• Korean Journal of Cognitive Science
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• v.25 no.1
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• pp.25-49
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• 2014

Advertisement for one type of product competes against another type using different advertising strategies. It is important to know which factors influence people's perception of the message within the advertisement and their formation of attitudes towards the advertisement. Using multidimensional scaling, this study investigated what main factors were important when people perceive beverage advertisements on TV. A positioning map was constructed based on similarity ratings of 14 drink advertisements. We examined the meaning of the three dimensions of the positioning map by asking a different group of participants to rate on components of attention, attitudes toward advertisements and products, and intention to purchase the product in each advertisement. It was found that three dimensions in the map was attention to content, color, and motion respectively. More importantly, the attentional component to content was related to the attitude of affection and action toward a beverage introduced in advertisement. These results suggest that content-based attention in advertisements induces a positive attitude toward the advertisements.

• Journal of the Korea Convergence Society
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• v.9 no.10
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• pp.363-370
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• 2018

This study aims to analyze the impact of motivation through Response-Based Learning (RBL) on elementary students' attitude of participation and change before and after a Physical Education class and provide a perspective on the understanding of the practice of the PE class. For this purpose, this study selected 115 students in fifth grade in N. Elementary School located in the C. region as subjects, regardless of their sex. An exploratory factorial analysis was conducted with the subjects, and they were analyzed, applying a product-moment coefficient to examine the similarity between the factors. As shown in the result of this study, it is necessary to promote student-centered education instead of one-sided cramming education. Also, it is important to consider and convergence on apply the factors of learning before and after the class to be able to contribute to students' active and positive participation in the PE class.

• The Journal of the Korea Contents Association
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• v.19 no.11
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• pp.190-200
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• 2019

This study was to examine the effects of fall prevention educational program on the related knowledge, attitude, and self-efficacy of nurses working in Comprehensive Nursing Care Unit, general hospital. A quasi-experiment with a nonequivalent control group non-synchronized design was used, Participants included a total of 40 nurses as the subjects (Intervention: n=20, Control: n=20) working in Comprehensive Nursing Care Unit, general hospital, Seoul. Data were collected form March through May, 2017. Data were analyzed by using the SPSS/WIN 21.0 program. Intervention group showed significant higher knowledge (F=189.03, p<.001), attitude (F=761.74, p=.003), and self-efficacy (F=188.50, p=.002) scores than them of control group. The fall prevention educational program was an effective intervention for improving the related knowledge, attitude, and self-efficacy of nurses working in Comprehensive Nursing Care Units, general hospital. Therefore, the results show the necessity of developing and applying the systemic nursing intervention to improve preventive behavior on falls.

• Management & Information Systems Review
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• v.34 no.2
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• pp.79-95
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• 2015

The purpose of this paper is to evaluate the effects of perceived risk and brand attitude on licensing brands comparing with non-licensed brands(virtual brand). Data was collected through a self-administered questionnaire in quasi-experimental design setting. I designed the experimental setting that there were two virtual companies to sell the luxury bags(symbolic goods) or cruise tour(experiential goods) and to launch their goods with own brand or licensed brand. The experimental groups were composed of women consumers who were familiar with consuming experiential goods and symbolic goods. Results from the experiment suggest that consumer's perceived risk on brands gives a negative impact on brand attitude. And congruence in goods types and licensed brand values leads to difference in the level of perceived risk. In experiential goods, brand licensing from famous and experiential brands can reduce perceived risk. But in symbolic goods, brand licensing effect which reduces the perceived risk is less effective than in experiential goods. This findings suggest that brand licensing may lower the level of consumer's perceived risk, but incongruity in goods type and brand value may result in strategic failure.

• The Journal of the Convergence on Culture Technology
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• v.9 no.3
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• pp.509-518
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• 2023

Although German Neo-expressionism and Chinese modern ink painting are separated by thousands of miles in geographical space, they have a similar origin time, and there are many commonalities between them. In the aspect of creative attitude, artists of both styles can absorb and resist foreign styles, return to the past and conquer the tradition. In the aspect of formal expression, the objects of both paintings are representational rather than realistic, and the material characteristics of the media are emphasized. At the inner spiritual level, both expressionism and modern ink painting pay attention to social concern, and show the uncertainty of postmodernism together. The commonality between German neo-expressionism and Chinese modern ink painting does not mean to eliminate the difference, but to maintain the coexistence of difference and commonality.

• Journal of Fashion Business
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• v.6 no.4
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• pp.17-31
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• 2002

This study is, to the special company with corporate brand, to investigate the effect of its reputation, credibility and the similarity of business area on consumer's attitude toward its clothing products. It is another topic of the study to reveal statistical significance in comsumer's attitude when naming new product with two different brand strategy. The major findings of this study can be summarized as follows. First, there was positive relationship between corporate reputation and consumer's attitude toward new brand and also between corporate credibility and consumer's that. Second, corporate credibility is proven to be grown in proportion to company's reputation. In other words, a corporate credibility is grown with a corporate reputation. Third, the influence of similarity or fitness of business area has a positive effect on a attitude toward new brand. The case of use the new brand name, the variable had low effect on attitude toward new brand, comparing to the case of use the existing brand name but seems to be statistically significant. Fourth, comparing to the inclination toward company's product based on brand name, strategy of supporting brand extension is more effective than that of new brand name on evaluating company's reputation, credibility and the similarity of business area. Fifth, the similarity of business area and the interaction of brand name on the basis of the strategy of use the existing brand name(;brand extension strategy) and new one have significant effect on the inclination to a brand. When participating a new business, it is more effective that a company is extending its business where the similarity of business area is growing. For the case of low similarity, the brand-new strategy is proven to be effective.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.7
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• pp.4467-4477
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• 2015

This study was a nonequivalent pretest-posttest quasi-experimental study. It was conducted to evaluate the effects of a nursing geriatric nursing education for nursing students' attitude, perception and dementia policy. Subjects were 172 persons, sophomore of nursing college in the city of K and city of J, and the education group was taken 56 houres of gerontological nursing education. Data were analyzed by mean, percentage, t-test and ${\chi}^2$ using SPSS Win 20.0. As the result, in the education group, the knowledge of dementia was higher on average 27.10, and there was a significant statistic differance(t=7.500, p<000). In the atitude of demencia, the average of education group was higher on 4.10, and the atitude about dementia in the education group was more positive and here was a significant statistic difference(t=1.423, p<000). In the understanding of dementia policy, there was more positively improvement However, there was no significant statistic difference (t=1.70, p=.090). Through this result, we could reccognize that gerontological nursing education was effective for nursing students to improve knowledge about dotards, change atitude positively. Therefore we tried this study for provide basic data to develop gerontological nursing education progress combining theory with practice.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.13 no.12
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• pp.5943-5949
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• 2012

This study aimed to identify the effects of Basic Life Support course for healthcare providers on the knowledge and attitude of the health science college students. The study was a quasi-experimental design with a non-equivalent pre-post test. The subjects included 140 health science college students from a D college in D city. BLS course for healthcare providers was given to the experimental group from August 3 to August 29, 2010. The knowledge and attitude of cardiopulmonary resuscitation were measured. The data were analyzed with ${\chi}^2$ test, Fisher's exact test, independent t-test, paired t-test and ANCOVA using the SPSS/PC 12.0 win. For the CPR knowledge, a significant increase was observed in the experimental group (F=47.227, p<.001). For the CPR attitude, the experimental group were significantly increased compared to the control group (F=40.204, p<.001). The study showed that BLS Course for Healthcare Providers has positive effects on CPR knowledge and attitude for the health science college students. Subject related to CPR through the division of health science needs to be recommended and systemic and standard educational programs should be developed.

• Journal of the Korea Fashion and Costume Design Association
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• v.11 no.1
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• pp.181-192
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• 2009

본 연구는 소비자가 다른 사람과 차별되며 특별하게 지각되고자 하는 성향을 나타내는 소비자의독특성 욕구와 의복에 대한 관심이 브랜드 인식, 브랜드 충성, 및 구매의도와의 어떠한 관계를 지니고 있는지를 밝히고자 하였다. 특히 이러한 관계에 있어 문화간의 차이가 있는지를 알아보기 위하여 한국과 미국 소비자를 대상으로, 소비자특성이 구매의사결정에 미치는 과정의 모형을 검증한 후, 두 모형을 비교 분석하였다. 자료는 설문지를 사용하여 한국과 미국대학생을 중심으로 수집되었으며, 응답이 부정확하거나 불성실한 설문지를 제외하고, 총 485부-한국 271부와 미국 214부-만이 최종 자료 분석에 사용되었다 본 연구에서 사용한 통계분석방법으로 신뢰도 검증을 위하여 SPSS 11.0을 이용하여 신뢰도 계수를 구하였으며, Prelis 2와 Lisrel 8.53으로 확인적 요인분석 및 모형검증을 실시하였다. 한국과 미국소비자의 선택친 모형을 비교한 결과, 전반적인 모형의 구조에도 차이를 보였을 뿐 아니라 각 변수간의 영향력에도 차이가 있음을 나타냈다. 소비자의 독특성 욕구의 하위차원인 '독창적 선택'과 '브랜드 충성도'의 관계는 두 그룹간의 반대의 성향을 보였으며, '비대증적 선택'과 '브랜드 인식'도 또한 한국 소비자는 정의 관계를 보인 반면, 미국소비자는 부의 관계를 나타냈다. 이와 더불어 유사성을 회피하려는 한국소비자들은 브랜드에 충성하는 경향이 있는 반면, 미국소비자들은 브랜드 인식도가 높은 것으로 나타나 두 문화간의 차이가 있음을 뒷받침하였다. '브랜드 충성도'는 두 집단 모두 '구매의도'에 상대적으로 높은 영향을 미치는 것으로 나타났다.

• Proceedings of the Materials Research Society of Korea Conference
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• 2003.11a
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• pp.42-42
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• 2003

두개의 다른 고상이 동시에 액상으로부터 응고되는 공정합금에 일방향응고를 적용함에 따라 응고방향으로 규칙적으로 잘 배열된 복합재료를 만들 수 있다. 이렇게 방향성을 가지고 응고된 공정조직은 여러 가지 기계적, 전기적, 자기적 특수분야에 이용될 수 있다. 그런데 공정조직의 상간격은 재료의 기계적, 물리적 성질과 밀접한 관계를 가지며 응고속도, 온도기울기와 같은 일방향응고의 변수에 따라 결정된다. 그래서 본 연구에서는 금속합금계와 유사한 섬유상 공정조직을 보이는 NaNO$_3$-NaCl계를 이용하여 공정조직의 미세구조와 일방향응고 변수와의 관계를 조사하였다. 또한 액상으로부터 시간에 따른 냉각곡선으로부터 공정온도와 공정조성부근의 부분상태도를 구하였다. 그리고 응고녹도(V)에 따른 섬유상간격(λ$_{E}$ )의 실험적 관계식을 두가지의 온도기울기에 대하여 구하여 금속재료의 결과식과 비교, 검토하였다.