• Title/Summary/Keyword: 지적 성장

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A Cooperative Marketing Strategy using Mobile Communications: The New OB Mobile Campaign (모바일 채널을 활용한 협동적인 마케팅 전략: OB 맥주 신제품 모바일 캠페인)

  • Lee, Joong-Yeup;Kim, Beom-Soo;Ahn, Joong-Ho
    • Information Systems Review
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    • v.7 no.1
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    • pp.153-171
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    • 2005
  • As the mobile telecommunications industry in Korea boasts record-high revenue from its businesses, consumers and other industries are looking for new business applications and opportunities using mobile technologies. Many firms are seeking guidelines or business models for an effective use of this new mobile technology in their operations. This paper reviews the characteristics that distinguish mobile marketing, and analyzes marketing approaches which utilize the potential of the new mobile technologies. This paper shows that the new mobile advertising channel is not only complementary to traditional marketing channels, but also delivers benefits for multiple parties involved in mobile marketing. The key success factors in the new OB (Oriental Brewery) marketing campaign include a shortening of the stages in the AIDMA model and a broadening of customer contact points by exposing the brand through well-coordinated marketing efforts. The OB case shows that a mutually beneficial relationship between co-marketing participants can lead to a win-win marketing strategy. It also highlights that collaborative channel management in mobile marketing methodology is critical for successful mobile marketing.

Research of Emerging Process on Scientific Creative Products: Case Study of Self-Organization Process on Emerging of objective knowledge from Subjective Experience of Scientists (과학 분야 창의적 산물 발현과정 연구: 과학자의 주관적 경험이 객관적 지식으로 발현하는 자기조직화 과정의 사례 분석)

  • Kang, Jungha;Cho, Sunhee;Kim, Mijin
    • Journal of Gifted/Talented Education
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    • v.24 no.1
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    • pp.113-147
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    • 2014
  • This study is a case study of the process of emerging for creative products to lead world science and technology. The aim of the study is to understand the emerging process of scientific creative products, and is to provide the direction of gifted education that discovers and trains globally competitive science talents through this. To discuss the emerging process of creative products, this study has academically discussed the creativity of the complexity of dealing with theory of evolution, the real life settings, and self-organization of experience etc., and has methodologically adopted the qualitative research method through a case study to look at the structures and processes. Data collection has been formed through a discussion with 12 Korean scientists who have created selected creative products, greatly contributed for the world science and technology(12 areas). The analysis has been carried out by the latter part positivist methods. As a result, the emerging process of creative products in the field of science and technology were separated into four steps: (1)the foundation stage of knowledge, (2)the exploration stage of knowledge, (3)the construction stage of knowledge, and (4)the emerging stage of knowledge. Each stage has been revealed growing up through the macro-system and the self-organization of each micro-systems.

Perception of City Attractiveness and Internal Migration in Korea (도시매력도와 인구이동)

  • 김창석
    • Korea journal of population studies
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    • v.9 no.1
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    • pp.89-99
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    • 1986
  • 이 연구는 우리나라에 있어서의 도시로의 인구이동과 도시매력도와의 관계를 <인지-행태>론적인 관점에서 설명하려데 그 목적이 있다. Julian Wolpert (1965)의 "장소효용접근방법"으로 체계화된 이 이론의 요지는 사람들이 이주대상지를 결정함에 있어서 그 대상지의 객과적인 매력도 보다는 자신들이 갖고 있는 정보를 토대로 주관적으로 판단한 이른바 "인지된 매력도"에 좌우된다는 점이다. 이 연구에서는 우리나라의 자료를 토대로 Wolpert의 가설을 검증하여 보았다. 인구이동의 관점에서 본 도시매력도의 구성요소를 (1) 소득수준, (2) 취업기회, (3) 교육기회, (4) 주거사정, (5) 도시시설의 질, (6) 이주시 도움을 받을 수 있는 친지의 유무, (7) 사회적 성장기회 등 7개 항목으로 분류하여 우리나라의 도시들을 객관적인 매력도와 주관적인 매력도로 계량화하였다. 객관적인 매력도는 기존의 통계자료를 지표화하여 측정하였고, 주관적인 매력도는 충청북도 주민들을 대상으로 1983년 현재 인구 10만 이상의 36개 도시에 대한 매력도 순위 설문조사를 통해 계량화하였다. 이들 매력도를 독립변수로 하고 충북으로부터 각 도시로 전출된 인구를 종속변수로 하여 통계적 분석을 한 결과 객관적인 매력도는 인구이동 현상을 55-58% 설명하였으나, 주관적인 매력도는 약 95%정도 설명하는 것으로 나타나 인구이동 의사결정이 주민들에게 인지된 주관적 매력도에 크게 의존하고 있음이 판명되었다. 따라서 학교교육이나 대중매체를 이용한 장기적인 <인포메이션 프로그램>을 개발하여 농촌생활이나 중소도시에서의 생활의 장점을 널리 계몽하여 도시의 주관적 매력도와 객관적 매력도간의 간격을 좁혀주는 정책도 매우 유용한 대도시 인구분석정책대안의 하나가 될수 있을 것이다.정책대안의 하나가 될수 있을 것이다.다. 고로 본고에서는 주사제의 처방설계및 제조(방법, 공정)에 관하여 개괄적으로 논하고자 한다.약화되어 저적면적빈도분포가 정상분포 단계에 도달되기 전에 바로 platykurtic분포로 되는 것이 아니고 leptokurtic 분포적 단계를 거친다고 본다때 시간의 경과를 따라 생성되어지는 Cyclodextrin의 함량의 변화를 추적하여 4시간전후에서 최고량이 되는 것을 볼 수 있으며 동시에 포위화합물을 형성시킬수 있을때는 그 생성률이 큰 영향을 이르킬수 있는 것을 지적할 수 있다.한 특성을 보여 식품제조, 식육연화 등 식품산업 분야에서의 활용가능성이 높을 것으로 보이며, 나아가 단백질이 갖는 식품학적 기능성을 높이는 데에도 사용할 수 있을 것으로 판단된다.를 한 후 저온 냉장차를 이용하여 유통한다면 관행 유통 구조보다 고품질의 포도를 유통시킬 수 있는 것으로 사료되며 앞으로는 완숙된 고 당도(12.0~15.0Bx)$^{\circ}$ 포도를 수확 한 즉시 예냉 처리하고 저온 유통한다면 보다 신선한 과일을 소비자에게 전달 할 수 있을 것이다.갈변물질이 생성되었다. 이와 같은 결과로 볼 때, BAAG의 처리는 BAAC의 경우보다 가격은 저렴하면서도 항균력은 우수한 천연 항균복합제재로써 농산물 식품원료에 적용하여 선도유지 기간을 연장할 수 있는 효과를 기대할 수 있었다. 과일 등의 포장제로서 이용할 가능성을 확인하였다.로 [-wh] 겹의문사는 복수 의미를 지닐 수 없 다. 그러면 단수 의미는 어떻게 생성되는가\ulcorner 본 논문에서는 표면적 형태에도 불구하고 [-wh]의미의 겹의문사는 병렬적 관계의 합성어가 아니라 내부구조를 지니지 않은 단순한 단어(minimal $X^{0}$ elements)로 가정한다. 즉, [+wh] 의미의 겹의문사는

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Clinical Features and Genetic Analysis of Homocystinuria Patients in Korea (전형적 호모시스틴뇨증 환자들의 임상적 특성과 유전자분석)

  • Lee, Yena;Lee, Jeongho;Lee, Dong Hwan
    • Journal of The Korean Society of Inherited Metabolic disease
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    • v.15 no.2
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    • pp.78-86
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    • 2015
  • Purpose: Homocystinuria (OMIM#236200) is a metabolic disease caused by mutation in the CBS gene. This study was conducted to identify the clinical features and prognosis of homocystinuria as well as to find out the CBS gene mutations of the six homocystinuria patients who were receiving treatment in the Pediatric Department at Soonchunhyang University Hospital. Methods: From January 1992 to March 2015, clinical, biochemical, and genetic analyses were performed retrospectively on the six patients diagnosed with classic homocystinuria at Soonchunhyang University Hospital. Results: A total of six patients were included in this study, including three who were diagnosed with homocystinuria at the mean age of $50{\pm}22.5$ days based on their abnormal newborn screening test results. The other three were diagnosed at the mean age of 7, when they visited the hospital for evaluation of developmental delay and lens dislocation. The group diagnosed at early infancy had normal cognitive function, but the other group had varying degrees of mental retardation. Major complications were found only in the group diagnosed after infancy. CBS gene mutation was found in all the patients, and they were all non-responsive to vitamin B6 treatment. At present, all patients' diets are controlled following a methionine-free formula and they are on medication with folic acid, betaine, pyridoxine, and methylcobalamin. Conclusion: Six homocystinuria patients were monitored for up to 23 years. The group diagnosed at early infancy exhibited no major complications. Therefore, early diagnosis is crucial in the prognosis, and homocystinuria must be included in the newborn screening program.

A Critical Examination of Convergence Studies on Media Policy Institutions (방통융합 관련 법제개편 논의의 비판적 분석)

  • Kim, Pyung-Ho
    • Korean journal of communication and information
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    • v.30
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    • pp.121-141
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    • 2005
  • Most of the convergence studies argue the reform of the current policy regime of broadcasting and telecommunications in Korea from two perspectives: 1) the media governance perspective and 2) the media industry perspective. The former emphasizes the need of integrity, consistency and efficiency of the regime in the convergence environment, while the latter focuses upon the growth and development of the media industry making the best of economic and industrial opportunities that are spawned by digital convergence. Although their arguments are logical and robust, they are lopsided in terms of legalism and myopic economism due to the linear perception of institutionalism, Bureaucratic administrative practices as well as ostentatious IT policies that have chronically plagued the policy regime in Korea cannot be resolved by simply assimilating distinct regulatory bodies and laws. Unless these two issues are properly addressed, the convergence of media policy institutions would end up a half-success or half-failure contrary to the exportations of existing studies.

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Study of Strategic Alliance and Anti-Trust Immunity on Airline Industry (전략적 제휴와 독점금지예외조항에 관한 연구)

  • Hong, Seock-Jin;Kim, Je-Chul
    • The Korean Journal of Air & Space Law and Policy
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    • v.19 no.1
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    • pp.37-56
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    • 2004
  • As part of the ongoing global process of airlines forming strategic alliances, Korean Air has become a member of the SkyTeam Alliance, while Asiana has joined the Star Alliance. However, as something akin to the Anti-Trust Immunity(ATI) initiative has not been ratified domestically, these two airlines have seen their roles within these strategic alliances significantly reduced. In keeping with its domestic airline liberalization policy the U.S. government has instituted a mechanism through which foreign airlines that join such strategic alliances with their American counterparts can be exempt from the U.S. antimonopoly law. As a result, U.S. airlines have been able to forge wide ranging cooperative relations with foreign airlines, and thus increased their competitiveness within the air transport industry. This study analyzes the applicability of this Anti-Trust Immunity initiative to the domestic environment.

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Study of FAME components and total contents on Micro-algal Biodiesel derived from Dunaliella tertiolecta (Dunaliella tertiolecta를 이용한 미세조류 유래 바이오디젤의 FAME 성분 특성 연구)

  • Lee, Don-Min;Min, Kuyung-Il;Yim, Eui-Soon;Ha, Jong-Han;Lee, Choul-Gyun;Lee, Bong-Hee
    • Journal of the Korean Applied Science and Technology
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    • v.31 no.2
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    • pp.320-328
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    • 2014
  • Biodiesel has very similar physical properties (density, kinematic viscosity) and has even higher cetane number compare with conventional diesel. There are no necessity to change or modify the infra-structure & engine system. It is known that fatty acid methyl ester (FAME) is oxygen-contained components increasing the combustibility, biodegradability and reduced the exhaust harmful gas. These things made the biodiesel more popular as an alternative diesel fuel. But biodiesel's sources are controversial issues about $CO_2$ reduction effect at this time because those mainly come from edible plants such as soy, palm, rapeseed already spent lot of $CO_2$ to cultivate. Whereas micro-algae is focused because they are inedible and has rapid growth rates & high carbon-dioxide adsorption rate per area. In this study, we analyze the each FAME components using $GC{\times}GC$-TOFMS in stead of GC-FID and verify the previous total FAME contents method's applicability through the micro algal biodiesel derived from Dunaliella tertiolecta.

Plagiarism dispute Cases of Fashion Design and Undergraduate Students' Perceptions Regarding Plagiarism of Fashion Design (패션디자인의 표절 분쟁 사례와 대학생들의 패션디자인 표절에 대한 인식)

  • Kim, Jang-Hyeon
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.10
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    • pp.480-489
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    • 2020
  • Controversy and legal disputes over counterfeit fashion designs have recently arisen in the fashion industry. The purpose of this study is to examine cases of counterfeiting disputes over fashion designs, and how the perception of counterfeit fashion designs is fostered from the learner's point of view, suggesting implications for the counterfeiting problem. As a result of this study, first, counterfeiting disputes over fashion design started from a lack of utilization of the Design Protection Act and the ambiguity in counterfeit design criteria. Second, the negative perceptions of counterfeit designs were mainly about unethical behavior, inhibiting the growth of the fashion industry, and reducing consumers' willingness to buy the genuine article. Positive perceptions were mainly about the process of creation, the promotion of a developmental environment for the fashion industry, and the expansion of opportunities to promote new designs. The most common perception was the absence of clear criteria for judgments about counterfeiting. Third, the implications of the counterfeiting problem in fashion design require effective institutional improvement in the fashion industry, the establishment of standards to deal with counterfeiting, the development and practical introduction of education proposals regarding intellectual property rights, and changing the perception of counterfeiting in the fashion industry.

A Survey on the Problems and Conditions of Educational Guidance and Counselling in the Gifted Education Programs (초중등 영재학급·교육원의 학생 생활지도 실태 및 과제 - 영재 담당교사들의 인식을 중심으로)

  • Lee, Jae-Boon;Lee, Mikyung
    • Journal of Gifted/Talented Education
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    • v.24 no.3
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    • pp.359-377
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    • 2014
  • The purpose of this study is to investigate the problems and conditions of educational guidance and counselling of teachers in the gifted classes. For the study, 267 teachers were sampled from the Gifted Education Institutes of metropolitan and provincial offices of education and Gifted Classes of the school across Korea, and the questionnaire developed by the researchers were administered to them. The results of this study are as follows : First, the 82% of respondents reported that the guidance and counselling in the gifted education is needed. So it demands the active responsive strategies on it. Second, the respondents reported that the selfish or self-centered traits of the gifted students are the most problematic in the gifted classes. It shows the emphasis should be put on the basic life habits and moral education in the guidance and counselling of the gifted education. Third, they pointed out the case-based education is needed for the parents of the gifted to correct their misconceptions about their children. Fourth, to support the teachers of the gifted program, the administrative measures have to be taken, like operation of character education program, forming a consultative group with the experienced teachers, developing the case-based guideline for the guidance and counselling for the gifted education, etc. Fifth, we should develop the Korean model of the gifted education to promote social capital for our future society.

A Study on the Regulations and Market of Location Based Service(LBS) (위치기반서비스(LBS)의 규제와 시장 활성화에 관한 연구)

  • Nam, Sunmi;Park, Minsu;Kim, Kyungshin;Kim, Seungjoo
    • Journal of Internet Computing and Services
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    • v.15 no.4
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    • pp.141-152
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    • 2014
  • According to proliferation of smartphones and extension of various services utilizing location information, markets of Location Based Service(LBS) have been activating all over the world. However, as the privacy violations of personal location information have been continuously increased, interests in the deregulation have been grown as well. While the regulations of location information can protect personal information and privacy, it causes some negative affect in terms of development of diverse services and industry activation. In particular, Korea is the only country that has applied strict restrictions of LBS by making location information related independent 'Location Information Protection Act'. As a result of this, the issues that LBS industry has no longer developed in Korea and it is necessary for us to relax the regulations have been consistently raised. Thus, this study confirmed that there was the negative(-) relationship between the regulations and the market activation of LBS by comparing and analyzing the correlation between the market growth rate of LBS and relevant regulations at home and abroad; the regulations are strengthened, restrictions in market entry and the business performance can occur. In other words, LBS business will be able to be activated if the regulations which have not directly related to the privacy have been relaxed.