• Title/Summary/Keyword: 창출

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Study on Brand Naming of Optical Shop through Creation of Alternative (대안의 창출을 통한 안경원 브랜드 네이밍 연구)

  • Hong, Sung-Il;Kwak, Ho-Weon
    • Journal of Korean Ophthalmic Optics Society
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    • v.21 no.3
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    • pp.181-189
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    • 2016
  • Purpose: This study aims to understand effective brand naming process of an optical shop brand by a research of brand naming process of optical shop through creation of alternative. Methods: It investigated brand naming process such as character abstraction, target grasp, naming direction set, naming development and etc of an optical shop. It also looked into characteristics of alternative creation patterns such as words mix, typifier, sentence making, part words mix and etc and then, it investigated brand naming examples. Results: Creation of alternative is a phase of brand naming which has to be refined on the basis of creation of abundant alternatives and then to be developed to a brand name. This study suggested examples of brand names of optical shops which were made and adopted by creation of alternative. Conclusions: Creation of alternative in brand naming complies with concept, and it has systemic process and objective selection as an effective way in association of brand and searching words. It is necessary to have brand naming works through creation of alternative for the purpose of individual and strong brand name with desirable association and differentiation of an optical shop.

A Process Model for Effective Idea Creation and Administration of Value Engineering at Design Phase Activity (설계VE활동의 효과적인 아이디어 창출 및 관리를 위한 프로세스 모델)

  • Kim, Hong-Hyun;Min, Kyung-Seok
    • Korean Journal of Construction Engineering and Management
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    • v.10 no.3
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    • pp.13-21
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    • 2009
  • The ideas created by the execution of Value Engineering(VE) during design phase are usually proposed in a scattered way due to the characteristic of brainstorming. Because of this process, it is likely that similar ideas are proposed duplicatedly, and the created similar overlapping ideas may lead to different analyses and evaluations respectively. The efficient analysis/evaluation of the such similarly created ideas are not easy and the verification of the adequacy and objectivity of the ideas becomes harder and the objective evaluation gets more difficult as well as consumes much time. In spite of the perfect executions of preparatory step for idea creation, the difficulties in managing the similarly created ideas in quantity systematically result in the reduced reliability of the VE activities during design phase. Thus, this study proposes a process model for the efficient idea creation and management of the VE activities during design phase.

Study on the behavioral model of co-creation by customers (고객의 공동가치창출 행태 모형 연구)

  • Kim, Na Rang;Hong, Soon Goo;Kim, Jong Ki;Park, Soon Hyung
    • Journal of Korea Society of Industrial Information Systems
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    • v.21 no.2
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    • pp.59-72
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    • 2016
  • The main objective of this study is to provide the behavioral model of co-creation by customers and explorer influential factors of participation from the customer's perspective. To achieve the research goals, we employed grounded theory and conducted intensive interviews of 8 customers who had writing product reviews experiences with Beauty Net. The study results indicate that the most important influential factors of participation from the customer's perspective are: (1) Co-creation platform; (2) Co-creation policy; and (3) Individual characteristics.

경제위기(經濟危機) 이후(以後) 노동시장(勞動市場) 정책방향(政策方向)

  • Yu, Gyeong-Jun
    • KDI Journal of Economic Policy
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    • v.21 no.3_4
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    • pp.105-146
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    • 1999
  • 1997년 말 외환위기 이후 한국의 노동시장은 빠르게 변화하고 있다. 외환위기에서 2년이 경과한 현재 실업률이 빠르게 하락하고 임금수준은 위기 이전으로 회복되었으나, 고용수준은 아직 회복되지 않은 상황이다. 현재의 상황에서 우려되는 것은 1970년대 이후 유럽에서 발생한 것처럼 고실업이 지속되는 현상이다. 본고에서는 여러 가지 분석을 통하여 이러한 우려가 현실로 나타날 수 있는 가능성에 대하여 경고하고 있다. 향후 고용 및 실업정책의 최우선 목표는 본원적인 일자리 창출을 통해 구조적 실업률을 저하시키기 위한 종합적인 정책의 시행에 두어져야 한다고 판단된다. 이는 실업과 분배문제를 동시에 해결할 수 있는 기초라 여겨지기 때문이다. 이를 위해서는 일자리의 창출을 위하여 수십년 동안 경험을 축적한 OECD국가의 경험을 참고할 필요가 있을 것이다. 현재 OECD국가에서는 일자리의 창출을 위하여 개별기업의 상황에 맞게 임금결정구조의 분권화를 지속적으로 추구하고 있으며, 임금상승률의 결정은 과거의 물가상승률이나 생산성 증가 등의 지수화에 의존하던 정책을 포기하고 미래지향적으로 물가상승의 예측치만큼 설정한 후 그 변동분은 사후적으로 고려하는 소득정책협약(income policy agreements)을 추구하고 있다. 이는 일자리 창출을 통해 경제의 성과를 기존의 취업자 외에 실업자와 신규근로자에게 분배하기 위한 수단으로 사용하고 있음을 의미한다. 한편 노동시장 유연성 제고를 통한 일자리의 창출은 소득분배를 악화시키는 경향이었다는 점이 유럽과 미국에서 발견된 경험 중의 하나이다. 따라서 일자리의 창출과 분배의 상충관계(trade-off)를 염두에 둘 필요는 있으나, 일자리의 창출은 일자리를 가짐으로써 불평등도를 개선하는 고용효과(employment effect)가 임금격차의 발생으로 불평등도를 확대시키는 임금효과(income effect)를 상쇄할 경우 오히려 분배구조를 개선시킬 수도 있다.

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The Impact of Shared Value Creation of Social Enterprise on Organizational Performance (사회적기업의 공유가치창출이 조직성과에 미치는 영향)

  • Lee, Yong-Jae;Um, So-Young
    • The Journal of the Korea Contents Association
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    • v.18 no.4
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    • pp.369-379
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    • 2018
  • The purpose of this study is to examine the impact of social enterprise's shared value creation on corporate performance and to develop policy measures to enhance competitiveness of social enterprises. The main results and implications are as follows. First, according to the general characteristics of social enterprises, the difference between shared value creation and organizational performance was not statistically significant. In other words, although the social enterprise has various organizational characteristics, it does not differ from the shared value creation or the organizational performance that it creates. The rapid increase of social enterprises led to a rapid increase in various types of social enterprises, but there is no difference between shared value creation and organizational performance. Second, the results of analyzing the impact of shared value creation on the organizational performance of social enterprises revealed that social performance was statistically significant influenced by re-recognition of product market and regional cluster among sub-factors of shared value creation. Among the sub-factors of social enterprise's economic performance, the re-recognition of the product market had a statistically significant effect on the overall organizational performance of social enterprises. Among the sub-factors of shared value creation. In the future, it will be necessary to make effort to improve corporate performance by introducing the concept of shared value creation for social enterprise and making policy efforts to activate it.

The Spatial Analysis of Knowledge Production Activities Based on Korean Patent Data (특허 데이터에 기초한 지식창출활동의 공간분석)

  • Lee, Hee-Yeon;Kim, Hong-Joo
    • Journal of the Economic Geographical Society of Korea
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    • v.9 no.3
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    • pp.318-340
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    • 2006
  • In the last decade, there has been a widespread interest in knowledge production activities as a new engine of endogeneous growth. In the knowledge-based economy, there has been a growing importance of the patent as the index of knowledge production. Much literature suggests that knowledge production activities tend to be spatially concentrated and formed the clusters in the advanced economies. The purpose of this paper is to analyze spatial-temporal patterns of knowledge production activities in Korea based on a data set of patents from 1981-2000. This paper uses spatial statistical methods and GIS to explore the spatial dimensions of knowledge production activities in Korea. Through this research, it was found that knowledge production activities were unevenly distributed. The knowledge production activity measured by patent counts is highly concentrated in a limited number of cities. The top 10 cities accounted for 68.5% of the total number of patents in the period of 1981-2000, suggesting the existence of a strong concentration of knowledge production activities in Korea. The locations of knowledge production activities by themselves represented a strong spatial autocorrelation. The concentration of knowledge production activities in Korea is spatially correlated to the concentration of adjacent neighboring cities. The location of knowledge production activities is not free from a spatial context and spillover of knowledge production activities are heavily bounded within geographic limits, forming a spatial cluster. There appear some quite a large spatial cluster around the seoul metropolitan area.

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기술연재 / 웹캐스팅은 비즈니스 전략이 중요

  • Kim, Yong-Seop
    • Digital Contents
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    • no.3 s.94
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    • pp.62-67
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    • 2001
  • 웹캐스팅 비즈니스를 '웹캐스팅 기술을 적용해 부가가치를 창출하는 모든 거래행위'라는 개념으로 광범위하게 정의내린다. 즉 인터넷 기반에서 웹캐스팅 기술을 적용해 상품이나 서비스, 정보 등을 거래하는 모든 행위 영역에서 부가가치를 창출하는 것을 웹캐스팅 비즈니스로 규정한다. 부가가치 창출이 없는 웹캐스팅은 비즈니스가 아닌 단순한 기술구현이나 서비스 영역 한정한다. 따라서 궁극적인 부가가치 창출이 목적이 아닌 개인적 관심사나 취미에 의한 웹캐스팅 적용 사례는 웹캐스팅 비즈니스로 규정하지 않는다.

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An Analysis on the Effect of Industrial Technology R&D Investment on Employment (산업기술 R&D 투자의 고용창출효과 분석)

  • Kim, Ho-Young;Euh, Seung-Seob;Jun, Young-Doo;Yoo, Seung-Hoon
    • Journal of Korea Technology Innovation Society
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    • v.17 no.4
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    • pp.651-672
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    • 2014
  • Under the diagnosis of low employment rate and low growth, the government regards the creation of new jobs through the creative and innovative R&D as an important national plans. This study attempts to measure the employment creation effect of R&D investment of industrial technology by using input-output analysis used in domestic and international broadly. The employment effect can be divided into employment inducement effect and direct employment effect. As a result of the analysis, The employment creation effect of R&D investment of government industrial technology is measured to be 8-12 peoples per 1 billion KRW investment. This results mean that government R&D investment is a effective policy for employment creation. And it is necessary to establish R&D policies that reflect the technical characteristics of the employment creation effect. In short term, it is important that the government invest the superior technology of total employment and direct employment as essential means of employment creation by selection and concentration strategy. In mid-long term, the government should focus on technology spread as technology transfer and opening innovation strategy for employment creation to support superior technology of employment inducement. The results of this study can be used in analysis on the employment creation effect related to industrial technology R&D.

Productivity Improvement through the Waste Elimination of Construction Process (건설공정의 낭비제거를 통한 생산성 향상 방안)

  • Mun Jeong-Mun;Kim Chang-Duk
    • Korean Journal of Construction Engineering and Management
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    • v.3 no.4 s.12
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    • pp.93-103
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    • 2002
  • The reinforcement concrete work is the work affected by structural safety, durability, and schedule with form work. The domestic reinforcement concrete works have mainly worked the process of re-barfabrication/assembly on site. Finally it have low productivity. Then this paper analyzed waste factors and the process of re-bar fabrication/assembly on site for the productivity improvement and value-added productivity improvement. Waste factor analysis aims at maximizing value-added by the value analysis of re-bar fabrication and assembly on site. Finally, Value-AddingActivity(VAA)ismuchlessthan non-value adding activity. Especially, Non-Value-Adding Activity(NVAA) generates waste such as the activity steps, labors, equipments, materials, time, and soon. And it was non-flow production, over production, and analyzed into having to shift value. This paper aimsat maximizing value-addingactivity and minimizingnon value-addingactivity through waste factor analysis in process for the improvement of value added productivity.