• Journal of Korea Entertainment Industry Association
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• v.13 no.8
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• pp.77-91
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• 2019

As of 2019, a report by the Ministry of Culture, Sports and Tourism showed that 884 diverse regional festivals are being held in the country. While there are successful festivals with large audience numbers and local economic effects, there are many festivals that only waste local budgets. Against this backdrop, the question of this study is "What are the key competences of a successful dance festival utilizing the VRIO model?" The development process and success factors of the success dance festival at home and abroad were analyzed in order to explore the key competences and specialization measures of the festival that our dance festival can take off as a successful dance festival. The purpose of the study is to examine what is the source of competitiveness of the regional festival through VRIO model, which can identify the key competencies of the festival to grow into a successful dance festival, and to derive the key competencies of the festival through the interview of the expert group(Focus Group Interview) to apply the development measures of our country's dance festival. According to the analysis, festival experts view the success factors of local festivals from various perspectives based on their empirical knowledge. The key competencies priority was 1. Theme, 2. the festival organization and professional personnel management, 3. The results came in the order of residents' participation. And the successful domestic and foreign dance festivals had their own core competencies. Growing up as a successful festival through festival management, which is worth no other festival, difficult to emulate, rare and difficult to replace, is seen as the biggest key to leading the regional festival to the world festival.

• Journal of the Economic Geographical Society of Korea
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• v.18 no.4
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• pp.492-504
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• 2015

The evaluation of the local festival events that supports promising local festivals needs to well reflect the degree of success of the local festival events that have been implemented. Many local governments of the country have competitively implemented local festival events, some of which turned to be a success, while others not. This alerts the need for investigating whether the evaluation of the local festival events is appropriate, in order to better execute the provincial finance. The paper investigates this using the data of cultural tourism festivals from 2012 to 2014. More specifically, the paper first examines the relationships between choice dimensions (festival success index) and visitors' satisfaction, and then identify whether visitors' satisfaction and festival evaluation results are significantly correlated. This after all indicates whether the festival success index are well reflected in the festival evaluation results. The findings tell that choice dimensions well explain the visitors' satisfaction, whereas the visitors' satisfaction does not have a significant correlation with the festival evaluation results. This potentially implies that the current scheme of the local festival evaluation needs more rigorous validity test and additional research and practice for the improved evaluation protocol.

• Journal of the Economic Geographical Society of Korea
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• v.9 no.2
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• pp.197-210
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• 2006

This study focuses on the establishment and development process of Hampyeong Butterfly Festival as a cultural tourism event. Among several cultural tourism festivals helded in Korea, Hampyeong Butterfly Festival of Hampyeong county of Jeollanamdo, is recognized as one of famous events all over the country. Since the first festival of 1999, over 1 million tourists have been visited to Hampyeong county. The programs and contents of festival, the degree of preference and satisfaction of festival were developed since 1999. The number of tourists participated in festival also were increased from six hundred thousand of 1999 to 1.6 million of 2005. The total budget of festival were increased 2.5 hundred million of 1999 to 6.9 hundred million of 2005. The economic effects were increased 63 hundred million of 1999 to 105 hundred million of 2005. With these evolution process, Hampyeong Butterfly Festival was positioned and evaluated as a of succeed festivals.

• 지역과문화
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• v.7 no.1
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• pp.59-98
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• 2020

An empirical study utilizing data was performed with a variable called 'strategic planning' for festivals in order to look into the impact of a cultural tourism festival on urban regeneration. As a success factor of a festival, strategic festival planning was drawn up, and the following hypotheses were set: Seven strategic factors verified through an exploratory factor analysis will have a positive impact on festival satisfaction (festival success) and on urban regeneration, and festival satisfaction will have a positive impact on urban regeneration by having a mediating effect on it. For the analysis, the Gimje Horizon Festival was selected as it was considered as a typical case of urban regeneration through a festival, and the relationship between the festival and urban regeneration was understood by conducting a combined analysis of a quantitative analysis through a survey, a literature search, field investigations and in-depth interviews. The quantitative analysis indicates that strategic planning has a positive impact on festival satisfaction (festival success) and on urban regeneration and that festival satisfaction has a positive impact on urban regeneration. The same study result as the quantitative analysis result was obtained even through a qualitative analysis. This shows that the higher the path coefficient of strategic planning, the higher the path coefficient of festival satisfaction and urban generation and that with better strategic planning, the effects of festival satisfaction and urban regeneration are maximized. In other words, when planning and implementing a festival by actively incorporating the seven strategic planning factors which were suggested as festival success factors earlier in this study beginning from the stage of festival planning, it is likely to have a positive impact not only on the success of the festival but also on urban regeneration. This is an implication that gives a new alternative to software-based urban regeneration through festivals. It is meaningful to present the importance of festival planning and the direction of planning to maximize the effect of urban regeneration to festival planners and urban regeneration experts. This study is believed to serve as a momentum for people to take a new approach to studies on festivals and urban regeneration utilizing software in the future.

• The Journal of the Korea Contents Association
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• v.10 no.6
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• pp.378-385
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• 2010

The purpose of this study is finding the way of vitalizing local festival of Chung-buk through successful local festivals and local festivals of Chung-buk. Therefore this study analyzed case of local festivals Young dong with reference definitude, participation, foundation, organizing, capability of calling the people. And It is pointing out the problems of the local festivals and suggesting the ways of vitalizing local festival in Chung-buk.

• Proceedings of the Korea Contents Association Conference
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• 2009.05a
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• pp.587-592
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• 2009

The purpose of this study is finding the way of vitalizing local festival of Chung-buk through successful local festivals and local festivals of Chung-buk. Therefore this study analyzed case of local festivals Young dong with reference definitude, participation, foundation, organizing, capability of calling the people. And It is pointing out the problems of the local festivals and suggesting the ways of vitalizing local festival in Chung-buk.

• The Journal of the Convergence on Culture Technology
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• v.9 no.3
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• pp.481-485
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• 2023

Thousands of festivals are held all around the country each year but most of them do not show any distinctive characteristics as they are all alike. It is the aim of this study to select a core element of each festival that suit the need of its characteristics which will lead to the continuity and success. This endeavor will also play an important role in setting up a brand identity. Delphi technique will be adopted to suggest a core program element of MEDI FESTA to be the representing festival of Daegu.

• Proceedings of the KAIS Fall Conference
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• 2009.05a
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• pp.688-691
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• 2009

축제를 성공적으로 이끌기 위한 노력가운데 축제의 배경과 의미, 행사 내용 등을 담은 축제 콘텐츠의 개발과 이를 통한 홍보는 매우 중요하다. 디지털과 인터넷의 장점을 살려 이를 매개로 하는 웹페이지와 같은 홍보 수단은 전통적인 홍보수단인 책자, TV 및 라디오 방송과 함께 중요한 축을 이루어 왔다. 디지털 홍보 수단의 가장 큰 장점은 내용의 수정 요구가 있을 때, 아날로그와 비교하여 상대적으로 매우 저렴한 비용으로도 가능하며, 재활용성도 매우 높다고 할 수 있다. 이러한 가운데 잡지의 아날로그 미디어와 디지털 미디어가 결합된 디지로그 형태의 웹진의 활용은 아날로그 미디어에 더 익숙한 사용자 층을 배려하면서도 또한 새롭고 혁신적인 미디어를 원하는 사용자 층을 위한 새로운 홍보 수단이라 할 수 있다. 본 논문에서는 서귀포 칠십리 축제의 홍보를 위한 웹진을 설계 및 개발한다. 서귀포 칠십리 축제의 홍보를 극대화하기 위해, 제주도 관광 정보 사이트에서 제공하는 있는 주요 일곱 가지의 정보제공형태를 도입하고 축제와 참가자간의 상호작용을 도울 수 있는 참여마당을 웹진에 반영하였다. 이를 통해 성공적인 서귀포 칠십리 축제의 홍보수단으로 사용될 수 있으며, 참가자에게 축제를 만끽하고 영원한 추억으로 남길 수 있는 매체로서의 역할을 다할 것으로 기대된다.

• Journal of the Korean association of regional geographers
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• v.12 no.1
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• pp.31-43
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• 2006

The aim of this paper is to explore localization processes of the Chuncheon mime festival (hereafter, CMF). Its history and processes can be periodized as three stages: the formative stage ($1989{\sim}1993$), the developing stage ($1994{\sim}1997$) and the settling-down & diffusing stage ($1998{\sim}2004$). Throughout this successful processes, CMF has contributed to settle down the structure of a virtuous circle in the regional (re)vitalization on the economic and socio-cultural dimension since the mid 1990s. This results from (1) a successful mix among vision providers, practioners, central and local governments, and citizen, (2) a interplay of the ability of spatial production by the mime culture and the capacity of cultural production by spatial occupiers.

• 월간 한농연
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• s.78
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• pp.51-58
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• 2009