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http://dx.doi.org/10.5859/KAIS.2017.26.4.401

A Study on the Differences of Crowdfunding in the Introduction Factors between Investors and Borrowers  

Choi, Seung-Kyu (단국대학교 대학원 경영학과)
Oh, Jay In (단국대학교 경영학부)
Publication Information
The Journal of Information Systems / v.26, no.4, 2017 , pp. 401-418 More about this Journal
Abstract
Purpose: Since the cost of feed for Korean pig farmers has been increasing, attracting crowdfunding for the swine industry become important. This paper applies the AHP decision-making method to build a model for the sustainable growth of crowdfunding in the swine industry. Design/methodology/approch: The result from the analysis of data collected from this research shows that both investors and borrows groups consider tangible assets to be most important for crowdfunding in the swine industry. Findings: Thus protection of investors should be resolved first by providing collateral rather than insisting on the conventional crowdfunding method that stresses the credit aspects only. The investors and borrows groups also judged the loan amount very important, suggesting that the smooth and sufficient investment should be secured for borrows group.
Keywords
Crowdfunding; Swine Industry; AHP;
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Times Cited By KSCI : 2  (Citation Analysis)
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