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http://dx.doi.org/10.14400/JDC.2021.19.2.379

Augmented Reality Based Interactive Tourism Content Development Case Study  

Zhou, Zhihua (Department of Digital Contents, Kyung Hee University)
Lee, Tae-Hoon (Department of Digital Contents, Kyung Hee University)
Publication Information
Journal of Digital Convergence / v.19, no.2, 2021 , pp. 379-386 More about this Journal
Abstract
The tourism industry and AR act as important factors to diversify the tourism industry by combining them with one another. Currently, the advent of mobile smartphones and AR interactive is expected to play a major role in improving tourists' experiences and promoting tourism. AR's high entertainment characteristics, realism and strong interaction can be actively used as a major advantage in promoting tourism. This paper presents some appropriate examples of how AR interactive design is used in tourism marketing through various use cases where AR interactive design is used in tourism. Furthermore, a detailed analysis of the Magical Gulangyu verifies the descriptions listed in the text and presents the direction of future research.
Keywords
Augmented Reality; Interactive Content; Tourism; Experience; Kulangsu;
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