• Journal of Convergence for Information Technology
• /
• v.9 no.11
• /
• pp.55-61
• /
• 2019

This study was conducted to identify the predictors of the choice of regional small and medium hospitals by identifying the job preference, recognition of small and medium hospitals. For this purpose, data were collected from September 2018 to October 2018 for nursing students attending 4 universities in Gwangju and Jeollanam - do, and total of 476 questionnaires were analyzed using the SPSS / WIN 24.0 program. The results showed that 66.0% of nursing students selected region local small and medium hospitals. The factors influencing the choice of region small and medium hospitals were high school region, nursing school performance and recognition of small and medium hospitals. In order to increase the employment rate of nursing students to the region small and medium hospitals, nursing educators should provide personalized career guidance to students who want to work in small and medium hospitals and hospital personnel should establish various public relations activities and marketing strategies to raise recognition of small and medium hospitals.

• Journal of Korea Port Economic Association
• /
• v.25 no.3
• /
• pp.303-320
• /
• 2009

Korea has achieved a remarkable growth by pursuing externally-oriented growth policy since 1960s. That is, we imported raw materials and spare parts, manufactured them into products and exported them, which led to successful economic development. Therefore, our marine business has played an important roles as one of key industries. The development of marine business has contributed to efficient distribution and cost reduction in addition to production of added value and creation of employment creation, which improved external competitive power. In spite of economic importance of marine business, national perception on it is in general low and its developmental conditions are considerably poor. Therefore, this study aims to speculate the effect of Port-related business on regional economy using regional input-output tables.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
• /
• 2022.10a
• /
• pp.191-193
• /
• 2022

The advent of the 4th Industrial Revolution due to the trigger of digital technologies such as artificial intelligence and big data has caused many changes in society, culture, and industry. However, traditional markets in each region are not responding quickly to new distribution environments and consumer changes. In particular, in the case of traditional markets in Jeju, regional characteristics such as marketing strategies for tourists visiting Jeju have not been utilized. Therefore, this study proposes the establishment of a smart traditional market based on big data and artificial intelligence that utilizes the regional characteristics of Jeju. The research contents include customer profiling through visitor big data analysis, providing tourist movement results through traffic analysis, providing real-time popular product charts, and developing video-based fire and crime prevention functions.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.18 no.8
• /
• pp.88-98
• /
• 2017

The purpose of this study is to investigate the effect of product selection of hospital workers cosmeceutical cosmetics on marketing communication among hospital workers who use cosmeceutical cosmetics that have emerged in line with the recent growing medical skin care field.Coping with complaints from consumers who buy cosmeceutical cosmetics in hospitals where cosmeceutical cosmetics are mainly used and sold, and minimizing the influence of negative issues will potentially strengthen consumer relationships. The study was conducted on 520 hospital workers who use cosmeceutical cosmetics in hospitals (dermatology, plastic surgery, women's clinic, and other hospitals) in Seoul, Gyeonggi and Incheon. A total of 502 questionnaires were used for the final analysis. The data analysis consisted of Cronbach's alpha, one-way ANOVA, exploratory factor analysis and Duncan test. Correlation analysis was performed to investigate the correlation between variables, and regression analysis was conducted to test hypotheses. The study results revealed that when choosing cosmetic cosmetics, marketing communication is influential. Especially, product value, quality, and price factors strongly affect marketing communication. This shows that we value the product and quality the most and we want a reasonable price. Considering this, we will pursue differentiated products only from cosmeceutical cosmetics and provide them as basic data necessary for securing potential customers and increasing the sales of cosmeceutical cosmetics in accordance with the changing trends.

• Korean small business review
• /
• v.43 no.1
• /
• pp.85-105
• /
• 2021

This study verified how R&D investment affects the management performance of SMEs, whether technology innovation mediates this relationship, and whether marketing competency moderates the relationship between technology innovation and management performance. A longitudinal analysis was conducted using data from the corporate panel survey performed by Daegu Technopark every year since 2013. Data from 349 companies in the Daegu-Gyeongbuk region were mainly used, and the size of 30 to 50 employees in the manufacturing industry was a major analysis target company. The results are as below. First, The results showed that R&D investment had a positive effect on management as well as technology innovation, but technology innovation did not affect management performance. Also, technological innovation did not mediate the relationship between R&D investment and management performance. This shows that in the case of small SMEs, even if technological innovation occurs through R&D investment, the technological innovation does not lead to management performance. Also, the relationship between technological innovation and management performance was not changed by marketing capabilities. This shows that technological innovation in small SMEs is not easy to lead to business performance.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.14 no.10
• /
• pp.5260-5267
• /
• 2013

In order to create a successful regional development model, there should be an effort to foster a strategic industry which boosts a geographical features of rural areas. Because, It must be clear that the strategic industry chosen between choice and concentration of the development of the local industry development which boosts the local economy revitalization. The local government should have continual concern and roles to fulfil political subjects and keep estimating about the possibility that there could be the sustainable development by Task Ahead of the local industry. This study's indicators were established for the adequacy evaluation of the industrial policy by focusing on domestic regional development's success example. Next, Conjoint analysis was conducted on the Experts. On the basis of this analysis, the weights of indicators are derived. And this study suggest the reasonable evaluation system to take Sustainable industry plan of regional strategic. Consequently, 'Regional development' sector separate 3 categories which are 'Local economy', 'Human Resource Development', 'local marketing' and 9 indicators were derived. 'Industrial development' sector derived 9 indicators about 'Construction of infrastructure', 'Technical development' and 'business support'. Looking through the implications of this study. First, the problem needed to be supplemented based on the Diversity and concreteness of Evaluation system when government assesses regional industry development policy. Second, local government have to strategically consider the possibility of convergence between industries and easiness of network in a broad region. Finally, Foundation and support of the professional manpower and companies for the regional industries must be established.

• The Journal of the Korea Contents Association
• /
• v.12 no.1
• /
• pp.197-210
• /
• 2012

In this research, we executed a questionnaire survey targeting men and women in 20' or more who reside in the metropolitan area and have experienced purchasing the vehicles in order to study how Promotion Mix Activity affects Brand assets, and ultimately what kind of relation it has with Purchase intention. In the statistical process of collected data, we analyzed the data by using SPSS 12.0 for Windows statistical package and AMOS 7.0 program. As the result of analysis, first, when we analyzed the relation of the Promotion Mix Activity and Brand Assets of the companies, the more affirmative the assessment on the advertising activities of the companies was, the higher the brand popularity, royalty and image increased, And it appeared that as the assessment on PR activities of the companies got more affirmative, the brand popularity, image and royalty increased. Second, as the result of the analysis of the relation between salespersons' Promotion Activities and Brand assets, it appeared that salespersons' social capacity improved Brand awareness and royalty and their strategic capacity improved Brand awareness, royalty and image. Third, seeing the result of the analysis on the relation between Brand assets and Purchase intention, it was shown that Brand popularity had a meaningful positive(+) effect upon satisfaction and repurchase(oral) intention, and Brand royalty had a meaningful positive(+) effect upon satisfaction and repurchase(oral) intention. In addition, it appeared that Brand image had a meaningful positive(+) effect upon satisfaction and repurchase(oral) intention, and finally it could be known that Brand assets had a close correlation with Purchase intention. Therefore, this research established the color marketing strategy as follows. First, we shall build up the functional role such as aesthetic favor, information communication, protection of ecosystem, publicity reinforcement etc. so as to emphasize the properties of the package design; second, we have to construct the color marketing strategy to convey the images of the commodity besides the psychological and physiological utility which colors grants, the utility used in visual conveyance as communication media; third, we should build the color marketing strategy for the integration of company image; finally we have to compose the colors fitted for the company and product style and introduce design marketing using company colors.

• Archives of design research
• /
• v.18 no.4 s.62
• /
• pp.5-14
• /
• 2005

Local self-governing bodies have created community identity to activate local communities. community identity is one of the very effective ways to establish a different image from other self-governing bodies and to raise locals' love of hometown and sense of belonging. In addition to community identity., there are several things to form identity such as symbols (like flowers, birds, and animals) of local self-governing bodies or characters visualizing figures, tradition, and specialties of the region. Recently local governments have introduced various programs such as brand planning like city brand, and local events. This study analyses the basic elements, like symbol mark, logotype, and color, among visual elements of the current local self-governing bodies community identity. and conducts a comparative analysis of the visual elements of symbols and characters. The results show that those community identities and other design elements lack differentiation and consistency among visual elements. To create differentiated image of local self-governing bodies, it needs to develop unique and various themes of the region and to generate synergy effect through consistency and interactions among various visual effects based on community identity.

• Journal of Korea Port Economic Association
• /
• v.23 no.4
• /
• pp.178-195
• /
• 2007

The purpose of this study is to suggest the new port development concepts in relation to the Mokpo port development. To analysis, we examine the relationship between the trade volumes which the port have and the capacities of the port facilities with 8 Korean seaport data. As a result of analysis, the trade volumes of port were found to be the major factors positively influencing the capacities of the port facilities in Korean ports. This findings shows that Mokpo port which trying to increase the trade volumes should have the new alternatives for Mokpo regional development. The new alternatives on the Mokpo Port's development are the model which constructing the Free Trade Zone(FTZ) and port city.

• International Area Studies Review
• /
• v.14 no.2
• /
• pp.205-227
• /
• 2010

Where should a plant or service facility be located? The decision is crucial since the capital investment in land, factory construction, and facility is enormous. Once a firm has sunk a large sum of money into a factory, it lives with the decision for a long time. In this age of global markets and global production, this is a key decision problem for contemporary manufacturing and/or service. Using data from Korean and Chinese managers and the AHP (Analytic Hierarchy Process), this paper did study on the actual condition for identifying the differences of opinion between the two group's(Shanghai and Shenyang managers) in how to make decisions on the location problems. Since this study was carried out during recent global economy recession, and the limitation of the collected questionnaires, it is hard to avoid the possibility for those managers to show different view from their ordinary times. Nevertheless, this paper will provide managers with useful informations on successful facility location in China.