• The Journal of the Convergence on Culture Technology
• /
• v.9 no.6
• /
• pp.973-980
• /
• 2023

This study analyzed the effects of a Micro-learning content-based extracurricular program among university students based on their general characteristics. A survey was conducted on 600 students affiliated with G University, a major national university. Learning immersion and learning motivation were used as the key indicators for measuring the learning effects. Cronbach's α coefficient analysis was performed to validate the reliability of the learning effect measurement tool. Independent sample t-tests were utilized to analyze differences in learning immersion and learning motivation based on gender and major disciplines. One-way analysis of variance (ANOVA) was employed to measure differences in learning immersion and learning motivation according to academic year. According to the research findings, gender and academic year did not significantly influence participation in the Micro-learning content-based program. However, differences in learning immersion and learning motivation were observed depending on the major discipline. Based on this, it is suggested that future programs should provide suitable environments and stimuli based on the students' major disciplines.

• The Journal of the Korea Contents Association
• /
• v.15 no.5
• /
• pp.455-463
• /
• 2015

As recently increased penetration of smart phones, branded applications(the brand app) via mobile are growing rapidly. Since these brand apps are being used as means of corporate marketing and sales, many consumers have been using them. However, there are few studies about brand apps. And it is also necessary to study about continuous use of brand apps because they are easy and free to download and remove. In this study, we analyzed how a variety of brand experience have impact on the brand apps' continuous use. As a result of this study, sensory, affective, behavioral, and intellectual experience as a brand experience affected brand commitment positively, and then the brand commitment had a positive impact on the degree of brand loyalty and continuous use intention. Eventually the more brand loyalty, the more continuous use intention of brand apps. That is, consumers' experience about a variety of brand apps makes customers' brand commitment and loyalty increase and keep customers using the brand apps consistently. Therefore, if companies let the customers have various experience through brand apps, they will have good marketing performance.

• The Journal of the Korea Contents Association
• /
• v.16 no.1
• /
• pp.438-444
• /
• 2016

Previous findings on Social Loafing indicated that Social Loafing explained the organizational commitment, that the lower level of Social Loafing they had, the higher performance they would have, and that it is a useful index for effectiveness of the organization. This study explored the Police Organizational culture & Organizational Commitment on Social Loafing. The Police officers' Police Officer's Organizational culture & Organizational Commitment and Social Loafing has been measured, and then how Organizational culture & Organizational Commitment affects Police Officer's Social Loafing has been examined. The study results may be used as a theoretical basis to assert the need of Organizational culture & Organizational Commitment to decrease the Police Officer's Social Loafing. Independent variable is Police Officer's Social Loafing and Dependent variable is comprises 2 categories; Police Organizational culture(The group culture, The hierarchical culture, The developmental culture, The rational culture), & the Organizational Commitment(Affective Commitment, Continuance Commitment, Normative Commitment). The result of analysis showed that The group culture & Normative Commitment influenced in Social Loafing(positive), and The Rational culture, Affective Commitment, & Continuance Commitment in Social Loafing(negative).

• The Journal of the Korea Contents Association
• /
• v.22 no.3
• /
• pp.179-188
• /
• 2022

The purpose of this study is to analyze the variables affecting the institutional commitment of college students. Based on the relevant literature review, this study subdivided institutional commitment of college students into three; academic integration, social integration and institutional commitment. To achieve the goals, the hierarchical regression analysis was conducted using KELS(Korea Educational Longitudinal Survey) data collected by KEDI in 2018. Major findings are as follows: factors related to college experiences such as learning styles, negligence of learning, college climate, interaction with faculty members or peer group were found to be associated with the institutional commitment of college students. With regard to students' background, male students revealed lower level of academic integration and institutional commitment. The regression model disclosed that students from medicine demonstrated higher social integration compared to other majors. Based on the findings of the study, policy implications were discussed.

• Journal of Broadcast Engineering
• /
• v.26 no.5
• /
• pp.500-507
• /
• 2021

The virtual reality industry has an opportunity to take another leap forward with the surge in demand for non-face-to-face content and interest in the metaverse after Covid-19. Therefore, in order to popularize virtual reality content along with this trend, high-quality content production and storytelling research suitable for the characteristics of virtual reality should be continuously conducted. In order for content to which virtual reality characteristics are applied to be effectively produced through user feedback, a quantitative index that can evaluate the content is needed. In this study, the process of viewing virtual reality contents was analyzed and head movement was set as a quantitative indicator. Afterwards, the experimenter watched five animations and analyzed the correlation between recorded head movement information and immersion. As a result of the analysis, high immersion was shown when the head movement speed was relatively slow, and it was found that the head movement speed can be used significantly as an index indicating the degree of content immersion. The result derived in this way can be used as a quantitative indicator that can verify the validity of the storytelling method applied after the prototype is produced when the creator creates virtual reality content. This method can improve the quality of content by quickly identifying the problems of the proposed storytelling method and suggesting a better method. This study aims to contribute to the production of high-quality virtual reality content and the popularization of virtual reality content as a basic research to analyze immersion based on the quantitative indicator of head movement speed.

• The Journal of the Korea Contents Association
• /
• v.9 no.12
• /
• pp.865-876
• /
• 2009

This study aimed to explore the relationships between human resource management systems, trusts, and organizational commitments by employees in deluxe hotel located in Seoul. The results of this study are, human resource management systems direct impacts on trusts, and organizational commitments. and trust direct influences to organizational commitment. And trusts influence mediating effects between human resource management systems and organizational commitments. These results suggests that new direction of the importance of human resource managements and the importance of trusts by employees on competing environments in hotel industry for competitive advantage.

• The Journal of the Korea Contents Association
• /
• v.10 no.9
• /
• pp.293-301
• /
• 2010

The purpose of this study is to provide some basic materials for the efficient hospital management through administrating manpower, by analyzing the influence of empowerment, which is recognized by the Physical therapist, in the respects of their general characteristics, working at the hospital which provides rehabilitative therapy on Job involvement and organizational commitment. First, the average of overall empowerment was 3.37. Second, the degree of the Job involvement was 3.39 and organizational commitment was 3.37 in average. Third, the study found out that higher the meaning of psychological empowerment and its impact and increased development chance, resources supper and information offer in structural empowerment positively influenced both job involvement and organizational commitment drastically.

• Proceedings of the Korea Contents Association Conference
• /
• 2011.05a
• /
• pp.203-204
• /
• 2011

이 연구의 목적은 민간경비원의 조직문화와 직무스트레스 및 조직몰입의 관계를 규명하는데 있다. 이 연구는 2011년 수도권소재(인천) 공항에서 재직하고 있는 민간경비원들을 모집단으로 설정한 후 유의표집법을 이용하여 최종분석에 이용된 사례 수는 총 203명이다. 연구에 사용된 설문지는 총 56문항으로 구성되었다. 분석방법은 SPSSWIN 18.0을 이용하여 빈도분석, 요인분석, 신뢰도분석, 회귀분석 등을 실시하였다. 설문지의 신뢰도는 Cronbach's ${\alpha}$값이 .671이상으로 나타났다. 결론은 다음과 같다. 첫째, 민간경비원의 조직문화는 직무스트레스에 영향을 미친다. 즉, 개발적, 위계적 문화가 형성 되지 않는다면, 보상경력개발에 대한 직무스트레스는 증가한다. 반면, 개발적, 합의적 문화가 형성 되면, 직무특성, 인간관계, 역할과 관련된 직무스트레스는 감소한다. 둘째, 민간경비원의 조직문화는 조직몰입에 영향을 미친다. 즉, 개발적, 위계적 문화가 형성 되면, 정서적, 근속적, 규범적 몰입은 높아진다. 셋째, 민간경비원의 직무스트레스는 조직몰입에 영향을 미친다. 즉, 보상경력개발이 불공정하게 이루어질수록 정서적, 근속적 규범적 몰입은 낮아진다. 반면, 현재 자신의 직무가 능동적으로 이루어진다면, 정서적, 근속적, 규범적 몰입은 높아진다.

• The Journal of the Korea Contents Association
• /
• v.10 no.10
• /
• pp.408-417
• /
• 2010

The purpose of this study is reveal how employee participation management of deluxe hotels located in Seoul affects corporate employees' psychological ownership and organizational commitment. In addition, it tries to find out the mediating effect that the employees' psychological ownership has contributed to the relationship between employee participation management and organizational commitment. The results of this study are as follows; Firstly, employee participation management has a great effect on the employees' psychological ownership and organizational commitment. Secondly, employees' psychological ownership has a mediating effect between employee participation management and organizational commitments.

• The Journal of the Korea Contents Association
• /
• v.15 no.12
• /
• pp.436-446
• /
• 2015

This study investigated the effect of job satisfaction on altruism and civic virtue, also explored the mediating role of organizational commitment on these relationships in the Chinese setting. We tested on a sample of 246 employees working in three Chinese companies. The results of PLS Structural equation modeling showed that job satisfaction has a positive impact on organizational commitment, and organizational commitment has a positive impact on altruism and civic virtue. Further, organizational commitment partially mediated the relationship between job satisfaction and altruism, and civic virtue.