• Journal of Digital Convergence
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• v.18 no.4
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• pp.381-388
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• 2020

Based on local viewers' awareness of locality and consideration of desired local broadcasting service, this study explored the direction of service policy and specific service strategy of local broadcasting. The research method is a secondary analysis using three regional audience surveys and in-depth interview data conducted by KBS. For local audience, the concept of localism is being narrowed down to the city/county/district where they live. In order to reinforce the identity of local broadcasting and improve local broadcasting services, first, the function and role should be expanded to the local mega platform. Second, regional programs such as in-depth coverage and discussion of local issues should be strengthened. Third, in order to communicate with local audience, viewer analysis ability and communication education of local broadcasting members are required. Fourth, it is necessary to create an ecosystem in which local people participate as producers of local broadcasting.

• The Journal of the Korea Contents Association
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• v.12 no.1
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• pp.146-153
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• 2012

This study conducted content analysis for the 266 public access programs. By doing so it aimed to suggest ideal directions for the pubic access. This study found that most programs were well meshed with variety, locality, and representation of minorities, which are goals of what public access programs are for. However, this study suggested that more diverse producers in terms of ages and occupations need to participate and also cable SOs should try to motivate viewers by covering various topics and areas in public access programs in the future. Lastly, the Korea Communications Commission also need to continuously offer more positive financial aids and public relations to support this program.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2014.06a
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• pp.234-236
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• 2014

본 논문은 기존의 T-DMB(Terrestrial Digital Multimedia Broadcasting) 재난 정보 신호를 Wi-Fi(Wireless Fidelity)를 이용하여 재전송하는 기법을 제시한다. 각종 재난이 발생하는 지역의 T-DMB 난시청 구간에 대해서 Wi-Fi 를 이용하여 재난 정보 신호를 재전송함으로써 재난 정보 신호를 받지 못하는 시청자에게 신속한 재난 정보 서비스를 가능하게 해준다. 재난이 발생한 지역에서 T-DMB 재난 정보를 수신할 수 없는 시청자에게 AP(Access Point)를 이용하여 재난 정보를 재전송하는 것이 목적이다. 이에 본 논문에서 제안하는 Wi-Fi 를 이용한 재전송 기법은 T-DMB 신호를 수신하지 못한 시청자에게 재난정보를 효율적으로 재전송함으로써 해당 지역에 더 높은 재난 정보 수신률을 제공할 뿐만 아니라 국민의 생명과 안전을 도모할 수 있다.

• Korean journal of communication and information
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• v.28
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• pp.141-169
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• 2005

This study considered the factor of the adoption of the satellite DMB. This study focus on the TV audience's demographic traits and media usage. The results are follows : 1) the elder-aged group, high-educated group and car driver group have high intention to be subscriber for the satellite DMB service. 2) the white collar group and the middle income group have high intention to be subscriber for the satellite DMB service. 3) the many media use group and the many function use of mobile phone group have high intention to be subscriber for the satellite DMB service. 4) the local TV audience like the entertainment genre in video and audio service and the information genre in data service 5) the local TV audience don't mind of the re-transmission territorial broadcasting by the satellite DMB service.

• Proceedings of the Korean Society of Computer Information Conference
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• 2015.01a
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• pp.47-50
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• 2015

TV는 타 도메인과 달리, 사전에 정해진 시간에 콘텐츠가 방영된다. 그러므로 TV 프로그램 추천 시스템은 시청자의 현재 시각(time-context)을 고려해야 한다. 시간 기반의 TV 프로그램 추천 방법이 다수 연구되었지만, 대부분의 기존 연구는 특정 시간대(timeslot)에서의 시청자의 선호도를 계산하는 데에만 집중되어 있고, 시청 내역 전체기간에서의 선호도를 고려하지 않은 문제점이 있다. 이러한 문제를 해결하기 위해, 시청자의 지역 선호도와 전역 선호도를 모두 고려한 시간 기반의 TV 프로그램 추천기법을 제안한다. 이를 위해 제안 방법에서는 시간대의 길이에 따라 여러 가지 선호도 모델을 사용한다. 여러 개의 선호도 모델로부터 산출된 선호도를 병합하여 가장 선호도가 높은 TV 프로그램을 추천한다. 실 데이터를 이용한 실험을 통해 기준방식과 비교함으로써, 제안 방법의 효용성을 검증하였다.

• Korean journal of communication and information
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• v.66
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• pp.273-297
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• 2014

This paper conducted a survey targeting online Korean drama viewers in Vietnam and Philippines, to investigate the relationships between viewing motivations of Korean drama, general attitude toward Korean drama, and Korea's national image. Factor analyses found six viewing motivations of Korean drama, and the most powerful viewing motivation of Korean drama were entertainment/relaxation(Vietnam) and longing for actor(actress)(Philippines), respectively. In addition, two path analyses showed that viewing motivations had a significant influence on general attitude toward Korean drama. Longing for actor(actress) and entertainment/relaxation motivations were critical factors in both countries' paths, but habit motivation was negatively related to general attitude toward Korean drama. In case of Korea's national image, the results showed that the more positive general attitude toward Korean drama, the more positive images of national image. Conclusions, implications, and limitations were also discussed.

• The Journal of the Korea Contents Association
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• v.17 no.8
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• pp.80-89
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• 2017

Television viewing affects viewers' attitudes and opinions on their political issues. Since the beginning of General Programming TV services in 2011, they are criticized of their politically biased programming. In order to investigate the effect of General Programming TV on voters' behavior, we analyzed whether or not there is a change in the voting behavior of the conservative parties among the areas with high and low TV ratings of general programming TV. Based on the result of 18th presidential election in December 2012, we could not find any difference in voting behavior on the Saenuri party among the areas with high and low ratings of general programming TV channels. However, in the 6th provincial election in June 2014, while the voting shares of the Saenuri party were higher in the areas with high ratings of TV Chosun, Channel A, and JTBC than in those areas with low ratings.

• The Journal of the Korea Contents Association
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• v.12 no.8
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• pp.136-145
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• 2012

The purpose of this study is to examine the effect of Korean dramas selection factors for Chinese audiences on the national image of South Korea. The results of this study were as follows: First, selection factors of Korean dramas for Chinese audiences were categorized 'subject and content', 'direction and background music', and 'style of actor or actress'. Among these factors, this study was found that a factor of drama's 'subject and content' had an effect on the selection of Korean dramas for Chinese audiences. Second, 'touristic factor', 'cultural factor', and 'stylistic factor' were examined as a national image factor of South Korea for Chinese audiences. The Chinese audiences surveyed responded positively on 'cultural factor'. The images delivered through the Korean TV dramas have very much influenced the Chinese audiences to view contemporary Korean society as a country of modern and urban elegance. Furthermore, the audiences cognized South Korea is a friendly nation as South Korea and China has a similar cultural background like the Confucian culture. Third, the study found selection factors of Korean dramas for Chinese audiences had positive effects on the national image of South Korean. These positive influences were found on 'touristic factor', 'cultural factor', and 'stylistic factor' From these results, Chinese audiences watch Korean dramas focused on 'subject and content', 'direction and background music', and 'style of actor or actress'. Watching Korean dramas help to create the friendly national image of South Korea. The study shows a possibility to increase an interest and preference on the Korean pop culture.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2008.02a
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• pp.29-32
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• 2008

DMB가 출범한지 2007년을 기준으로 3년을 맞이했다. DMB에 대해서는 일반적으로 많이 알려졌으며 새로운 방송 시스템으로 분명 뛰어난 기술이다. 하지만 방송 현업 종사자의 시각에서 볼 때 시청자들의 호응도는 답보상태에 머물고 있다고 판단된다. 방송위원회의 2007년 12월 조사 결과를 보면 DMB는 국민의 60% 이상이 향후에도 구입할 의향이 없다고 조사되었다. 그 이유는 기존방송을 재전송 하고 있는 상황에서 DMB에 맞는 영상 콘텐츠의 부족함으로 볼만한 콘텐츠가 없다는 것과, 작은 화면으로 인한 시각적 불편함 때문이라는 것이다. 또한 방송 초기 유료와 무료 여부에 대한 국가의 정책결정 등의 문제점이 복합적으로 작용하고 있다. 그 외의 불만 사항으로는 서비스 만족도에서 수신가능 지역에 대한 불만이 63.7%로 가장 많았고 배터리 수명의 한계에 대한 불만 54.4%와 단말기 가격에 대한 불만사항 등이 뒤를 이었다. 이런 상황을 종합해 볼 때 DMB는 당초 예상했던 것처럼 황금 알을 낳는 거위가 아니라는 것과, 신규미디어로서 새로운 콘텐츠의 수요창출에 그다지 성공적이지 못 함을 알 수 있다. DMB의 성패는 시청자의 활용도에 따라 판가름 난다고 본다. DMB 기존의 방송을 재전송하고 있다. 하지만 기존의 방송과는 다르게 DMB 자체의 특성에 적합한 콘텐츠로 제작되어야 할 것이다. 이러한 재전송의 문제점을 개선하고 보다 나은 제작방안을 제시하여 시청자들의 DMB 방송 접근 확대화와 활성화가 본 논문의 연구 목적이다.

• Journal of Korea Entertainment Industry Association
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• v.15 no.2
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• pp.99-109
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• 2021

The purpose of this paper is to look at web entertainment in terms of marketing and analyze how consumers in Korea and abroad feel about it. To this end, methods such as literature research, case studies, and consumer interviews were used. The main conclusions of this paper are as follows. First of all, through the case of "Run BTS," the web entertainment program actively reflects the needs of viewers on entertainment content by utilizing the unique interactions of web entertainment in terms of products. In terms of price, web entertainment operated a paid service that contained more diverse contents. However, the degree of satisfaction with paid services was different for each age group or income of viewers. In terms of distribution, web entertainment can position viewers much more clearly than conventional TV entertainment, has strong communication with viewers, and is relatively free from political conflict or censorship in overseas exports. Finally, in terms of public relations, web entertainment is promoted in various ways to fans who are the mainstay of existing viewers, but public relations for various viewers other than fans are relatively weak. Based on the above analysis, this paper proposed ways to improve consumers of web entertainment by region, customized marketing by age, professional window for consumers to directly express their opinions on content, and wide promotion through various media.