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http://dx.doi.org/10.5762/KAIS.2014.15.7.4229

A Study on the Attributes of Menu Choice and Customer Satisfaction in Korean Restaurants -Centering on foreign tourists-  

Shin, Seung-Mee (Dept. of Hotel Culinary and Catering Management, Chungwoon University)
Yoo, Hyang-Ju (Dept. of Hotel Culinary and Catering Management, Chungwoon University)
Joung, Kyung-Hee (Dept. of Hotel Culinary and Catering Management, Chungwoon University)
Publication Information
Journal of the Korea Academia-Industrial cooperation Society / v.15, no.7, 2014 , pp. 4229-4236 More about this Journal
Abstract
This study discusses the customer satisfaction as a result of the attributes of menu choice that can meet the needs of foreign visitors. Furthermore, it discusses the possibility that Korean food can be recognized internationally and the research data be available in advance for the people who are going to visit Korea. This study is based on documentary records and empirical studies to analyze and appreciate the effects of customer satisfaction in restaurants that foreigners usually visit. The documentary records are rooted in the related books, papers published in domestic and international associations, academic journals, and various periodicals. According to this research, the attributes of the menu choice in relation to the differences in their purposes has a meaningful influence on the customer satisfaction, so the menu choice of foreign tourists drives their gratification of Korean food. In short, the explanations and ingredients list about items in Korean restaurants need to be improved and explained to increase the number of potential foreign tourists.
Keywords
Customer Satisfaction; Korean Restaurants; Menu Choice;
Citations & Related Records
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