• The Journal of the Korea Contents Association
• /
• v.11 no.6
• /
• pp.205-214
• /
• 2011

This study was to investigate the choice & satisfaction factors of a musical as culture contents, and I will recognize it about relation between these two factors. To achieve this, I did a survey with spectators of . Factors analysis and simple/multi regression analysis are utilized as data analytical methods. The choice factors of musical showed that it was five factors extracted a price and facilities, production and directing, marketing, musical quality, OSMU. The satisfaction factors of musical was four factors extracted a production company and trust of advertisement, artistic presentation, harmony of All members of the cast, level of leading actor or actress. The choice of musical influenced satisfaction factors showed that it as performance prices and facilities level is reasonable, and spectators expect high satisfaction regarding a performance. Analysts say that, Pricing to be exposed to quality of a work in order to raise musical satisfaction shall be performed. Also, An exaggerated performance marketing is negative to satisfaction of an audience compare with quality of a work it was confirmed to affect. This study suggests that important point is planning, directing and marketing of a musical.

• Journal of Digital Convergence
• /
• v.17 no.6
• /
• pp.59-67
• /
• 2019

This study was conducted to examine the effect of the characteristics of branded contents on consumers. To attain the purpose of the study, we carried out a survey with 286 male and female undergraduates and collected data for analysis. The findings demonstrated the followings: First, the satisfaction of using branded contents is positively affected by entertaining, empathy, creativity, and indirectness. Second, the intention to share branded contents and the intention for continuous use of them are positively affected by entertaining only. In conclusion, this study confirmed that only informativeness, which is one of 5 characteristics of branded contents, does not have any effect on the consumer. This result provides useful empirical data for developing high-quality contents that meet user's needs and convenience, helping understand user's behavior toward branded contents and also serves as the basic data on which related researches can expand.

• Proceedings of the Korea Contents Association Conference
• /
• 2012.05a
• /
• pp.149-150
• /
• 2012

레저스포츠 중심의 관광활동이 새로운 여가트렌드로 떠오름에 따라 스포츠 및 관광산업 활성화를 위하여 지상, 수상, 항공레저스포츠 관광활동 참여자의 여가만족이 웰니스에 미치는 영향을 규명하였다. 지상, 수상, 항공 레저스포츠 관광활동 참여자의 여가만족(교육적 만족, 사회적 만족, 긴장이완, 신체적 만족, 심미적만족)은 지상, 수상, 항공레저스포츠 관광활동에 참여하는 집단 간에 유의한 차이를 나타내었으며, 지상, 수상, 항공 레저스포츠 관광활동 참여자의 웰니스(신체적 웰니스, 사회적 웰니스, 정신적 웰니스, 지적 웰니스, 정서적 웰니스)는 지상, 수상, 항공레저스포츠 관광활동에 참여하는 집단 간에 유의한 차이를 나타내었다. 지상, 수상, 항공 레저스포츠 관광활동 참여자의 여가만족은 웰니스에 유의한 긍정적 영향을 미치는 것으로 나타났다.

• The Journal of the Korea Contents Association
• /
• v.19 no.8
• /
• pp.184-193
• /
• 2019

With the development of the information and communication technology, tourism items or products based on new technology is created or developed for tourists. This study examines tourist's satisfaction about VR program, "Secret Wind Forest", which is the story of Gotjawal, one of famous Jeju eco-tourism attraction. In order to achieve the study goal, it identified a study model from the previous studies. It collected data using survey from visitors who used VR program. The total of 227 questionnaires was utilized for data analysis. Based on the study model, it accepted five hypotheses (H1~H5), which are as follows. Firstly, individual innovativeness has a significant effect on perceived usefulness. Secondly, individual innovativeness influenced perceived usefulness, and perceived usefulness and ease influenced usage satisfaction. These results have both theoretical and practical contribution in terms of the development to tourist products using VR program. Academics can provide basic theories such as tourism activities, behaviors, and attitudes to tourism consumer-related studies on VR tourism program in terms of content application. Practically, it can help tourist marketers who want to use VR tourism program and content developers who use VR devices to construct VR program stories using tourism resources and to plan and execute contents considering the target market.

• The Journal of the Korea Contents Association
• /
• v.16 no.11
• /
• pp.456-463
• /
• 2016

This study investigates the relationship between the digital music service acceptance factors on the Perceived value, and Customer Satisfaction. Remarkable points of this study are as follows. First, according to the result of the analysis of relationship between digital music service acceptance factors and perceived value, diversity of digital music products and quality of digital music system affects significantly on the perceived value. but, usability of digital music service use does not have an effect on the perceived value. Second, as the result of analysis of the relationship between digital music service acceptance factors and customer satisfaction, diversity of digital music products, usability of digital music service and quality of digital music system affects significantly on the perceived value. These finding should assist digital music marketers and academics in their understanding of building loyalty on digital music service.

• The Journal of the Korea Contents Association
• /
• v.16 no.5
• /
• pp.35-45
• /
• 2016

The purpose of this study is to examine factors that influence mobile video services' satisfaction. 362 users who use both DMB and mobile video services complete the questionnaires measuring 6 attribute level satisfactions and total satisfaction of mobile video services, TV contents broadcasting status in mobile video services. The data are analyzed by using frequency analysis, Chi-square test, t-test/F-test, multiple regression and moderated multiple regression. The results of the study are as follows: First, diverse contents, image quality, video streaming quality, user convenience, and data consumption volume affect total satisfaction of mobile video services. Second, TV contents broadcasting status in mobile video services doesn't show positive moderation effect on the relationship between attribute level satisfaction and total satisfaction. Based on the results, the implications and limitations of this study are discussed.

• Proceedings of the Korea Contents Association Conference
• /
• 2004.05a
• /
• pp.540-546
• /
• 2004

The quality of the content of a website is the key point for a successful website. Users' satisfaction can be raised by providing distinguished, high quality information. This rises the loyalty of the users to the website. S&T information has different characteristics than others. Therefore, we need special set of indexes to evaluate the quality of S&T information. In this paper, we explain the design and analysis of a user survey for examine the users satisfaction on S&T information. We also show the strategy to raise users'satisfaction based on the survey results.

• Proceedings of the Korea Contents Association Conference
• /
• 2019.05a
• /
• pp.195-196
• /
• 2019

본 연구는 5차국민노후보장패널 데이터(KReIS)를 활용하여 베이비부머(1955년생부터 1963년생)의 자산(총자산-총부채=순자산)이 우울감을 매개로 삶의 만족에 어떠한 영향을 미치는가늘 규명하고자 한다.

• The Journal of the Korea Contents Association
• /
• v.17 no.2
• /
• pp.47-54
• /
• 2017

Today, increasing consumption of arts and culture, many people are visiting theater or concert hall. moreover K-culture led to boom in arts and culture but previous researches focused on analysis of culture contents on the other hand satisfaction of performance hall and revisit intention is minuscule. Therefore, this research investigates satisfaction of performance and revisit intention of factors influencing Korean and Japanese audience. As a results, performance facilities and customer reception service positive influence on revisit intention to Korean audiences but customer reception service positive influences on revisit intention to Japanese audiences beside performance satisfaction indirect effect on revisit intention as well.

• The Journal of the Korea Contents Association
• /
• v.11 no.2
• /
• pp.287-302
• /
• 2011

In this paper, we analyzed audience satisfaction procedures in performing art, specifically in musical, in terms of Expectation Disconfirmation Theory. We analyzed one's expectations and outcomes over time; we first classified audience expectations and outcomes about environmental elements as 'the first expectation'/'the first outcome' and about watching situation & content itself as 'the second expectation'/'the second outcome', then analyzed by comparing those two. Through surveying and analyzing the result, this paper serves that the ultimate fact which affects on the final audience satisfaction is 'the second outcome', which is the outcome about watching situation & content itself. This paper also shows that audience expectation toward physical quality of environment affects to 'the second expectation', then 'the second expectation' affects to 'the second outcome', so then affects to the final satisfaction. However, 'the first outcome' doesn't affect to 'the second expectation'; in other words, the physical environment does not affect much to the audience final satisfaction. We expect that our study provides clues for venue management in performing arts.