• Sijohaknonchong
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• v.44
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• pp.75-103
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• 2016

The purpose of this study is to demonstrate that the main creative attitude in Lee Eun-sang's Sijo relies upon the juxtaposition technique, with paying attention to juxtaposition of being found in the works of being put in the Nosan Sijojip(時調集, collection of Sijo poems), and that this creative attitude provides readers with the easiness for understanding. A type in the juxtaposition technique, which was shown in "Nosan Sijojip", was divided in the dimension of the anaphora in a meaning and the confrontation in a meaning. The anaphora of a meaning was classified into synonymous juxtaposition, comprehensive juxtaposition, specific juxtaposition and syntactic juxtaposition. The confrontation of a meaning was examined in the contradictory juxtaposition. Most of Lee Eun-sang's works are applying this juxtaposition technique. Also, the dynamic of image, which is indicated in juxtaposition, is what was influenced by the British and American imagism. This study will be able to solve problems that modern Sijo has to some extent, and will be helpful even for acquiring the identity in Sijo.

• The Journal of the Korea Contents Association
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• v.5 no.2
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• pp.157-164
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• 2005

The function of image in visual communication is increasing by development of information. It pursuits not only direct and concrete reappearance of information but also infinite possibility of image expression by image. It is also course of future image communication. Therefore, in this paper, if the images which pour out of rapid present society are communication means, it is formed to a point of view that improvement in function of communication will be performed excellently to interaction among consumers by recognizing meaning action process of methods of visual sign about user information processing which perceive Image of visual information.

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.12 s.138
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• pp.1632-1643
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• 2004

The competitiveness of the domestic cosmetics market will improve more rapidly when efficient market segmentation is secured, qualitative information about each of the segmented markets is gathered, and adequate marketing strategies to meet the demands of each segmented markets is established. Therefore, continuous studies are needed to secure qualitative information for market segmentation. In order to find out whether the domestic cosmetics market could be segmented according to consumers' shopping orientation, the present study analyzed cosmetics purchasing behavior, complaint behavior, and demographic characteristics of each consumer group classified according to their shopping orientation. The study was implemented by a normative-descriptive survey method using a questionnaire. Three groups of consumers were identified according to their shopping orientation: price-oriented group, information-oriented group, and brand-oriented group. It was confirmed that the groups, classified according to shopping orientation, have significantly different demographic, purchasing, and complaint behavior. Therefore, shopping orientation should be carefully considered in the segmentation of the cosmetics market.

• The Journal of the Korea Contents Association
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• v.20 no.12
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• pp.555-566
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• 2020

The Purpose of this study is to examine the effect of emotional intelligence, resilience, and communication style on stress coping in college students. The research problems were verified by correlation analysis and multivariate regression analysis. A questionnaire survey was conducted on 303 college students. The findings are as follows. First, college students who have high emotional intelligence show more problem-focused coping and social-support seeking coping in stressful conditions. Particularly, it is found that managing emotion in emotional intelligence has the greatest effect on problem-focused coping and social-support seeking coping, using emotion influences emotion-focused coping. Second, college students who have high resilience are also found more problem-focused coping and social-support seeking coping in stressful conditions. Especially it is found that controllability has the greatest effect on problem-focused coping, positivism influences wishful thinking coping. Similarly, sociability influences social-support seeking coping and emotion-focused coping. Third, those students who was androgynous with high assertiveness and responsiveness used more frequently the problem-focused coping, those who was feminine with high responsiveness used more frequently the social-support seeking coping and wishful thinking coping.

• Journal of the Korean Home Economics Association
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• v.46 no.6
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• pp.49-59
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• 2008

The purpose of this study was to examine the role of consumers' self-image and pursued-image of clothes on the clothing purchase decision making according to the location. Data were obtained from a questionnaire filled out by 575 women living in Seoul and Jechon. For data comparative analysis, paired t-test, t-test, factor analysis and multiple regression analysis were used. The results of this study are as follows: 1. There were significant differences in self-image and pursued-image in terms of clothing purchases between women who live in Seoul and Jechon residents. 2. Demographic variables influenced to the self-image and pursued-image of clothes factor. Among them, size of the city was the most important factor which influence to the clothing purchase behavior. 3. Self-image, pursued-image of clothes, problem recognition and evaluative criteria factors significantly differed between Seoul and Jechon residents. In two cities, problem recognition factor which was arisen by external stimulus and all of the evaluative criteria factors showed significant differences. 4. When the cities were partitioned by size(large and small city), the influence of self-image and pursued-image of clothes on the clothing purchase behavior showed different phases. Generally, self image and pursued-image of clothes were more important to various problem recognition and evaluative criteria factors in large city(i.e. Seoul) than in small city(i.e. Jechon). However economic rational factor was the exception.

• Archives of design research
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• v.18 no.1 s.59
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• pp.145-156
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• 2005

The gate of university can be the first impression of the University itself and most important advertising structure which is more than just a structure that people pass by. It can also be the medium that connects the outside with the inside of the campus. Therefore, many universities are willing to have a unique and symbolic gate of their own. Recently, university representatives have become interested in arranging external areas of the campus. At this respect, studying and researching university gates and surroundings facilities must be realized. We visited 104 different universities gates to research and survey people about what they think of the internal and external individuality of each gate. According to these researches we established a full data base of 24 types of classifications, 5 characteristic forms of each shapes, 8 forms of the symbolic characteristics of university gates and 10 surroundings facilities of the university gates.

• The Research Journal of the Costume Culture
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• v.24 no.6
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• pp.886-902
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• 2016

This study investigated multidimensional body image, self-esteem, clothing benefits sought, and Body Image After Breast Cancer (BIABC) within surgical subgroups among breast cancer survivors. The study applied the questionnaire survey method and the main research was conducted through an online survey. The respondents included 207 breast cancer survivors between the ages of 30 and 59, each of whom received the Multidimensional Body-Self Relations Questionnaire (MBSRQ). Self-esteem, clothing benefits sought, examination, and demographic variables were measured using a 5-point Likert scale. The main results of this study are outlined below. For clothing benefit sought, six factors were formulated-pursuit of self-expression/social approval, function/health, compensation, femininity, fashion, and camouflage-and BIABC was defined by the four factors of body stigma/vulnerability, transparency, limitation and cancer concern. While MBSRQ and self-esteem did not show a statistically significant difference between groups differentiated by the surgical methods experienced, those who underwent mastectomies scored slightly lower than members of the other groups. Moreover, the reconstruction after mastectomy group showed the highest mean on self-expression/social approval, compensation, femininity and entire clothing benefits sought, followed by the lumpectomy group and mastectomy group. The lumpectomy group was found to have more positive BIABC than the mastectomy group. In particular, the mastectomy group showed a lower body stigma/vulnerability mean than the other groups. This study is meaningful in that it improves our understanding of the body image of breast cancer survivors and provides basic knowledge for developing products and marketing strategies for breast cancer survivors as consumers.

• The Journal of the Korea Contents Association
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• v.13 no.7
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• pp.110-119
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• 2013

Since the early 20th century photo based art and effort to creative experiment, to pursue the essence of creation to escape from stereotypes between form and media, expression and technology, has been continued persistently. Photomontage was born as an artistic attempt for the new representation. Basically photomontage is configured to visually emphasize the message as a work to produce new meaning by combining the various images that are intentionally selected. The photomontage as a visual art, dialectic of text and image that is to pursue a new format to be out the concept already existing, have been developed, the concept is similar to the modern multiple art. The value of photo montage is to explore of the photo, not limited to describe or reproduce as a deformation, the new possibilities for creative expression and the experience of the day-to-day operation for the implementation of the scheme.

• Journal of the Korean Data and Information Science Society
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• v.24 no.3
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• pp.427-436
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• 2013

Social media is drawing attention among companies for its potential as a marketing tool. There are many types of social media and their characteristics are varied, and thus choosing the appropriate social media considering the purpose of the company is important. In this paper, we conduct comparative analysis on the popular social media such as Facebook, Twitter, Naver blog, Youtube, Cyworld and Me2day using multidimensional scaling method. The result shows that there are differences in the effectiveness of enhancing diverse dimensions of corporate image among social media. This result can be used in developing social media based marketing strategy.

• The Journal of the Korea Contents Association
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• v.14 no.2
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• pp.84-93
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• 2014

Comics uses words to convey its content and meaning, while the comic image conveys the content as a narrative function to represent how language is combined with the text. This paper makes a comparison and analysis of the comics of Japan and South Korea, in terms of words and image expression, narrative techniques, and the way of communication, to study the characteristics of image narrative. The comic image of Jing ke is the other as a flow of narrative and getting rid of the current screen, to resonate with the readers. Go U-yeong's comics and Sumeragi Natsuki's set up a virtual narrative time and space through the line, surface, space and shade, to realize the reproduction of unhistorical facts and the significance of narrative with the artist's imagination. Sumeragi Natsuki's comics uses historical facts to represent exquisite narrative like still-life paintings. She focuses on the description of the objective facts of history, to seek the sensitive comic image beyond reality. The image narration of Go U-yeong's comics is a clash between his historical narrative among the subjective romantic image and the readers' awareness narrative flow that they insist inside. Therefore, he tries to keep balance. The instant image in his comics is not a reproduction of the historical real moment, but a reproduction image of the reality reconstructed by his own pursuit of narrative.