• Journal of the Korea Institute of Information and Communication Engineering
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• v.17 no.6
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• pp.1449-1461
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• 2013

In this study, We analyzed whether the quality of marine leisure sports experience have effects on participants satisfaction, immersion and 5motive for reparticipation. We also investigated effect of participants' pre-experience of participating race on satisfaction, immersion and motive for reparticipation. Sense of freedom and social interaction appeared to affect satisfaction of participants significantly, but the sense of control did not. Sense of freedom had effect on immersion, whereas sense of control and social interaction had no effect on immersion. Significant relationship between motive for reparticiaption and participants' satisfaction and immersion was observed. Interaction effect between participant's satisfaction and was significant. Immersion mediates relation between reparticiaption and participants' satisfaction, participants experienced yahct race before showed more effect of satisfaction on motive for reparticiaption than participants with no race experience, who showed no significant effect of satisfaction on motive for reparticiaption. Immersion have effect on motive for reparicipation in both groups, but effect size was greater in the group with race experience. Thus, satisfaction and immersion of participants who have pre-experience of participating race showed greater effect on reparticipation than who haven't.

• Journal of the Korean Applied Science and Technology
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• v.39 no.4
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• pp.560-567
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• 2022

This study attempted to provide basic data on efficient competition operation plans by identifying how the identity of the Korean FK CUP competition affects value and participation intention. Therefore, among those who are aware of the FK CUP competition organized by the Korea Futsal League, those who have participated in the futsal competition were selected as samples. The survey was conducted face-to-face and non-face-to-face from April 1 to June 17, 2022, and a total of 299 data were used for the final analysis. Data processing used the SPSS (ver.21.0) program to conduct frequency analysis, exploratory factor analysis, internal consistency, correlation analysis, simple and multiple regression analysis. The main results of this study are as follows. First, the identity of the Korean FK CUP competition has been shown to influence the value in the order of organization, human and symbol. Second, the value has been shown to influence the participation intention. Third, the identity of the Korean FK CUP competition has been shown to influence the participation intention in the order of organization, human.

• 한국체육학회지인문사회과학편
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• v.51 no.2
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• pp.305-314
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• 2012

This study estimated the causal relationship among leisure identity salience (LIS), leisure constraints negotiation (LCN), and intentions to participate in leisure activity (IPLA). For this, we estimated structural equation models controlled by leisure constraints, and we used data collected from 296 college students residing in Seoul and Kyoung-gi providence. The following was obtained. First, for both groups with high and low levels of leisure constraints, LIS positively caused LCN, and this became more evident for the group with high level of leisure constraint. Second, for the group with low level of leisure constraints, LIS positively and directly caused IPLA, whereas this causal relationship could not observed from the group with high level of leisure constraints. Nevertheless, it indirectly and positively caused IPLA though LCN for the same group. This implies that the mediative role of LCN became more important as the level of leisure constraints became more restrictive. Further, we separately showed that the role of LIS was important in the process of LCN.

• The Journal of the Korea Contents Association
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• v.18 no.5
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• pp.409-419
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• 2018

The purpose of this study is to examine how the experience factors of KIMAWEEK yacht experience participants affect the experience satisfaction and re-participation intention. this study, 515 KIMAWEEK participants in Pusan metropolitan city conducted a mobile survey and the following conclusions were drawn. First, deviant, educational, and aesthetic factors among the experience factors of yacht experience participants were found to affect the satisfaction of experience, but entertainment factors did not affect it. Second, educational and entertainment factors, among the experiential factors, influenced re-participation intention in relation to the experience factor and re-participation intention, but deviant factors and aesthetic factors did not affect it. Third, the relationship between the experience satisfaction and re-participation intention was also found to have a similar effect. Through this study, various and differentiated experience factors should be provided in order to increase the satisfaction of KIMAWEEK yacht experience participants. In particular, realistic events that meet local characteristics should be held.

• The Journal of the Korea Contents Association
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• v.9 no.9
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• pp.423-431
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• 2009

The purpose of this study was verily the structure model of yacht participants' motives for sport participation, satisfactions of basic psychological need and intentions of persistent participation. Their motives for sport participation and satisfaction of basic psychological desires are reported as variables involving so much in their intentions of persistent participation in the sport activity in which participants of Life Exercise take part. Therefore, a survey research was conducted by aiming at members of yacht foyers' groups and university yacht clubs, 267 copies of the questionnaire in total were used for the analysis. SPSS 12.0 and AMOS 7.0 were used for the processing of the data, and exploratory factor analysis, confirmatory factor analysis, reliability analysis, correlation analysis and covariance structure model analysis were also applied according to each study objective. The results of the study were as follows: Firstly, there were significant correlations among yacht participants' satisfaction of basic psychological desires, participation motives and intentions of consistent participation. Secondly, yacht participants' satisfaction of basic psychological desires was found to have significant and direct effects on their intentions of persistent participation while haying indirect effects through the medium of their motives for sport participation at the same time. Thirdly, their motives for sport participation had significant effects on their intentions of persistent participation. Fourthly, suggested by the study, the structural equation model of yacht participants' motives for sport participation, satisfaction of basic psychological desires and intentions of persistent participation was found statistically appropriate.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.15 no.2
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• pp.235-251
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• 2020

This study aimed to confirm the quality of exhibitions and the effectiveness of government's policy support for small and medium-sized companies seeking to help companies expand overseas marketing and improve their performance through participation in overseas exhibitions. For the purpose of empirical analysis, the survey was conducted directly to exhibitors of companies participating in overseas exhibitions with the support of government for three years from 2016 to 2018. As a result, the quality characteristics of overseas exhibitions had a significant positive influence on re-participation intention, and the influence was the most important in organizer's capacity, followed by exhibition reputation and exhibition environment. In addition, quality characteristics had a significant effect on participation performance, and participation performance had a partial mediating effect on re-participation intention. The government's policy support had a significant moderating effect between participation performance and re-participation intention, and the conditional indirect effect (adjusted mediating effect) on the effect of quality characteristics on re-participation intention through participation performance. This study has an academic significance in confirming the mediating effect of participation performance and the moderating effect of government policy support.

• Journal of Digital Convergence
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• v.14 no.5
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• pp.473-483
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• 2016

This study examines the relationship between sport confidence, exercise passion and re-participation intention of collegiate students participating in snow-ski class. The subjects for this study were 416 collegiate students who signed up for snow-ski class as a university curriculum. The reliability and validity test of the questionnaire were conducted by using SPSS & AMOS Window 18.0 program; the results of descriptive analysis, factor analysis, correlation analysis, structural equation model are as follows; First, sport confidence of collegiate students in ski-class affects their exercise passion. Second, sport confidence of collegiate students in ski-class has influence on their re-participation intention. Third, collegiate students' exercise passion in ski-class affects their re-participation intention. Lastly there is a causal relationship between sport confidence, exercise passion and re-participation intention of collegiate students in the snow-ski class.

• The Journal of the Korea Contents Association
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• v.11 no.12
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• pp.893-908
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• 2011

This study aims to examine how attendees' motivation of convention & exhibition visitors on their satisfaction, revisit and recommendation intention. It is also another goal of this study to provide strategic materials through making out preventive measures against the convention & exhibition. To accomplish the goals, a field survey was conducted on the visitors of the COEX in Seoul area. The results of this study, based on a positive analysis, could be summarized as follows. First, the knowledge seek, friendly relations, deviation ure and area characteristic turned out to have affirmative effects on convention & exhibition visitors on their satisfaction. Second, the knowledge seek, friendly relations and area characteristic turned out to have affirmative effects on convention & exhibition visitors on their revisit intention. Third, the knowledge seek, friendly relations and deviation ure turned out to have affirmative effects on convention & exhibition visitors on their recommendation intention. Fourth, the satisfaction turned out to have affirmative effects on their revisit and recommendation intention.

• The Journal of the Korea Contents Association
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• v.11 no.11
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• pp.145-155
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• 2011

This study aims to examine how convention & exhibition visitors perceived value on their satisfaction, revisit and recommendation intention. To accomplish the goals, a field survey was conducted on the visitors of the COEX in Seoul area. The results of this study, based on a positive analysis, could be summarized as follows. First, perceived value is factorized as acquisition value, emotional value, monetary value, social value. Second, all factor of perceived value turned out to have affirmative effects on hotel employee's visitors satisfaction. Third, visitors satisfaction turned out to have affirmative effects on revisit intention. Forth, visitors satisfaction turned out to have affirmative effects on recommendation intention.

• 한국체육학회지인문사회과학편
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• v.55 no.5
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• pp.593-604
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• 2016

The purpose of this study was to examine the effect of teaching behaviors perceived by college students' participating in liberal dance classes on learning motivation and continuous participation intention. The main target audience of this research is college students who participate in liberal dance classes in five universities in Seoul and Gyeonggi. By using purposive sampling among non probability sampling, totally 330 papers had been distributed, and 314 questionnaires had been used for practical analysis. The data process was performed by frequency analysis, exploratory factor analysis, confirmatory factor analysis, reliability analysis, structural equation modeling. The results were as follows: First, teaching behaviors perceived by college students' participating in liberal dance classes had a significant effect on learning motivation. Secondly, teaching behaviors perceived by college students' participating in liberal dance classes had a significant effect on continuous participation intention. Lastly, learning motivation perceived by college students' participating in liberal dance classes had a significant effect on continuous participation Intention. Lastly, there was the mediating effect of learning motivation was inspected in the relationship between teaching behaviors perceived by college students' participating in liberal dance classes and continuous participation intention.