• Title/Summary/Keyword: 패키지 상품

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Design and Implementation of 2004 MX Flash Contents (2004 MX 플래시 컨텐츠 설계 및 구현)

  • Kim, Myeong-Se;Hong, Sung-Soo
    • Proceedings of the Korea Information Processing Society Conference
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    • 2004.05a
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    • pp.131-134
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    • 2004
  • "사랑은 움직이는 거야" 라는 광고 문구를 보면서 움직임(애니메이션)이 얼마나 중요한가를 단적으로 알수 있다. 이동성이 현대 사회에서 강조되면서 움직임의 패러다임은 인터넷과 홈페이지의 개념을 바꿔 놓았다. 플래시는 이러한 움직임을 기본으로 하고 있다. 플래시의 최대 강점은 애니메이션이며, 애니메이션은 고도의 상품 개발 자유도를 가지고 있고, 감성과정서, 오락과 문화를 제공하는 정보기술 산업 및 영상미디어 문화 산업이다. 특히 온라인 네트웍크, 디카, 컬러폰의 대중화로 애니메이션, 게임 등 문화 컨텐츠를 쉽게 접근 할 수 있는 시대가 도래되었다. 이러한 필요성에 따라서 국내 대학에서는 이와 관련된 학과들이 수없이 많이 생겨나고 있으나 아직 플래시 애니메이션과 게임 제작에 대한 컨텐츠가 미비한 실정이다. 본 논문에서는 학생들이 쉽게 애니메이션과 게임을 제작할 수 있는 "MX 2004 위한 플래시 컨텐츠 제작" 모델을 제안하였다. 제안된 모델은 별도의 패키지 없이 간단하고 용이하게 사용될 수 있다. 전문가들을 위한 3D-MAX, 마야, VRML이 아니라 현재 일반 사용자들이 가장 많이 사용하고 있는 플래쉬를 이용하여 12가지 기본 방법을 제안하고 이를 게임과 애니메이션을 제작할 수 있는 제작방법 등을 수록한 모델을 설계하고 구현하였다.

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A Study on the Color Image of Baby's Wear Brands (유아복 브랜드 색채 이미지 연구)

  • Choi, Hae-Joo;Kim, Bock-Hee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.32 no.12
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    • pp.1950-1962
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    • 2008
  • Today the importance of color image is increasing for the brands as well as the products. This study was performed to classily the color image of baby's wear brands and to suggest how the color is effectively planned for the image. In order to classify the color image of 7 baby's wear brands, color palettes of 7 brands were also made by 6 subgroups, each season(summer, fall) by gender(boy, girl, new-born) and based on manufactured garments which were collected by on-line shops. Questionaries were organized with 40 pieces of the color palettes prints for 6 subgroups by 7 brands and 20 baby's wear image adjectives. The total 320 copies were used in the survey to students majored in fashion design. Questionaries were analyzed by factor analysis from SPSS 12.0 package program. There are 4 main factors for the color images of baby's wear brands, 'liveliness', 'loveliness', 'chic', 'neatness'. Not hue, but tone is more important to express the characteristics of color images of baby's wear brands. Also white and black are importantly used for baby's wear. The consistency of the brand color image across gender and season is very important to identify and strengthen the color image of brand.

The effect of Chinese online novel dramas on the attitude of merchandise and behavioral intention (중국 웹소설드라마의 파생상품 수용태도 및 행동의도 분석)

  • JING, Zhang;Kwon, Byung Woong
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.20 no.6
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    • pp.113-125
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    • 2019
  • This research aims to understand the common psychological features of consumer. And master the direction of the development of the network novels derivation by analysis the TV plays adapted from network novels in China's IP industry. To this end, This research determine to analyzed consumer adoption attitude the Behavior Intention of derivative products. The date were collected from 612 Chinese people, from October 15 to October 22 2018. Statistical analysis were through SPSS 21 after data coding and data cleanings process. This research performed frequency analysis exploratory factor analysis, Independent sample t-test, one-way ANOVA, post-analysis Duncan test, correlation analysis and mass regression analysis. The research results are as follows. Firstly, the characteristics(topicality, empathy and interest) of network novel TV play positively related role in the adoption attitudes(cognitive attitude and emotional attitude) of derivatives commodities. At the same time, identity has a more positively related influence than topicality and interest. Secondly, all the characteristics of network novels consisting of topicality, identity and interest play positive related roles in the behavioral intentions of derivative commodities. Thirdly, emotional attitude plays a more positively related role in purchasing intention and recommendation intention compared with cognitive attitude. It is hoped that the research results can play a fundamental role in the production and development of network novels derivatives.

Macroeconomic Forces Effect on the Hotel Profitability (거시경제변수가 호텔기업의 수익성에 미치는 영향)

  • Kim, Su-Jeong
    • The Journal of the Korea Contents Association
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    • v.13 no.1
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    • pp.417-424
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    • 2013
  • The purpose of this study is to find out the effect of macroeconomic variables on the hotel profitability and suggest the reasonable way to handle them. To achieve this purpose, seven macroeconomic variables were used as an independent variable. These were the index of industrial production, West Texas Intermediate, the consumer price index, the unemployment rate, the money supply, the trade balance and the exchange rate. And ROA and ROE of total hotels were used as a dependant variable respectively. As the result of regression, it was found that the index of industrial production and the exchange rate had a significant and positive effect on ROA. And West Texas Intermediate, the consumer price index and the unemployment rate had a significant and negative effect on ROA. Also the consumer price index and the unemployment rate had a significant and negative effect on ROE and the exchange rate had a significant and positive effect on ROE. Through the analysis two key variables were found to be very important ones. These were the unemployment rate and the exchange rate. So the hotel managers need to emphasize on the good price of domestic hotel products and supply the various productions and services to the guests when the exchange rate is increased. But when the unemployment rate is increased, the hotel managers should consider to supply the middle price products with the hight price products.

An Analysis of the Differences in Market Directivity and Customer Satisfaction Based on Customer Participation Strategies in Developing Food Service Products (외식기업의 상품 개발 시 고객 참여 전략에 따른 시장지향성과 고객 만족도 차이분석)

  • Chung, Jung-Il;Shin, Gil-Man;Lee, Sun-Ho
    • Culinary science and hospitality research
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    • v.15 no.1
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    • pp.105-119
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    • 2009
  • The elevated standard of living and increased interest in health and well-being have caused customers to expect a role. Consumers are more and more interested in food service merchandise development. The purpose of this paper is to perform a discriminant analysis of merchandise development policies based on customer participation strategies. Statistical techniques employed included the reliability analysis and the discriminant analysis. The current thesis is based on the 350-questionnaire-survey conducted from July 1 to July 31, 2008 at five food service companies in Seoul and Gwangju. The data collected for this study was analyzed with frequency analysis, reliability analysis, validation analysis, factor analysis, and discriminant analysis using the SPSS 12.0 package program. The results of the test of the hypotheses can be summarized as follows: the analysis shows that there is significant difference between the active groups and the passive groups in all the merchandise development related factors, market directivity, and customer satisfaction directivity. Thus, food service management needs to apply customer participation strategies aggressively.

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Structural Causal Relationships between Store Image Components and Satisfaction, Trust, Loyalty in Grocery Retailing Stores (식품소매점 이미지 구성요인과 만족, 신뢰, 충성도 간 구조적 인과관계)

  • Choi, Chul-Jae
    • The Journal of the Korea Contents Association
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    • v.13 no.11
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    • pp.366-381
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    • 2013
  • This paper is to identify how variety of products, product quality, guarantees, employee services and physical environment of store which is considered to store image components influence on satisfaction and loyalty, which in turn effects on loyalty in grocery retailing stores. A survey was conducted to collect the data with consumers who had the actual purchase experience within 1 years in grocery retailing stores. Analysis of structural equation modeling with SPSS 19.0 and AMOS 16.0 were performed to test the research hypothesis. The result of the study as follows: First, product quality and employee services influence on both satisfaction and trust, but physical environment of store are effects on satisfaction only. Second, no store image components influence on loyalty. Finally, satisfaction was effect on both trust and loyalty, whereas trust was not effect on loyalty. In order to build strong customer loyalty, marketer have to strengthen the relationship quality such as satisfaction and trust, and formed through store image components that is much stronger on loyalty.

A Study on the effects of Information Quality on Customer Satisfaction to use in Chinese Social Commerce (중국 소셜커머스 정보품질에 대한 이용자 만족에 관한 연구)

  • Lee, Ji-Na
    • Journal of Digital Convergence
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    • v.13 no.9
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    • pp.161-167
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    • 2015
  • Consumer satisfaction is decided by how to provide some information for consumer. Therefore the information qualities such as product and service are very important to retain consumers who have continuously purchasing state of mind. This research confirm the effectiveness of consumer satisfaction in means of information quality that social commerce provides. According to the result of analysis, all aspects of information quality(product information quality, service information quality and social information quality) except price information quality were found to be significantly related to the customer satisfaction. In conclusion, to understand China consumers who purchase through social commerce, this research study the method of how to improve the satisfaction of social commerce in means of information quality.

국내의 $CO_2$ 냉매 적응 냉난방시스템 기술 개발 동향

  • 김만회;우정태
    • The Magazine of the Society of Air-Conditioning and Refrigerating Engineers of Korea
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    • v.31 no.7
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    • pp.29-31
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    • 2002
  • 생활수준의 향상과 산업의 고도화로 에어컨의 수요가 지속적으로 증가하고 있다. 표 1에 나타낸 바와 같이 2001년의 세계 에어컨 (가정용 및 패키지 에어컨) 수요량은 약 4000만대로 전체 생산 및 수요의 80% 이상을 아시아(중국, 일본, 한국)와 미국이 차 지하고 있다. 국내업체의 2001년의 국내외 총 에어컨 생산량도 700만대 정도로 전 세계 수요의 약 15% 이상을 점하고 있는데, 에어컨의 냉매에 의한 환경문제가 중요한 사안으로 대두되고 있다. 에어컨의 냉매로 사용되고 있는 HCFC계 (R22) 냉매의 대채냉매로 사용중인 HFC계 냉매도 지구온난화지수가 높으며, 1997년 채택된 교토 의정서에서 대기 배출가스 억제 물질로 분류되었다. 따라서, HFC물질을 사용하는 경우 제품 폐기시 냉매를 회수해야 하는 문제를 가지고 있어서 자연냉매의 사용에 대한 관심이 높아지고 있다. 이산화탄소도 자연냉매의 하나로 선진국을 중심으로 이산화탄소에 대한 이용기술 개발이 활발히 진행되고 있으며, 선진국에서는 이산화탄소 냉매를 적용한 급탕기와 같은 일부 상품이 출하되고 있다. 그러나, 이산화탄소 냉매를 이용한 냉난방시스템에 대해서는 선진국에서도 현재 실험실 차원의 시작품을 제작하여 성능과 신뢰성 향상을 위한 연구가 진행되고 있는 단계이며, 실용화를 위해서는 해결되어야 할 여러 가지 문제점들이 남아 있는 것으로 알려져 있다. 본 글에서는 산업자원부의 차세대신기술개발사의 일환으로 지원되고 있는 이산화탄소 냉매를 이용한 냉난방시스템의 개발 과제에 대해 간단히 소개하기로 한다.

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The Effects of Business Startup Attributes on Customer Orientation and Business Startup Performance in the Foodservice Industry (외식산업 창업속성이 고객지향성 및 창업성과에 미치는 영향)

  • Song, Kyong-Suk
    • The Journal of the Korea Contents Association
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    • v.13 no.6
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    • pp.481-495
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    • 2013
  • The purpose of this study is to figure out the effects of business startup attributes on customer orientation and business startup performance in the foodservice industry. To achieve this, a survey was carried on 300 entrepreneurs, who are running 5 or more years of restaurants in Seoul, through February 1 to February 28, 2013. The SPSS v. 17.0 statistical package program was used for data analysis. The results were as follows; First, the effect of business startup attributes on the understanding of customers' desires in the foodservice industry showed that business startup funds, business startup location, business startup facilities and business startup products had a significant positive effect on the understanding of customers' desires. Second, the effect of business startup attributes on customer relationship in the foodservice industry showed that business startup funds, business startup facilities and business startup products had a significant positive effect on the customer relationship. Third, the effect of customer orientation on business startup performance in the foodservice industry showed that the understanding of customers' desires and customer relationship had a significant positive effect on the business startup performance. These results suggest that business startup funds, business startup location, business startup facilities and business startup products in the foodservice industry are important, and the customer-oriented understanding of customers' desires and close adherence to customers lead to ultimate performance, supporting a stable management in the long term.

A study on the structural relationship between image, attachment, long-term orientation and behavioral intention as a tourism product of local traditional food (지역전통음식의 관광상품으로서 이미지, 애착이 장기지향성 및 행동의도간 구조적 관계)

  • Seo, Gyeong-Do;Lee, Jung-Eun
    • Journal of Digital Convergence
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    • v.19 no.11
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    • pp.75-83
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    • 2021
  • This study presented the analysis results and implications by identifying the structural relationship between the image of food tourism products, the long-term orientation of attachment, and the behavioral intention. The convenience sampling method of the non-probability sampling method was used, and the survey was conducted non-face-to-face due to COVID-19. This study was conducted for customers who live in Jeollabuk-do and Jeollanam-do and have experienced local traditional food. As for the survey method, the main researcher's acquaintances and related experts were consulted and utilized to select the survey subjects, and the survey was conducted by sending/returning them by mail or e-mail. Statistical processing was analyzed using SPSS 25.0 and AMOS 25.0 statistical packages. As a result of the verification, the relationship between the image and attachment of food tourism, the relationship between the long-term orientation in the attachment of traditional food, and the behavioral intention in the attachment of traditional food are significant. A significant positive (+) relationship was formed in the relationship of hypothesis setting according to the research purpose of the relationship.