• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.3 no.3
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• pp.1-15
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• 2008

The paper discusses application of soft OR methodologies, which have been developed for last decades centered in European OR communities, to strategy formation process. It is shown that there is strong similarity in understanding of strategy formation between descriptive school of strategy and the research trend of soft OR. The focus and philosophical background of cognitive school of strategy, in particular, share much in common with soft OR school. The analysis and overview of several soft OR methodologies are introduced. It is also proposed that SODA can be utilized more directly to the strategy formation process. However, it is also noted in this paper that the epistemological issues should be considered and resolved for fluent investigation of soft OR methodologies in relation with existing rich strategic research works, for soft OR adopts interpretative research methods while strategy research generally lies on positivistic approaches.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.14 no.2
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• pp.181-190
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• 2019

The purpose of this study is to help the understanding of the housing market through the influence of consumer choice attributes and financial policy on home buyer behavior. The key issue in the analysis is to take into account moderate effect of housing investment demand between different types of housing attribute choice and financial policy. The results of the study are as follows. First, convenience, education location, and neighborhood level have a significant effect on the purchase intention of the housing. Second, government policy have no significant influence on the purchase intention of the house. Third, the moderating effects of real estate investment outlook are that the neighbors level and interaction variables have a statistically significant effect on the purchase intention of the house. Since the government's financial policies do not affect the decision to buy a house, in reality, excessive regulation may reduce the quality of housing welfare for the first time home buyers. As a result of this study, the financial policy of the government does not affect the decision of the purchase of the house. In reality, the excessive regulation may reduce the quality of the housing welfare for the first time home buyer. Only an analysis which combines these aspects of consumer's choice can adequately describe and explain the actual change in demand in the residential market.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.19 no.2
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• pp.125-139
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• 2024

The corporate logo symbolizes the company's value, goals and vision as a visual symbol representing the company. It serves as a communication tool for companies by conveying different messages depending on design and color. As demands for ESG management have recently increased, companies have begun to implicitly demonstrate values such as environmental protection and corporate transparency through logos. Companies use logos as a strategy to visually emphasize the value they pursue and project the desired image as a signal. In this process, stakeholders who see the logo experience cognitive bias. Therefore, this study seeks to find out that ESG value can be indirectly communicated by the design of corporate logos, which can also affect a company's ESG evaluation. In addition, this study will examine the moderate effect that logos expect to encounter a greater bias effect as the companies actively include ESG-related issues in corporate disclosure data. This study conducted an analysis of 617 KOSPI-listed companies using ESG evaluation data from 2020 to 2022. The analysis confirmed the significant relation of the type of logo and ESG disclosure on ESG evaluation but found partially moderate effect of ESG disclosure.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.10 no.3
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• pp.161-170
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• 2015

Recently the fund has been popular for the representative financial investment. In the decision making procedure of the investor about this fund investment, this research analyze how the factor was considered as fund investing behavior. The paper examines investors' risk reduction behavior and fund choice attribution for fund investment behavior, provides insight for marketing strategy in fund market for fund investment behavior. The period for the survey is from December 2014 to January 2015 and analyzed 431 samples of using a fund investor The research results showed that fund distribution, fund literacy and fund performance appeared to be statistically significant variables that positive affected fund investment satisfaction, but fund advertise negative affected fund investment satisfaction. Also, the fund management company, benefit, fund literacy, fund performance, and recommend appeared to be statistically significant variables that positive affected fund investment intention. It is expected that fund marketing strategy based on research return should be established to cope with the fund literacy as well as the fund investing behavior. Concretely to fund investment satisfaction make informed decision in fund performance, fund information provided to investor should be customized to contribute the improvement of overall fund literacy.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.11 no.1
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• pp.29-38
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• 2016

The purpose of this study is to review the relationship between transformational leadership(charisma, individual consideration, intellectual stimulation, inspiration) and knowledge management, and the moderating effect of social(trust and interaction) in small business. In order to verify and achieve the purposes mentioned above, questionnaire data are gathered and analysed from 311 subjects in Kangwon-do province. Multiple regression and multiple hierarchical regression analysis were applied to test these hypotheses: 1) the relationship between transformational leadership and knowledge management, 2) the moderating effect of trust on the relationship between transformational leadership and knowledge management, 3) the moderating effect of interaction on the relationship between transformational leadership and knowledge management. Empirical survey's findings are as follows; First, individual consideration and inspiration leadership appeared to be positively related with all knowledge management(knowledge creation, transfer, application). Second, charisma was verified to be positively related with knowledge creation only. Third, charisma and inspirational leaderships were more positively with knowledge creation in higher trust group than in lower trust group. Fourth, intellectual stimulation and inspirational leaderships were more positively with knowledge creation in higher interaction group than in lower interaction group. Fifth, individual consideration was more positively with knowledge application in higher interaction group than in lower interaction group.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.8 no.2
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• pp.107-117
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• 2013

The main objective of this study lies at examining economic features of IT security investment and comparing alternative mechanisms to achieve optimal provision of IT security resources within a firm. There exists a paucity of economic analysis that provide useful guidelines for making critical decisions regarding the optimal level of provision of IT security and how to share the costs among different users within a firm. As a preliminary study, this study first argues that IT security resources share some unique characteristics of pure public goods, namely nonrivalry of consumption and nonexcludability of benefit. IT security provision problem also suffers from information asymmetry problem with regard to the valuation of an individual user for IT security goods. Then, through an analytical framework, it is shown that the efficient provision condition at the overall firm level is not necessarily satisfied by individual utility maximizing behavior. That is, an individual provision results in a suboptimal solution, especially an underprovision of the IT security good. This problem is mainly due to the nonexcludability property of pure public goods, and is also known as a free-riding problem. The fundamental problem of collective decision-making is to design mechanisms that both induce the revelation of the true information and choose an 'optimal' level of the IT security good within this framework of information asymmetry. This study examines and compares three alternative demand-revealing mechanisms within the IT security resource provision context, namely the Clarke-Groves mechanism, the expected utility maximizing mechanism and the Groves-Ledyard mechanism. The main features of each mechanism are discussed along with its strengths, weaknesses, and different applicability in practice. Finally, the limitations of the study and future research are discussed.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.13 no.2
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• pp.115-123
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• 2018

This study is empirically intended to put forward the modeling and process improvement measures for the SCM capability in small venture firms. The findings are summarized as follows. There were strategic alliance, technological development and centralization in the modeling of strategic planning for supply chain, not the least of which is strategic alliance, followed by centralization and technological development. There were routing scheduling, network integration and third party logistics outsourcing in decision making, not the least of which was network integration. There were customer service management, productivity management and quality management in management control, not the least of which was quality management. And there were order management choice, pricing demand, shipment delivery and customer management in transaction support system, not the least of which was order management choice. As for the above-mentioned findings, to maximize the SCM capability and operate the optimized process in small venture firms, the existing strategic alliances can optimize the quality management and stabilize the transaction support system through the network sharing and integration from the perspective of relevant organizational members' capability and process improvement. And the strategic linkage between firms can maximize the integrated capability of information system beyond the simple exchange relation between electronic data, achieving a differentiated competitive advantage. Consequently, the systematization and centralization for the maximization of SCM capability, including the infrastructure construction based on the system compatibility and reliability for information integration, should be preceded before the modeling of the integrated capability for optimum supply chain and the best process management in the smart era.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.9 no.2
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• pp.129-146
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• 2014

In order to be successful in the very changeable competitive environment, the organization has to creative not only on the research and development but also on the Value Chain. Especially for the middle and small venture companies, they have to be creative on the Value Chain to get new profit. For the value innovation, kinds of factors which initiate the value innovation such as Meaningful Work, Risk Taking, Customer Orientation, Agile Decision-Making, Business Intelligence, Open Communication, Empowerment, Business Planning, Learning Organization and other similar factors should be included in the organization culture. By focusing on the above 9 factors with value innovation culture, the study practically analysis the effect of the Value Innovation Culture on the Individual Creativity, and the followings are the result of the study. Firstly, meaningful work, empowerment and risk taking are positively associated with expert knowledge which is one component of individual creativity. Secondly, open organization is confirmed to be positively associated with creative thinking skills. Thirdly, learning organization, empowerment and innovativeness are the factors which is positively associated with Intrinsic Motivation. These results have showed the employees' individual recognized Value Innovation Culture is confirmed to be helpful on inducing Individual Creativity.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.12 no.2
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• pp.137-149
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• 2017

This study aims to verify culture-universal invariances and culture-particular differences in the relationship of job stress, flourishing, and job engagement. For this purpose, we selected a global korean company having a local corporation in China in order to minimize the influence of organizational factor and a self-report questionnaire survey was conducted by 141 personnels of head office and 107 personnels of chinese branch. At first, the mediating effect of flourishing on the relationship between job stress and job engagement was significant for both korean and chinese personnel. Second, regression analyses were conducted in order to demonstrate influence of detailed job stress on flourishing and job engagement. As for flourishing, decision making and responsibility factor was significant for korean personnel, and lack of social support factor and job characteristic factor were significant for chinese personnel. Regarding job engagement, lack of social support factor and job characteristic factor were significant for both two samples and decision making and responsibility factor was significant for korean personnel whereas non-significant for chinese personnel. The results could give a meaningful perspectives to companies interested in extending their business abroad. Finally, implications and limitations of the study and suggestions for future research were discussed.

• Journal of Service Research and Studies
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• v.11 no.3
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• pp.1-16
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• 2021

Recently, crowdfunding has been receiving increased attention due to the variety of novel ways it provides for connecting funders and fundraisers. Concurrently, however, it has been criticized on the grounds of information asymmetry. We are interested in whether information collected from an asymmetric information source significantly influences crowdfunding success. Through this study, we would like to establish a social field of convergence pursued by Serve Science and to conduct practical research and practice together. First, we investigated the importance of interaction between funders and fundraisers within the crowdfunding platform. In the "comments" section, communication between funders and fundraisers reduces the degree of asymmetric information. In the aspect of presumable funders, they should make the best of the "comments" section to collect more solid information without losing return on their investment. Second, we analyze sentiment-based optimistic and pessimistic information from the "story" (asymmetric source) and "comments" sections. In conclusion, it shows that the optimistic and pessimistic information of the "comments" section has a great impact on crowdfunding success and that the influence of the "story" section is limited to pessimistic information under certain conditions. The crowdfunding platform is an innovative and productive way for startups and entrepreneurs to start a business, and since information an important role in the success of crowdfunding, It can be seen that it is essential to focus on establishing the best communication methods.