• International Area Studies Review
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• v.16 no.1
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• pp.221-239
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• 2012

The purpose of this paper is to investigate the impact of internet shopping motivations on information searching intention, customer satisfaction and purchase intention. To achieve this goal, literature review and empirical studies were conducted in parallel. The results of this study are as follows: First, the motives of internet shopping of Chinese consumers were found to be in four dimensions, "seeking convenience," "seeking low-cost," "seeking variety" and "seeking pleasures", in order of large proportions, respectively. Second, Among these four internet shopping motivations "seeking convenience,""seeking variety" and "seeking pleasures" were found to have direct, significant and positive effects on information searching intention. But "seeking low-cost" has no positive effects on information searching intention. Third, information searching intention was found to have direct impact on customer satisfaction and purchase intention. Fourth, Customer satisfaction has an direct and positive effects on purchase intention.

• Journal of Digital Convergence
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• v.18 no.3
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• pp.139-147
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• 2020

In the fourth revolution resulting from ICT convergence, Blockchain-based platform is being applied to various fields. This trend is expected to become stronger in the future. This study aims to explore several factors pertaining to user acceptance of Blockchain-based financial platform. It is important for finance business managers and blockchain technical managers to verify the user's willingness to accept the blockchain. In this study, the factors determining the acceptance of blockchain-based platform we explore are innovation, convenience, security and preference. Based on the results of the survey, 465 users(male 262, female 212) completed the questionnaire, a structural equation analysis was used in order to analyze the blockchain's users acceptance framework. Through the results we were able to identify and validate the differences in innovation and convenience by gender as well as the factors determining the acceptance of blockchain-based financial platform.

• Proceedings of the Korean DIstribution Association Conference
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• 2000.05a
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• pp.111-141
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• 2000

본 연구는 실물과 인터넷 구매의도에 영향을 미치는 요인을 살펴보기 위해 팩토리얼 디자인에 의한 실험설계에 의해 대학생 480을 대상으로 조사하였다. 주요 실험변수로는 소비자 특성(인터넷 사용량, 혁신성), 제품유형(탐색재/경험재), 가격할인폭, 상표였다. 그 결과 인터넷 다량사용자와 고혁신자 일수록, 경험재보다는 탐색재의 경우가, 가격할인폭이 클수록, 그리고 무명상표보다는 유명상표의 경우에 인터넷 구매의도가 더 높은 것으로 나타났다. 전반적으로 실물구매의도가 인터넷 구매의도보다 높았으나, 인터넷 다량사용자와 고혁신자의 경우에 이 양자간에는 유의미한 차이가 나타나지 않았고, 가격 할인폭이 클 경우에는 제시했을 때는 실물구매의도보다 오히려 인터넷 구매의도가 더 높은 것으로 나타났다. 이러한 결과를 토대로 인터넷 쇼핑을 확대하기 위한 시사점을 제시하였다.

• 한국벤처창업학회:학술대회논문집
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• 2023.04a
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• pp.101-116
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• 2023

본 연구는 농산업 예비창업자를 대상으로 자기결정성정도를 조절변수로 하여 창업환경과 창업역량이 창업의도에 미치는 영향을 탐색하였다. 창업환경을 인지된지원과 인지된장벽으로 구분하고 창업역량의 하위변수를 창의성, 문제해결, 의사소통, 마케팅 및 사업계획서를 하위변수로 설정하였다. 수집된 설문지 253부를 실증분석에 사용하였다. SPSS v25.0과 Process macro v4.2를 이용한 분석결과는 첫째, 창업환경의 인지된지원과 인지된장벽은 창업의도에 유의한 영향을 미치고 창업역량의 창의성, 문제해결, 마케팅 및 사업계획서가 창업의도에 미치는 영향은 유의적으로 나타났으나 의사소통이 미치는 영향은 비유의적으로 나타났다. 둘째, 자기결정성정도는 창업환경의 인지돤지원 및 인지된장벽과 농산업 창업의도 간을 조절하지 않는 것으로 나타났다. 이 결과는 자기결정의 수준은 창업 환경과 창업 의도 사이의 관계에는 그다지 큰 영향을 미치지 않음을 의미한다. 셋째, 자기결정성정도는 창업역량의 창의성, 문제해결, 의사소통, 마케팅 및 사업계획서와 창업의도 간을 조절하는 것으로 확인되었다. 구체적으로 자기결정성정도가 커질수록 창의성, 문제해결, 마케팅 및 사업계획서가 창업의도에 미치는 영향력의 크기는 정(+)의 방향으로 강하게 하는 강화작용의 역할을 하는 것으로 나타났다. 반면에 자기결정성정도가 커질수록 의사소통과 창업의도 간의 관계가 약해지는 자기결정성정도가 완화작용을 하는 것으로 나타났다. 후속 연구로는 창업환경과 창업역량을 설명할 수 있는 다른 요인들의 탐색과 새로운 매개변수와 조절변수가 포함된 조건부과정모형을 통해 조절된 매개효과를 분석할 수 있는 후속 연구가 필요할 것으로 보인다.

• Journal of the Korea Convergence Society
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• v.11 no.10
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• pp.329-335
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• 2020

The purpose of this study is to examine how the motivational factors for beauty waxing affect the waxing care intention through information search types. To this end, a research model was established and 160 response data obtained by conducting a questionnaire survey on adult men and women in Seoul and Gyeonggi Province were used for structural model analysis. As a result, it was found that the motivational factors (i.e., interest, importance, and other's eye) for beauty waxing influenced the waxing management intention through the information search type (i.e., exploration and observation). This study has expanded the academic field of beauty by exploring the predecessors of waxing care intention and its process, and it has implications that it can practically improve understanding of potential users of beauty waxing. It is thought to be able to contribute to the activation of the waxing market.

• Journal of Digital Convergence
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• v.14 no.4
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• pp.325-336
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• 2016

This study was aimed to identify the effects of social intelligence and burnout on the turnover intention in nurses as a descriptive study. The data were collected between August 3 and September 1, 2015. A total of 188 nurses working at university medical centers and general hospitals located at J city and D city were participated. The collected data were analyzed using frequency, mean and standard deviation, t-test, ANOVAs, Pearson's correlation coefficients and hierarchical regression analysis. In turnover intention, there were significant differences in education, age, job preference of nurse, work period and position. Burnout showed significant effect in social intelligence and turnover intention. Social intlligence did not have control effect between turnover intention and job burnout. This findings suggested that to prevent the nurse's turnover intention, the education for social information, social skill and social awareness has to be programmed for the development of social intelligence.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.15 no.4
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• pp.45-55
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• 2020

The purpose of this study is related to the entrepreneurial activation of middle-aged and the elderly people for identifying the influence of entrepreneurial competency and entrepreneurial motivation on the entrepreneurial intentions and the mediating effects of opportunity search. In order to achieve the purpose of this study, a survey was conducted targeting the middle-aged and the elderly people in the ages of 40~60 years, and among 250 copies of collected questionnaires, 230 copies were finally used. SPSS 24.0 program was used for analysis. Results are as follows. First, the entrepreneurial competency had a positive effect on entrepreneurial intentions. Specifically, it has been proved that information competency, experience competency, network competency had a significant influence on entrepreneurial intentions. Second, the entrepreneurial motivation had a positive effect on entrepreneurial intentions. Furthermore, it has been proved that independence maintenance, wealth creation had a positive effect on entrepreneurial intentions, but cost of living were rejected. Third, the results of verifying the mediating relationship of opportunity search showed that the opportunity search has performed a mediating role in the effect of experience competency, network competency, and independence maintenance on entrepreneurial intentions.

• Journal of the Institute of Electronics Engineers of Korea CI
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• v.49 no.2
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• pp.44-52
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• 2012

This paper proposes to increase an efficiency of somebody searching information by a visualization of an unseen query words with well-selected user's intent structures. If a search engine identifies user's intent to pursue information, it would be an effective search engine. To do so, it is needed that relationships between query-words are to be visible after recovering words lost during formulated, and that an intention structure/elements is to be established. This paper will review previous studies, after then, define a simple structure of the search intent, and show a process to expand and to generate the query words appropriate to the intent structure with a method for the visualization of the query words. In this process, some examples and tests are necessary that one of the multiple intent structured layers is to assign to a range of query-words. Increasing/Decreasing an efficiency are analyzed to find. Future research is needed how to automate a process to extend structural nodules of user's intent.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.8 no.1
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• pp.19-28
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• 2013

This study emphasize the importance of founder having knowledge on detecting entrepreneurship opportunities and analyzed how the founder detects such opportunity using what process. I used people who have found and established a company on own as a survey sample. The result is like the following. First, it's found that most founders had business motivation before the establishment and used skills and knowhow from related area of business for their business establishment that led to the comparably safe business. Second, founders were highly motivated in advance of business establishment and it is found that their chance of establishment was not from the coincidence. Third, it is also found that people had pre-education on business establishment was very on purpose and those who had not had any education had a high chance of coincidence in the establishment. Fourth, it is found that higher the desire for the business achievement, more likely that the founder's business establishment was a plan. Fifth, it is found that higher the awareness of business opportunity and vision, more likely that the founder's business establishment was on plan.

• Journal of Digital Convergence
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• v.18 no.11
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• pp.465-475
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• 2020

The purpose of this study was to investigate how the attributes of YouTube BJs, specifically those dealing in e-sports content, affects information usefulness, information search satisfaction, and behavioral intention. To achieve this purpose, data from 229 students collected by convenient sampling of college students were used for final analysis, and analyzed using SPSS 23.0 and AMOS 23.0 programs. The results of the study are as follows: First, the friendliness of the BJ had a significant positive (+) effect on the information usefulness, the information search satisfaction, and the behavioral intention. Second, it was found that the reliability of the BJ did not significantly affect the information usefulness, the information search satisfaction, and the behavioral intention. Third, the information usefulness had no significant effect on behavioral intention, but Information search satisfaction was found to have a significant positive (+) effect on behavioral intention. Therefore, the results of this study are expected to contribute to establishing a strategy for e-sports content production based on the attributes of BJs.