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http://dx.doi.org/10.5392/JKCA.2011.11.11.145

Effects of the Perceived Value of Convention ＆ Exhibition Visitors on their Satisfaction, Revisit and Recommendation Intention  

Jung, Yong-Hae (세명대학교 실내디자인학과)
Publication Information
The Journal of the Korea Contents Association / v.11, no.11, 2011 , pp. 145-155 More about this Journal
Abstract
This study aims to examine how convention & exhibition visitors perceived value on their satisfaction, revisit and recommendation intention. To accomplish the goals, a field survey was conducted on the visitors of the COEX in Seoul area. The results of this study, based on a positive analysis, could be summarized as follows. First, perceived value is factorized as acquisition value, emotional value, monetary value, social value. Second, all factor of perceived value turned out to have affirmative effects on hotel employee's visitors satisfaction. Third, visitors satisfaction turned out to have affirmative effects on revisit intention. Forth, visitors satisfaction turned out to have affirmative effects on recommendation intention.
Keywords
Perceived Value; Satisfaction; Revisit Intention; Recommendation Intention;
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