• Journal of Industrial Convergence
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• v.22 no.2
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• pp.33-43
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• 2024

This study aims to test the relationship between brand embeddedness and cross-selling intention, as well as how customer satisfaction affects as mediator its relationship. The data set includes 258 consumers using a specific smartphone brand and we gather the data by conducting a survey. We use structural equation modeling to verify hypotheses and do nonparametric bootstrap approach for additional analysis of the mediating role of customer satisfaction. The results of analysis are as follows. First, it has been shown that barnd embeddedness positively affects customer satisfaction and cross-buying intention. Second, customer satisfaction is found to have a positive effect on cross-buying. By combining these results and additional analysis, we confirm that the direct effect of brand embeddedness is more effective for cross-buying intention than the indirect effect of customer satisfaction. The results of this empirical analysis show the academic value that brand embeddedness as social capital can be a antecedent for cross-buying intention. In addition, this study suggests the need for brand practitioners to increase the embeddedness of customers related to the brand and consider the mediating role of customer satisfaction together in order to increase cross-buying.

• Journal of Korean Dental Hygiene Science
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• v.6 no.2
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• pp.161-172
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• 2023

Background: The purpose of this study is to assess the degree of self-awareness, recognition of others, and adaptation to college life of dental hygiene students, and to identify the factors affecting college life adjustment. Methods: The effect size was calculated using the G*power 3.1.9.4 program, based on the data of 191 people who agreed to participate in the questionnaire. Independent samples t-test, one way ANOVA, Post HOC Scheffe, correlation analysis, and multiple regression analysis were conducted to explore the difference and correlation between self-awareness, perception of others, and college life adjustment according to general characteristics. Results: A significant positive correlation was found in self-awareness (r=.301). The highest positive correlations were with social adjustment in both private (r=.340) and public self-awareness (r=.331) (p<0.01). Recognition of others (r=-.051) showed a negative correlation with college life adjustment, though it was not statistically significant. As factors for adapting to college life, private self-awareness (β=.232) and public self-awareness (β=.254) had a positive (+) effect, and internal self-awareness (β=-.205) was found to have a negative (-) effect (p<0.01) Conclusion: The self-awareness and recognition of others among dental hygiene students influence their smooth adjustment to college life. Improvement measures are recommended to enhance adaptability to college life and develop core competencies related to their major

• Journal of Korea Water Resources Association
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• v.57 no.5
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• pp.321-332
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• 2024

Understanding the status of surface cover in riparian zones is essential for river management and flood disaster prevention. Traditional survey methods rely on expert interpretation of vegetation through vegetation mapping or indices. However, these methods are limited by their ability to accurately reflect dynamically changing river environments. Against this backdrop, this study utilized satellite imagery to apply the Random Forest method to assess the distribution of vegetation in rivers over multiple years, focusing on the Naeseong Stream as a case study. Remote sensing data from Sentinel-2 imagery were combined with ground truth data from the Naeseong Stream surface cover in 2016. The Random Forest machine learning algorithm was used to extract and train 1,000 samples per surface cover from ten predetermined sampling areas, followed by validation. A sensitivity analysis, annual surface cover analysis, and accuracy assessment were conducted to evaluate their applicability. The results showed an accuracy of 85.1% based on the validation data. Sensitivity analysis indicated the highest efficiency in 30 trees, 800 samples, and the downstream river section. Surface cover analysis accurately reflects the actual river environment. The accuracy analysis identified 14.9% boundary and internal errors, with high accuracy observed in six categories, excluding scattered and herbaceous vegetation. Although this study focused on a single river, applying the surface cover classification method to multiple rivers is necessary to obtain more accurate and comprehensive data.

• Journal of the Korean Society of Food Science and Nutrition
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• v.37 no.6
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• pp.729-737
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• 2008

The purposes of this study were to investigate supporting status and subsidy for school food service and to analyze the perception of school food service officials at the educational board on using rice bread to the school food service menu. The questionnaire was developed by content analysis, situation analysis, in-depth interview and checked by the school food service officials at the educational board. The questionnaires were responded by 33 officials (respondent rate: 86.8%) during September 1 to October 26 in 2007. The major findings of this study were as follows: First, most of the respondents were women (93.9%), and worked an average of 104.36 months at school-related work. The metropolitan & provincial office of education had prevalently jurisdiction over 272.3 rural and self-operation type of elementary schools, 115.50 rural and self-operation type of middle schools and 73.0 rural and self-operation type of high schools. In the case of the district office of education, 23.3 urban and self-operation type of elementary schools, 11.6 urban and self-operation type of middle schools and 5.3 urban and contracted type of high schools were averagely managed. Second, all the respondents supported meal cost for low-income group and 50.5% provided reimbursement for organic environmental agricultural products. The highest subsidy was 16.8 billion won as meal cost for low-income group in metropolitan & provincial office and 1,050 million won as labor cost in district office. Third, the experience of performing policies for using rice was relatively lower than perception of rice bread application to school food service menu. Fourth, the advantages of using rice bread were acceleration of consuming rice (32.0%), excellence of nutrition (24.0%) and promotion of healthy image (22.7%). On the other hand, the difficulties of using rice bread were lack of facilities (72.7%), higher cost compared to wheat bread (54.5%), limitation of menu application and cooking method (15.7% each). Fifth, the opinion of utilizing rice and that of applying rice bread were significantly correlated (p<0.001). Desirability and willingness were correlated with reality for applying rice bread to the school food service menu (p<0.001). Also, comparative analysis between divided groups by perception of utilizing rice showed that willingness and experience were significantly different.

• Journal of dental hygiene science
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• v.10 no.1
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• pp.17-24
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• 2010

The purpose of this study was to provide the basic data for effective intervention of oral health behaviors strategy and to compare the actual conditions about hypertension and diabetes case management of the elderly at the hall for the aged and the D senior's college. The research method was a questionnaire including hypertension and diabetes case management of the elderly and the subjects were 174 of the elderly(65 age over) at the hall for the aged(100) and the senior's college(74). The results of this study were as follows; 1. Hypertension 1)The incidence of hypertension of elderly at the hall for the aged and the senior's college were 32.2%. 2)83.9% of the hypertension cases were initially diagnosed during hospital examination(p < 0.05). 3)Regular blood pressure checks were performed more than one time monthly on 76.8% of the cases(p < 0.05). 4)Blood pressure control was well controlled on 75%(p < 0.05). 5)85.7% of the elderly at the hall for the aged took hypertension drugs daily and 42.9% of the elderly at the senior's college took no drug alternatively(p < 0.05). 2. Diabetes 1)The incidence of the diabetes of elderly at the hall for the aged and the senior's college were 14.4%. 2)80.0% of the diabetes cases were initially diagnosed during hospital examination(p < 0.05). 3)64.0% of the cases did not have blood sugar measuring instrument(p < 0.05). 4. In the quality of life, the thinking of no difficulty in walking and no anxiety/depression was more presented on the elderly at the senior's college than those at the hall for the aged(p < 0.05). 5. The subjective health condition scores were higher on the elderly at the senior's college than those at the hall for the aged(p < 0.05).

• Journal of the Korea Academia-Industrial cooperation Society
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• v.12 no.9
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• pp.3856-3868
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• 2011

Until recently, research trend in real estate has been focused on real estate market and the market analysis. But the studies on real estate training program development for real estate agents to improve their job performance are relatively short in numbers. Thus, this study shows empirical analysis of the needs for the training programs for real estate agents in Cheonan to improve their job performance. The results are as follows. First, in the survey of asking what educational contents they need in order to improve real estate agents' job performance, most of the respondents show their needs for the analysis of house's value, legal knowledge, real estate management, accounting, real estate marketing, and understanding of the real estate policy. This is because they are well aware that the best way of responding to the changing clients' needs comes from training programs. Secondly, asked about real estate marketing strategies, most of respondents showed their awareness of new strategies to meet the needs of clients. This is because new forms of marketing strategies including internet ads are needed in the field as the paradigm including Information Technology changes. Thirdly, asked about the need for real estate-related training programs, 92% of the respondents answered they need real estate education programs run by the continuing education centers of the universities. In addition, the survey showed their needs for retraining programs that utilize the resources in the local universities. Other than this, to have effective and efficient training programs, they demanded running a training system by utilizing the human resources of the universities under the name of the department of 'Real Estate Contract' for real estate agents' job performance. Fourthly, the survey revealed real estate management(44.2%) and real estate marketing(42.3%) is the most chosen contents they want to take in the regular course for improving real estate agents' job performance. This shows their will to understand clients' needs through the mind of real estate management and real estate marketing. The survey showed they prefer the training programs as an irregular course to those in the regular one. Despite the above results, this study chose subjects only in Cheanan and thus it needs to research more diverse areas. The needs of programs to improve real estate agents job performance should be analyzed empirically targeting the real estate agents not just in Cheonan but also cities like Pyeongchon, Ilsan and Bundang in which real estate business is booming, as well as undergraduate and graduate students whose major is real estate studies. These studies will be able to provide information to help develop the customized training programs by evaluating elements that real estate agents need in order to meet clients satisfaction and improve their job performance. Many variables of the program development learned through these studies can be incorporated in the curriculum of the real estate studies and used very practically as information for the development of the real estate studies in this fast changing era.

• Korean Journal of Environment and Ecology
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• v.26 no.3
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• pp.426-436
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• 2012

This study was carried out to investigate actual vegetation, the structure of plant community, and ecological succession sere of coastal forest ecosystem in warm temperate climate zone, Taejongdae, Busan City, Korea to provide the basic data for planning of the forest management. As a result of analysis of actual vegetation, vegetation types divided into 35 types, and the area of survey site was $1,750,461m^2$. The ratio of vegetation type dominated by Pinus thunbergii was 80.7%, dominated by Quercus spp. was just 5.0%, and dominated by Carpinus tschonoskii was just 0.4%. Eighteen plots(size is $20m{\times}20m$) were set up and the results analyzed by DCA which is one of the ordination technique showed that the plant communities were divided into four groups which are community I(P. thunbergii community), community II(P. thunbergii-Quercus serrata community), community III(Q. serrata-P. thunbergii community), and community IV(Carpinus tschonoskii-P. thunbergii community). The age of community I was from 38 to 59 years old, that of community II was from 35 to 71 years old, that of community III was from 37 to 53 years old, that of community IV was from 50 to 72 years old, thus we supposed that the age of the study site is about from 38 to 72 years old. We supposed that the successional sere of the study site is in the early stage of ecological succession in the warm temperate climate zone. The dominant species will be changed from P. thunbergii to Q. serrata or Carpinus tschonoskii in the canopy layer, on the other hand, Eurya japonica will be dominant species in the understory layer, and E. japonica and Trachelospermum asiaticum var. intermediumwill be dominant species in the shrub layer for a while. According to the index of Shnnon's diversity(unit: $400m^2$), community I ranged from 0.8640 to 1.3986, community II was from 0.1731 to 1.1885, community III was from 0.8250 to 1.0042, and community IV was from 0.3436 to 0.6986.

• Journal of the Korean Association of Geographic Information Studies
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• v.17 no.1
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• pp.80-90
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• 2014

The objective of this research is to estimate the stand volume of Pinus koraiensis, by using the investigated volume and the information of remote sensing(RS), in the research forest of Kangwon National University. The average volume of the research forest per hectare was $307.7m^3/ha$ and standard deviation was $168.4m^3/ha$. Before and after carrying out 3 by 3 majority filtering on TM image, eleven indices were extracted each time. Independent variables needed for linear regression equation were selected using mean pixel values by indices. The number of indices were eleven: six Bands(except for thermal Band), NDVI, Band Ratio(BR1:Band4/Band3, BR2:Band5/Band4, BR3:Band7/Band4), Tasseled Cap-Greeness. As a result, NDVI and TC G were chosen as the most suitable indices for regression before and after filtering, and R-squared was high: 0.736 before filtering, 0.753 after filtering. As a result of error verification for an exact comparison, RMSE before and after filtering was about $69.1m^3/ha$, $67.5m^3/ha$, respectively, and bias was $-12.8m^3/ha$, $9.7m^3/ha$, respectively. Therefore, the regression conducted with filtering was selected as an appropriate model because of low RMSE and bias. The estimated stand volume applying the regression was $160,758m^3$, and the average volume was $314m^3/ha$. This estimation was 1.2 times higher than the actual stand volume of Pinus koraiensis.

• Korean journal of applied entomology
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• v.52 no.4
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• pp.327-333
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• 2013

Plant parasitic nematodes were isolated from 274 soil samples collected from soybean fields in Korea. Nematode importance rating in soybean is proposed based on this study and by reviewing other reports. Soybean cyst nematode, Heterodera glycines is the most important nematode species and rated as $1^{st}$ because it detected from 38%(range 25-51%) of soil samples with high density except Jeju province. Root-knot nematode, Meloidogyne spp. is rated $2^{nd}$ and is more widely distributed in southern provinces, Gyeongnam, Jeonnam, and Jeju province (detection rate ranged 16-44%). Pratylenchus is rated $3^{rd}$ and is more frequently detected from northern provinces such as Gyeonggi and Gangwon (detection rate ranged 10-13%). Helicotylenchus is rated $4^{th}$ and is particularly important in Jeju province (detection rate is 62% and numbers averaged 571 nematodes/$300cm^3$ soil), which is the main production area for sprouting soybean in Korea. Tylenchorhynchus, Paratylenchus, Criconema, Criconemoide, Mesocriconema, Ogma, Xiphinema, Paratrichodorus, and Trichodorus occur in low frequency and density, thus they are rated to $5^{th}$. We propose to delete following nematode genus from the list of soybean parasitic nematode in Korea because their parasitism on soybean is unconfirmed or negligible; Tylenchus, Aphelenchus, Aphelenchoides, Ditylenchus, Hirschmanniella immamuri, Basiria graminophila, Psilenchus, and Pseudhalenchus. Therefore, we revised 30 species in 16 genera as soybean parasitic nematodes in Korea. Importance rating is $1^{st}$ Heterodera glycines, $2^{nd}$ Meloidogyne spp., $3^{rd}$ Pratylenchus spp. and $4^{th}$ Helicotylenchus spp. especially in Jeju province.

• Journal of the Korean Association of Geographic Information Studies
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• v.2 no.2
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• pp.27-44
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• 1999

Digital maps produced in Korea are various in scale and include a lot of geographic and attribute data. In this study, it is argued that, to reduce the production cost and the difficulties for renewal, it is necessary to establish the already nationally drawn 1:5,000 scale digital maps as the base maps and simplify them as much as the TIGER files in the U.S. The comprehensive data included in the digital maps in Korea are mostly land use information, which are supposed to be established separately from the digital maps. The land use information system could be maintained and updated cheaply and frequently at the local government level. In response to common needs, the land use information could be imported to GIS and used for analyses. As technologies and societies changes, the Census questions and methodologies should be changed for better uses. Along with GIS, the Census would be developed and processed more reliably and efficiently. Also, it is recommended for Korean government to develop the Census Tract and Block Group system. Current Eup, Myon, Dong as basic units for Census information may not be useful or effective for micro level urban analyses and public service planning activities because of their large population and land areas. It is recommended that optimum population of a Census Tract be 5,000 and a Block Groups 1,500, and one Census Tract includes 1~9 Block Groups. It is recommend that Census Tract and Block Group boundary lines be decided flexibly in light of population, physical features, socio-economic attributes, and tradition. For urban analyses using GIS, socio-economic census data, city government's information such as parcel data and building permit data, survey data, and satellite image data could also be used. The existence of Census Tracts and Block Groups as well as GIS could help for the data and methods to be useful for urban analyses and public service provisions.