and Americans than Japanese. A distinct difference is also found in the importance and performance attributes of perceived quality of Korean foods by the nationality of tourists. The results of IPA for the perceived quality of Korean traditional foods show that the restaurant facility and atmosphere are identified as the ones that need to be improved across all the tourists.

The Influence of Globalization Factors of Korean Traditional Liquor on National Brand Image and Purchasing Intention toward Traditional Liquor: Focusing on Japanese Inbound Visitors (한국 전통주의 세계화요인이 국가브랜드이미지 및 전통주 구매의도에 미치는 영향: 일본인 외래방문객을 중심으로)

  • Min, Mi-Soon;Seo, Tai-Yang;Boo, Sug-Jin
    • International Area Studies Review
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    • v.15 no.1
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    • pp.391-423
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    • 2011
  • This study was proceeded with interest on the influence of globalization factors of Korean traditional liquor on Korea national brand image and purchasing intention toward traditional liquor. Results show that the globalization factors except the superiority and special knowledge of Korean traditional liquor, the quality and promotion factors directly related to Korea brand image and purchasing intention toward traditional liquor. This fact improves the quality of Korean traditional liquor is most important factor deciding national brand image and purchasing intention. Also, Korea national brand image had influence on purchasing intention toward traditional liquor. And the quality factors of Korean traditional liquor had moderating effect on brand image and purchasing intention, which implies to improve quality and functional properties of Korean traditional liquor using promotion with Korean food to Japanese.

Design And Implementation Real-Time Load Balancing Using TMO Replica Of LTMOS In Distributed Environment (분산 환경에서 LTMOS의 TMO 리플리카를 이용한 실시간 로드 밸런싱의 설계 및 구현)

  • Joo Koonho;Lim Bosub;Heu Shin;Kim Jungguk
    • Proceedings of the Korean Information Science Society Conference
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    • 2005.07a
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    • pp.829-831
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    • 2005
  • 실시간 시스템이란 시간적인 제한을 가지고 작업 수행 결과의 정확도가 보장되는 시스템으로 경성 실시간 시스템과 연성 실시간 시스템으로 분류된다. 최근 분산 실시간 분야에서 새로운 패러다임으로써 폭넓게 활용되기 시작한 실시간 객체 모델인 TMO는 Kane Kim과 Kopetz에 의해 처음 제안되었다. TMO 모델은 경성 또는 연성 실시간 응용과 병렬 컴퓨팅 응용 프로그램에서 사용 될 수 있으며, 시스템의 기능적인 면과 시간 조건 수행 모두를 명확히 정의할 수 있다. TMO의 네트워크로 구성되는 실시간 분산 환경에서의 실행을 위해 몇 개의 TMO 실행 엔진이 개발 되었는데, 그 중에서 LTMOS라는 리눅스 기반의 연성 실시간 미들웨어 엔진이 한국외대 RTDCS lab.에서 개발되었다. 하지만 LTMOS의 실시간 시스템 수행 중 작업량의 과부하로 인한 deadline 위반이나, 시스템간의 분산 IPC 통신에 있어서 Channel Traffic이 빈번한 경우 실시간 시스템을 유지할 수 없다는 문제점들을 갖고 있다. 이러한 문제점들을 해결하고 조금 더 효율적인 실시간 시스템을 유지하기 위해서, TMO 프로그램의 resource 정보를 담고 있는 ODS(Object Data Store)만을 다른 노드에 있는 자신의 TMO 프로그램 Replica로 이주해서 실시간 로드 밸런싱을 구현하는 기법을 사용하였다. 이에 본 논문에서는 TMO 프로그램들의 deadline 위반 및 Channel Traffic 부하를 감지할 수 있는 Node Monitor와 최적의 노드를 선별할 수 있는 Migration Manager를 새롭게 추가하였고, 쓰레드들의 스케줄러인 WRMT에 이주 작업을 하기 위한 부가적인 기능을 구현하였다. 2D 이미지의 관측점을 줄여 계산량을 대폭 감소시키는 장점을 갖는다.것으로 조사되었으며 40대 이상의 연령층은 점심비용으로 더 많은 지출을 하고 있는 것으로 나타났다. 4) 끼니별 한식에 대한 선호도는 아침식사의 경우가 가장 높았으며, 이는 40대와 50대에서 높게 나타났다. 점심 식사로 가장 선호되는 음식은 중식, 일식이었으며 저녁 식사에서 가장 선호되는 메뉴는 전 연령층에서 일식, 분식류 이었으며, 한식에 대한 선택 정도는 전 연령층에서 매우 낮게 나타났다. 5) 각 연령층에서 선호하는 한식에 대한 조사에서는 된장찌개가 전 연령층에서 가장 높은 선호도를 나타내었고, 김치는 40대 이상의 선호도가 30대보다 높게 나타났으며, 흥미롭게도 30세 이하의 선호도는 30대보다 높게 나타났다. 그 외에도 떡과 죽에 대한 선호도는 전 연령층에서 낮게 조사되었다. 장아찌류의 선호도는 전 연령대에서 낮았으며 특히 30세 이하에서 매우 낮게 조사되었다. 한식의 맛에 대한 만족도 조사에서는 연령이 올라갈수록 한식의 맛에 대한 만족도는 낮아지고 있었으나, 한식의 맛에 대한 만족도가 높을수록 양과 가격에 대한 만족도는 높은 경향을 나타내었다. 전반적으로 한식에 대한 선호도는 식사 때와 식사 목적에 따라 연령대 별로 다르게 나타나고 있으나, 선호도는 성별이나 세대에 관계없이 폭 넓은 선호도를 반영하고 있으며, 이는 대학생들을 대상으로 하는 연구 등에서도 나타난바 같다. 주 5일 근무제의 확산과 초 중 고생들의 토요일 휴무와 더불어 여행과 엔터테인먼트산업은 더욱 더 발전을 거듭하고 있으며, 외식은 여행과 여가 활동의 필수적인 요소로써 그 역할을 일조하고 있다. 이와 같은 여가시간의 증가는 독신자들에게는 좀더 많은 여유시간을 가족을

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Awareness and Recognition of Tangpyeongchae by University Students in Chungnam Province (충남지역 대학생의 탕평채에 대한 인식 및 인지도)

  • Lee, Kyong Ae;Choi, Yoon Jung
    • Korean journal of food and cookery science
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    • v.31 no.4
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    • pp.448-455
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    • 2015
  • This study evaluated the awareness and recognition of Tangpyeongchae by university students in Chungnam province. A total of 416 questionnaires were analyzed using the SPSS software program (version 21.0). The results were summarized as follows. The students compared of food and nutrition majors (59.4%) and non-food and nutrition majors (40.6%). This survey was performed from May 20 to Jun 8, 2015. More food and nutrition major students got better impression after eating Tangpyeongchae than non-food and nutrition majors. Among the students, 59.4% was not aware that Tangpyeongchae was derived from Tangpyeongchaek, and 57.7% didn't know that it was a Korean royal cuisine. Food and nutrition major students knew more of the background story for the dish than non-food and nutrition major students. The corresponding level of recognition for Tangpyeongchae as a dish representing the image of Korea with a combination of the 5 cardinal colors, known as obangsaek was high, at 4.27 and 4.17, respectively out of 5. Over 60% of the students answered Tangpyeongchae's image with the taste of Korea, followed by healthy food, harmony, nutritious food, diet food and tasty food. These results suggest that may have great potential for globalization as a traditional dish with the image and taste of Korea.

Chinese Consumer Preference of Chicken Burgers Cooked by Sous-vide with Korean-styled Seasoning and Available on the Chinese Fast Food Market (진공저온조리를 이용한 한식 스타일 치킨버거와 중국 시판 치킨버거의 중국 소비자 기호도)

  • Bae, Sungeun;Jang, Jin A;Oh, Jieun;Lee, Kyungwon;Cho, Mi Sook
    • Korean Journal of Food Science and Technology
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    • v.45 no.1
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    • pp.126-132
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    • 2013
  • The purpose of this study is to examine the difference of Chinese consumer preference between chicken burgers cooked by Sous-vide adding Korean-styled seasoning and chicken burgers from local fast food restaurants. For Chinese women in their 20s who reside in Beijing, China, the most important attribute for eating-out was taste (M=6.5), health (M=6.0) and pleasure (M=5.6) in order and 68.60% of them replied that they were interested in Korean cuisine. More than 90% answered they like Korean food for its good taste, shape and color. As for burger preference, BB was significantly higher in terms of the overall and appearance preference. However, there was no significant difference between AB and SB. As for flavor and texture, it showed no significant differences among BB, AB, and SB products. For SB, total balance, soft texture of patty and balance of flavor characteristics were the reasons for their preference of the burger.

Core-A based real-time video signal processing SoC design (Core-A를 이용한 실시간 영상 신호 처리 SoC 설계)

  • Shin, Yosoon;Kim, Hansik;Ryoo, Kwangki
    • Proceedings of the Korea Information Processing Society Conference
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    • 2012.11a
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    • pp.649-651
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    • 2012
  • 본 논문에서는 Core-A를 이용한 실시간 영상 신호 처리 SoC 설계와 검증에 대해 기술한다. 영상 신호 처리를 위한 방식으로 SoC를 사용하였으며 영상 처리를 위한 ISP를 설계하였다. 영상 처리를 위한 마이크로프로세서는 코드밀도를 높이고 Verilog HDL을 사용하여 기술되어 여러 응용분야에서 최적화할 수 있는 국내에서 개발된 Core-A를 사용하였다. 본 논문에서 제안한 SoC는 Verilog HDL언어로 설계 되었고, 기본 SoC의 구조는 Core-A, AMBA Bus, ISP, Memory controller, Uart로 구성하였다. 구현된 SoC는 다양한 영상 신호 처리를 지원하여 향후 영상압축 인코더의 실시간 이미지 처리용 소스로 사용할 수 있고 신호 처리 알고리즘 검증용에도 유용하게 사용될 수 있을 것으로 보인다. 설계 검증을 위해 먼저 FPGA를 이용하여 검증하였으며 TSMC $0.18{\mu}m$ CMOS공정으로 합성한 결과 동작주파수는 50MHz, 전체 게이트 수 86.1k로 확인되었다.

The Effects of Preference Characteristics of Korean Wave Drama on Images, Attitudes, and Purchase Intentions for Korean Cuisine among Chinese Tourists (방한 중국인의 한류 드라마에 대한 선호도 특성이 한식에 대한 이미지와 태도 및 한식의 구매의도에 미치는 영향)

  • Kim, Hee-Kyung;Sim, Ki Hyeon
    • The Korean Journal of Food And Nutrition
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    • v.30 no.3
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    • pp.440-453
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    • 2017
  • In this study, we conducted an empirical analysis using structural equation modeling (SEM) by distributing questionnaires to 208 Chinese tourists who constitute the largest proportion of foreign tourists visiting South Korea. The survey was conducted in a face to face (FTF) manner with the aim to contribute to globalization of Korean cuisine through comprehensive analysis of the effects of preference characteristics of Korean wave dramas on the relationship among images, attitudes, and purchase intentions for Korean cuisine. The main actor characteristics among the preference characteristics of Korean wave dramas had a significant effect on the attitudes and purchase intentions for Korean cuisine. However, the thematic characteristics among the preference characteristics of Korean wave dramas did not have a significant effect on the purchase intentions for Korean cuisine; in addition, the production characteristics did not have a significant effect on the attitudes and purchase intentions for Korean cuisine. The eco-friendly and health images of Korean cuisine had a significant effect on the purchase intentions for Korean cuisine, and the attitudes toward Korean cuisine significantly affected the purchase intentions for Korean cuisine. Based on the results of this study, it is considered necessary to continuously publicize Korean cuisine through Korean wave dramas to build positive attitudes toward Korean cuisine through enhanced images of Korean cuisine.