• The Journal of the Korea Contents Association
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• v.21 no.2
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• pp.507-519
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• 2021

This paper attempts to explore advertising factors that affect TikTok advertising effectiveness by identifying motivations to use a short-form video social media platform, TikTok and further looking at perceptions of and attitudes toward TikTok advertising. The results of in-depth interviews with 20s-30s TikTok users suggest that users are motivated to use TikTok for information and fun. Further, TikTok is characterized as a short-form video, rich contents, and a novel format. Regarding TikTok advertising, the results reveal that usefulness, enjoyment, easiness of advertising skip, sense of closeness, and interaction are significant factors of TikTok advertising. Finally, it is suggested that users respond to the advertising by clicking 'like', writing comments, sharing, clicking 'purchase link'/advertiser's website, and creating user-created contents and so on. These findings theoretically contribute to the literature on social media advertising, and practically offer strategic guidelines for TikTok advertising.

• Journal of the Korean Society for information Management
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• v.38 no.1
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• pp.263-291
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• 2021

This study aims to develop a records management system for catholic churches that use open-source software to ensure systemic management and preservation of sacrament records, which accounts for the highest percentage among all records produced by catholic churches and holds great significance for them. To that end, the researcher analyzed catholic church regulations and reference materials, as well as the websites of open-source software. The researcher also interviewed members at the G Cathedral of the Catholic Archdiocese of Daegu, to examine the current status of records management at catholic churches. Based on the investigation, the researcher designed four layers of metadata and authority data that reflected the characteristics of the sacramental records. Then the design was experimentally implemented using AtoM, an open-source records management system.

• The Journal of the Korea Contents Association
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• v.21 no.3
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• pp.364-374
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• 2021

In a fiercely competitive market, brands have become an important foundation for people to choose their products, and brands are also symbols of people's status and strength. Therefore, the importance of brand image design is growing. And color is an expression of emotion and can improve the communication and marketing environment of brand image as an important element of brand image. In this study, Interbrand selected Korea-China TOP 50 brand as a survey target in 2019 and downloaded brand CI from each brand's homepage to data images through Adobe Photoshop program and HSB system, and analyzed the color of the brand. There is no big difference in analyzing the color characteristics of Korean and Chinese brands, and the I.R.I color image scale analysis shows that the overall design of Korean brands is vibrant, elegant and warm to consumers. On the other hand, the overall design of the Chinese brand offers consumers a solemn, modern and sophisticated emotional adjective. Based on the results, this study can provide practical implications for companies to select colors and forms when launching their own brands and developing products.

• Convergence Security Journal
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• v.22 no.1
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• pp.19-27
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• 2022

With the innovative development of ICT technology, hacking techniques of hackers are also evolving into sophisticated and intelligent hacking techniques. Threat detection research to counter these cyber threats was mainly conducted in a passive way through hacking damage investigation and analysis, but recently, the importance of cyber threat information collection and analysis is increasing. A bot-type automation program is a rather active method of extracting malicious code by visiting a website to collect threat information or detect threats. However, this method also has a limitation in that it cannot prevent hacking damage because it is a method to identify hacking damage because malicious code has already been distributed or after being hacked. Therefore, to overcome these limitations, we propose a model that detects actual threats by acquiring and analyzing threat information while identifying and managing cyber bases. This model is an active and proactive method of collecting threat information or detecting threats outside the boundary such as a firewall. We designed a model for detecting threats using cyber strongholds and validated them in the defense environment.

• Journal of Korean Library and Information Science Society
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• v.54 no.4
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• pp.255-279
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• 2023

The purpose of this study is to derive implications through a comparison of the current status of catalog enriched content services provision in U.S. public libraries and domestic public libraries. In addition, we are seeking ways to improve the catalog enriched content services for domestic public libraries in the future. From early September to mid-October 2023, specific books were searched on public library websites in the U.S. and Korea, and the functions of the enriched content services shown in the search results were compared. The results are as follows: First, domestic public library enriched content services require a separate company to develop and provide an enriched content services solution. Second, the enriched content services platform must discover domestic information sources that can be utilized in the areas of book-centered, book recommendation, and community engagement. Third, it is necessary to develop enriched content using public data such as the Library Information Naru. Fourth, each integrated library must that data generated from local community engagement services can be utilized as an enriced content service.

• Journal of Digital Convergence
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• v.16 no.9
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• pp.11-20
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• 2018

The Q&A board is widely used as a means of communicating service enquiries, and the need for efficient management of the enquiry system has risen because certain questions are being repeatedly and frequently registered. This study aims to construct a student-centered FAQ, centered on the unstructured data posted on the university homepage's Q&A board. We extracted major keywords from 690 postings registered in the recent 3 years, and conducted the semantic network analysis to find the relationship between the keywords and the centrality analysis in order to carry out network visualization. The most central keywords found through the analysis, in order of centrality, were application, curriculum, credit point, completion, graduation, approval, period, major, portal, department. Also, the major keywords were classified into 8 groups of course, register, student life, scholarship, library, dormitory, IT and commute. If the most frequent questions are organized into these areas to form the FAQ, based on the results above, it is expected to contribute to user convenience and the efficiency of administration by simplifying the service enquiry process for repeated questions, as well as enabling smooth two-way communication among the members of the university.

• Journal of Periodontal and Implant Science
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• v.36 no.1
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• pp.179-194
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• 2006

목적 : 이번 연구에서는 일반인의 치주질환 치료제에 대한 인식도를 설문을 통하여 알아보았고 현재 국내에서 시판중인 치주질환, 치료제를 의약품 검색 사이트를 이용하여 조사하였다. 조사한 치료제의 효과를 해당 약품의 성분과 관련된 문헌을 고찰함으로써 알아보았다. 재료 및 방법 : 일반인의 치주질환 치료제에 대한 인지도를 조사하기 위하여 열 개의 문항으로 구성된 설문을 실시하였다. 설문은 한림대학교 성심병원 산업의학과에 정기 건강검진을 위하여 내원한 사람들을 대상으로 하였다. 보건복지부에 등록된 치주질환 치료제를 조사하기 위하여 킴스 온라인 홈페이지를 이용하였다. 의약품 종합 검색 페이지에서 '추가조건 입력하기'의 '복지부 분류'란에 '231. 치과-구강용약'의 조건을 주어 검색하였다. 검색 결과로부터 경구 치주질환 치료제를 구별하여 정리하였다. 치주질환 치료제와 관련된 문헌을 조사하기 위하여 미국 국립도서관의 검색 서비스인 Pubmed 홈페이지를 이용하였다. 검색어는 각 지료제의 성분명과 치은염, 치주염, 치주질환의 조합어를 사용하였다. 결과 : 설문에 참여한 사람은 100명이었다. 이 중 85%는 치주질환이라는 말을 들어본 적이 있었으며 72%는 자신의 치주건강상태가 좋지 않다고 생각하였다. 14%는 치주질환 치료제를 복용한 경험이 있었다. 61%는 치주질환 치료제에 관한 정보를 광고로부터 획득하였다. 향후 치주질환 치료제의 선택과 관련하여 35%는 치과의사에게, 24%는 의사에게 그리고 20%는 약사에게 문의하겠다고 대답하였다. 치주질환 치료제는 70개였다. 이 중 38개는 아스코르빈산 제제, 25개는 옥수수 불검화 추출물 제제, 5개는 저용량 독시싸이클린 제제였고 아보카도-콩 불검화물과 동양의학적 제제가 각각 한 개였다. 결론 : 치주질환 치료제에 대한 일반인의 인지도는 비교적 낮았으며 정보를 획득하는 주요 경로는 광고였다. 일반인들이 치주질환 치료제를 선택하는 데 치과의사는 큰 역할을 하지 못하였다. 시판중인 치주질환 치료제는 70개였다. 치료제는 다섯 개의 군으로 분류할 수 있었으며, 아스코르빈산 제제, 옥수수 불검화 추출물 및 저용량 독시싸이클린이 대부분이었고 아보카도-콩 불검화물과 동양의학적 제제는 각각 한 개였다. 옥수수 불검화 추출물과 저용량 독시싸이클린은 임상 연구에 의해 그 효과가 입증되었으나 아스코르빈산 제제는 임상 연구가 없었으며 따라서 이상적인 제제라고 할 수 있다. 기존의 문헌에 기초하여 볼 때 옥수수 불검화 추출물과 저용량 독시싸이클린만이 전통적인 치주질환 치료법(SRP)과 병행하여 치료제로 사용될 수 있다.

• 한국노년학
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• v.36 no.3
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• pp.711-726
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• 2016

The purpose of this study was to analyze to 1) the differences according to demographic characteristics 2) select the type-specific communities online channels of the baby boomer customers group, who ever search for restaurant information through on-line for the previous three months. The study was based on a total of 280 samples obtained from on-line networking service users in a metropolitan area from April 15 to 30, 2016. The major findings are as follows. The data were analysed using frequency, factor analysis, cluster analysis and ${\chi}^2test$. According to the results of factor analysis, on-line utilizing attributes were separated into three factors: commitment of useful information, activity of leading on-line, and habit. The based on a factor analysis, cluster analysis was adopted to segment baby boomer customers. The identified four clusters showed in using on-line: type of active utilization, habit, seeking information and passive utilization. The clusters had significant differences in gender and monthly income by demographics. All of four clusters selected blog, face book, twitter in turn through the personal on-line channels. Cluster type of active utilization and habit selected restaurant home pages, restaurant blog, restaurant face book, restaurant twitter in turn through the public on-line channels. Cluster type of seeking information and passively utilization selected restaurant home pages, restaurant blog, restaurant twitter, restaurant face book in turn through the public on-line channels. Implications and future research were also discussed.

• Journal of Digital Convergence
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• v.19 no.3
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• pp.177-185
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• 2021

This paper aimed to grasp what the percentage in the types of news stories on the online broadcast is, which was conducted by analyzing the news stories of 9 broadcasting websites on the Naver newsstand. For the analysis, a total of 270 days' samples were selected, including 30 days per broadcast on 9 broadcasting websites. For a method of analysis, One-way ANOVA was used to examine the difference among broadcasting websites. The analysis was made centering with priorities given to the type of news stories by the composition of language, the type of genre as a standard of stories, and so on. As a result of analysis, all the programs in the off-line broadcast have been produced and transmitted as a video-typed story, but a half of those in on-line broadcast have been made up of the stories composed of photo and text. The online newspaper has been producing a new type of news' story using video-typed story or computer graphic while the online broadcast has actively been utilizing stories composed of photos and text, which are types of newspaper's stories. From above-mentioned results, it can be understood that the boundary among media is getting more and more indistinct on the environment of online media, showing the phenomenon that the type of broadcast's stories is becoming old-fashioned.

• Journal of Korean Library and Information Science Society
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• v.53 no.2
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• pp.165-188
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• 2022

The purpose of this research is to document the current state of 'One Book, One City' community reading campaign (Hereafter called 'One Book' reading campaign), launched in 2003 in Korea, and the characteristics of the selected books. For this research, the homepages, news and reports of a total of 1,170 public libraries and their local government, and several major institutions and organizations related to reading and culture were analyzed with the research method of content analysis and literature review. Also, online catalogs of the National Library of Korea and the National Library for Children and Young Adults were examined to identify the characteristics of 729 titles and 1,179 volumes of books selected in 57 'One Book' programs, as of 2021. The analysis of 57 'One Book' programs and those selected books shows the selection of more than one books in different age groups in more and more 'One Book' programs, lack of consistency in themes of those selected books, and preference for young adult books, new publications and bestselling novels. This trend has weakened individual 'One Book' programs' concentration on one book or one subject, but helped invite a diverse group of people with various interests. More in-depth analysis and explanation of the process of book selection and its appropriateness with the stated goals of 'One Book' programs are needed.