• Title/Summary/Keyword: 포스트 코로나19

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Effective Advertising Direction in the post-COVID-19 Era (포스트 코로나 시대의 효과적인 광고 방향에 관한 연구)

  • Lee, Jei-Young;Zheng, Zhao
    • The Journal of the Korea Contents Association
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    • v.22 no.7
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    • pp.89-101
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    • 2022
  • COVID-19 is significantly changing consumers' demand and habits. In order to understand consumer characteristics and find effective advertising directions in the post-COVID-19 era, this study set young consumers who are more sensitive to market changes and technological transformation from a subjective perspective of advertising audiences. Through the Q methodology, the advertising development model in the post-COVID-19 era was derived exploratively by examining their cognitive status of advertisements in the post-COVID-19 era. The model consists of three types of advertisements: "demand mining online ads" that value consumer demand and adapt to online shopping paths, "added value creation experiential ads" that value derived value and consumer experiences, and "practical and sentimental value creative ads" based on pragmatism and emotional values. In addition, this study also suggested for the sustainable practice of advertising in the post-COVID-19 era in various aspects, such as "seeking multidimensional values," "expanding consumer experience," and "mining and leading demand.

A Study on the Policy Directions for the Development of Skill Convergence in the Post-COVID19 Era (포스트코로나시대 융합인재양성을 위한 정책방향연구)

  • Kim, Eun-Bee;Cho, Dae-Yeon;Roh, Kyung-Ran;Oh, Seok-Young;Park, Kee-Burm;Ryoo, Joshua;Kim, Jhong-Yun
    • Journal of the Korea Convergence Society
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    • v.12 no.3
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    • pp.247-259
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    • 2021
  • This study aimed to look for educational ways to prepare for the future society for education and people of talent who will lead the post-COVID-19 era. To this end, the factors necessary for the type of future talent in the post-COVID-19 era were identified by analyzing Big data. Based on the deducted factors composing the type of talent in the post-COVID-19 era, policy direction according to the emergence of the post-COVID-19 era were deducted through the interviews with the group of experts and delphi survey, and on the basis of this, this study sought for"a plan for the educational change in line with cultivation of people of talent in the post-COVID-19 era. The results of this study are as follows. First, through the big data analytics and analysis of the interviews, convergence, ICT utilization ability, creativity, self-regulated competency and leadership were found to be the factors necessary for the type of talent in the post-COVID-19 era. Second, it considered the innovation of digital education system and the support for vulnerable classes as the issue for cultivation of people of talent in the post-COVID-19 era. Third, the most important policy with regard to the educational direction for cultivation of people of talent in the post-COVID-19 era was cultivation of convergence talents. Convergence is a very important variable in the post-COVID-19 era since it creates new values by connecting things that are separated from each other. Hopefully, this study will build a basis for competency development, education and training in preparation for the post-COVID-19 era.

포스트 코로나 시대의 유통채널의 경영성과에 대한 실증적 연구: 항공물류 서비스기업의 호혜 및 신뢰 개념을 중심으로

  • Go, In-Gon;Mun, Myeong-Ju
    • 한국벤처창업학회:학술대회논문집
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    • 2022.04a
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    • pp.175-179
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    • 2022
  • 코로나19로 인하여 우리는 이제껏 경험하지 못했던 현상들을 마주하고 있다. 여러 산업 중에서도 항공업계는 코로나사태의 직접적인 영향을 받음에 따라 화물운송 확대와 같은 다양한 생존전략을 적극적으로 수립하고 있다. 항공화물운송은 타 운송과 구분되는 특성으로 인하여 시장규모가 지속적으로 증가하고 있으나 코로나19 여파로 개인주의·이기주의가 심화됨에 따라 포스트 코로나 시대에는 유통채널 내에서 호혜 개념이 중요하게 고려될 것으로 추론할 수 있다. 이런 상황에서 항공물류 서비스기업은 어떻게 항공사와 신뢰를 구축하고 관계를 맺어야 바람직한 성과를 거둘 수 있을까? 바로 이것이 본 연구를 추진하게 된 배경이다. 본 연구는 항공물류 유통채널 구성원 간의 신뢰가 어떻게 구축되는지, 나아가 물류서비스기업의 경영성과에 얼마나 영향을 미치는지를 실증적으로 살펴보고, 호혜의 조절효과를 규명함으로써 학문적으로나 실무적으로 유용한 시사점을 제시할 수 있을 것이다.

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Analysis of Delivery Consumption Trends in Post Covid-19 Era (포스트 Covid-19 시대의 배달소비 성향 분석)

  • Jeong, Chan-u;Kim, Ji Yoon;Shin, Su Hyun;Kim, Seok Ho;Moon, Yoo-Jin
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2021.01a
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    • pp.289-290
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    • 2021
  • 본 연구는 코로나-19 이후로 미지의 질병과 맞닥뜨렸을 때의 소비 경향에 중요한 영향을 끼치는 요소를 데이터베이스화하여 다각적인 방면에서 분석하고 성향 측정방법을 제시하였다. 포스트 코로나 시대는 디지털 혁명이 일어난 후 경제활동에 참여하고 있는 사람들 중 그 누구도 피해갈 수 없는 흐름이다. 또한, 소비의 흐름에 있어서 모바일을 통한 배달이 주류가 될 것이라는 것은 누구든 손쉽게 알 수 있을 것이다. 후에 제2의 포스트 코로나 이후 방대하고 구체적인 데이터를 사용하여 똑같은 방법으로 재분석 한다면 기업의 입장에서 발 빠른 대응으로 경제 침체 속의 호황을 맞이할 수 있을 것이라 기대된다.

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Exploring Factors affecting the Intention to Run University Remote Classes in the Post-COVID-19 Era (포스트 코로나 시대 대학 원격수업 운영 의사에 영향을 미치는 요인 탐색)

  • Kim, Sunyoung
    • The Journal of the Convergence on Culture Technology
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    • v.7 no.4
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    • pp.559-564
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    • 2021
  • The purpose of this study is to explore the factors that affect the intention to run remote classes after COVID-19 with university professors have fully experienced remote classes due to COVID-19. The research questions are what are the factors and the combinations of factors that affect the intention to run remote classes in the post-COVID-19. Data were collected through a survey of 311 remote classes at S Univ. in Seoul in fall 2020, and individuals and combinations of factors were confirmed through logistic regression analysis and decision tree analysis. As a result, individual factors were quality management, online office hours, quizzes midterm oral exams, video development, and student-student and instructor-student Q&A type between face-to-face and remote class. As combinations of factors, it was found that quality management×quiz×student Q&A and quality management×quiz×voting type had an effect on whether to run remote classes. Based on the results, we proposed to run and support remote classes in the post-COVID-19 era.

A Study on the Online Media Usage Strategies of Anyang Municipal Library for the Post-Covid-19 Era (포스트 코로나 시대 안양시 도서관의 온라인 미디어 활용 방안 연구)

  • Song, Min Sun
    • Journal of Digital Convergence
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    • v.20 no.5
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    • pp.499-512
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    • 2022
  • The purpose of this study is to propose effective plans for Anyang municipal library to use online media in preparation for the post-covid-19 era. For this purpose, the main implications were summarized by analyzing the operation cases of 5 excellent libraries that received government awards in the libraries' operation evaluation in 2021. And based on the analysis, strategies that can help Anyang municipal library use online media to operate library effectively even after COVID-19 were derived. This study is meaningful in that it is an empirical study that summarizes the online media usage strategy of the Anyang municipal library in preparation for the post-COVID-19 era based on actual cases of excellent libraries in the COVID-19 period.

Improving the Functions of Digital Textbooks to Prepare for the post COVID-19 (포스트 코로나를 대비한 디지털교과서의 기능 개선)

  • Kim, Hong-sun;Jeong, Young-sik
    • 한국정보교육학회:학술대회논문집
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    • 2021.08a
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    • pp.283-288
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    • 2021
  • In the COVID-19 situation, digital textbooks have been used in many schools. In order for digital textbooks to become active even in the post COVID-19 era, the functions of digital textbooks must be improved. Digital textbooks are traditional book-type textbooks with glossaries, video materials, and evaluation questions added. Recently, they are being used usefully for practical education by providing realistic contents such as Augmented Reality, Virtual Reality, and 360 images. Therefore, in this study, in order to prepare for the post COVID-19, we found the functional problems of digital textbooks and suggested a way to improve them. First, the layout of digital textbooks should be developed as a responsive layout, deviating from the same form as a book-type textbook. Second, digital textbooks and learning management systems must be integrated. Third, by developing a digital textbook for teachers, teachers should be able to directly reorganize the contents or add external materials. Fourth, learning analysis should be possible using data recorded in digital textbooks. Fifth, in the 2022 revised curriculum, various subjects should be developed as digital textbooks.

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코로나19 시대와 방송 제작 방식의 변화

  • Yu, Geon-Sik
    • Broadcasting and Media Magazine
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    • v.25 no.4
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    • pp.51-60
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    • 2020
  • 코로나19가 전 세계에 막대한 영향을 미치고 있다. 누적 확진자가 4천만 명에 육박하여 홍콩 독감 이후 최악의 전염병이 되었다. 무엇보다 2~30만 명 선의 일일 확진자가 발생하고 있어 당분간 영향은 지속될 것으로 보인다. 코로나19가 발생하면서 방송 제작은 많은 차질을 빚었고, 이에 대응하면서 무관중 제작, 랜선 음악회, 클라우드 제작 활성화 등 다양한 방송 제작 포맷이 나타났다. 포스트 코로나(post COVID-19) 보다는 위드 코로나(with COVID-19) 시대가 된 환경에서 방송 제작 방식의 변화를 살펴보았다.

The Future of Mixed-Reality Media on the Post COVID-19 Era (포스트 코로나 시대 혼합현실 미디어의 전망)

  • Hong, Il-Yang;Lee, Young-Woo
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.25 no.2
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    • pp.240-245
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    • 2021
  • This study aims to focus on realistic content of mixed-reality media, which has emerged as a new alternative due to COVID-19, we need to to investigate relevant cases in order to present the direction and prospect of development in preparation for the post-COVID19 era. Mixed-reality is a kind of media that expands physical abilities and it is widely used as a realistic type of content for education, training, performance, creation, game, and communication with acquaintances. Mixed-reality media will naturally permeate our daily lives like TV and the Internet in the post-COVID19 era. In the future, it will become a realistic content that can feel the five senses of human, which can be used whenever and wherever necessary, and also will become an emotional media that can stimulate human's emotions and enhance happiness. it means that it's not just communication.

Changes in Interests in the Korean Traveling Industry of International Visitor at the Post-Covid 19 by Analysis of Frequency in searching keyword (키워드 검색 빈도 분석을 통한 포스트 코로나 시대 외래관광객들의 한국 관광 관심도 변화)

  • Lee, Yongseol
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.26 no.9
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    • pp.1399-1404
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    • 2022
  • The transition to the untact era caused by the COVID-19 pandemic has greatly shrunk Korea's continuously growing tourism industry. In this paper, the size, gender ratio, and gender ratio of foreign tourists before and after the outbreak of Corona, gender ratio, It was noted that there was a very large change in the purpose of the visit. Considering the end of the mandatory outdoor mask, the lifting of the mandatory quarantine for all overseas arrivals regardless of vaccination, and the number of outbound tourists who started to recover rapidly from the first half of 2022, this thesis examines how the interest in Korean tourism in the post-corona era is I wanted to see if it had changed. To this end, we analyzed how major tourism-related search keywords changed before and after COVID-19, and suggested changes necessary for the development of the Korean tourism industry.