• The Journal of the Korea Contents Association
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• v.8 no.1
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• pp.27-38
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• 2008

Since the current mobile web market is already in its maturity, a research concerning the continued behavior of mobile Internet users should be carried out. The purpose of this research is to understand user's continued behaviors by theoretically constructing and empirically testing a continued model using real usage data. The model consists of four post-expectation factors (usefulness, ease of use, enjoyment, and perceived value) as well as user satisfaction, continuance intention, and the actual usage amount. To test the model, an on-line survey had been conducted, and we collected the actual usage data of survey respondents via the support of telecommunication companies. The study results indicate that post expectation variables were found to influence satisfaction, continuance intention, and actual usage amount of mobile web users. This paper ends with study limitations and implications on mobile web industry.

• Journal of Korea Game Society
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• v.15 no.1
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• pp.7-16
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• 2015

In this study, we identify the Influence of Gamer Organizational Citizenship Behavior on Game Continuance Intention. Also, we provide insight into a way to induce altruistic and conformist behaviors based on our observations. We established a hypothesis based on Organizational Citizenship Behavior theory and verified it with 134 active gamers of Lineage 2. Our results demonstrate that gamers' group behaviors, such as altruistic and conformist behaviors, have significant impact on Game Continuance Intention.

• The Journal of the Korea Contents Association
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• v.6 no.8
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• pp.85-93
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• 2006

Although the study in If behavior field has recently increased, only few studies have focused on the moderating effect of adopter type on the post adoption behavior The purpose of this study is to verify the post-adoption behavior depending on adopter types in the mobile Internet domains. This study proposed a post adoption model based on prior continuance model. This theoretical model was verified empirically by conducting web surveys and multi group analysis. Based on the survey data, we classified users into continuer and discontinuer. This paper ends with theoretical and managerial implications of the study results, as well as limitations and future research directions.

• Journal of Digital Convergence
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• v.14 no.9
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• pp.579-588
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• 2016

This study is to identify the relationship between cultural physical education class of enjoyment factor, class satisfaction, and exercise continuation behavior. For this purpose, 275 out of 300 copies of survey aimed at students in four universities located in Gyeong-gi province were used. PAWS 18.0 program was used for analysis to present descriptive statistics. Principal component analysis and rotation of Max Berry were used among exploratory factor analysis to check factor extraction and internal consistency. Cronbach's alpha was used for checking reliability. Multiple regression analysis was used to clarify the relationship between enjoyment factor, class satisfaction, and exercise continuation behavior of cultural physical education. These are the following conclusions. First, instructional behavior, grade in physical education, environment, and exercise ability among the enjoyment factors in cultural physical education class have a significant effect on persistence of exercise. Second, instructional behavior and grade in physical education are the factors of class satisfaction and the have a significant effect on persistence of exercise.

• Journal of the Korea Convergence Society
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• v.8 no.7
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• pp.141-149
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• 2017

This study is to determine the relationship between gaming behaviors by mobile game users and intention of continuous use of games. A behavior is a reaction against some subject or event, and in general, it brings consistent action and predictable reaction. For this study, the survey has been performed to adult mobile game users over 20 years old in Korea and China, and the collected data have been used in the hierarchical multiple regression analysis using SPSS 20.0, the statistical package program. As a result of study, if gaming behaviors are not concerned, more male not from Korea (from China) showed higher intention of continuous use. Furthermore, as a result of evaluating the effect of gaming behaviors of mobile game users on intention of continuous use, cognitive behaviors and behavioral attitudes also showed significant positive correlation.

• 한국노년학
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• v.28 no.4
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• pp.1213-1225
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• 2008

The purpose of this study was to determine psychosocial variables of exercise behaviors for old adults. A major research problem identified through theory of planned behavior and it's empirical data: Do cognitive-social variables(health risk perception, self-efficacy, group conformity, exercise attitude) significantly mediate exercise behaviors(intention, action, maintenance)? A total of 453 older adults above 65 years(171 males and 282 females) who were enrolled in various classes were randomly selected at adults centers in Seoul. Participants completed a battery of questionnaires including the psycho-social variables(health risk perception, self-efficacy, group conformity, exercise attitude) and exercise behaviors(intention, action, maintenance). The results of statistical procedures(e.g., hierarchical multiple regression) indicated self-efficacy and exercise attitude significantly predicted exercise intentions of older adults. Exercise intention was a significant predictor of action, and action was a significant predictor of exercise maintenance. In discussion, various psycho-social mechanisms were provided to interpret the results of this study, and future directions were suggested.

• Korean Security Journal
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• no.43
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• pp.99-120
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• 2015

This research aimed at analyzing health behavior of private security guards applying planned behavioral theory. In order to achieve the above purpose, this research conducted purposive sampling on the security guards who live in Seoul Gyeonggi region. Excluding unfaithful response and abnormal outlier, material of 187 persons was used for analysis. As the concrete analysis method, multiple regression analysis and logistic regression analysis to presume exploratory factory analysis(EFA), Polyserial Exploratory Factor Analysis(EFA), Polyserial correlation analysis, and causal relationship between each variable. The result can be summarized as follows. First, attachment, attitude subjective standard on behavior, perceived behavioral control appeared to positively influence affirmative(+) effect on health behavior continuance will. Second, attachment had no meaningful influence attitude toward behavior. Third, attachment had affirmative(+) influence on health behavior continuance will. Fourth, perceived behavioral control had affirmative(+) influence on realization of health behavior, possibility of practising health behavior increased by about 62.9% when perceived behavioral control increased by 1 unit.

• The Journal of Society for e-Business Studies
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• v.19 no.1
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• pp.159-175
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• 2014

Trust has been identified as crucial to intention to continue to use e-commerce systems. Although trust is inherent in relationship-based practices, most studies on trust have focused on influences on customer trust. From the viewpoint of mutual trust, few empirical studies have examined the effect of users' perceived trust from an e-commerce website on customer trust in that website, despite the obvious importance of this issue, particularly in the field of e-commerce. This paper empirically examines the role of customer perception of trust in the customer on the part of e-commerce websites. In addition, this study explores the ability of e-commerce websites' trusting actions to transfer positive impressions that encourage trust in those sites. The results indicate that in the e-commerce context, a website's trusting actions are important to customer perception of being trusted by and trusting in e-commerce websites.

• Proceedings of the Korea Contents Association Conference
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• 2018.05a
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• pp.287-288
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• 2018

본 연구는 SNS프로슈머 마케팅을 활용한 무용공연 관객의 관람욕구, 몰입경험 및 행동지속성과의 인과관계를 규명하는데 연구의 목적이 있다. 연구의 목적을 위해 서울, 경기지역을 비롯한 충청도, 경상도, 전라도지역의 무용전공자를 모집단으로 선정하여 총 807부의 설문지를 분석에 사용하였다. 본 연구의 결과는 다음과 같다. SNS프로슈머 마케팅을 활용한 무용공연 관객의 관람욕구, 몰입경험 및 행동지속성은 정적상관관계가 있으며, 인과관계가 나타났다. 또한 SNS프로슈머 마케팅을 활용한 무용공연 관객의 몰입경험은 관람욕구와 행동지속성의 관계에서 부분매개효과가 있는 것으로 나타났다.

• Journal of the Korea Society of Computer and Information
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• v.29 no.2
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• pp.153-168
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• 2024

The purpose of this study was to verify the correlation between variables that affect the intention to continue using medical information service applications. Then, we established a research model based on ETPB and conducted an empirical study using PLS-SEM.According to the empirical analysis results, First, intimacy, prior knowledge, and cost saving were confirmed to have a significant impact on the TPB variables such as attitude, subjective norm, and perceived behavioral control. Second, it was confirmed that TPB variables had a significant impact on behavioral intention, and behavioral intention had a significant impact on continued use intention. Third, it was confirmed that familiarity, prior knowledge, and cost saving had a significant impact on the intention to continue use through the mediation of behavioral intention based on the perception shift of medical consumers. The significance of this study is that it empirically investigated the behavior of medical consumers by deriving the impact on their intention to continue using medical information service applications through their behavioral intentions.