• 한국의류산업학회지
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• 제21권4호
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• pp.432-451
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• 2019

Companies and brands that practice sustainability pay attention to New Media due to its ability to build a sustainable relationship between companies and consumers. The need for research on specific roles, characteristics, and social media effects on eco-friendly advertising has had rapid growth in marketing programs for sustainable activities especially shown through social media. Information about sustainable fashion has spread to consumers through social media, and multifarious efforts have been made to attract the attention of youth. Despite the dramatic increase in eco-friendly marketing through social media as a part of sustainability, there is a lack of research on the major influences of emotional factors such as ad color and expression in social media. In this context, it is meaningful to identify relationships between emotional responses, advertising value and consumer behavior of sustainable fashion brands in Instagram and implement a suitable advertising type (color vs expression) for consumers. We used 366 responses for the final analysis. Data were analyzed by factor analysis, structural equation modeling using SPSS 18.0 and AMOS 18.0. The results of this study suggest that emotional responses, advertising value have a significant effect on the flow. This study expands on a previously limited research field by verifying consumer responses to image advertising on Instagram, rather than general sustainable fashion marketing. The study results also provide meaningful implications for a relation formation between customers and fashion brands vis-${\grave{a}}$-vis sustainable social media marketing.

• 디자인학연구
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• 제17권1호
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• pp.289-298
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• 2004

패션텍스타일 산업의 미래를 제시할 수 있는 패션텍스타일 전용 CAD 시스템의 개발은 디지털 기술의 발달과 함께 가속화되고 있다. 이러한 디지털 문화 기반의 구축은 패션텍스타일 산업에서도 고부가가치의 상품개발과 신속한 생산체제의 변화가 요구되며, 이런 욕구에 충족할 수 있는 전용 프로그램들이 개발되고 있다. 본 연구에서는 디지털 패션텍스타일의 변화와 디자인 시스템의 구성과 특징을 고찰하고 디지털 패션텍스타일 디자인 전개방법을 비교분석하였다. 또한 기존 그래픽프로그램과 차별화되어 개발되고 있는 창의적인 디지털 패턴디자인의 전개와 변형, 적합한 직물 텍스츄어의 표현, 3D모델링을 통한 시뮬레이션효과를 체계적으로 정립하였다. 패션텍스타일 CAD시스템의 활용을 디자인적 측면과 생산적인 측면으로 나누어 패션텍스타일 디자인 전용 CAD의 활용 가치를 높이는데 중점을 두었다.

• 복식문화연구
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• 제29권1호
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• pp.65-86
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• 2021

This study aims to develop a hanbok design method in response to recent changes in consumption trends that emphasize new aesthetic and cultural values, which contrast with the existing cultural order and repetitive normative styles in fashion designing. With this in mind, our study explores the main features of deconstruction fashion design as a theoretical guide for developing a methodology for deconstruction hanbok design, on the basis of which new, experimental and creative hanbok design works can be produced. To do this, we first investigate current trends in hanbok design and changing concepts of Korean fashion design through literature review of previous studies. Secondly, we explore deconstructionism and analyze its features to lay down the foundation for a post-modern approach in hanbok design. As the result of analysis, the main features of deconstruction fashion design are summarized as the following: 1) non-finishing, 2) decomposing and recomposing, 3) recycling, 4) transparent, 5) grunge, 6) flattening, and 7) exaggeration. Based on the identified core features of deconstruction fashion design, we develop a creative method of hanbok design in the context of modern Korean fashion design. Finally, we show five design outputs via a 3D digital fashion design process using the CLO3D software program.

• 패션비즈니스
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• 제18권4호
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• pp.45-65
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• 2014

The importance of the cultural identity of each country is emphasized among the new cultural paradigm of the 21st century. Leading world-wide trends, overseas licensed fashion magazines have expressed characteristics close to the culture and lifestyle of each country at the same time. The goal of this study was focused on finding out the differences and similarities between overseas licensed fashion magazine, or if the content would be compared to the aesthetic characteristics and criteria of the country they were published in. To accomplish this, we extracted the color, material and modifier from the scripts of the Korean and Japanese editions of VOGUE published during S/S in 2012 for comparative analysis of the aspects of color, fabrics and modifier between Japan and Korea. There were common but also unique characteristics, as the issues of VOGUE KOREA and VOGUE JAPAN published during the research period had modifier to fit each season and trend, the emergence of color and fabric. Especially, the kind and frequency of color, fabric and modifier could be considered as expressing their own unique fashion culture. In case of Korea, maximal with colorful and decorative image is especially strong, while in Japan the soft and gentle feminine image was rather strong.

• 복식
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• 제66권4호
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• pp.111-127
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• 2016

The study aims to examine the forms of 'image expression' and utilization of model poses in fashion photos, and to delve into the characteristics and the intents that make certain model poses effective in expressing an image. The study used the fashion photos in the fashion magazine, Vogue, to analyze the different model poses used to express different images. The results are as follows. First, image expression forms in fashion photos were categorized into 'direct product suggestion expression form', 'sensual image expression form', 'sexual image expression form', 'story telling expression form', 'everyday situation expression form', and 'fantastic image expression form'. The different utilization types of model poses were categorized into 'type utilizing intangible elements', 'type utilizing complicated elements', 'type utilizing living organisms', 'type utilizing props', 'type utilizing clothes', 'type utilizing location', 'type utilizing accessories', and 'type utilizing products'. Second, the most common expression form for fashion photos used in advertisements was the 'direct product suggestion expression form', which was followed by the sensual image expression form. The most popular form used in the editorial fashion photos was the direct suggestion product expression form, which was followed by the story telling expression form. Third, the most common model pose type for direct product suggestion form was the 'type utilizing product'. Fourth, 'direct product suggestion expression form' was mostly used in editorial fashion photos. The most common utilization types of model poses were 'type utilizing clothes', 'type utilizing props', and 'type utilizing place'.

• 한국생활과학회지
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• 제13권1호
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• pp.173-183
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• 2004

The techno fashion presents the new formative beauty of fashion with a stream of light and dynamic phenomenon on human body. Also it opens the futurism arising from the combination of technology with fashion. The purpose of this paper was to investigate the internal trend and external form that techno-fashion aims at, and to analyze the expressive characteristics in design. The results were as follows. ${\cdot}$ The techno fashion created the new formative artifact through the dismantlement and reorganization of form. ${\cdot}$ The techno fashion used the composition of the geometrical abstraction as an expression of beauty symbolizing the modernity. ${\cdot}$ The techno fashion created the diverse colors by using the light along with colors of gold, silver, metal, intense fundamental colors, and artificial rotor. ${\cdot}$ The techno fashion expressed the dynamism, brilliance, youthfulness, futuristic image by using the sense of dazzling brightness by means of metal. ${\cdot}$ The techho fashion along with the development of science and technology made the atmosphere of silhouette of clothes different by expanding the category of materials more widely, together with the possibility of continual emergence of new material. ${\cdot}$ The techno fashion expressed the dynamic movement on clothes and gave the sense of periodical rhythm by the reflective action of light when they were clad. ${\cdot}$ The techno fashion grafted wearable technology into the fashion and made the information instruments recognized as a concept of clothes. ${\cdot}$ The techno fashion pursued the values of not only the beauty of the simple geometrical design, but also the values of functionality and expressed the image of high quality of life through the harmony of technology with human.

• 복식
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• 제63권5호
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• pp.72-86
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• 2013

This research aims to analyze the expressive characteristics of the fashion illustration in various fashion products such as clothing, accessories, other fashion products, and magazine advertisements. Targeting 223 items of products that had adjoined fashion illustration from 2000 to 2008, which had been collected through from magazines and web sites using the fashion illustration expression categorization (expression technique drawing style, body expression, expression image, attaching method to product) based on the theoretical background and the general trends by products. In frequency analysis results, painting technique and graphic technique were of great importance in the expression technique, and shading drawing and contour drawing were of great importance over all product groups for the drawing style. In body expression, exaggerative expression was the highest; simple expression and realistic expression were of great importance over all product groups relatively. In particular, there was a very distinct difference by fashion products in expression image. Humor image has the most importance in fashion clothing and fashion accessories. Casual image is the most important in magazine advertisements, and feminine image is the most important for other fashion products. Lastly, in attaching method to products, finished goods printings made up the largest proportion over all products. In fashion clothing, textile printings was the highest in proportions. Stitch in fashion accessory, the original form of commodity in other fashion products. This study will become a very valuable source in fashion products development using fashion illustrations.

• 한국의상디자인학회지
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• 제24권2호
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• pp.11-26
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• 2022

The Hallyu wave based on K-pop and K-culture has increased the global interest in Korean culture. Therefore, to satisfy consumer demand, there is an attempt to develop a variable fashion design using traditional Korean culture. Transformable fashion design causes changes in form and meaning according to various situations and needs and can induce active participation of consumers. Therefore, we intend to propose a transformable fashion design that is based on traditional Korean culture but appears in a new form and meets the needs of consumers of fashion design. Among Korean traditional culture, wrapping cloths, bojagi are practically used by ordinary people until now, and their shape and use change according to the user's needs. This study intends to derive expression characteristics by examining the expression tendencies of bojagi and to develop transformable fashion designs through the derived data. The purpose of this study is to make and propose transformable fashion designs in real life using the expression characteristics of Korean bojagi. As the method of this study, we first conducted a literature review. Through this, a case study of empirical production was conducted in parallel with the development and production of transformable fashion designs using bojagi. A total of three illustrations and six variable fashion designs were developed. Two of the six works are transformable fashion design that change through movement and expansion of the square shape, the prototype of the bojagi, and two works are modular, bringing changes in function through combination and separation. The work was produced as a multi-purpose transformable fashion design that can be used as clothes or a bag.

• 대한가정학회지
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• 제47권3호
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• pp.45-54
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• 2009

The purpose of this study is to understand the meanings of formative methods (re-creative expressions, abstractive expressions, conceptual expressions, and adaptive expressions) as they are adapted to fashion design. Re-creative expression is the representation of real objects from nature or the environment, sometimes in a humorous or surrealistic way. Abstractive expression is the use of reconstructed forms extracted from the basic characteristics of natural things, which take on variety of appearances based on the designer’'s creativity and imagination. Conceptual expression refers to the representation of ideas, concepts, and other products of the human mind. And, adaptive expression is a method of design that is focused on function driving the form of clothing. Modern fashion design is a fluid hybrid of these various types of expression that serves as an extension of the designers’' aesthetic values.

• 디지털융복합연구
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• 제18권12호
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• pp.513-523
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• 2020

후(後)구조주의 철학자 질 들뢰즈(Gilles Deleuze)는 감각과 신체에 대한 논의를 심층적으로 전개한 바 있다. 본 연구에서는 들뢰즈의 신체 미학의 핵심 사상, 즉, 기관 없는 신체이론을 기초로 현대 패션과 그 신체와의 관계를 재해석한다. 본 연구의 결과는 다음과 같다. 첫째, 기관 없는 신체는 그 강도에 따라 '충만한 기관 없는 신체'와 '텅 빈 기관 없는 신체' 그리고 '암적인 기관 없는 신체'의 세 가지로 분류할 수 있다. 둘째, 현대 패션은 착용 방식의 변화에 따라 새로운 신체관계를 창조할 수 있고 충만한 기관 없는 신체를 형성할 수 있다. 셋째, 텅 빈 기관 없는 신체 상태에서는 옷을 훼손함으로써 부정적인 의미의 암적인 기관 없는 신체를 만들 수 있다. 현대 패션디자인에 반영된 들뢰즈의 기관 없는 신체론과 강도 분석을 통해, 신체와 의복의 상관관계를 더욱 깊이 이해하고, 이를 통해 패션디자이너들의 창의적 표현의 근간이 되기를 바란다.