• 제목/요약/키워드: 지향성

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Effects of Third-Party Logistics Choice Factors on the Performance of Cyber Logistics (삼자물류선택요인들이 사이버물류성과에 미치는 영향에 관한 연구)

  • Park, Yeung-Kurn;Kim, Chang-Wan
    • Journal of Global Scholars of Marketing Science
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    • v.8
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    • pp.429-449
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    • 2001
  • Objectives of this study were: First, The Purpose of this study is to develope the concept of Third-Party Logistics choice factors and to review effects of Third-Party Logistics choice Factors on the Logistics Performance. Second, to set up research model specifying relationships between Third-Party Logistics choice factors and the Logistics Performance of EC(Electronic Commerce) firms. Third, to test hypotheses derived from the research model of this study and to attempts to explain how to have the effect the Logistics Performance of EC firms. Marketing Implications of this study were: First, As a result factor analysis, Third-Party Logistics choice Factors was divided into three dimensions, credibility, the pursuit of relationship, and assets factors. Second, three factors which are credibility, the pursuit of relationship, and assets factors increase and enhance the Logistics Performance of EC firms. Limitations of this study were: First, validity and reliability of data collection methods used in this study were questionable for the lack of past researches in korea. Second, static research method was employed in this study. Generalization over different time interval was almost impossible from results of this study.

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The Case Analysis of Career Commitment using Holland's Hexagonal Model Profiles (Holland 6각형 프로파일을 통한 진로몰입 사례분석)

  • Noh, Yang-Hee
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.19 no.3
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    • pp.439-455
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    • 2018
  • This study was designed to analyze the behavior characteristics of people, who have the same or similar Investigative (I) and Enterprising (E) Holland code scores, toward their career commitment. The calculus of the two codes is .16, which means that they are inconsistent and full of oppositions. Especially, the focus of the analysis is whether there are any differences in career commitment between people who have similarly high or low scores of their I and E codes and, if there are differences, what are their characteristics The analysis shows that the participants with high scores of their I and E codes have strong career commitment. They are highly goal oriented and motivated and with a long future time perspective they seek for progress in their careers. Due to their high career expectations and career resilience, they are willing to invest in their careers and put up with a certain level of sacrifice. They place the emphasis on their independence and are not very influenced by the surrounding environment. While the participants with low scores of their I and E codes also perceive the importance of their career commitment, they are very much affected by people and external stimuli. As a result, their efforts in terms of their career commitment are easily disturbed and lowered. The critical factor causing the difference between these two types of people is related to the score of their Social(S) code. This research has the potential to provide improvement points for career counselling.

The Effect of Unconscious Thought on Goal-Dependent Decision Making (목표지향적 정보처리에서 무의식적 사고의 효과)

  • Kim, Min-Jeong;Lee, Young-Ai
    • Korean Journal of Cognitive Science
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    • v.22 no.4
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    • pp.405-427
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    • 2011
  • We explored whether unconscious thought affects the processing of scientific technology information concerning nuclear power. Instead of conscious deliberation of cost-benefit analysis of nuclear energy, we would like to show the effects of unconscious thought on decision making. Participants were presented with all information about nuclear power and then judged the most positive as well as the most negative items. Participants in the unconscious thought condition performed a 2-back digit memory task as distractor before they made any decision regarding the nuclear power. Those in conscious thought condition were asked to carefully evaluate all presented information while participants in the immediate decision condition made a quick decision. Based on the analysis of previous studies on this topic, we attempted to obtain the potential effects of unconscious thought by modifying materials and experimental procedures including the use of noise. Even with these new manipulations, the effect of unconscious thought on decision making was not observed in Experiment 1. In contrast, we observed a significant effect of unconscious thought on decision making when task purpose was clearly presented after participants have finished reading all information regarding nuclear power. The results of the present study indicate that if the task purpose were clearly presented, the effects of unconscious thoughts on decision making could be observed.

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Relation between Smartphone Addiction and Interpersonal Competence of College Students using Social Network Service (소셜네트워크서비스를 이용하는 대학생들의 스마트폰 중독과 대인관계능력의 관계)

  • Park, Soonjoo;Kwon, Min-A;Baek, Min-Ju;Han, Na-Ra
    • The Journal of the Korea Contents Association
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    • v.14 no.5
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    • pp.289-297
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    • 2014
  • The purpose of this study was to investigate the relation between smartphone addiction and interpersonal competence of college students using social network service(SNS) through smartphones. This study used a descriptive study design. The convenience sample consisted of 502 college students in six cities. The data were collected from May to June in 2012 using Korean Smartphone Addiction Proneness Scale and Interpersonal Competence Questionnaire. Descriptive statistics, ${\chi}^2$-test, t-test, analysis of variance, and Pearson correlation coefficient were used to analyze the data. The results showed that 24.8% of SNS users were considered as a risk group, while 75.2% were normal user group. There were no significant differences of interpersonal competence between risk group and normal user group in the SNS users. However, risk group had higher self-disclosure scores than normal user group. The subjects who had higher scores for virtual life, one of smartphone addiction subdomains, had lower interpersonal competence and those with higher smartphone addiction scores showed lower score of managing interpersonal conflict in subdomains of interpersonal competence. These findings would contribute in development of preventive interventions for smartphone addiction and improvement program for interpersonal competence in college students.

Effect of Emotional Labor on Service Commitment and Customer Orientation among Hotel Employees -moderating effect of supervisor's emotional intelligence- (호텔종사자의 감성노동이 서비스몰입 및 고객지향성에 미치는 영향 -상사의 감성지능의 조절효과-)

  • Ko, Seon-Hee;Park, Eun-Suk
    • The Journal of the Korea Contents Association
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    • v.13 no.12
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    • pp.470-483
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    • 2013
  • The purpose of this study is to examine the relationship among the emotional labor, service commitment and customer orientation in hotel service context. Moreover, this study was designed to test the moderating effect of supervisor's emotional intelligence to provide fundamental and practical data for hotel industry. In this study, 4 hypotheses based on literature reviews were employed. A questionnaire was also developed based on previous studies. A convenience sample of 318 hotel employees was surveyed and a total of 297 usable questionnaires were analyzed. Then the data and hypotheses were examined using multiple regression analysis using SPSS 18.0. The results are as follows. Firstly, emotional labor was divided into 'emotional dissonance', 'emotional frequency', 'emotional diversity' and 'emotional intensity' according to the literature review. Analysis showed that emotional labor has partial effects on service commitment accordingly. Secondly, service commitment has positive effect on customer orientation. Thirdly, emotional labor has partial effects on customer orientation. Lastly, supervisor's emotional intelligence has partial moderating effects between emotional labor and customer orientation. Continuous and systematic training should be conducted to administer 'emotional labor'.

A Study on the Cultural Characteristics of the Design Material (디자인재료의 문화적 특성에 관한 연구)

  • 박종찬
    • Archives of design research
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    • v.11 no.3
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    • pp.149-162
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    • 1998
  • This study is what tried to examine the importance of material in industrial design. Then, if planning is to start of product design, the use of material is the last step to complete design. Design material has existed from the time before mankind were born, and the new material which is useful for human beings is developing rapidly. It is no exaggeration to say that our environment is the aggregation of material which was surrounded with us. Then, material has the timely, spatial and cultural feature as well as physical feature. Besides, all sorts of functions of communicating information are being contained in accordance with the character of material. The outside surface of material has the function to develop the sense organ of human beings. This study examines 4 kinds of cultural features in design materials and shown by findings is as follows : Rrst is the technical progressivity to lead new Design form. Second is the symbolic nature to perform the communication function. Third is the sensible attribute to develop surface effect of Design material. Fourth is the future-oriented nature to convince the future such as new material and technology etc. Thus, so as to perform the competitive product design, it is important to grasp the harmony between material and design, structure and processing, and the substantial meaning that the material has and apply them properly, above all. Because the discovery of material will be the measure to forecast future design.

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How Socio-economic Factors, Relationships, Daily Life, and Future Orientation Affect Happiness for College Students (대학생의 행복에 영향을 미치는 사회경제적 요인, 관계, 일상생활, 미래지향성에 관한 연구)

  • Jung, Jeaah;Lee, Song Yi;Shim, Tae Eun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.18 no.6
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    • pp.237-249
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    • 2017
  • This research aims to gain a better understanding of college students' thoughts on what factors make them happy and contribute to enhancing their happiness. We focused on the relationship between their self-assessed happiness and various factors affecting happiness, such as their socio-economic status, relationships with others, future orientation, and daily activities. Survey data were collected from October, 2014 to December, 2014 at a South Korean University. The final total number of respondents was 474 from 500 distributed questionnaires, after excluding 26 responses with missing values and unanswered items. The response was comprised of 247 male students, and 227 female students, and of 268 freshmen, 145 sophomores, 35 juniors, and 26 senior students. Factors that were statistically significant were gender, year, average cost of leisure, appearance satisfaction, conversation hour with parents, having girlfriend/boyfriend, sexual experience, number of friends, satisfaction with major, Grade Point Average (GPA), studying hours, time for self-improvement, reading hours, use of smart phone hours, number of daily meals, exercise hour, schedule management and future goal setting. This research was conducted utilizing only data from one university and so it may not be appropriate to generalize the results. Moreover, some of the variables are not in line with previous studies on happiness. Some other mediating variables may exist. Therefore, following research should be conducted.

Conceptual Domain of Organizational Citizenship Behavior : the Application of Q-Methodology (조직시민행동의 개념적 영역 탐구 : Q방법론의 적용)

  • Kim, Kyoung Seok;Lee, Jei Young
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.19 no.8
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    • pp.94-104
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    • 2018
  • This purpose of this study is to extract the perceptual types of Organizational Citizenship Behavior(OCB) conceptual domain. OCB is a employee behavior that goes above and beyond the call of duty, that is discretionary and not explicitly recognized by the employing organization's formal reward system, and that contributes to organizational effectiveness. But, as is generally known, OCB is such a fuzzy concept that many researchers have been questioning the exact conceptual domain of OCB. In this context, we try to applicate Q-methodology to find more effective way of explaining the conceptual domain of OCB. Q-sample was constructed by a thorough review on the relevant literature, and P-sample is 14 employees of an manufacturing company. In conclusion, we find three types of the conceptual domain of OCB, that is coworker-oriented, organization-orienteded, and work-orienteed type. The paper ends with suggestions for future research directions.

Influence of The Quality of Work Life on Organizational Effectiveness and Customer Orientation in 119 Paramedic's (119구급대원들의 근로생활의 질이 조직유효성과 고객지향성에 미치는 영향)

  • Choi, Mi-Young;Moon, Tae-Young
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.2
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    • pp.48-57
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    • 2020
  • This study examined the influence of the quality of work life on the organizational effectiveness and customer orientation in 119 paramedics. This study also offers basic data for improving the quality of emergency medical services in the future. A survey was conducted from February 3. 2019 through May 7, 2019, on 308 male and female fire officers in Daegu, North Gyeongsang Province. The collected data was analyzed using SPSS 20.0 version, and frequency analysis, correlation analysis and multiple regression analysis were carried out. First, there was a positive correlation among the QWL of the 119 paramedics, their OE and CO. Second, the QWL (personal, management dimension) of the 119 paramedic's was a factor that affected OE and job satisfaction. Third, the QWL (personal, management dimension) of the 119 paramedics had an impact on the CO. (ED note: please check all this and it was not clear. It may be correct now.)Forth, the impact of the OE of the 119 paramedics on the CO exerted a significant influence on the OE and job satisfaction. Given the findings of the study, the QWL of 119 paramedics should be improved to heighten paramedics' welfare to promote the quality of emergency medical services.

The Effect of Customers' Perceived Organization Citizenship Behaviors of Frontline Employees on their Attitudes (서비스산업에서 접점종업원의 조직시민행동에 대한 고객지각이 고객의 태도에 미치는 영향)

  • Park, Jong-Hee;Kim, Seon-Hee
    • Journal of Distribution Research
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    • v.12 no.4
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    • pp.79-108
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    • 2007
  • In this study, we measured customers' perception of organization citizenship behaviors of employees which are known as the important factor for improving performance of companies, and examined the path relationship among related variables such as service quality, customer satisfaction, trust, and positive word of mouth. Although there have been many studies of OCB in the marketing field, the majority of these studies measured employee's OCB from the organization's perspective. This study has extended the prior studies by measuring employee's OCB from the customer's perspective. Customers of beauty salons and public houses were researched such that OCB may be applied to more various customer contact situations. The result is as follows. First, employees's OCB had a direct effect on perceived service quality and trust, and had an indirect effect on customer satisfaction. It means that customers evaluate the service quality of employees and trust frontline employees when they observed employees helping other organizational members, orientated customer facilitation beyond the regulated role and showed positive attitudes for their organization. As a result, customers feel more satisfied. Secondly, OCB had an indirect effect on positive word of mouth through mediation of service quality, satisfaction, and trust. Finally, consumer facilitation had the largest effect on consumer attitude among three dimensions of OCB-consumer facilitation, organization involvement, and sportsmanship. We understood the relationship between frontline employee's OCB and customer attitudes, and the necessity of multidimensional approach in measuring employee's OCB from the customer's perspective.

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