• Title/Summary/Keyword: 플랫폼 활성화

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A Study on the Strategy for Innovation Platform Management to Promote Venture Ecosystem (창업생태계 활성화를 위한 혁신플랫폼의 활용전략)

  • Kwon, B.R.;Kim, J.S.
    • Electronics and Telecommunications Trends
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    • v.29 no.4
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    • pp.137-146
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    • 2014
  • 최근 들어 창조경제의 추진동력으로서 창업생태계에 대한 관심이 높아지고 있다. 하지만 플랫폼의 관점에서 창업생태계를 활성화하는 시도는 아직 본격화되지 않고 있다. 이에 본고에서는 보육, 자금, 혁신과 같이 창업생태계가 지향해야 할 주요 기능별 플랫폼을 살펴보고 그 중 혁신플랫폼을 중심으로 연구를 수행하였다. 창업기업에게 혁신의 기회를 제공하고 빠른 제품개발과 실행을 지원하는 혁신플랫폼을 유형화하였으며, 나아가 국내 외 운영사례 분석을 통해 창업생태계의 활성화를 지원하고자 하였다.

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A Study on the Mediating Effect of Motivation Factors between the Quality of Research Data Metadata and the Activation of Research Data Platform (연구데이터 메타데이터의 품질과 연구데이터플랫폼의 활성화의 관계에서 동기부여 요인의 매개효과 연구)

  • Seong-Eun Park
    • Journal of the Korean Society for Library and Information Science
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    • v.57 no.3
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    • pp.325-350
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    • 2023
  • This study focuses on the impact of research data metadata quality evaluation index on the revitalization of K-BDS, a research data platform in the bio field, and examines the mediating effect of motivation factors for utilizing the platform. The investigation employs a structural equation model analysis and bootstrap analysis to explore the interrelationships among the three variables. The findings demonstrate that researchers who prioritize the quality of metadata display higher motivation to use the research data platform, leading to an intention to activate the platform. The study also confirms the mediating effect of motivation factors. Moreover, a comprehensive understanding of the sub-factors within each variable is attained through regression analysis and Sobel test. The results highlight that enhancing searchability is crucial to activate research data sharing in the bio field, while improving discoverability is vital for research data reuse. Interestingly, the study reveals that citationability does not significantly impact platform activation. As a conclusion, to foster platform activation, it is imperative to provide systematic support by enhancing metadata quality. This improvement can not only increase trust in the platform but also institutionally solidify the benefits of citation.

Prosumer Marketing for the Open Source Software(OSS) utilizing the Social Media Platform (소셜 미디어 플랫폼을 활용한 오픈소스 SW의 프로슈머 마케팅 연구)

  • Kim, Tae-Yang;Shin, Dong-Hee
    • The Journal of the Korea Contents Association
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    • v.14 no.9
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    • pp.411-427
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    • 2014
  • The interest on the Open Source Software(OSS) has been increasing as the Microsoft's latest Windows XP support ended. In this light trend, this study can contribute to the OSS marketing area. Specifically, it examined that the activation of online brand community about the OSS can affect to prosumer marketing of the OSS utilizing social media platform. In addition, the OSS social media platform users' loyalty for the OSS was investigated. The findings show that content, consumer support, UI, and reward among the activate factors of online brand community significantly affected to the activation of OSS social media platform. The brand reputation, however, was found insignificant to the activation of OSS social media platform. In addition, the activation of OSS social media platform can positively affect to their loyalty for the OSS. It means that participation to the social media activities about OSS and interaction with others in the network can help to form positive attitude for the OSS. In conclusion, the prosumer marketing utilizing social platform can be an important strategy as a new solution of the OSS business in the rapidly changing ICT ecosystem environment.

Government as a Platform Revitalization Strategy Derived from Webtoon Platform Success Factors (웹툰플랫폼 성공요인에서 도출한 플랫폼 정부 활성화 방안)

  • Seo, Hyungjun
    • Journal of Digital Convergence
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    • v.19 no.10
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    • pp.1-13
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    • 2021
  • This study postulates that Government as a Platform(GaaP) could be a next generation government model, drawing activation strategy from success factors of webtoon platform by NAVER. It suggests success factors of Naver webtoon case based on three main components of platform strategy. First, in the aspect of platform infrastructure, Naver webtoon was established based on powerful portal site by parent company Naver and improved platform accessibility through using webtoon without login. Second, in the aspect of stakeholder engagement, Naver webtoon has offed webtoon at no cost and it has taken an intermediary role for supporting the stakeholders with PPS. Third, in the aspect of outputs production, Naver webtoon offered real time feedback from webtoon users that could affect webtoon production and established incubating system that allow users to create their webtoon. And due to PPS, it makes possible to various create second outputs based on webtoon, which can contribute to activating webtoon ecosystem.

Creative Economy Activation Policy using Virtual Cluster-type Dynamic Collaboration Platform (버추얼 클러스터형 다이내믹 협업 플랫폼을 활용한 창조경제 활성화 정책)

  • Lee, Kark-Bum;Kim, Joon-Ho
    • Journal of Digital Convergence
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    • v.11 no.12
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    • pp.101-111
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    • 2013
  • Start-up support policy is expanding for the activation of creative economy. Domestic start-up is activated in early 2000, but is shrinked rapidly because there is not enough collaborative system of R&D, start-up, finance, and management support. Many organizations and collaborative environment in Silicon valley of USA is developed for long time. In Korea, creative economy is constructing rapidly led by government like building industrialization and information society. VCDP(Virtual Cluster-type Dynamic Collaboration Platform) is a good tool for the start-up support policy. This study explains the necessity and effectiveness of VCDP and suggests creative activation policy using this tool.

Promoting a private finance initiative and regenerating public facilities by local platforms: a case in Japan (일본의 지역플랫폼 형성을 통한 민간투자사업 활성화와 공공시설정비 사례연구)

  • Park, Hyeok-Seo
    • Journal of the Korea Convergence Society
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    • v.11 no.9
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    • pp.243-260
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    • 2020
  • The purpose of this study is to analyze measures to promote a private finance initiative aimed at public facility regeneration in the midst of sharp increase in local financial burden due to the low birthrate and rapidly aging population. In particular, the study looked at the case of promoting a private finance initiative through a local platform aimed at public facility regeneration in Narashino, Japan. The study is based on the relevant systems and policies, and government documents and statistical data on the Narashino case. The results show that the local platform helps the local government and participants share business expertise and experiences, leading to improvements in their expertise and business capability. The local platform allows them to identify and discuss potential business ideas in advance, which in turn encourages private investment business.

An Exploratory Study on the Initial Activation Strategy of UGC Platform with Contents Provider and Consumer (콘텐츠의 공급자와 소비자로 이루어진 UGC 플랫폼의 초기 활성화 방안에 대한 탐색적 연구 : 시스템다이내믹스를 이용한 초기 스타트업의 UGC 플랫폼을 중심으로)

  • Jung, Jee-Wong;Lee, Kyung-Sang;Lee, Zoon-Ky
    • The Journal of Bigdata
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    • v.3 no.1
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    • pp.83-94
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    • 2018
  • The purpose of this study is to investigate how startup companies with the UGC platform service model can traverse the death valley for the company's survival with limited resources and create a mutually beneficial market. To do this, an interview-based exploratory study was conducted to analyze the cause and effect of each factor on the initial activation strategy of the UGC platform. For many start-up companies, this research helps minimize errors in strategic trial and error.

The suggestion of new big data platform for the strengthening of privacy and enabled of big data (개인정보 보안강화 및 빅데이터 활성화를 위한 새로운 빅데이터 플랫폼 제시)

  • Song, Min-Gu
    • Journal of Digital Convergence
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    • v.14 no.12
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    • pp.155-164
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    • 2016
  • In this paper, we investigate and analyze big data platform published at home and abroad. The results had a problem with personal information security on each platform. In particular, there was a vulnerability in the encryption of personal information stored in big data representative of HBase NoSQL DB that is commonly used for big data platform. However, data encryption and decryption cause the system load. In this paper, we propose a method of encryption with HBase, encryption and decryption systems, and methods for applying the personal information management system (PMIS) for each step of the way and big data platform to reduce the load on the network to communicate. And we propose a new big data platform that reflects this. Therefore, the proposed Big Data platform will greatly contribute to the activation of Big Data used to obtain personal information security and system performance efficiency.

Development of Standardized Software Platform for Telematics Terminal (텔레매틱스 단말 표준 소프트웨어 플랫폼 개발)

  • Choi, Jae-Hun;Kim, Kyong-Ho;Choi, Wan-Sik
    • The KIPS Transactions:PartA
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    • v.13A no.7 s.104
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    • pp.581-588
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    • 2006
  • It develops in the development efforts about the terminal software platform while the telematics service is activated. Domestically, a standard is developed around the Korea Telematics Standardization Forum. And it is taken in reviews for the WIPI which is supporting the telematics. Internationally, it develops standards for the vehicle based platform in the standardization organizations like OSGi and GST. Under this background, this paper tries to propose the terminal software platform standard in which the vehicle information based telematics service can be taken. For this, firstly domestic and international telematics standard conditions are looked into around the terminal software platform. The terminal software platform standard proposed in this paper is illustrated in the architecture, the required function and the interface side.

A Study on Media Platform System based on HTML5 for Public Media Access Development (HTML5기반 개방형 공공미디어 플랫폼에 관한 연구)

  • Lee, Jong-Ryun;Lee, Jae-Won
    • Proceedings of the Korea Information Processing Society Conference
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    • 2013.11a
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    • pp.1479-1482
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    • 2013
  • 공공기관에서는 인터넷 방송 서비스를 통해 문자, 그림, 사진, 영상, 음악 등 다양한 멀티미디어 정보를 제공하고 있다. 일반 지상파 tv방송과는 달리 공공 인터넷 방송은 양방향으로 커뮤니케이션이 가능한 웹 미디어 플랫폼을 통해 실시간으로 정보를 주고 받을 수 있을 뿐만 아니라 이용자가 원하는 정보를 주문하고 서비스를 받을 수 있어 공공기관과 이용자간 소통수단으로 활용되고 있다. 그러나 공공 인터넷 방송의 시청률과 참여하는 양방향 콘텐츠의 다양성 측면을 분석해 보면 예상과 달리 이용실적이 저조한 것으로 나타나고 있다. 이러한 문제의 주요한 원인으로는 근래에 들어 확산되고 있는 스마트 모바일 환경에 실시간으로 대응하여 공공미디어 서비스를 제공하지 못하는 공공미디어 접근성의 한계와 인터넷이라는 양방향 미디어 플랫폼을 지향하면서도 제공하는 공공콘텐츠는 공급형 중심의 콘텐츠 성격을 벗어나지 못한다는 점을 들 수 있다. 본 논문에서는 이러한 공공 인터넷 방송의 문제점을 사용자 접근성과 양방향 콘텐츠 활성화라는 측면에서 분석하였다. 그 결과 공공 인터넷 방송 플랫폼의 개방성이 필요한 것으로 나타났으며, 다양한 스마트 모바일 환경에서 공공콘텐츠의 생산, 게시, 공유가 자유로운 공공 미디어 플랫폼 형태가 필요한 것으로 나타났다. 이를 바탕으로 HTML5, SNS플랫폼 연계 등이 포함된 개방형 공공 미디어 플랫폼 모델을 정의하고 이를 기반으로 양방향 공공콘텐츠를 활성화 할 수 있는 공공 미디어 서비스 모델과 이를 구현한 구축 사례를 제시하였다.