• 예술인문사회 융합 멀티미디어 논문지
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• 제6권6호
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• pp.403-412
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• 2016

기술을 이용한 거래 및 투자가 활성화 되면서 기술에 대한 객관적인 평가의 필요성이 증대되고 있다. 그러나 현행 기술가치 평가방법은 신뢰성 및 객관성이 부족한 한계를 가지고 있다. 전통적인 평가방법론인 시장접근법, 수익접근법, 비용접근법 외에도 실물옵션법, 로열티산정법 등 다양한 평가방법론이 연구되고 있으나 시장에서 지배적인 평가방법론은 없는 실정이다. 기술의 가치는 대상에 따라 상대적으로 결정되기 때문에 유사한 기술이라도 동일한 가치 평가방법을 적용할 수 없다. 이에 대하여 소수의 전문가보다 다수 참여에 의한 판단이 객관적이고 나은 결과를 가져온다는 의미의 집단지성 및 크라우드 소싱을 통한 접근은 위와 같은 문제에 대한 대안을 제시해 준다. 본 논문에서는 크라우드 소싱 모델의 네가지 유형인 Wisdom, Voting, Funding, Creation을 접목하여 전문가 그룹을 활용한 직접적 평가 및 대중의 간접적 평가를 통해 기술가치 평가에 대한 객관성을 제고할 수 있는 방법에 대해 논의한다.

• 한국중재학회지:중재연구
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• 제31권1호
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• pp.155-171
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• 2021

Recently, the e-business market has become a place of convergence where consumers and suppliers communicate with each other, and a new method of trading of funds has emerged in the process. Crowd-funding is one of the types of money transactions that have emerged in the online space, and its interest and trading volume have been growing rapidly recently. The platform in the online space using crowd-funding method operates in the form of online telecommunication sales, and it is in the form of producing and delivering products based on funds obtained from potential consumers by the operators involved in securing funds. However, if the participating business operators do not deliver the product or deliver the product other than the promoted product and avoid responsibility, the potential demander will not be compensated without mediation by the platform operating entity. In this study, despite the rapid growth in the market size of crowd-funding, consumers who participated in the funding are protected and able to resolve disputes in the event of a conflict amid growing complaints from potential consumers and side effects. The structure or method of crowd-funding is a new form of trading that has different features from conventional e-commerce. Therefore, the legal basis is not yet in place and the standards need to be laid out through various and sufficient discussions politically, legally, socially and culturally and economically. As the potential market and positive effects of crowd-funding around the world have been recognized, a role is required as an ecosystem for new financial transactions. And the potential market could be realized as a new industry if the right legal system and policy consultation were made.

• Human Ecology Research
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• 제61권3호
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• pp.281-295
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• 2023

This study examined consumer attitudes and intentions to participate in reward-based crowdfunding projects for fashion products. We focused on consumer innovation, price sensitivity, conformity, and consumer values as factors that might influence such attitudes and intentions. A survey was conducted with 228 individuals aged 18 years and older who are aware of or have had experience using crowdfunding. Respondents were asked to answer questions based on the example of actual fashion crowdfunding projects. To analyze the data, reliability tests, the generation of descriptive statistics, factor analysis, and multiple regression were performed using SPSS 25.0. The results revealed that consumer innovativeness, non-conforming tendency, and emotional, quality, social, and ethnical consumer values had a significant influence on attitudes, which in turn affected intentions to participate in crowdfunding. Consumer innovativeness, price sensitivity, emotional value, and social value also had a direct influence on intentions to participate. In addition to its academic contribution, this study has important marketing implications for project initiators striving to identify and understand consumers who are willing to participate in reward-based crowdfunding for fashion products.

• 한국건설관리학회논문집
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• 제19권1호
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• pp.3-11
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• 2018

본 연구에서는 효율적인 도로 유지관리를 위한 적극적인 민간의 참여방안을 위해 도로시설 개량사업 추진현황 및 현 추진 중인 민간자본 활용 개량사업의 개선사항을 검토하고, 이를 바탕으로 새로운 사업방식이 적용된 사례조사, 재무적 타당성 분석 업무 등을 수행하여 적용 가능한 사업방식을 선정하였다. 분석 결과, 현 추진 중인 민간자본 활용 개량사업의 민간방식보다 크라우드 펀딩을 활용한 방식이 비용측면에서 가장 유리한 것으로 분석되었으며, 고속도로 이용자, 특히 개량공사 구간 이용자로부터 자금을 조달 한다는 점에서 활용효과가 높을 것으로 판단된다. 또한 공사로 인해 불편을 겪는 도로이용객에게 도로공사가 얻는 통행료 이익을 사용자에게 환원한다는 의미도 부여할 수 있다.

• 한국멀티미디어학회논문지
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• 제21권2호
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• pp.281-288
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• 2018

Crowdfunding has seen an enormous rise, becoming a new alternative funding source for emerging startup companies in recent years. Despite the huge success of crowdfunding, it has been reported that only around 40% of crowdfunding campaigns successfully raise the desired goal amount. The purpose of this study is to investigate key factors influencing successful fundraising on crowdfunding platforms. To this end, we mainly focus on contents of project campaigns, particularly their linguistic cues as well as multiple features extracted from project information and multimedia contents. We reveal which of these features are useful for predicting success of crowdfunding campaigns, and then build a predictive model based on those selected features. Our experimental results demonstrate that the built model predicts the success or failure of a crowdfunding campaign with 86.15% accuracy.

• 한국정보시스템학회지:정보시스템연구
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• 제26권4호
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• pp.401-418
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• 2017

Purpose: Since the cost of feed for Korean pig farmers has been increasing, attracting crowdfunding for the swine industry become important. This paper applies the AHP decision-making method to build a model for the sustainable growth of crowdfunding in the swine industry. Design/methodology/approch: The result from the analysis of data collected from this research shows that both investors and borrows groups consider tangible assets to be most important for crowdfunding in the swine industry. Findings: Thus protection of investors should be resolved first by providing collateral rather than insisting on the conventional crowdfunding method that stresses the credit aspects only. The investors and borrows groups also judged the loan amount very important, suggesting that the smooth and sufficient investment should be secured for borrows group.

• 한국정보시스템학회지:정보시스템연구
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• 제27권4호
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• pp.229-249
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• 2018

Purpose The purpose of this paper is to conduct exploratory comparative research on the determinants of successful crowdfunding projects, focusing on multiple crowdfunding platforms in Korea, U.S., and Japan. Design/methodology/approach This study collected data from three representative crowdfunding platforms: Wadiz (Korea), Kickstarter (U.S.), and Readyfor (Japan). Based on 1,906 crowdfunding projects from Wadiz, 3,864 projects from Kickstarter, and 3,060 projects from Readyfor, multiple regression models were applied. Findings Focusing on the crowdfunding projects which have overly achieved goal amount, the analysis results show that the number of comments, the number of Facebook likes and the number of backers have an positive impact on the performance of crowdfunding projects, while target amount has a negative impact. Comparatively, word counts of project description have an impact on funding performance in U.S. and Japan, while the number of images in project description affects funding performance in Korea and U.S. Meanwhile, video clips in project description has little impact on crowdfunding performance in all of the three funding platforms.

• 한국벤처창업학회:학술대회논문집
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• 한국벤처창업학회 2022년도 추계학술대회
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• pp.237-240
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• 2022

창업기업은 ICO나 크라우드펀딩 등을 통해 소액주주로부터 자금을 조달하여 캐즘(chasm)을 무사히 통과하게 되면 전문투자기관으로부터 시리즈 투자를 유치하게 된다. 이는 시리즈 단계에서는 창업기업의 불확실성을 줄여주는 전문투자기관이 필요한 반면, 사업의 불확실성이 더 높은 캐즘단계에서는 전문투자기관이 존재하지 않아도 소액투자자들의 모집이 가능하다는 역설이라 할 수 있다. 이러한 역설을 설명하기 위해 본 연구에서는 일반투자자들이 복권형투자(lottery-type investment)에 참여하고 있음을 가정하고, 이에 대한 이론적인 고찰을 시도하였다. 복권형투자는 수익률의 분포가 높은 양의 왜도를 가질 때 이론적으로 가능하다. 사실 경제현상에서 정규분포를 찾아보긴 어렵고 왜도가 높은 파레토분포가 더 일반적이다. 정규분포에 기초한 기존의 가격모델은 오히려 특수해라고 할 수 있다. 기대효용이론에 기초한 복권형투자 모형은 실증분석을 통해 파레토분포의 형상모수(𝛼) 값이 먼저 추정되어야 설계가 가능하다.

• 무역학회지
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• 제45권1호
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• pp.13-29
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• 2020

With the development of the Internet environment, cross-border crowdfunding has emerged as a novel method to attract foreign investors online. Focusing on 324 South Korea-based crowdfunding projects from Kickstarter, which is a representative cross-border crowdfunding platform, this study explores the trends of South Korea-based funding projects and examines the effects of key determinants on crowdfunding outcomes. Regarding the characteristics of crowdfunding projects, analysis results show that the appropriate goal amount and funding period, sufficient updates of project status, and active communication is critical for success. Additionally, from the perspective of project creators, this research finds that creators need to pay greater attention to writing their detailed biographies. Finally, examining the characteristics of project backers, this study shows that attracting project backers from various countries would be desirable rather than focusing on Korean sponsors from the start.

• 한국정보통신학회논문지
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• 제24권10호
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• pp.1384-1389
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• 2020

핀테크 산업은 전세계적으로 급속도로 발전하고 있지만, 그 속도에 비해 국내의 발전 상황은 다소 느린 편이다. 따라서 국내의 핀테크 산업 발전의 방향성을 제시하기 위해 현재의 핀테크 산업 현황을 분석함으로써 추후 발전 방향을 설정할 수 있다. 국내의 핀테크 산업에 속하는 기업들이 주요하게 제공하는 서비스는 송금결제, 금융투자, 자산관리, 크라우드펀딩, P2P금융, 해외송금, 핀테크 SI, 인슈어테크, 가상통화, 보안 및 인증 등의 분야로 구분된다. 본 연구에서는 해당 서비스에서 활용되는 주요 기술을 확인하고, 현재의 국내 현황을 파악한다. 또한 각 서비스별 종사자들의 분포 현황에 대한 분석을 진행한다. 본 연구는 핀테크 회사의 기술적 분석을 통해 금융산업 분야 발전에 큰 역할을 할 것으로 예상된다.