• Journal of Korean Society for Quality Management
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• v.51 no.4
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• pp.701-713
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• 2023

Purpose: The primary purpose of this study is to integrate text mining and Quality Function Deployment (QFD) to automatically extract valuable information from customer reviews, thereby establishing a QFD frame- work to confirm genuine customer needs for New Product Development (NPD). Methods: Our approach combines text mining and QFD through topic modeling and sentiment analysis on a large data set of 56,873 customer reviews from Zappos.com, spanning five running shoe brands. This process objectively identifies customer requirements, establishes priorities, and assesses competitive strengths. Results: Through the analysis of customer reviews, the study successfully extracts customer requirements and translates customer experience insights and emotions into quantifiable indicators of competitiveness. Conclusion: The findings obtained from this research offer essential design guidance for new product develop- ment endeavors. Importantly, the significance of these results extends beyond the running shoe industry, presenting broad and promising applications across diverse sectors.

• Journal of KIISE:Computing Practices and Letters
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• v.14 no.2
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• pp.158-170
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• 2008

In response to the changing demands of ever competitive market, SK Telecom has built a new marketing system that can support dynamic marketing campaigns and, at the same time, scale up to the large volumes of data and transactions for the next decade. The system which employs Unix-based client-server (using Web browser interfaces) architecture will replace the current mainframe-based COIS system. The project, named NGM (Next Generation Marketing ), is unprecedentedly large in scale. However, both managerial and technical problems led the project into a crisis. The application framework that depended on a software solution from a major global vendor could not support the dynamic functionalities required for the new system. In March 2005, SK telecom declared the suspension of the NGM project. The second phase of the project started in May 2005 following a comprehensive replanning. It was decided that no single existing solution could cope with the complexity of the new system and hence the new system would be custom-built. As such. a number of technical challenges emerged. In this paper, we report on the three key dimensions of technical challenges - middleware and application framework, database architecture and tuning, and system performance. The processes and approaches, adopted in building NGM system, may be viewed as "best practices" in the telecom industry. The completed NGM system, now called "U.key System," successfully came into operation on the ninth of October, 2006. This new infrastructure is expected to give birth to a series of innovative, fruitful, and customer-oriented applications in the near future.

• Korean journal of communication and information
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• v.50
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• pp.164-186
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• 2010

Korean society, suffered from a severe currency crisis in 1997, had scarcely missed another market meltdown in 2008. However, neither economic fundamentals nor has political stability little to do with the recent crises. This paper thus projects the possibility of 'self-fulfilling crisis' in which the media took a critical part in amplifying 'crisis discourses.' For the purpose of understanding of media's impact on such a crisis, at first, this paper chose 'September Crisis in 2008' as a case study. While collecting news articles about the crisis, then, total 118 news articles collected from mainstream newspapers such as DongA-ilbo and Money Today have been analyzed in terms of media frame and discourse strategies. Research results showed that not only has the crisis discourse been shifted by economic situations, but the media re-constructed economic realities in way of justifying their political ideology and loyal readership. Taking those findings into consideration, in final, the authors urged the media to improve their performance by embracing more responsible and professional manners.

• Cartoon and Animation Studies
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• s.41
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• pp.187-222
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• 2015

The quantitave increase and qualitative development in the game industry leads to bitter competition and makes game companies struggle to find better ways promoting their own games. The game trailer is one of the critical ways to publicize diverse games by showing visual images directly. There are three reasons why the game trailer comes into the spotlight these days; the rapid growth of the Internet speed handling the large size of files, the remarkable development of visual image quality just like digital movies, and the advent of video websites such as You Tube that shows huge amount of videos regardless of the type and size. However, there are not enough amount of research on the game trailer because using game trailers as the marketing source is still at an early stage. Therefore, this research focuses on providing characteristics of game trailers that are available for practical market analysis. First, this research shows that game trailers can be divided by the category of display, style, and contents type. Second, this research provides the component parts of game trailers that are divided into contents factors such as characters, backgrounds, events and promotional factors such as title, production company name, distribution company name. Third, this research explores research frames that would be needed to analyze marketing strategies, effects of game trailers, production pipelines and so on. These categorizations would be useful for producing game trailers efficiently and utilizing them effectively.

• Cartoon and Animation Studies
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• s.46
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• pp.181-206
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• 2017

In the near future, we are expected to live in a Mixed Reality environment where reality and virtuality coexist as today we live using the Internet and smartphones in our daily lives. The relevant content based on the idea of Mixed Reality crystallizing is currently expanding, and it is time for research on it. This study examines the current situation and the development direction of mixed reality contents. Typical mixed reality contents can be classify by wearability. We analyzed HoloLens, a mixed reality wearable device that is worn on a head, which is a example of wearable device. As an example of unwearable device, we also analyzed the Room2Room which is a communication system that combines video with augmented reality-based telepresence avatar. Mixed Reality content will develop in the direction of implementing expanded use of information and more natural realism through the interactive combination of Reality, Virtual Reality, and Augmented Reality. As head-mounted wearable technology develops, Mixed Reality content is expected to become popular by increasing the number of Mixed Reality device users if convenience and price competitiveness are secured. The way of unifying Mixed Reality wearable devices must be established in order to increase convenience, and the environment based on Mixed Reality will be created through diversifying leisure activity content. Telepresence Avatar is expected to develop into Mobile Hologram Avar as Mixed Reality content accessible anywhere and at anytime beyond space limits. Another potential for development of Telepresence Avatar is the combination of Avatar moving on user's thought, Augmented Human technology and Mixed Reality.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2015.10a
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• pp.787-790
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• 2015

Recently, M2M (Machine to Machine) communication is possible the development of MTC (Machine Type Communication) devices becomes active. MCT devices in the form of home appliances have a low power consumption, low cost, short-range wireless communication in wireless home network. For purpose, MTC devices based on IEEE 802.15.4/Zigbee are composed in the form of cluster-tree topology, which consists of one PAN (Personal Area Network), one or other router and end of nodes. It happens that transmission delay, packet drop, and lacking data resulted from collision originated by a competition for allocating channels among MTC devices that greatly increased. At last performance of entire network can be degradated. This paper proposes that the beacon frame-based grouping algorithm using multiple channels in a MTC devices in the presence of wireless home network interference. The proposed algorithm decreases the transmission delay, dropped packet and throughput is more increase, so the proposal algorithm is more efficient than the IEEE 802.15.4/ Zigbee standard.

• Journal of the Economic Geographical Society of Korea
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• v.25 no.4
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• pp.641-656
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• 2022

This article investigates how Baedal Minjok(BaeMin) has grown to be a dominant mobility platform operator in food delivery sector in South Korea and what roles its brand and branding have played in the process, drawing on the idea of origination. For the purpose, BaeMin is considered as a typical platformized mobility service provider and origination is framed to be an appropriate analytical lens for the business sector. For the origination conception, unlike mainstream neoclassical theory and concepts, is able to deal fairly well with the issues of imperfect competition, imperfect information, and monopolistic brand rent, which are apparent in today's platformized mobility services. Drawing evidence from textual data, empirical analysis pays particular attention to discursive and symbolic dimensions of BaeMin's socio-spatial biography. It is found that national origination underpinning ethnicity comprises an important pillar of BaeMin's brand and branding. Another form of place-based origination is also observed to matter, especially in the varied relation between the mobility service brand's owner and consumers. However, this configuration of BaeMin's brand origination has yet to be fully stabilized, as it has faced with serious challenges including brand vandalism and anti-brand movement especially since its merger to German food delivery platform giant Delivery Hero in 2020. This origination crisis moment appears to be associated with a series of contractions intrinsic to so-called 'platform capitalism'.

• Proceedings of the Korean Society for Agricultural Machinery Conference
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• 2017.04a
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• pp.90-90
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• 2017

생력화를 위한 구기자의 수확 기계화는 열악한 수확작업환경을 쾌적한 작업환경으로 개선하고 노동력 감소, 생산비 절감을 할 수 있다. 관행 손 수확과 진동 고리형 수확기 방법보다 높은 작업 능률 향상으로 영농규모의 확대 촉진 및 안정적인 영농 구조를 구축하여 재배농가의 생산비를 절감하여 경쟁력을 높일 수 있으며, 기존 인력에 의존하였던 수확작업을 기계화함으로서 전업농 및 대단위 경작이 가능하게 함으로서 국내에서 생산한 양질의 구기자를 국민에게 안정적으로 제공할 수 있다. 따라서, 본 연구는 구기자 수확작업의 생력화를 위하여 개발 보급된 수목형의 재배법 특성을 분석하고 이를 토대로 타격장치를 적용한 보행형 구기자 수확기를 개발하는데 목적이 있다. 수목형 구기자나무의 분지에 착과되어 있는 숙과를 주행하면서 탈과 할 수 있는 탈과 장치를 제작하기 위하여 타격형 탈과 장치를 3D 모델링 작업(Inventor V.11, Autodesk, USA) 후 시작기를 제작, 구기자 수확 시작기는 주행부, 타격장치, 집과부, 분지유인부로 구성하였다. 구기자 수확 시작기의 최대 높이는 형태학적 특성을 토대로 타격봉의 높이를 900 mm 이하로 제한하였으며, 조향장치의 높이는 800 mm로 하였다. 주행부는 구기자 재식 조사결과를 이용하여 고랑 폭 1,500 mm 이하에서 자유롭게 전 후진 이동이 가능하고 경사로 등을 주행 시에도 안전성을 높이기 위해 자동브레이크 기능이 있으며 타격장치의 타격 봉은 알루미늄 재질로 지름 100 mm, 길이 400 mm로 설계 제작하였으며, 구기자 분지 타격 시 분지와 타격 봉이 수직 상태로 타격이 가능하도록 제작, 집과장치는 포장의 두둑, 고랑은 일괄 표준화가 되어 있지않아 청양구기자시험장에서 측정한 재배법을 바탕으로 설계된 수집부 프레임의 적용범위는 폭 450 mm, 길이 720 mm, 높이 1,500 mm를 집과 범위로 하여 설계 제작하였다. 타격 방식을 적용한 구기자 수확기 성능평가 결과 조숙기에 30초 이상의 탈과 시 87.5 % 이상 탈과는 어려울 것으로 판단되었으며, 성숙기에는 타격시간에 관계없이 92 %의 매우 우수한 탈과율이 나타났다. 성숙기의 주행속도 48 m/h 일 때 탈과율과 집과율은 89 %, 92 %로 나타났다.단위작업시간당 최대 수확 능력은 관행작업 2.9 kg/hr, 진동고리형 수확기 5.2 kg/hr, 타격방식을 적용한 구기자 수확기는 최소 7.6 kg/hr, 최대 24.1 kg/hr로 관행작업과 비교하여 주행속도와 시기별 최소 2.6배, 최대 8.3배의 작업 성능 차이가 나타났다. 재배양식에서는 기계화 수목형이 적합한 것으로 나타났고, 타격방식을 적용한 보행형 구기자 수확기를 이용하여 수형별 시간대별 수확성능을 시험한 결과 우수한 결과가 나타났다. 이에 따라 구기자 재배 농가에 기계화수목형 재배법을 보급하고 타격방식을 적용한 구기자 수확기를 이용하면 작업환경 개선과 노동력, 인건비 절감을 통한 영농규모의 확대 촉진 및 안정적인 영농 구조로 구기자 경쟁력 제고를 할 수 있을 것으로 판단되어진다.

• Journal of Korea Technology Innovation Society
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• v.15 no.2
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• pp.242-261
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• 2012

Early stages of technology valuation have been often overlooked or under-represented. The early stage technologies are even riskier due to their inadequacy of commercial development and market applicability. More than 95% of patents fail to earn any revenues so that the majority of patents were valueless. Technology transfers from laboratories at universities and research institutes to industrial firms have increased to acquire value from invented technologies. Technology transfer, a process of transferring discoveries and innovations resulted from research to commercial sectors, typically comprises several steps: disclosing the discoveries and innovations, i.e., intellectual property (IP), evaluating the IP's economic prospects, securing a patent, copyright or trademark for the IP, commercializing the technology through licensing, forming a joint venture, or selling. At each of those stages in the research and development of technology, the value of technology would play a very important role of making decision on the movement toward the next step, however, the financial value of technology is not easy to determine due to a great amount of uncertainty in the course of research and development, and commercialization. This paper refers to technology embodied as devices, equipment, software or processes primarily developed at public research institutions such as universities. Sometimes it is also as the result of externally financed projects contracted with industry. Nearly always technology developed at public research entities results in laboratory prototypes. When it is required to define the technology transfer contract terms for the license of the university patrimonial rights to external funding companies or other interested parties, a question arises: what is the monetary value? In this paper, we present a method for technology valuation based on the identification of specific value points related to its development. The final technology value must be within previously defined value limits. This paper consists of the review of issues related to technology transfer and commercialization, the identification of characteristics of technologies in the early stage of technology development, the formulation of framework of methods to value the early stage technologies, and the conclusion and implication of the previous review.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.19 no.2
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• pp.1-11
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• 2024

In the midst of the current turbulent global economy, traditional investment metrics are undergoing a metamorphosis, signaling the onset of what's often referred to as an "Investment cold season". Early-stage startups, despite their boundless potential, grapple with immediate revenue constraints, intensifying their pursuit of critical investments. While financial indicators once took center stage in investment evaluations, a notable paradigm shift is underway. Organizational culture, once relegated to the sidelines, has now emerged as a linchpin in forecasting a startup's resilience and enduring trajectory. Our comprehensive research, integrating insights from CVF and OCAI, unveils the intricate relationship between organizational culture and its magnetic appeal to investors. The results indicate that startups with a pronounced external focus, expertly balanced with flexibility and stability, hold particular allure for investment consideration. Furthermore, the study underscores the pivotal role of adhocracy and market-driven mindsets in shaping investment desirability. A significant observation emerges from the study: startups, whether they secured investment or failed to do so, consistently display strong clan culture, highlighting the widespread importance of nurturing a positive employee environment. Leadership deeply anchored in market culture, combined with an unwavering commitment to innovation and harmonious organizational practices, emerges as a potent recipe for attracting investor attention. Our model, with an impressive 88.3% predictive accuracy, serves as a guiding light for startups and astute investors, illuminating the intricate interplay of culture and investment success in today's economic landscape.