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http://dx.doi.org/10.9723/jksiis.2016.21.2.059

Study on the behavioral model of co-creation by customers  

Kim, Na Rang (동아대학교 경영문제연구소)
Hong, Soon Goo (동아대학교 경영정보학과)
Kim, Jong Ki (부산대학교 경영학과)
Park, Soon Hyung (동아대학교 경영정보학과)
Publication Information
Journal of Korea Society of Industrial Information Systems / v.21, no.2, 2016 , pp. 59-72 More about this Journal
Abstract
The main objective of this study is to provide the behavioral model of co-creation by customers and explorer influential factors of participation from the customer's perspective. To achieve the research goals, we employed grounded theory and conducted intensive interviews of 8 customers who had writing product reviews experiences with Beauty Net. The study results indicate that the most important influential factors of participation from the customer's perspective are: (1) Co-creation platform; (2) Co-creation policy; and (3) Individual characteristics.
Keywords
Co-creation; Participation; Intrinsic motivation; Extrinsic motivation;
Citations & Related Records
Times Cited By KSCI : 3  (Citation Analysis)
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