• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.3
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• pp.1382-1389
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• 2014

As an origin and a starting point of business start-up, this start-up intention is believed to be the driving force of economic growth. Being aware of the importance of the start-up intention, the study looked into cause-and-effect relationships of variables focusing on intermediate roles of start-up self-efficacy and intrinsic motivation in self-leadership and start-up intention of business founders. In order to achieve the research goal, the study conducted both a survey targeting a total of 195 business founders registered at a business incubation center and an empirical analysis on the results of the survey. According to the findings from the analysis, the study first learned that the self-leadership would have a positive effect on the start-up self-efficacy and the intrinsic motivation which eventually proved that the self-leadership is a leading variable of the start-up self-efficacy and the intrinsic motivation. Second, both the start-up self-efficacy and the intrinsic motivation were observed to be positively related to the start-up intention. That finding signified that roles of the start-up self-efficacy and the intrinsic motivation are important to increase the start-up intention. Third, intermediate effects of the start-up self-efficacy and the start-up intention were discovered from the self-leadership and the start-up intention, the main topics of the research. Hence, in order to improve the start-up intention, the importance of the start-up self-efficacy and the intrinsic motivation should be recognized and promoted as well and for this goal to be achieved, the business founders should understand the idea that the self-leadership has to come first than anything else in this case. Based on the results of the research, the study offers theoretical and practical implications.

• 한국벤처창업학회:학술대회논문집
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• 2023.04a
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• pp.63-66
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• 2023

최근 경기침체와 고용 없는 성장, 그리고 실업률을 극복하기 위해 다각적인 해법을 찾고 있으며, 이를 개선하기 위한 방법으로 창업을 통한 일자리 창출을 중요히 여기는 정부는 창업을 적극적으로 권장, 지원하고 있다. 창업관련 기존의 연구는 주로 청년과 대학생, 시니어 창업과 관련한 창업의도에 미치는 선행변수에 대한 연구들과 독립창업, 가맹점 창업, 소상공인 창업 등 창업형태에서 창업에 대한 영향관게 연구들이 주류나 직장인들을 대상으로한 창업의도 연구는 찾아보기 힘들다. 본 연구의 목적은 창업의도를 향상하기 위한 주요한 방법으로 창업내·외적 동기의 중요성을 강조하고 심리적 자본, 사회적 자본, 인적자본, 경제적 자본이 창업의도 사이에서 매개적인 역할을 하고 있는지 탐색적으로 분석하는데 있다. 직장인의 여러 자본요인 중 주요 자본 요인을 도출하여 정부창업지원제도 개선 방안 마련과 창업환경 조성을 통해 창업 성공률을 제고하고자 한다.

• Journal of Convergence for Information Technology
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• v.11 no.6
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• pp.83-98
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• 2021

This study identified the influence of employees' hybrid start-up intention (intention to start a business while maintaining a job) on the employees' self-determination motivation (intrinsic motivation, extrinsic motivation) and prior knowledge through the Model of Goal-directed Behavior (MGB). We used a PLS-SEM called SmartPLS 3.0 for 126 valid samples collected by judgement extraction for office workers throughout June 13, 2020 to July 3, 2020, and empirically evaluated the measurement model (internal consistency reliability, convergent and discriminant validity) and the structural model (multicollinearity, determination coefficient, effect size, predictive relevance, etc.). Only the intrinsic motivation for realizing the hybrid start-up goal of office workers had a significant impact on the hybrid start-up attitude and subjective norms, and the prior knowledge of hybrid start-up had a significant impact on the hybrid start-up desire and the hybrid start-up intention. In order to induce hybrid start-ups for workers with unstable employment, we need systems and programs that can inspire employees with intrinsic motivation and knowledge about hybrid start-up, so follow-up researches are necessary to analyze about government systems and consulting support that can promote hybrid start-up.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.10 no.5
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• pp.165-173
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• 2015

This study investigated the effects employee's intrinsic motivation and organizational feedback on organizational commitment and the moderating role organizational feedback on the relationship between employee's intrinsic motivation and organizational commitment in the workplace. Data were collected from 287 employees in the manufacturing firms. Results indicated that employee's intrinsic motivation had a positive effect on organizational commitment. Results also indicated that organizational feedback moderated the relationship between employee's intrinsic motivation and organizational commitment. Especially, The positive (+) relationship between employee's intrinsic motivation and organizational commitment was strengthened when organizational feedback was high than it was low. Implications for practice and directions for future research are discussed.

• Journal of Digital Convergence
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• v.19 no.3
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• pp.137-149
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• 2021

This study examined the effects of procedural justice on two facets of OCB (OCBI and OCBO) in local public enterprises and the mediating role of intrinsic motivation in these relationships. We verified the hypothesis established by a structural equation model based on PLS. The research data were collected through a survey of 269 employees working for local public enterprises. Research has shown that procedural fairness has a positive effect on intrinsic motivation, organizational citizenship behavior directed at individuals (OCBI), and organizational citizenship behavior directed at the organization (OCBO), while intrinsic motivation has a positive effect on OCBI and OCBO. In addition, intrinsic motivation has been found to have a partial mediating effect in the procedural justice-OCBI relationship and the procedural justice-OCBO relationship respectively. Finally, we present theoretical and practical implications that organizations need to activate intrinsic motivation so that members can induce voluntary organizational civic action through improved procedural fairness.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.10 no.1
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• pp.119-128
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• 2015

The role and importance of entrepreneurship is fast becoming recognized with the topic of creative economy in Korea. Especially, young generations having difficulties of finding a job choose to be an entrepreneur as a part of their career choice due to the changes in social awareness about entrepreneurship and the increase of entrepreneurship education opportunity. It is needed to approach with the analysis of young people's career choice reasons in order to provide effective entrepreneurship education to those who has the choice of career ahead. Each student has different desire to entrepreneurship lecture and education with the basis of their own motivation and goal of career choice reasons. The objective of this study is to examine career choice reasons with 1,651 science and engineering field students in universities to determine the sustainable needs of entrepreneurship education. As a result of the analysis, there is significant relationship between the satisfaction of entrepreneurship education and the intrinsic factors such as self-realization, innovativeness, role-model and independence. In addition, the satisfaction of entrepreneurship education is significantly related to the sustainable desire of entrepreneurship education. In other words, it is needed to enhance intrinsic value of the students' career choice reasons for sustainable entrepreneurship education due to successful start-ups requiring to have information and understanding process of business which comes from continuous entrepreneurship education.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.10 no.4
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• pp.13-25
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• 2015

It seems crucial for entrepreneurship researchers to study how individual creativity is influenced by a number of entrepreneurship related traits. This is because individuals aiming to become entrepreneurs by launching their own start-ups need to enhance their creativity level to compete successfully in the target market. In the field of entrepreneurship studies, however, there is no literature about exploring the relationship between individual creativity, and entrepreneurship related constructs such as intrinsic motivation, parasocial interaction, prosocial motivation, and perspective taking. In this sense, our proposed research model focuses on filling the research void like this. To verify the proposed research model. we collected valid data from college students. To add rigor to our study, we allowed participants to view a talk show content where a successful entrepreneur was telling his story. Empirical test results were robust statistically enough to prove the validity of our proposed research model.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.10 no.5
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• pp.15-26
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• 2015

Overall, college students tend to be immersed in the relatively safe employment, such as civil servants or public sector than start one's own business due to the lack of entrepreneurial spirit which made the great success in order to take the risk and innovative challenge. In this study, relationship between pre-founder of college students' self-determination, entrepreneurship, entrepreneurial intentions are to be determined. As a result, the implications were derived in order to make pre-founder various ways of career decision beside employment. Therefore start-up training courses was verified by moderating effects. The results are first, high self-determination(Autonomy, Efficacy) of the pre-founder made positive impact on entrepreneurial intention. Second, high self-determination(Autonomy, Efficacy) of the pre-founder made positive impact on entrepreneurship. Third, entrepreneurship of the pre-founder made positive impact on entrepreneurial intention. Fourth, entrepreneurship was carried out a full mediating role in the relationship between self-determination and entrepreneurial intention. Finally, Pre-founder group who have taken entrepreneurship education have showed a positive relationship between high self-determination(Autonomy, Competence, Relationship) and entrepreneurial intention. Based on these results, especially pre-founders, in order to improve the willingness of university students entrepreneurship, highly motivated intrinsic motivation is needed to ensure the student's self-determination in University education. It looks that can be achieved through the strengthening of entrepreneurship education for autonomy, competence, efficacy improvement.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.7 no.3
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• pp.27-37
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• 2012

The purpose of this study is to review the effect of internal marketing on job satisfaction in food service industry. In order to verify and achieve the purposes mentioned above, questionnaire data are gathered and analysed from 438 employees and their superiors for measuring employees' service quality fromKangwon province. Multiple regression is applied to test the proposed 2 hypotheses: the relationship between internal marketing and intrinsic job satisfaction, and the relationship between internal marketing and extrinsic job satisfaction. Empirical survey's findings are as follows; First, management support, internal communication and employment security have positive relationships with intrinsic job satisfaction. Second, management support, training & education has positive effect on extrinsic job satisfaction and employment security have positive relationships with extrinsic job satisfaction.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.9 no.5
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• pp.205-219
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• 2014

To follow the government policy on 'balanced development of county', the employees of public agencies to be relocated should get used to the new working and living environments such as changing their homes or living away from their family. This study aims to figure out the awareness of the employees of public agencies to be relocated on such organizational change with Person-Organization fit concept and then to find out the effect of positive or negative awareness on job attitude such as organizational commitment and turnover intention. It is expected that public service motivation, the intrinsic motivation for public employees, positively acts as a medium between the awareness of organizational change and job attitude, which this study confirms through an empirical analysis of the employees of electric power public enterprise to be relocated. This study proves that firstly the awareness on organizational change is not directly related to organizational commitment, however, it affects directly turnover intention and public service motivation as an immediate cause and secondly public service motivation has a positive correlation to organizational commitment but it doesn't affect turnover intention and lastly organizational commitment has a negative correlation to turnover intention. Besides, this study empirically finds out that public service motivation has mediating effect which is significantly affects the awareness of organizational change, organizational commitment and turnover intention, and organizational commitment has mediating effect between public service motivation and turnover intention as well.