• Journal of the Korea Convergence Society
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• v.10 no.11
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• pp.375-386
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• 2019

Improving performance needs Creativity and Improving Creativity needs clear communication of work orders in technology development projects. This study empirically analyzed the effects of team efficacy and knowledge sharing on communication competence and the effects of communication competence on individual creativity and product development performance. The purpose of this study is to verify the importance of communication and personal creativity in technology development projects and to suggest ways to improve communication capabilities. A survey was conducted of participants in technology development and the relationship between variables was confirmed by the structural equation model. The results show that team efficacy and knowledge sharing had a positive effect on communication competence, and that the clear delivery and understanding of team orders were the main factors in improving individual creativity. The results of this study will contribute to improving the communication competence of participants who are required for improving individual creativity in technology development projects in which high technology is converged. In the future, we will study the effects of Communication Competence on Organizational Creativity.

• Journal of Digital Convergence
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• v.17 no.10
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• pp.115-126
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• 2019

This study established research hypotheses and conducted empirical analysis to investigate the relationship between research autonomy, self-efficacy, knowledge sharing and job satisfaction and creativity. The 200 questionnaires were analyzed using the SPSS 22.0 statistical program. As a result, research autonomy and self-efficacy not only directly influenced positively on creativity, but also positively influenced on creativity through job satisfaction. In particular, self-efficacy was found to have the greatest influence on job satisfaction and creativity. However, knowledge sharing had a positive(+) effect on job satisfaction, but no effect on creativity. These findings suggest that in order to enhance creativity, it is necessary to prepare a plan to enhance research autonomy, self-efficacy, job satisfaction, and raise awareness about the possibility of creative performance creation through knowledge sharing.

• Industry Promotion Research
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• v.9 no.1
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• pp.1-11
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• 2024

This study sought to verify the impact of marketing capabilities on social performance through market orientation targeting social economy enterprises. Accordingly, the marketing capabilities of social economy enterprises were classified into price competitiveness and distribution competitiveness, and market orientation was divided into customer orientation, competitor orientation, and interdepartmental cooperation. In addition, in line with the characteristics of social economy enterprises, performance verification consisted of social performance. A survey was conducted with a total of 216 executives and employees of social economy enterprises to collect data and conduct empirical analysis. The results of the analysis showed that marketing capabilities had a significant impact on market orientation, and that market orientation had a significant impact on social performance. In addition, market orientation was found to have a mediating effect on marketing capabilities. The results of this study suggest that strengthening the marketing capabilities of social economy enterprises is an important factor in creating social performance. Social economy enterprises are expected to be able to increase their market orientation by strengthening their marketing capabilities and thereby create social value.

• The Journal of the Korea Contents Association
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• v.21 no.12
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• pp.217-237
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• 2021

This study analyzed the effect of consumer psychological mechanism through ESG activities based on the importance of ESG in the market environment. With regards to this, 252 copies of survey data were collected subjecting consumers, and the hypothesis of this study was verified using Smart PLS 3.0 and SPSS 25.0. According to the results of data analysis, the results revealed that (1) Society and governance had a positive effect on psychological distance among ESG factors. (2) Psychological distance had a positive effect on purchase intention. (3) There was a difference in the effect of ESG activities and psychological distance according to the level of product involvement, but there was no difference in the effect of psychological distance on purchase intention. ESG is important from a consumer perspective through this study. And it was also confirmed that consumer perspective was different according to the level of involvement. Although previous research has mainly focused on the investor perspective, this study was analysed on ESG activities and consumer behavioral intentions. Therefore, it is expected to lay the foundation from a marketing perspective on ESG for subsequent researchers.

• Journal of Digital Convergence
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• v.20 no.3
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• pp.211-219
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• 2022

The purpose of this study is to improve the operation of shopping mall by examining the effect of service characteristics of Greenanum on customer satisfaction, repurchase and recommendation intention. The hypothesis was verified with SPSS22.0 and PROCESS macro 3.5. As a result, some hypotheses were supported between satisfaction, repurchase, and recommendation for service characteristics. Second, positive effects were found between satisfaction and repurchase, and recommendation intention. Third, a mediating effect appeared. Implications include improvement of low site awareness, benchmarking, and product quality improvement. In the future, it will be necessary to study the differences in the various characteristics of the products sold rather than the differentiation of the shopping mall itself.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.4
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• pp.511-520
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• 2017

The purpose of this study was to investigate the effect of the outplacement service on the career decision-making self-efficacy of discharged soldiers after mid- to long-term service. The survey carried out for this research was on 557 male discharged solders living in the Seoul, Incheon, and Gyeonggi areas. The information was processed using frequency analysis, factor analysis, reliability measurement, independent sample t-test, one-way ANOVA analysis, correlation analysis, and multiple regression analysis by means of the SPSSWIN 22.0 program. The results of this study suggest that counseling, education and training affect only some sub-factors of the career decision self-efficacy. Administrative support positively affects the job information collection skill, goal setting skill, planning skill, and problem solving skill among the sub-factors of the career decision self-efficacy. Job activities support had no effect on the career decision self-efficacy.

• Proceedings of the Korea Water Resources Association Conference
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• 2023.05a
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• pp.341-341
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• 2023

전 세계적으로 발생하고 있는 기후변화로 최근 극한의 가뭄이나 홍수가 발생하고 있으며, 이로 인한 경제·사회적으로 피해를 발생시키고 있는 실정이다. 이에 따라 기후변화에 직접적으로 영향을 주는 원인 중 하나인 온실가스에 대한 관심 높은 실정이며, 전 지구적으로 다양한 분야에서 탄소중립을 위한 정책이나 실천 방안 마련을 위한 연구가 활발히 이루어지고 있다. 우리나라에서는 2050 장기 저탄소 발전전략을 수립하였으며, 농축산부문의 온실가스 배출량을 2018년 배출량인 24.7백만톤 대비하여 2030년까지 27.1%인 약 6.7백만톤 감축을 목표로 하며 그 중 벼 논물관리를 통한 온실가스 감축 목표량은 540천톤으로 농업인의 참여가 요구된다. 이에 본 연구에서는 저탄소 논물관리를 위한 농업인 대상으로 총 3회의 교육을 실시하였다. 저탄소 논물관리 참여의식 고츼 및 탄소 중립에 대한 이해를 돕기위한 교육을 실시하였고 교육 전·후 참여 농업인 대상의 설문조사를 실시하였다. 저탄소 논물관리의 핵심인 중간 물떼기와 관련된 설문 결과, 교육 전 2주 미만 논물을 건조한다고 응답한 농업인은 51%였으나 교육 3회 실시 후 설문에서는 2주일 이상 논물을 건조한다고 응답한 농업인이 78%로 증가하였다. 또한, 출수기부터 완전 물떼기 전까지의 논물관리 방식인 걸러대기는 교육전 49%였지만 교육 실시 후 74%로 증가하여 걸러대기를 실천하는 농업인 비율이 높아졌다. 이처럼 농업분야의 온실가스 배출량 감축을 위한 정책이 현장에서 효과적으로 실천되기 위해서는 농업인의 참여가 필수적이다. 따라서 본 연구와 같이 농업인 대상의 교육이나 컨설팅 등이 함께 이루어진다면 더욱 높은 효과를 나타낼 수 있을 것으로 사료된다.

• Journal of Korean Society of Forest Science
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• v.100 no.3
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• pp.382-391
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• 2011

The purpose of this study was to understand Jirisan-round Trail trekkers' socioeconomic and travel characteristics, travel motivations, and travel attitudes. On-site and email surveys were carried out from July to November of 2008 and a total of 1,026 individuals' data were analyzed. Survey results showed that the percentages of middle age users, highly educated, and professionals/managers were relatively higher among trekkers of Jirisan-round Trail. And they traveled with a small group, collected destination-related information before traveling, and showed a high level of satisfaction. Especially they had not only strong motivations for admiring, understanding, and experiencing the nature but also positive travel attitudes. Based on the results of a cluster analysis, the trekkers of Jirisan-round Trail were divided into two groups, ecotourists and nature tourists. The ecotourists group showed relatively enthusiastic participation, more nature-oriented and culturally sensitive travel attitudes, and a higher satisfaction. The results would be used for establishing effective management strategies for building environmentally and socially responsible trekking culture.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.11 no.1
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• pp.320-334
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• 2010

Due to the global economic crisis and jobless growth, the problem of employment is becoming an important social issue. Fostering potential entrepreneurs with systematic education can be an alternative for resolving the jobless growth problem. Therefore, this study presents entrepreneurship subjects which are needed for designing a curriculum of the systematic entrepreneurship education. This study develops a questionnaire based on prior researches, and executes the survey of two focused groups comprised with a group of researchers lecturing subjects related with entrepreneurship and a group of executing an entrepreneurship consulting. The result of the study can be applied to design and run the curriculum in the universities, which consider introducing stage of entrepreneurship education. This study help a entrepreneurship department to bear the curriculum, and a direction of specialization.

• Journal of Digital Convergence
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• v.19 no.9
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• pp.83-93
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• 2021

This study is to verify the components of social entrepreneurship, market orientation and the causal relationship by examining the impact of each factor on the performance of social enterprises. The survey was conducted on certified social enterprises and the sample of 142 copies was demonstrated with SPSS 22.0. The analysis of the impact on the economic and social performance of social enterprises is as follows. First, the social value orientation and risk sensitivity showed significant results indicating that the social enterprise had a significant impact in part on the economic performance. The social value orientation of the spirit of social entrepreneurs showed significant results on the social performance. Second, market orientation has been shown to have a significant positive influence on both the economic and social performance. This study empirically assessed the impact of Social Entrepreneurship and Market Orientation on the Social and Economic Performance the re-recognition of the importance of social enterprise requires. Next, more active research on market orientation is required in the future in order to strengthen the competitiveness of social enterprises.