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http://dx.doi.org/10.5392/JKCA.2011.11.12.893

Effects of the Attendees' Motivation of Convention & Exhibition Visitors on their Satisfaction, Revisit and Recommendation Intention  

Park, Jong-Chul (백석대학교 관광학부)
Ahn, Dae-Hee (대원대학 호텔경영과)
Publication Information
The Journal of the Korea Contents Association / v.11, no.12, 2011 , pp. 893-908 More about this Journal
Abstract
This study aims to examine how attendees' motivation of convention & exhibition visitors on their satisfaction, revisit and recommendation intention. It is also another goal of this study to provide strategic materials through making out preventive measures against the convention & exhibition. To accomplish the goals, a field survey was conducted on the visitors of the COEX in Seoul area. The results of this study, based on a positive analysis, could be summarized as follows. First, the knowledge seek, friendly relations, deviation ure and area characteristic turned out to have affirmative effects on convention & exhibition visitors on their satisfaction. Second, the knowledge seek, friendly relations and area characteristic turned out to have affirmative effects on convention & exhibition visitors on their revisit intention. Third, the knowledge seek, friendly relations and deviation ure turned out to have affirmative effects on convention & exhibition visitors on their recommendation intention. Fourth, the satisfaction turned out to have affirmative effects on their revisit and recommendation intention.
Keywords
Attending Motivation; Satisfaction; Revisit Intention; Recommendation Intention;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
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