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http://dx.doi.org/10.14400/JDC.2015.13.9.161

A Study on the effects of Information Quality on Customer Satisfaction to use in Chinese Social Commerce  

Lee, Ji-Na (China Research Institute, Sungkyunkwan University)
Publication Information
Journal of Digital Convergence / v.13, no.9, 2015 , pp. 161-167 More about this Journal
Abstract
Consumer satisfaction is decided by how to provide some information for consumer. Therefore the information qualities such as product and service are very important to retain consumers who have continuously purchasing state of mind. This research confirm the effectiveness of consumer satisfaction in means of information quality that social commerce provides. According to the result of analysis, all aspects of information quality(product information quality, service information quality and social information quality) except price information quality were found to be significantly related to the customer satisfaction. In conclusion, to understand China consumers who purchase through social commerce, this research study the method of how to improve the satisfaction of social commerce in means of information quality.
Keywords
Chinese social commerce; Information quality; Social information quality; customer satisfaction; Chinese consumer;
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Times Cited By KSCI : 7  (Citation Analysis)
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