Korean small business review (중소기업연구)

The Korean Association of Small Business studies (한국중소기업학회)
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The relationship between R&D investment and management performance of small companies: Verification of the role of technological innovation and marketing capabilities

소규모 기업의 R&D투자와 경영성과 간의 관계: 기술혁신과 마케팅역량의 역할 검증

  • Shin, Jinkyo (School of Business, Keimyung University) ;
  • Lee, Sangwon (Human Resource Institute for corporate-university, Keimyung University) ;
  • Choi, Jaehyeok (School of Business, Keimyung University) ;
  • Yeo, Kyunghwan (Human Resource Institute for corporate-university, Keimyung University)
  • Received : 2020.11.30
  • Accepted : 2021.02.25
  • Published : 2021.03.31
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Abstract

This study verified how R&D investment affects the management performance of SMEs, whether technology innovation mediates this relationship, and whether marketing competency moderates the relationship between technology innovation and management performance. A longitudinal analysis was conducted using data from the corporate panel survey performed by Daegu Technopark every year since 2013. Data from 349 companies in the Daegu-Gyeongbuk region were mainly used, and the size of 30 to 50 employees in the manufacturing industry was a major analysis target company. The results are as below. First, The results showed that R&D investment had a positive effect on management as well as technology innovation, but technology innovation did not affect management performance. Also, technological innovation did not mediate the relationship between R&D investment and management performance. This shows that in the case of small SMEs, even if technological innovation occurs through R&D investment, the technological innovation does not lead to management performance. Also, the relationship between technological innovation and management performance was not changed by marketing capabilities. This shows that technological innovation in small SMEs is not easy to lead to business performance.

중소기업의 성장에 있어 R&D의 역할은 매우 크다. 본 연구는 중소기업의 경영성과에 있어서 R&D투자가 어떠한 영향을 미치는지, 이 관계를 기술혁신이 매개하는지, 마케팅 역량은 기술혁신과 경영성과의 관계를 조절하는지 검증하였다. 이를 위해 대구테크노파크가 2013년부터 매년 조사하는 기업패널조사의 자료를 사용하여 종단분석을 실시하였다. 주로 대구경북 지역에 있는 349개 기업의 데이터를 사용하였으며, 제조업의 종업원 30인에서 50인 규모가 주요한 분석대상 기업이었다. 먼저 R&D투자는 기술혁신뿐만 아니라 경영에 정적 영향을 미쳤으나, 기술혁신은 경영성과에 영향을 미치지 않은 것으로 나타났다. 또한 기술혁신은 R&D투자와 경영성과의 관계를 매개하지 않았다. 이는 소규모 중소기업의 경우, R&D투자로 기술혁신이 설사 일어난다고 하더라도, 그 기술혁신이 곧 경영성과로 이어지지 않는다는 것을 보여준다. 또한 기술혁신과 경영성과의 관계가 마케팅역량에 의해 달라지지 않았다. 이것은 소규모 중소기업에서의 기술혁신이 경영성과로 이어지기 쉽지 않다는 것을 보여주는 것이다.

Keywords

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