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http://dx.doi.org/10.14400/JDC.2021.19.10.001

Government as a Platform Revitalization Strategy Derived from Webtoon Platform Success Factors  

Seo, Hyungjun (Center for Security Convergence and eGovernance, Inha University)
Publication Information
Journal of Digital Convergence / v.19, no.10, 2021 , pp. 1-13 More about this Journal
Abstract
This study postulates that Government as a Platform(GaaP) could be a next generation government model, drawing activation strategy from success factors of webtoon platform by NAVER. It suggests success factors of Naver webtoon case based on three main components of platform strategy. First, in the aspect of platform infrastructure, Naver webtoon was established based on powerful portal site by parent company Naver and improved platform accessibility through using webtoon without login. Second, in the aspect of stakeholder engagement, Naver webtoon has offed webtoon at no cost and it has taken an intermediary role for supporting the stakeholders with PPS. Third, in the aspect of outputs production, Naver webtoon offered real time feedback from webtoon users that could affect webtoon production and established incubating system that allow users to create their webtoon. And due to PPS, it makes possible to various create second outputs based on webtoon, which can contribute to activating webtoon ecosystem.
Keywords
Government as a Platform; Webtoon platform; Naver; Stakeholder engagement; Co-creation; Public-private partnership;
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