• The Journal of the Korea Contents Association
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• v.19 no.8
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• pp.184-193
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• 2019

With the development of the information and communication technology, tourism items or products based on new technology is created or developed for tourists. This study examines tourist's satisfaction about VR program, "Secret Wind Forest", which is the story of Gotjawal, one of famous Jeju eco-tourism attraction. In order to achieve the study goal, it identified a study model from the previous studies. It collected data using survey from visitors who used VR program. The total of 227 questionnaires was utilized for data analysis. Based on the study model, it accepted five hypotheses (H1~H5), which are as follows. Firstly, individual innovativeness has a significant effect on perceived usefulness. Secondly, individual innovativeness influenced perceived usefulness, and perceived usefulness and ease influenced usage satisfaction. These results have both theoretical and practical contribution in terms of the development to tourist products using VR program. Academics can provide basic theories such as tourism activities, behaviors, and attitudes to tourism consumer-related studies on VR tourism program in terms of content application. Practically, it can help tourist marketers who want to use VR tourism program and content developers who use VR devices to construct VR program stories using tourism resources and to plan and execute contents considering the target market.

• The Journal of the Korea Contents Association
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• v.11 no.10
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• pp.434-448
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• 2011

In this study, an empirical analysis was carried out to determine the effect of tourism motivation for traditional indigenous foods experience tourism on expectation, community attachment and tourism satisfaction in festival event. The result is as follows. First, the effect of tourism motivation for foods experience tourism on expectation of tourism products in experience event showed that exchangeable, educational, aesthetic, derivative and adventurous attributes have a positive effect on expectation of tourism products. Second, the effect of tourism motivation for foods experience tourism on community attachment in experience event showed that exchangeable, educational, aesthetic and derivative attributes have a positive effect on community attachment. Finally, expectation of tourism products and community attachment had a statistically significant effect on community attachment and tourism satisfaction, and tourism satisfaction, respectively. That suggests that the development of various food tourism resources as the tourist value, which can get tourism resources of traditional foods through festival events, could not only introduce tourists to unique food culture, but add the pleasure of delicious food and tourism. Consequently, the preservation, inheritance and development of regional indigenous foods could increased local patriotism, and develop the related industry, maximizing economic effects.

• 지역과문화
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• v.8 no.1
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• pp.1-23
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• 2021

This study examined at an exploratory level what should be considered for developing underdeveloped areas using local cultural resources. This study analyzed the psychological and behavioral differences between those who have visited underdeveloped areas developed using local cultural resources and those who haven't, to draw out the implications for the urban regeneration. The results showed that there were differences in respondents' motivation to visit, perception of what needs to be done for the tourism development of underdeveloped areas, perception of the expected effects of developing cultural contents, and consumption behaviors. In other words, those who have visited the tourist sites where had been underdeveloped areas have a more positive attitude toward visit motivations, needs for tourist site development, expected effects of local cultural content development, and consumption behaviors than those who haven't. It means that it is of the utmost importance to induce as many people as possible into tourist sites in underdeveloped areas. This exploratory study is expected to offer some implications for developing underdeveloped areas as tourist sites, a form of urban regeneration.

• Journal of Digital Convergence
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• v.19 no.2
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• pp.379-386
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• 2021

The tourism industry and AR act as important factors to diversify the tourism industry by combining them with one another. Currently, the advent of mobile smartphones and AR interactive is expected to play a major role in improving tourists' experiences and promoting tourism. AR's high entertainment characteristics, realism and strong interaction can be actively used as a major advantage in promoting tourism. This paper presents some appropriate examples of how AR interactive design is used in tourism marketing through various use cases where AR interactive design is used in tourism. Furthermore, a detailed analysis of the Magical Gulangyu verifies the descriptions listed in the text and presents the direction of future research.

• The Journal of the Korea Contents Association
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• v.7 no.3
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• pp.152-159
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• 2007

Because of geographical reason, Jeju dialect has more unique features than other cities' dialects. In addition, Jeju dialect is one of the important research topics in Korean Linguistics due to archaic words before 15th century. However, the research works about Jeju dialect related to tourism are rare unfortunately Also, the tourism contents of Jeju dialect are rare. Thus, in order to activate and inform the tourists about Jeju dialect, the development of tourism contents about Jeju dialect is necessary. In this paper, we develop the tourism contents about Jeju dialect which are divided into several situations to help the tourists' understanding. The developed digital contents run in multiplatforrns such as PDAs, cellular phones, and the Internet web site.

• The Journal of the Korea Contents Association
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• v.17 no.12
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• pp.582-589
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• 2017

Foreign tourists visiting our country are increasing. Accordingly, diverse crime and inconvenient points of tourism are occurring. It may have the negative effect on the development of tourist industry of our country if this is neglected. The Tourist Police Force has been introduced in 2013 to prevent this. The current status for the Tourist Police Force being implemented in Seoul, Incheon and Busan and the current status in relation to the tourism of our country are checked and following 4 kinds of points at issue have been deducted in this research. First, the cooperation deficit with the regional community and related institutions, second, the incompletion for the selection criteria of Tourist Police Force, third, the insufficient manpower, finally, it is the uniformity of maneuver. The application for the community policing has been proposed as the plan to improve this. For further details, the improvement plan has been proposed by applying the Problem-Oriented Policing, Neighborhood-Oriented Policing and Strategic-Oriented Policing being the component of community policing.

• The Journal of the Korea Contents Association
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• v.9 no.2
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• pp.359-364
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• 2009

This study is which sees analyzes the distance perception of the tourist affects in tourist resort selection conduct and this leads and there is the goal provides a fundamental data to the marketing strategic establishment an area tourist resort activation. According to the research result residence of choice there was a difference to psychological distance perception, according to sex and occupation appeared with the fact that is difference to tourist resort selection conduct. The psychological distance perception while tourist resort selection acting was analyzed with the fact that affects in travel ability. The research which sees psychological distance perception affects with the scholastic questionable matter which analyzes the thing a practical questionable matter respects an area tourist resort marketing strategic establishment together in tourist resort selection conduct and provided new fundamental information.

• Journal of Korea Entertainment Industry Association
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• v.13 no.7
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• pp.307-319
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• 2019

This study aims to provide the basic materials for the development of leisure and tourism contents in connection with Osaek cableway for the revitalization of Osaek District. For such a purpose, the following policy directions were presented through the analysis of the present situation and conditions of Osaek District, the direction of development of leisure and tourism contents of Osaek District, etc. The first is increasing the participation of local residents and reinforcing their capabilities. The suggested promotion plans are ① establishing organizational system and strengthening support, ② reinforcing the capabilities of local residents and ③ constructing networks with external human resources. The second is setting the guidelines for contents development. It was proposed to prepare contents for leisure experience using the natural environment of Osaek District in response to the trend of increase of people who enjoy "contents using culture and arts" and leisure. The third is typological approach to contents. It was proposed to develop cultural contents with the theme of Osaek such as "Osaek Light Festival", "Osaek Concert", "Osaek Photo Exhibition" and "Osaek Good Men and Women Contest" for the promotion of the brand of the place name of Osaek and the creation of the "Picture Book Village" for the compilation of the history and culture of Osaek District with pictures. The fourth is securing marketing channels. For this, it was proposed to produce the website of Yangyang County or a website tentatively named as "Osaek-ri with Beautiful Osaek" and introduce an integrated travel product (transportation + lodging + foods + experience (hot spring, mineral water therapy, leisure experience, etc.) + purchasing local specialty products, etc.) composed of the leisure and tourism contents, transportation, lodging, foods, etc. of Osaek District through travel agencies. The final policy direction presented was phased implementation of the development and operation of the contents. Proposed policies include support of a consulting project to upgrade the organization of local residents; implementation of "Tourism Dure (Cooperative)" project for the solution of the problem of tourism in Osaek District by the residents themselves together using the space of culture and arts made by remodeling idle public and private facilities after benchmarking exemplary places; system improvement for the introduction of leisure and tourism contents appropriate for local conditions; and the establishment of a master plan for the introduction of various leisure and tourism contents in Osaek District.

• Proceedings of the Korea Contents Association Conference
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• 2017.05a
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• pp.415-416
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• 2017

문화관광상품으로서 템플스테이가 지니는 요소들을 파악하고 안동지역 운영 사찰들의 현황분석을 통해 차별화된 템플스테이 프로그램을 개발하고자 한다.

• Proceedings of the Korea Contents Association Conference
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• 2018.05a
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• pp.229-230
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• 2018

본 연구의 목적은 우리나라 17개 광역자치단체의 주요 관광지와 축제의 입장객 데이터를 관련 예산과 관광지 수와의 효율성 평가를 위해 DEA분석을 실시하였다. 이를 통해 각 지역별 문화시설과 관련한 효율성을 지역별로 비교할 수 있다.