• Title/Summary/Keyword: 축제 만족

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Market Segmentation and Characteristics by Fair Participants evaluation Quality - Based on Korean Medicine-Bio Fair 2014 Jecheon Korea - (박람회 품질평가에 따른 시장세분화 및 특성분석 - 2014 제천한방바이오 방문객 대상 -)

  • Kim, Ki Hyun;Heo, Jun;Yoon, Yoo Shik
    • Korea Science and Art Forum
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    • v.23
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    • pp.17-26
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    • 2016
  • This study was to segment The 2014 Korean Medicine-Bio Fair visitors based on fair quality factors. From the on-site survey at the destination, a total of 308 useful sample were collected and analyzed in SPSS 21.0. From factor analysis, the result shows 5 quality types of 'fair product', 'convenient facilities', 'accessibility', 'promotional information' and 'contents.' Also Three different segmented groups were derived form clusters analysis, which are 'accessibility preference group', 'promotion preference group', and 'high quality preference group.' The result of this study indicated that there were significant differences in demographic, satisfaction and behavioral variables between these three segments. More theoretical and practical implication were discussed in the conclusion section.

A Study on the Visitor's Satisfaction Decisive Factors of the Local Festival : In Case of Jeonju International Film Festival

  • Kim, Yon-Hyong
    • Journal of the Korean Data and Information Science Society
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    • v.18 no.4
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    • pp.903-913
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    • 2007
  • The purpose of this study is to measure the factor of determination on satisfaction level of the Jeonju International Film Festival. A study is analysed through research that is consisted of satisfaction factor#s items of 32 local festival visitor to study factors of determination of local festival visitor#s satisfaction level. This research data extracted 6 factors, which are access and souvenir, food/lodging, information/service, event/pastime, and convenient facilities. In conclusion, the festival is likely to attract more tourists and make them satisfied if better content of the festival is provided. There, most of the tourists need to becoming cleared to be satisfied due to its values of culture recognition through various contents of the festival, fun factors, food/lodging factors, and various programs.

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The Effect of Attribute Selection of Local Specialty Food on the Customer Satisfaction and Behavioral Intention - Focused on Gangneung Area - (지역특산음식 선택속성이 고객만족과 행동의도에 미치는 영향 -강릉지역을 중심으로-)

  • Kim, Se-Kyoung;Yoon, Deok-Ihn;Kim, Hyeong-Il
    • The Journal of the Korea Contents Association
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    • v.18 no.7
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    • pp.338-349
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    • 2018
  • The purpose of this study was to investigate the effect of local food selection attributes on customer satisfaction and behavioral intention. The purpose of this study was to investigate the effect of local food selection attributes, customer satisfaction, Respectively. The purpose of this study is to investigate the relationship between the variables and the structure of each variable through literature review. The questionnaire survey was conducted on 249 consumers who used specialty food through local food restaurants and local festivals in Gangneung. Respectively. Data were analyzed by frequency, exploratory factor analysis, reliability analysis, correlation analysis, and regression analysis using SPSS 20.0 statistical program. The purpose of this study is to identify the factors that select local specialty foods and to provide them as basic data for increasing the number of tourists through local specialty foods and revitalizing the local economy. I would like to present a marketing strategy. In particular, consumers who have used local specialty foods must come up with a marketing strategy that will maximize customer satisfaction, and it is necessary to revitalize the taste, quality, and best service of food.

Research on the Economic Impact and the Improvement the Keochang International Festival of Theatre (거창국제연극제의 경제효과 분석 연구)

  • Lee, Jong-Won;Park, Jeong-Bae
    • Journal of Digital Convergence
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    • v.12 no.4
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    • pp.475-484
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    • 2014
  • This research was about the economic impact and the development plan by analyzing satisfaction and the contributions of Keochang International Festival(KIFT) that visitors recognize. It also sought ways to the development of an KIFT by conducting in-depth interviews with experts. According to the survey of visitors' recognition, KIFT contributed to the regional and the arts development. And it also showed that people recognize the contribution to imaging Keochang as the city of art. In regard to the visitors' satisfaction, they were satisfied generally with the festival and performance, but the satisfaction level was quite low with the traffic, service quality, etc. In respect to the economic impacts, the direct cost effect caused by holding the theater festival was 128,000 thousand won in 2013. Also the annual economic(indirect) impact on the production was 16 billion won, personal income 319,358 thousand won, added-value 7,549,540 thousand won, and taxes 780,733 thousand won.

발명하는 사람들-제49호

  • Han, Mi-Yeong
    • The Inventors News
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    • no.49
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    • pp.1-16
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    • 2006
  • 미래에디슨의 잔치, '제19회 대한민국 학생발명 전시회'/특허청 홍보대사, 탤런트 이보영 선정/시계 분야, 이제는 디자인과 기능이 승부 결정/시원한 이름의 아이스크림 상표 크게 늘어/지긋지긋한 스팸메일을 막아라/RFID 산업 추진력은 '특허'/건강 마사지기, 특허출원 증가/한미영 한국여성발명협회 회장, 여성 발명가 양성 위한 강의/심사시간 단축으로 특허받기 더욱 쉬워져/발명꿈나무 축제, '국제청소년 발명전'/고객 만족도 향상 위한 열린 특허판례 서비스/특허 연차등록표 편리하게 납부/특산품 명품화 위한 지원책 마련/특허청, 정보보호마크 획득/창원 '여성발명 창의교실' 성황리에 마쳐/특허기술상, 개인 발명가들의 발명품 눈에 띄어/특허청, 삼성전자와 업무협약(MOU)체결/특허수수료, 특허청 홈페이지에서 정정 가능/철도의 소음, 침목 기술로 잡는다/전난 특허기술, 민간 이전에 성공/'누이 좋고 매부좋은' 개정 직무발명제도/여성경제인의 날에 협회 회원 2인, 표창수상/상표명도 슬림화 시대로 가고 있다/'2006년 특허기술사업화 성공사례 발표회' 개최/중소기업청, 참신한 아이디어 적극 지원/역사 속의 발명품/하루 10분 발명교실/특허Q&A/안현정 비단향꽃무 대표/버버리, 체크무늬 지키기에 나섰다/나주배와 캠벨포도로 '고기능성 웰빙식초' 개발/히트 상품속에는 아이디어가 가득/아이디어 착상 및 발명기법/여성발명 주변에서 중심으로/나이토의 린나이 버너/즐거움 주는 '명랑 쾌활 휠체어맨'/미국 법원, 하이닉스 배상금 1/3로 경감/특허청, '지방자치단체 브랜드 지원사업 백서' 발간/DMB 특허료에 국내 기업들 눈뜨고 당한다/군산시, 주정차금지블럭. 차선경계블럭 특허출원/한국여성발명협회 회원사 가이드/

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DYNAMIC MODELING AND REACTION WHEEL CONTROLLER DESIGN FOR FLEXIBLE SATELLITE AOCS (유연모드를 가진 인공위성의 자세제어를 위한 동역학 모델링 및 반작용휠 제어기 설계)

  • 우병삼;채장수
    • Journal of Astronomy and Space Sciences
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    • v.14 no.2
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    • pp.386-394
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    • 1997
  • In this study, a few of the modeling methods for flexible spacecraft were introduced and adopted to the modeling of a 3-axes stabilization satellite. The generated model was put into pre-built rigid body attitude control loop. A Lumped Parameter Model(Global Mode Model: GMM) was recommended for the absence of the Finite Element Method(FEM) model. Finally, GMM was compared with FEM in terms of designing a control filter. A 1st-order filter was designed to meet requirements of the controller since the new flexible model was applied, and that filter was added to motor controller and axis controller. MATLAB/Simulink was used as a tool for design and simulation of the control loop and filter.

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A Study on the Customer Behavior and Recognition of Jeju Regional Cuisine - Focusing on Customer Satisfaction, Revisit Intention, and Word of Mouth among the Tourists in Jeju - (제주향토음식에 대한 인지와 고객 행동에 관한 연구 - 제주 방문 관광객의 고객 만족, 재방문, 구전을 중심으로 -)

  • An, Hak-Young;Jeon, Hyo-Jin;Yang, Tai-Seok
    • Culinary science and hospitality research
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    • v.15 no.2
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    • pp.93-107
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    • 2009
  • The aims of this study concerning tourists travelling in the island of Jeju include: to identify and assess the promotional efforts for traditional Jeju cuisine; and to identify the impacts of those efforts on customers and tourists. The analyses revealed that continuous promotion efforts, along with changes in the cooking methods and the development of new menus, are needed for the items of traditional Jeju cuisine that are relatively unknown to tourists and that fail to satisfy customers. Customers seeking Jeju food reported high satisfaction with such items as grilled meat and fish, steamed meat and fish, and raw fish(hoe), so those cooking methods must also be continually improved. Promotional efforts had impacts on the satisfaction and revisit rates of customers while the recognizability of foods offered had impacts on all areas, including the satisfaction and revisit rates of customers as well as word-of-mouth advertising among them. There needs to be an experience-oriented or educational program that introduces customers to traditional Jeju cuisine. Since customers and tourists gain information on traditional Jeju cuisine from the recommendations and word-of-mouth advertising from the locals they meet on the island, traditional Jeju cuisine should also be advertised to the local residents. The commercial merchandising of Jeju culinary culture and making festivals based on it must, therefore, be preceded by studies on how to increase the locals' awareness of local traditional cuisine.

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Ecosystem Configuration and its Structure of Cultural Contents -Focused on Busan International Motor Show- (전시회 구성 콘텐츠가 재방문 및 추천의사에 미치는 영향 -부산 국제모터쇼를 중심으로-)

  • Min, Jin-Hong;Ha, Kyu-Soo
    • The Journal of the Korea Contents Association
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    • v.10 no.10
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    • pp.197-208
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    • 2010
  • The cultural contents are a field that originally has a cycle ranged from producers of various contents and distribution consumption. The various object elements composing of an ecosystem of cultural contents in this cycle, and the search of harmonious relations between these objects is becoming an important issue. The ecological approach on the cultural contents field is not being tried authentically until now, in spite of the expansion of interest and usefulness from its application at present, so there is no detailed discussion on the inside of an ecosystem and itsaction such as confirmation of object elements composing of the ecosystem, interaction principles between objects and object development, principles of co-evolution, etc. achieving common development of all objects composing of the ecosystem. Therefore, the present research aims to confirm object elements composing of the ecosystem of cultural contents through an ecosystem model that has been researched in several fields of the ecosystem and social science, and to seek interaction between objects and each object as well as a development direction of a total ecosystem.

A Comparison of the Overall Satisfaction of the Tourist Attractions at the Terelj Tourist Area in Mongolia by Mongolian and Korean Travelers (몽골 테렐지 관광지 관광자원 매력에 관한 몽·한 관광객 만족도 비교 분석)

  • Kim, Dong-Chan;Byambajamts, Nasanjargal
    • Journal of the Korean Institute of Landscape Architecture
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    • v.41 no.6
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    • pp.96-106
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    • 2013
  • The aim of this study was to reveal the advantages and disadvantages of Terelj Mongolian National Park based on the impressions of foreign and domestic travelers, and subsequently suggest supporting ideas to make this tourist attraction more enjoyable for travelers. A statistical program(SPSS 20.0) and an IPA matrix method were used to reveal the impressions of travelers and the results showed the following ideas. First, we made the technical analyses to demonstrate the characteristics of the current natural scenery which travelers want to see and the results indicated that both Korean and Mongolian travelers overall were not satisfied and the Park was not as they had imagined. The second part of the research highlighted the differences between the impressions held by Mongolian and Korean travelers, which showed dissimilarities in cultural resources, food, variety of events, cultural functions and parking, all of which were shown as important criteria in sightseeing. The variations were found in scenes of nature, variety of programs, and food, areas which revealed and were very important in the overall satisfaction of travelers. Third, the IPA method was used for analyze the advantages and disadvantages of Terelj National Park. The Mongolian travelers nominated the width of the road, cleanliness, variety of events and parking are the most essential things to feel satisfied, but Koreans selected safety of travel, accommodation, the width of the road and cleanliness. Finally, we analyzed the feelings of the travelers at the end of their trip. The Mongolian travelers preferred the area resource and environment convenience to feel satisfaction. For Korean travelers, the area resource is the most important when choosing travelling sights. Based on these results, if we take responsibility to protect the beauty of nature, and create a sightseeing place using natural sources, while also making more comfortable accommodations and improving the services, it can be a more unique place than others and lead to greater overall satisfaction for travelers.

The Influence of Service Quality of Festival Service Quality on Visitors' Emotion, Perceived Value and re-visit Intention -Focused on Goyang International Flower Exhibition Festival- (고양국제꽃박람회의 서비스품질이 참가자의 지각된 가치, 감정 및 재방문의도에 미치는 영향)

  • Kim, Ju-Yeon;An, Youn Ju
    • The Journal of the Korea Contents Association
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    • v.16 no.2
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    • pp.600-608
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    • 2016
  • This research has analyzed the influence of Goyang Flower Exhibition Festival's service quality on emotion, perceived value, satisfaction, and re-visit intention. First of all, the service quality scale was composed with four factors : subsidiary service, exhibition contents, guidance service, space convenience. As the results of influence analysis, four factors had significant influence on attendee's perceived value and positive emotion respectively. Among those four factors, space convenience and guidance service showed high impact. Toward positive emotion. exhibition contents showed most influence while four factors are significantly related. Three factors of exhibition contents, guidance service, space convenience had significant effect on negative emotion. Also, positive emotion and perceived value was analyzed to have significant influence on re-visit intention.